Market segmentation is a key marketing technique which allow to precise definition of marketing strategy and the use of promotional items providing the best results. No company is able to target all consumers at once. There are too many and different types of consumers to treat everybody in the same way. Consumers are too numerous and too diverse to treat everyone in the same way. Stratega Poland performs segmentation using advanced statistical techniques. Market segmentation specifies groups of consumers with similar characteristics. Advanced statistical techniques allow for segmentation using a combination of demographic features, earnings, preferences, attitude to product or service and consumer behavior.

Team of the Stratega research agency is specializing in market segmentation which allows making particular marketing decisions. We work together with the client team to identify the most important areas of segmentation.

The market segmentation of the Stratega Company allows to positioning the product or service to gain high market shares.