Consumer’s satisfaction

The Stratega agency specializes in consumer satisfaction research and consultancy in the field of building customer loyalty. As part of the Stratega Loyalty service, we also implement loyalty and incentive programs combined with a customer satisfaction survey platform.

We offer a variety of customer satisfaction survey solutions using the CAPI methodology for post-exit interviews from the store, interviewing former, would-be or current customers for companies in many areas of the economy. We also offer highly advanced solutions with an online platform that integrates loyalty programs and consumer satisfaction indicators.

Our basic offer in the field of customer satisfaction surveys includes:

  • store exit interviews – surveys of store customers after leaving the store using CAPI methodology on tablets
  • telephone surveys – using the client’s database
  • online research – conducted among current and potential clients
  • mystery shopping – assessment of basic customer service parameters
  • focus groups with clients
  • Internet communities – advanced methods of consumer satisfaction research using loyalty programs as the basis for recruiting a customer research panel, enabling dialogue with regular customers of the company and deepening relations with consumers

The market research company Stratega also builds research platforms and consumer panels for the client’s needs, which also enable the client’s team to manage the loyalty program and research panel. The Stratega Agency gives instructions and trains the team, and grants a license to use the software.

The team of the market research company Stratega has the expertise necessary to prepare solutions tailored to the needs of a specific client. Our offer is always adapted to the type and way of work of the client.

As part of our market research, we analyze consumer behavior and customer satisfaction. On the basis of the conducted analysis, we indicate the main factors influencing customer satisfaction, we compare the results of customer satisfaction with the competition, and we give clear guidelines for the remedial program.