Competitor analysis

Competitor analysis is the one of the basic services offered by Stratega Poland. This is a detailed analysis of all current and future competitors in a particular market sector in Poland, including their strengths and weaknesses and strategic recommendations. Prepared by the team of Stratega research market agency, market analysis is a great basis for preparation marketing strategy of company. Our competitor analyses are prepared in the convenient form for the management board.

Market reports with analysis of competition include detailed profiles of competitors. We prepare systematized reports taking into account all the basic information about competitors including:

Basic information: offices, number of employees, legal status, subsidiaries.

Finance: sources of funding, turnover, profits

Products and services: products and services offered, prices, willing to negotiate, new products, products which are prepared, future plans.

Marketing: way of communication, way of selling, channel of sales, price policy, discounts

Staff: key people, main sellers, salary, the amount of commission, morale of employees.

Media and Internet: presence in the media, online presence, internet analysis, analysis of positioning.

We prepare professional market reports for companies based on verified data to allow the boards undertaking rational business decisions.