Market Research Fashion Industry In Poland
We conducted the study Fashion industry in Poland 2016 from September to December 2016 on a representative group of respondents. The study included 4 focus groups, 10 in-depth interviews, and 600 online interviews.
Fashion Industry Market Research In Poland
The aim of the study was to supply new information and fresh data describing current market conditions. We also wanted to analyze the product distribution featuring the most popular channels in the region. The report also includes expert analysis of Poland’s macroeconomic status and potential impacts on the growth of the retail clothing and footwear market.
The report also includes an evaluation of major trends affecting the current market situation. Additionally, it covers the implications for the future. It provides information about important events and retailer activities. These include mergers and acquisitions, market entry of new players, and retail network development plans for clothing and footwear.
Results
The largest and most important clothing manufacturers in Poland include Bytom SA, LPP SA, Warmia SA, GETEX, Telimena SA, DCG SA, Vistulagroup.
The brands Reserved, House, Cropp, Mohito, and Promostar of the Gdańsk based LPP SA are the best examples of the international success of Polish clothing. Polish clothing companies have been largely successful on the national market and abroad. They have become ambassadors of the Polish economy worldwide.
Nowadays the main sales sector of the latest trends in fashion is on the Internet. Designers start their adventure by selling their projects at their own online shops.
Some of them put their products onto a website that connects more niche designers. The most popular one is called SHOWROOM. There, you can find all the biggest independent brands in Polish fashion for women, men, or even for kids.
At this moment, it is highly noticeable how this sector has changed during the last few years. On every street in Warsaw, you can see many people wearing Polish designs like Lilou, Batycki, Wojas, Bytom, Vistula, Hexeline.
More recognizable designers that have already a good position in the Polish fashion sector work on their own hands. Most of them started from the website sale but then expanded to the boutiques in the whole country.
Conclusions
To sum up, all the biggest Polish brands are treated as exclusive fashion. The reason why is rather simple: Polish people alike others are very sensitive to the influence of pop stars, celebrities or bloggers. When those groups of well-known people started to promote Polish brands on the biggest events, people started to copy them.
Polish Fashion industry can boast of the famous designers, who are already known worldwide: Gosia Baczyńska, Maciej Zień, Eva Minge, La Mania, Bohoboco or Paprocki&Brzozowski.
Read more on consumer trends in Poland:
- Second-hands local market research insights
- How do Polish consumers buy FMCG?
- Polish consumers and shopping
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