FMCG

Stratega Poland specializes in market research for FMCG market in Poland. We offer a range of solutions for FMCG companies trying to understand Polish consumers including focus groups in Warsaw and quantitative methods such as CATI and online research.
Stratega Poland also organizes product tests and taste tests in Poland using hall test data collection method. We use CAPI data collection for all hall tests and store exit interviews.
We can arrange our product testing to take place in a store environment where your product can be tested displayed on supermarket shelving. We also run taste tests and have a full-equipped test kitchen prepared to handle any type of product. Our equipment includes fridges and microwaves to ensure that your product is tested at a right temperature.
Our team consists of experienced, bilingual market researchers experienced in Polish FMCG market.