FMCG (Fast-Moving Consumer Goods): We analyze consumer behaviors and preferences within the FMCG sector, helping companies understand market trends and optimize their product offerings for maximum appeal.

Healthcare and Pharmaceutical: In this critical sector, we delve into patient and healthcare professional insights, regulatory landscapes, and competitive dynamics to assist companies in making informed decisions about their products and services.

Automotive: Our research in the automotive sector covers areas such as consumer preferences, emerging technologies, and market trends, aiding companies in designing and marketing vehicles that meet the evolving needs of consumers.

Banking and Insurance: We explore the financial services landscape, including consumer attitudes towards banking and insurance products, digital transformation, and regulatory changes, providing valuable insights to optimize service offerings.

Power Sector: Within the energy sector, we examine trends, preferences, and advancements, helping businesses adapt to changing energy landscapes and make informed decisions about power generation and distribution.

Telecommunications: Our research in telecommunications encompasses consumer usage patterns, emerging technologies, and competitive dynamics, empowering companies to enhance their services and adapt to shifting industry trends.

Durable Goods: We delve into consumer preferences and trends related to durable goods, offering insights that guide product development, marketing strategies, and customer engagement efforts.

By offering market research services in these sectors, Stratega Market Research aims to assist businesses in making strategic decisions, capitalizing on opportunities, and staying ahead in their respective industries.

We support corporations, investors, international market research companies and online panel providers with online, telephone and F2F market research. Our team is composed of qualified, experienced, and skilled professionals, including senior researchers, moderators, and translators with 20+ years of experience, to ensure great research results for our clients. We never compromise on the quality and efficacy of our team and always hire research professionals with a detailed screening process that tests their skills, knowledge, and capabilities.

At Stratega Market Research, we are committed to maintaining the highest standards of quality and efficacy in all our research services. Our focus on excellence and dedication to providing actionable insights enable our clients to make informed decisions and achieve their goals in a competitive market environment.

Stratega Market Research stands out as your ideal partner for research collaboration. Our agency’s speciality is that we provide reliable, fast, and high-quality market research, customer satisfaction, and data collection service in Poland, Romania, Ukraine, the Czech Republic, and Central and Eastern Europe.

We provide a single point of contact for all countries that we cover in the form of a reliable, responsive, experienced English-speaking project manager. When using us for your market research needs, you can be sure that you receive a high-quality B2B customer experience.

We are a full-service market research agency that can provide all the services you need under one roof. We have a team of experienced market research professionals who have worked on some of the most successful projects in various industries. We use the latest market research techniques and technologies to ensure that we develop accurate and actionable insights.

Absolutely, we provide a comprehensive range of traditional market research services, including viewing facilities. Our offerings extend to several countries in Central and Eastern Europe, among others Poland, the Czech Republic, Romania, and Hungary. These viewing facilities offer a dedicated space for conducting focus groups, interviews, and other qualitative research activities in a controlled and professional environment.

Additionally, our facilities include full HD recording and video streaming in all rooms. We also provide UX lab equipment and software, eye tracking and neuromarketing. Last but not least, we also offer the only fully equipped test kitchen in Warsaw.

By utilizing our traditional viewing facilities, you can conduct in-depth research that informs your decision-making process and helps you refine your strategies. Our commitment to providing top-notch facilities and technology ensures that you have everything you need to gather valuable insights and make informed business decisions.

We have 11 years of experience in healthcare market research in Poland and our staff is led by researchers with international healthcare research backgrounds. We have a large panel of physicians and other healthcare professionals in Poland, Romania, Republic Czech and other markets.

We are a provider of choice for most large international healthcare sample providers acting as an extension of their research capabilities in Poland.

Absolutely, in Stratega Market Research we provide recruitment-only services for both qualitative and quantitative research needs. This offering extends to all the countries within your coverage area, including Poland, Romania, the Czech Republic, and the broader Eastern European markets.

Our in-house recruitment team is dedicated to sourcing and recruiting respondents for a wide range of research studies, including qualitative studies such as focus groups and interviews, as well as quantitative surveys. By leveraging our recruitment expertise, you can ensure that you have access to a diverse and well-suited pool of participants that align with your research objectives.

Our ability to provide recruitment services across different research methodologies underscores our commitment to offering comprehensive solutions to our clients. Whether you need participants for in-depth discussions or large-scale surveys, our in-house recruitment team is equipped to support your research endeavors effectively.

Poland is the most researched country out of all countries we cover. With a population of over 40 million people after a wave of immigration, Poland is the largest market with the most stable economy. Our headquarters, focus group viewing studio and car clinic are also located in Poland.

Polish people are usually a good representation of the whole region making Poland an attractive market to conduct research. Especially large qualitative and quantitative market research projects such as projects based on traditional focus groups or car clinics are best organized in Poland where we have great venues and the most experienced team of moderators.

Poland is the country most often included in international market research projects along with western European Top 5 markets and other large international economies.

Yes, we offer Zoom focus groups across all markets that we cover. Our recruitment team and online panel have done hundreds of focus groups online using Zoom as a preferred platform. With the COVID-19 pandemic canceling many scheduled face-to-face surveys in recent months, academics have shifted their focus online, finding new ways to conduct live online focus groups (and their asynchronous counterparts).

Researchers today have access to a variety of online focus group software options. Some are designed specifically for academic research, while others are simple web conferencing platforms. Online focus groups are easier to recruit and have higher response and engagement rates because participants can join from home or wherever they choose.
Our international projects require simultaneous translation, which is also very easy using a resume as a tool to conduct focus groups. Our team is very experienced in setting up groups in many different languages and providing the client with a single point of contact and an organized way of handling multiple focus group sessions working with just one project manager covering all of them.