Medical Market Research In Poland

Stratega Poland is a market research agency in Poland. We specialize in medical and pharmaceutical market research in the healthcare industry in Poland and Eastern Europe.

Pharmaceutical Market Research

We offer qualitative and quantitative pharmaceutical research in Poland including focus groups and in-depth interviews in Warsaw and other large cities in Poland as well as online research and telephone interviewing.

Quantitative healthcare research: online panel / CATI

In Stratega, we have our own healthcare panel including a few thousand specialists, including physicians, pharmacists, and patients. We offer project management and set up as well as coordination of links generation and updates on completes coming from the field. Our online panel allows for large scale data collection for medical and pharmaceutical market research projects.

Our CATI call center in Poland is fully set up to conduct interviews with physicians as well as to provide a phone to web recruitment support boosting the number of completes we can achieve within rare specialist physicians in Poland.

Stratega researchers will be willing to help you with the database as well as analysis and reports on the achieved results.

Qualitative medical research: focus groups, IDIs, TDIs

Apart from quantitative studies realized through our online panel, we also realize qualitative studies.  We’ve got a vast experience in focus groups and individual in-depth interviews (face-to-face and online/phone) for medical or pharmaceutical research purposes.

Stratega research team includes experienced, Adverse Events trained researchers, moderators, and recruiters. All transcribers, translators, and analysts have a good understanding of the requirements of medical and pharmaceutical studies, which guarantees the highest quality of all our projects.

Healthcare specialties covered

We recruit telephone in-depth interviews with all major specialists such as oncologists, urologists, neurologists, gastrologists, but we can also access rare groups such as physicians working in transplant centers. In addition, we have access to a large number of KOLs in Poland in all major university hospitals and clinics.

Our recruitment team has strong relationships with all major Polish hospital staff. We leverage these relationships to give you access to the highest quality respondents at the top level for all your healthcare market access needs in Poland.

Our main specialties:

  • Respirology / Pulmonology
  • Rheumatology
  • Urology
  • Internal Medicine
  • Neurology
  • Obstetrics / Gynaecology
  • Oncology
  • Ophthalmology
  • Orthopedics
  • Pediatrics
  • Psychiatry
  • Allergy / Immunology
  • Anaesthesiology
  • Cardiology
  • Dermatology
  • Emergency Medicine
  • Endocrinology
  • Gastroenterology
  • General Surgery
  • Geriatrics
  • GPs/ PCPs
  • Hematology
  • Hepatology
  • Infectious Disease (incl. HIV/AIDS)


Additionally, we offer our viewing facility, equipped with Focus Vision in Warsaw where we run a majority of focus groups with physicians and patients, but we cover entire Poland when it comes to telephone interviews and online research. Our office is based in Warsaw and we have a CATI call center in central Poland.

Stratega’s experience and standards

Stratega works with international healthcare market research agencies on projects, which involve Poland, and other Eastern European markets. We also support pharmaceutical and medical companies with their research in Poland and Eastern Europe.

We are a member of EphMRA (European Pharmaceutical Market Research Association) and we follow EphMRA code of conduct. As a healthcare market research company in Poland, we also follow all local laws and regulations. We provide guidance to our international market research agency clients with regard to the regulations concerning pharmaceutical market research in Poland.

Our healthcare market research team includes moderators and simultaneous translators specialized in the healthcare and pharmaceutical industry. All our translations are prepared by experienced medical translators.

Our project management team is bilingual, fluent in English, and has a lot of experience within the healthcare industry. Thus, we provide you with insights from Poland combined with international experience.