CAPI

Stratega Poland offers marketing research in Poland using CAPI methodology. CAPI (Computer Assisted Personal Interview) is one of the most commonly used market research method in Poland. It is particularly often used for street intercept, store exit and customer satisfaction studies. CAPI is also currently the main data collection method for in-home interviews allowing for high degree of quality control and fieldwork management. Stratega Poland also recommends CAPI for hall tests and car clinics.

Stratega Poland offers CAPI on tablets and CAPI on laptops depending on our clients’ preference. We often conduct projects for international market research agencies conducting studies in Poland where we use the existing programming providing only translational and data collection services. However, we can also support full service clients with questionnaire design and adaptation for Poland, data tables and reports. We are highly experienced in consumer fieldwork conducting studies across multiple sectors such as FMCG, cosmetics and retail. We specialize in product tests and taste tests conducted in central location as well as store exit interviews. We operate a network of 400 market research interviewers across Poland and we are able to cover any geographical location and large sample sizes within short timelines.

All our project managers are bilingual and fluent in English experienced in managing market research projects in Poland for international market research firms. Our interviewers are fully trained and comply with the highest international standards of Esomar and data protection laws concerning marketing research in Poland. We are a member of Esomar and EphMRA.