Stratega Poland offers comprehensive consulting services and automotive market research in Poland. We offer car clinics, focus groups, and telephone interviews using our CATI call center. We have also realised numerous mystery shopping for the automotive industry in Poland. Our extensive experience guarantees a good understanding of the needs and requirements as regards market research in this industry.

Automotive market in Poland

As Polish Automotive Industry Association informs, the number of cars in Poland is going up. For instance, by the end of 2018, Polish car owners registered over 17,000 passenger cars in Poland.

Yet, if it comes to production, neighboring countries such as Czechia and Slovakia produce almost two million more cars than Poland. Producers admit that the Polish legal regulations makes development of the automotive industry difficult. It seems that foreign investors would mostly appreciate the deduction of taxes on company cars and the replacement of the excise tax dependent on the environmental performance of vehicles. It would be also an occasion to eliminate older and more dangerous cars, since cars in Poland are 14 years old, on average.

Consumer’s preferences

Data analysis of the market showed that Poles prefer buying Skoda cars. Yet, their second choices are Volkswagen and Toyota. Automotive European market looks similar, but the leader car brands include Volkswagen. Surprising, but at the same time comforting, is the fact that Polish buyers slowly turn to premium cars, especially BMW, Mercedes or Lexus. The number of such vehicles has increased two times faster than the popular cars.

Future of the automotive industry

According to recent market report by Stratega Poland, Western Europe is the third largest automotive markets. Only North America and China achieved better results. China sold 21 million of cars which is the 25% worldwide market shares. The biggest progress on the automotive market is expected in China, Brazil, India and Russia as well. On the other hand, Stratega Poland estimated based on market research that Poland is the third largest automotive market in Central and Eastern Europe.