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[Ad Testing Market Research in Europe – how and why?](https://strategaresearch.com/ad-testing-market-research-in-europe-how-and-why/) - [All About Tobacco Market Research in Europe](https://strategaresearch.com/all-about-tobacco-market-research-in-europe/) - [Why B2B Research is Key in Central and Eastern Europe?](https://strategaresearch.com/why-b2b-research-is-key-in-central-and-eastern-europe/) - [The Evolution of Mystery Shopping in Poland](https://strategaresearch.com/the-evolution-of-mystery-shopping-in-poland/) - [Market Research Trends in 2025](https://strategaresearch.com/market-research-trends-in-2025/) - [Why Local Insights Matter?](https://strategaresearch.com/why-local-insights-matter/) - [14 Years of Market Research Innovation with Stratega CEE](https://strategaresearch.com/14-years-of-market-research-innovation-with-stratega-cee/) - [Stratega Market Research at ESOMAR Congress 2025 in Prague](https://strategaresearch.com/stratega-market-research-at-esomar-congress-2025-in-prague/) - [Exploring Market Research Trends: Stratega's Presence at Esomar Congress 2024](https://strategaresearch.com/exploring-market-research-trends-strategas-presence-at-esomar-congress-2024/) - [Meet us at Succeet 2024/2025](https://strategaresearch.com/meet-us-at-succeet-2024-2025/) - [Navigating The New Realities of Market Research in 2024](https://strategaresearch.com/navigating-the-new-realities-of-market-research-in-2024/) - [Join Stratega at Quirk's Event London 2024!](https://strategaresearch.com/join-stratega-at-quirks-event-london-2024/) - [Participate and Prosper: An Insider's View on Paid Online Focus Groups In Poland](https://strategaresearch.com/participate-and-prosper-an-insiders-view-on-paid-online-focus-groups-in-poland/) - [Meet us at Succeet 2023 in Frankfurt!](https://strategaresearch.com/meet-us-at-succeet-2023-in-frankfurt/) - [Join Stratega at ESOMAR Congress Amsterdam 2023!](https://strategaresearch.com/join-stratega-at-esomar-congress-amsterdam-2023/) - [Mastering the Art of Paid Online Focus Groups in Poland: A Comprehensive Guide](https://strategaresearch.com/mastering-the-art-of-paid-online-focus-groups-in-poland-a-comprehensive-guide/) - [B2B Market Research Poland: The Key To Your Business Success](https://strategaresearch.com/b2b-market-research-poland-the-key-to-your-business-success/) - [Traditional vs online focus groups](https://strategaresearch.com/traditional-vs-online-focus-groups/) - [Join us at MSPA conference in Albufeira on 23-25 May 2023!](https://strategaresearch.com/join-us-at-mspa-conference-in-albufeira-on-23-25-may-2023/) - [Meet Stratega Market Research team at Quirks London 2023!](https://strategaresearch.com/meet-stratega-market-research-team-at-quirks-london-2023/) - [What pitfalls to avoid when running online focus groups?](https://strategaresearch.com/what-pitfalls-to-avoid-when-running-online-focus-groups/) - [What are the top 5 differences between B2B and B2C market research?](https://strategaresearch.com/differences-between-b2b-and-b2c/) - [How focus groups are used in marketing research](https://strategaresearch.com/how-focus-groups-are-used-in-marketing-research/) - [How reliable are focus groups from a market research standpoint?](https://strategaresearch.com/how-reliable-are-focus-groups-from-a-market-research-standpoint/) - [What are the types of B2B market research?](https://strategaresearch.com/what-are-the-types-of-b2b-market-research/) - [The top 10 benefits of a good market research report](https://strategaresearch.com/the-top-10-benefits-of-a-good-market-research-report/) - [The top 6 advantages of market research and competitive analysis for your business](https://strategaresearch.com/the-top-6-advantages-of-market-research-and-competitive-analysis-for-your-business/) - [How can I find paid focus groups to participate in?](https://strategaresearch.com/how-can-i-find-paid-focus-groups-to-participate-in/) - [What are the top 6 practices for running a focus group?](https://strategaresearch.com/what-are-the-top-6-practices-for-running-a-focus-group/) - [SUCCEET CONFERENCE 2022 - Munich, Germany](https://strategaresearch.com/succeet-conference-2022-munich-germany/) - [Healthcare market research in Poland](https://strategaresearch.com/healthcare-market-research-in-poland/) - [Badania rynku opieki zdrowotnej w Polsce](https://strategaresearch.com/badania-rynku-opieki-zdrowotnej-w-polsce/) - [Research conducted in Ukraine paints an uncertain future](https://strategaresearch.com/research-conducted-in-ukraine-paints-an-uncertain-future/) - [Badania prowadzone na Ukrainie malują niepewną przyszłość](https://strategaresearch.com/badania-prowadzone-na-ukrainie-maluja-niepewna-przyszlosc/) - [Advantages of Market Research in Poland](https://strategaresearch.com/advantages-of-market-research-in-poland/) - [Zalety badań rynku w Polsce](https://strategaresearch.com/zalety-badan-rynku-w-polsce/) - [Fun facts & challenges](https://strategaresearch.com/fun-facts-challenges/) - [Zabawne fakty i wyzwania](https://strategaresearch.com/zabawne-fakty-i-wyzwania/) - [5 market research methodology trends to watch](https://strategaresearch.com/5-market-research-methodology-trends-to-watch/) - [5 trendów w metodologii badań rynku do obejrzenia](https://strategaresearch.com/5-trendow-w-metodologii-badan-rynku-do-obejrzenia/) - [Will big data replace market research?](https://strategaresearch.com/will-big-data-replace-market-research/) - [Czy big data zastąpi badania rynkowe?](https://strategaresearch.com/czy-big-data-zastapi-badania-rynkowe/) - [Hygiene and safety measures in viewing facility](https://strategaresearch.com/hygiene-and-safety-measures-in-viewing-facility/) - [Higiena i środki bezpieczeństwa w oględzinach](https://strategaresearch.com/higiena-i-srodki-bezpieczenstwa-w-ogledzinach/) - [Sensitive topics in focus groups](https://strategaresearch.com/sensitive-topics-in-focus-groups/) - [Wrażliwe tematy w grupach fokusowych](https://strategaresearch.com/wrazliwe-tematy-w-grupach-fokusowych/) - [How to choose viewing facility?](https://strategaresearch.com/how-to-choose-viewing-facility/) - [Jak wybrać obiekt do oglądania?](https://strategaresearch.com/jak-wybrac-obiekt-do-ogladania/) - [Focus groups or in-depth interviews?](https://strategaresearch.com/focus-groups-or-in-depth-interviews/) - [Grupy fokusowe czy wywiady pogłębione?](https://strategaresearch.com/grupy-fokusowe-czy-wywiady-poglebione/) - [Face-to-face research in Poland and COVID-19](https://strategaresearch.com/face-to-face-research-in-poland-and-covid-19/) - [Badania bezpośrednie: Polska i COVID-19](https://strategaresearch.com/badania-bezposrednie-polska-i-covid-19/) - [How to conduct focus groups online?](https://strategaresearch.com/how-to-conduct-focus-groups-online/) - [Jak prowadzić grupy fokusowe online?](https://strategaresearch.com/jak-prowadzic-grupy-fokusowe-online/) - [Online market research in Poland](https://strategaresearch.com/online-market-research-in-poland/) - [Badania rynku online w Polsce](https://strategaresearch.com/badania-rynku-online-w-polsce/) - [How do Poles choose the types of meat and cold cuts?](https://strategaresearch.com/how-do-poles-choose-the-types-of-meat-and-cold-cuts/) - [Jak Polacy wybierają rodzaje mięsa i wędlin?](https://strategaresearch.com/jak-polacy-wybieraja-rodzaje-miesa-i-wedlin/) - [Deposit system](https://strategaresearch.com/deposit-system/) - [System kaucyjny](https://strategaresearch.com/system-kaucyjny/) - [Valentine's Day - a time to spend and get rich](https://strategaresearch.com/valentines-day-a-time-to-spend-and-get-rich/) - [Walentynki – czas wydawania i wzbogacania](https://strategaresearch.com/walentynki-czas-wydawania-i-wzbogacania/) - [Meat substitute - vegetable or meatless](https://strategaresearch.com/meat-substitute-vegetable-or-meatless/) - [Zamiennik mięsa – roślinny czy bezmięsny](https://strategaresearch.com/zamiennik-miesa-roslinny-czy-bezmiesny/) - [Saving is a lot of satisfaction](https://strategaresearch.com/saving-is-a-lot-of-satisfaction/) - [Oszczędzanie daje mnóstwo satysfakcji](https://strategaresearch.com/oszczedzanie-daje-mnostwo-satysfakcji/) - [The sale of alcohol in December is booming](https://strategaresearch.com/the-sale-of-alcohol-in-december-is-booming/) - [Sprzedaż alkoholu w grudniu kwitnie](https://strategaresearch.com/sprzedaz-alkoholu-w-grudniu-kwitnie/) - [Your packaging for shopping](https://strategaresearch.com/your-packaging-for-shopping/) - [Swoje opakowanie na zakupach](https://strategaresearch.com/swoje-opakowanie-na-zakupach/) - [Gifts - how do we buy them?](https://strategaresearch.com/gifts-how-do-we-buy-them/) - [Prezenty- jak je kupujemy?](https://strategaresearch.com/prezenty-jak-je-kupujemy/) - [How do Polish consumers buy FMCG?](https://strategaresearch.com/how-do-polish-consumers-buy-fmcg/) - [Polscy konsumenci kupują FMCG?](https://strategaresearch.com/polscy-konsumenci-kupuja-fmcg/) - [Poles prefer e-Taxi](https://strategaresearch.com/poles-prefer-e-taxi/) - [Polacy wolą e-Taxi](https://strategaresearch.com/polacy-wola-e-taxi/) - [Polish consumers are not afraid](https://strategaresearch.com/polish-consumers-are-not-afraid/) - [Polacy się nie boją](https://strategaresearch.com/polacy-sie-nie-boja/) - [Economic situation in Poland](https://strategaresearch.com/economic-situation-in-poland/) - [Polacy mniej wydają pieniędzy](https://strategaresearch.com/polacy-mniej-wydaja-pieniedzy/) - [Stratega on The Research & Result 2019](https://strategaresearch.com/stratega-on-the-research-result-2019/) - [The Research & Result 2019](https://strategaresearch.com/the-research-result-2019/) - [Ola Gajdała as our new Research Manager](https://strategaresearch.com/ola-gajdala-as-our-new-research-manager/) - [Ola Gajdała dołącza do zespołu Stratega](https://strategaresearch.com/ola-gajdala-dolacza-do-zespolu-stratega/) - [New market trends by age groups](https://strategaresearch.com/new-market-trends-by-age-groups/) - [Nowe trendy na rynku według grup wiekowych](https://strategaresearch.com/nowe-trendy-na-rynku-wedlug-grup-wiekowych/) - [Social media trends in Poland](https://strategaresearch.com/social-media-trends-in-poland/) - [Facebook wciąż na topie](https://strategaresearch.com/facebook-wciaz-na-topie/) - [Viewing facility i-view wins MRS Operation Award](https://strategaresearch.com/i-view-viewing-facilities-win-mrs-operation-award-for-the-best-viewing-facility-2nd-year-in-a-row/) - [Fokusownia i-view zdobywa nagrodę MRS Operation Award](https://strategaresearch.com/fokusownia-i-view-zdobywa-nagrode-mrs-operation-award/) - [The triumph of the secondary market](https://strategaresearch.com/the-triumph-of-the-secondary-market/) - [Tryumf rynku wtórnego](https://strategaresearch.com/tryumf-rynku-wtornego/) - 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[System rozpoznawania twarzy](https://strategaresearch.com/pl/system-rozpoznawania-twarzy/) - [E-commerce in Poland](https://strategaresearch.com/e-commerce-in-poland/) - [Market Research Fashion Industry In Poland](https://strategaresearch.com/fashion-industry-in-poland/) - [E-commerce in Poland 2016 – Report](https://strategaresearch.com/pl/e-commerce-in-poland-2016-report/) - [Branża modowa w Polsce 2016 – Raport](https://strategaresearch.com/pl/branza-modowa-w-polsce-2016-raport/) - [Career In Market Research In Poland](https://strategaresearch.com/career-in-market-research/) - [Kariera](https://strategaresearch.com/pl/kariera/) - [i-view Market Research Warsaw, Market Research Venues Poland](https://strategaresearch.com/i-view-warsaw-research-venue/) - [Fokusownia i-view Warsaw](https://strategaresearch.com/pl/fokusownia-i-view-warsaw/) - [Market Research Panel In Poland](https://strategaresearch.com/panel-market-research-in-poland/) - [Consumer Market Research in Poland](https://strategaresearch.com/consumer-market-research/) - [Healthcare research in Poland](https://strategaresearch.com/healthcare-research-in-poland/) - [Car Clinic Market Research In Poland, Online Market Research Surveys](https://strategaresearch.com/automotive-research-in-poland/) - [B2B Market Research Agency In Poland](https://strategaresearch.com/b2b-market-research-in-poland/) - [Badania konsumenckie](https://strategaresearch.com/pl/badania-konsumenckie/) - [Badania medyczne](https://strategaresearch.com/pl/badania-medyczne/) - [Badania motoryzacyjne](https://strategaresearch.com/pl/badania-motoryzacyjne/) - [Badania rynku B2B](https://strategaresearch.com/pl/badania-rynku-b2b/) - [In-Depth Interviews (IDIs)](https://strategaresearch.com/in-depth-interviews-idis/) - [Market Research Respondents Recruitment In Poland](https://strategaresearch.com/recruitment/) - [Market Research Moderation In Poland](https://strategaresearch.com/moderation-market-research/) - [Market Research Online Communities, MROCs In Poland](https://strategaresearch.com/online-communities-mrocs/) - 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[Market Research Competitor Analysis In Poland](https://strategaresearch.com/competitor-analysis/) --- ## FAQs - [What can you do for my business in Germany?](https://strategaresearch.com/faq-items/what-can-you-do-for-my-business-in-germany/): We do market research and data collection in Germany. 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We help businesses reach their goals by... - [What are the market research sectors offered by Stratega Market Research](https://strategaresearch.com/faq-items/what-are-the-market-research-sectors-offered-by-stratega-market-research/): FMCG (Fast-Moving Consumer Goods): We analyze consumer behaviors and preferences within the FMCG sector, helping companies understand market trends and... - [Who does Stratega Market Research support with market research services?](https://strategaresearch.com/faq-items/who-does-stratega-market-research-support-with-market-research-services/): We support corporations, investors, international market research companies and online panel providers with online, telephone and F2F market research. 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Our offerings extend to several countries... - [What is your experience in healthcare market research?](https://strategaresearch.com/faq-items/what-is-your-experience-in-healthcare-market-research/): We have 11 years of experience in healthcare market research in Poland and our staff is led by researchers with... - [Do you offer recruitment-only services?](https://strategaresearch.com/faq-items/do-you-offer-recruitment-only-services/): Absolutely, in Stratega Market Research we provide recruitment-only services for both qualitative and quantitative research needs. This offering extends to... - [Which are the most researched countries out of the markets you offer?](https://strategaresearch.com/faq-items/which-are-the-most-researched-countries-out-of-the-markets-you-offer/): Poland is the most researched country out of all countries we cover. With a population of over 40 million people... - [Do you offer Zoom focus groups?](https://strategaresearch.com/faq-items/do-you-offer-zoom-focus-groups/): Yes, we offer Zoom focus groups across all markets that we cover. Our recruitment team and online panel have done... - [Data Quality](https://strategaresearch.com/faq-items/data-quality/): At Stratega we recognize the significance of collecting high-quality data for market research. We collect data from a variety of... - [Are you looking for a reliable market research company in Slovakia to support you on your next project?](https://strategaresearch.com/faq-items/are-you-looking-for-a-reliable-market-research-company-in-slovakia-to-support-you-on-your-next-project/): Stratega Market Research can help you get into different areas, and our bilingual team understands the needs of your international... - [What is your experience in healthcare market research?](https://strategaresearch.com/faq-items/what-is-your-experience-in-healthcare-market-research/): We have 9 years of experience in healthcare market research in Poland and our staff is led by researchers with... - [Do you offer Zoom focus groups?](https://strategaresearch.com/faq-items/do-you-offer-zoom-focus-groups/): Yes, we offer Zoom focus groups across all markets that we cover. Our recruitment team and online panel have done... - [Which are the most researched countries out of the markets you offer?](https://strategaresearch.com/faq-items/which-are-the-most-researched-countries-out-of-the-markets-you-offer/): Poland is the most researched country out of all countries we cover. With a population of over 40 million people... - [Do you offer moderation?](https://strategaresearch.com/faq-items/do-you-offer-moderation/): Yes, we do offer moderation in all Eastern European countries, including Poland, Romania, the Czech Republic, and all other markets.... - [Do you offer recruitment-only services?](https://strategaresearch.com/faq-items/do-you-offer-recruitment-only-services/): Yes, we do offer qualitative and quantitative recruitment services across all countries that we cover which includes Poland, Romania, the... - [Which countries do you cover?](https://strategaresearch.com/faq-items/which-countries-do-you-cover/): Stratega market research services conduct market research in Poland, Romania, Ukraine, Czech Republic, Slovakia, Hungary, Greece, Croatia, Baltic states, and... - [What makes us unique in comparison to the other market research companies in Slovakia?](https://strategaresearch.com/sk/faq-items/what-makes-us-unique-in-comparison-to-the-other-market-research-companies-in-slovakia/): We do market research and data collection in Slovakia. We offer qualitative and quantitative market research services, including online and... - [What kinds of research services can we provide to clients in Slovakia?](https://strategaresearch.com/sk/faq-items/what-kinds-of-research-services-can-we-provide-to-clients-in-slovakia/): We offer qualitative and quantitative market research services and data collection in Slovakia. We also offer mystery shopping services. These... - [How is the Slovakian economy performing, and what is the population like?](https://strategaresearch.com/faq-items/how-is-the-slovakian-economy-performing-and-what-is-the-population-like/): Situated in central Europe, Slovakia radiates allure through a fusion of history and scenic wonders. With a population of approximately... - [Who do you support with market research services?](https://strategaresearch.com/faq-items/who-do-you-support-with-market-research-services/): Bulgary’s economy is a high-income mixed economy with a skilled labor force and a very high Human Development Index; it... - [What can you do for my business in Slovakia?](https://strategaresearch.com/faq-items/what-can-you-do-for-my-business-in-slovakia/): Discover our top-notch market research and data collection services in Slovakia. Benefit from our comprehensive qualitative and quantitative solutions, encompassing... - [What can you do for my business in Hungary?](https://strategaresearch.com/faq-items/what-can-you-do-for-my-business-in-hungary/): We do market research and data collection in Hungary. We offer qualitative and quantitative market research services, including online and... - [How is the Bulgaria economy performing, and what is the population like?](https://strategaresearch.com/faq-items/how-is-the-bulgaria-economy-performing-and-what-is-the-population-like/): Nestled in southeastern Europe, Bulgaria boasts a rich history, vibrant culture, and stunning landscapes. With a population of around 7... - [What kinds of research services can we provide to clients in Bulgaria?](https://strategaresearch.com/bg/faq-items/what-kinds-of-research-services-can-we-provide-to-clients-in-bulgaria/): We offer qualitative and quantitative market research services and data collection in Bulgaria. We also offer mystery shopping services. These... - [What makes us unique in comparison to the other market research companies in Bulgaria?](https://strategaresearch.com/bg/faq-items/what-makes-us-unique-in-comparison-to-the-other-market-research-companies-in-bulgaria/): Being an independent organization that conducts market research, Stratega Market Research is committed to providing research services of the highest... - [CATI Czech](https://strategaresearch.com/faq-items/cati-czech/): At Stratega Market Research Czech, we have a CATI call center employing up to 40 Czech and Slovakia speaking interviewers,... - [Market research Czech](https://strategaresearch.com/faq-items/market-research-czech/): Despite the challenges faced by market research companies in Czech, Stratega Czech continues to provide high-quality research services in Czech... - [Coverage Czech and refugees](https://strategaresearch.com/faq-items/coverage-czech-and-refugees/): At Stratega we have the capacity to reach a vast array of Czech and international communities, including war-torn regions and... - [CENTRAL LOCATION TESTIN](https://strategaresearch.com/faq-items/central-location-testin/): Stratega provides central location testing at several central locations across Poland, Romania, the Czech Republic and other Eastern European markets... - [TELEPHONE](https://strategaresearch.com/faq-items/telephone/): Take advantage of Stratega’s time-tested CATI methodology to reach the largest audience in the least amount of time. With local... - [MYSTERY SHOPPING](https://strategaresearch.com/faq-items/mystery-shopping/): As one of the top mystery shopping organizations serving the markets in Poland, Romania, the Czech Republic, and other countries... - [IN-PERSON QUALITATIVE](https://strategaresearch.com/faq-items/in-person-qualitative/): We conduct a wide range of qualitative market research, including traditional focus groups, online focus groups, in-depth interviews, online in-depth... - [DIGITAL QUALITATIVE  RESEARCH](https://strategaresearch.com/faq-items/digital-qualitative-research/): Digital qualitative research includes mainly conducting online focus groups using software such as ZOOM, running online interviews with moderator and... - [QUANTITATIVE RESEARCH](https://strategaresearch.com/faq-items/quantitative-research/): Form conclusions by gathering data from deductive reasoning to identify critical elements of your company brand and offerings. - [Чи проводите ви фокус-групи в Zoom?](https://strategaresearch.com/faq-items/%D0%A7%D0%B8-%D0%BF%D1%80%D0%BE%D0%B2%D0%BE%D0%B4%D0%B8%D1%82%D0%B5-%D0%B2%D0%B8-%D1%84%D0%BE%D0%BA%D1%83%D1%81-%D0%B3%D1%80%D1%83%D0%BF%D0%B8-%D0%B2-zoom/): Так, ми пропонуємо фокус-групи Zoom на всіх ринках, які ми охоплюємо. Наша команда з підбору персоналу та онлайн-панель провели сотні... - [Why chose us?](https://strategaresearch.com/faq-items/which-are-the-most-researched-countries-out-of-the-markets-you-offer-2-2-2/): There are many market research companies that can provide research services to different industries and notable projects. Our agency specializing... - [Do you offer traditional viewing facilities?](https://strategaresearch.com/faq-items/which-are-the-most-researched-countries-out-of-the-markets-you-offer-2/): Yes, we do offer classic market research services including viewing facilities in Poland, the Czech Republic, Romania, Hungary, and many... - [Online Communities](https://strategaresearch.com/faq-items/online-communities/): Gain marketing insight from a closed member group of like-minded persons. - [Face-to-Face](https://strategaresearch.com/faq-items/face-to-face/): Face-to-face quantitative market research lends itself to situations where measuring sensory response is necessary. - [Moderation](https://strategaresearch.com/faq-items/moderation/): Experienced researchers moderate discussions by coordinating a balance between question/answer periods and open-ended responses. - [Recruitment](https://strategaresearch.com/faq-items/recruitment/): Identify and attract a target group that most nearly fits your intended audience. - [Viewing Facility](https://strategaresearch.com/faq-items/viewing-facility/): Use our iView facility to gather respondents, demonstrate products and collect results. - [In-Depth Interviews (IDIs)](https://strategaresearch.com/faq-items/in-depth-interviews-idis/): Let our interviewers gather statistical data and subjective impressions by interviewing individuals at length. - [Online Focus Group](https://strategaresearch.com/faq-items/online-focus-group/): Bring a group of people together to learn more about your product by asking them open-ended questions. - [Qualitative Market Research](https://strategaresearch.com/faq-items/qualitative-market-research/): The social world in which we live centers around our interactions with each other. Cultures, relationships, and values can tell... - [B2B Market Research](https://strategaresearch.com/faq-items/b2b-market-research/): Our market research provides detailed insights into the Polish market based on complex data you can trust. With its growing... - [Healthcare Research](https://strategaresearch.com/faq-items/healthcare-research/): Stratega Market Research Poland is a member of EphMRA (European Pharmaceutical Market Research Association) and ESOMAR (European Market Research Associations).... - [Consumer Market Research](https://strategaresearch.com/faq-items/consumer-market-research/): Thanks to our deep understanding of the local market and broad experience in various international projects, we can assist you... - [Our Key Specializations](https://strategaresearch.com/faq-items/our-key-specializations/): We are best-in-class market research activities scaled objectively or based on authentic user experience stories, resulting in non-numerical and statistical... - [Your Market Research. 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A computer... - [CAPI](https://strategaresearch.com/faq-items/capi/): Computer Assisted Personal Interviewing (CAPI) takes place face-to-face, making it the best choice when needing to show material to respondents. - [Online](https://strategaresearch.com/faq-items/online/): Interviewers conduct online surveys and questionnaires to provide some of the fastest results and most cost-effective market research in Poland. - [Hall Test](https://strategaresearch.com/faq-items/hall-test/): Also known as a Central Location Test (CLT), the Hall Test gathers impromptu responses from people at a public location. - [Phone to Web](https://strategaresearch.com/faq-items/phone-to-web/): Automated calls ask pre-identified respondents a series of questions and computers collect responses from online communities. - [Car Clinics](https://strategaresearch.com/faq-items/car-clinics/): A hands-on marketing analysis of user response to vehicle features to improve design elements, branding, and pricing. - [Mystery Shopping](https://strategaresearch.com/faq-items/mystery-shopping/): Using a predetermined rubric, anonymous shoppers rate their retail experiences. - [Which countries do you cover?](https://strategaresearch.com/faq-items/which-countries-do-you-cover/): Stratega Market Research services conduct market research in Poland, Romania, Ukraine, Czech Republic, Slovakia, Hungary, Greece, Croatia, Baltic states, and... - [Чи надаєте ви послуги модерації?](https://strategaresearch.com/faq-items/%D0%A7%D0%B8-%D0%BD%D0%B0%D0%B4%D0%B0%D1%94%D1%82%D0%B5-%D0%B2%D0%B8-%D0%BF%D0%BE%D1%81%D0%BB%D1%83%D0%B3%D0%B8-%D0%BC%D0%BE%D0%B4%D0%B5%D1%80%D0%B0%D1%86%D1%96%D1%97/): Так, ми пропонуємо модерацію в усіх країнах Східної Європи, включаючи Польщу, Румунію, Чехію та всі інші ринки. У нас є... - [Які країни ви охоплюєте?](https://strategaresearch.com/faq-items/%D0%AF%D0%BA%D1%96-%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D0%B8-%D0%B2%D0%B8-%D0%BE%D1%85%D0%BE%D0%BF%D0%BB%D1%8E%D1%94%D1%82%D0%B5/): Компанія Stratega проводить маркетингові дослідження в Польщі, Румунії, Україні, Чехії, Словаччині, Угорщині, Греції, Хорватії, країнах Прибалтики та на багатьох інших... - [Your One-Stop Shop Market Research Companies](https://strategaresearch.com/faq-items/your-one-stop-shop-market-research-companies/): Stratega Poland is a full-service research agency in Warsaw, Poland, offering qualitative and quantitative recruitment, a viewing facility in Warsaw,... --- # # Detailed Content ## Posts - Published: 2026-01-30 - Modified: 2026-01-30 - URL: https://strategaresearch.com/b2c-market-research-a-complete-guide/ - Categories: en, homepage - Tags: English sensitive issues in focus groups Understanding what consumers want has become critical for business success. B2C market research gives companies the insights they need to make smart decisions about products, services, and marketing strategies. Companies that invest in market research gain a real competitive edge by aligning their offerings with actual consumer preferences. What Is B2C Market Research? B2C market research is a systematic process. Companies gather, analyze, and interpret information about consumers in business-to-consumer markets. This research differs from B2B research. B2B focuses on organizational buyers and complex purchasing processes. B2C market research examines individual consumers: their behaviors, preferences, motivations, and purchasing decisions. Companies use this research to answer critical questions about their target audiences. Who are these consumers? What do they value? How do they make purchasing decisions? What influences their brand loyalty? The research encompasses understanding consumer demographics and psychographics, analyzing buying patterns, measuring brand perception, and tracking customer satisfaction. Businesses conduct B2C market research through many channels and methods. Each method captures different aspects of consumer behavior. No matter how a company sells - through stores, online, or subscriptions - knowing the end consumer is key to success. The Strategic Importance of B2C Market Research Market research in the B2C space offers benefits that go far beyond basic data collection. Companies that integrate research into their planning can reduce risks, identify opportunities, and create perfectly fitted products. Minimizing Risk and Maximizing ROI Launching new products without research means making decisions in the dark. B2C market research... --- - Published: 2026-01-23 - Modified: 2026-01-23 - URL: https://strategaresearch.com/market-research-trends-2026/ - Categories: en, homepage - Tags: English sensitive issues in focus groups The market research landscape is transforming faster than ever. Companies that relied on traditional surveys and focus groups just five years ago now find themselves navigating a world where AI generates insights in seconds and consumers expect personalized experiences at every touchpoint. Market research trends for 2026 show an industry at a crossroads. It must balance new technology with the ongoing need for human understanding. The firms thriving today aren't just collecting data. They're turning information into actionable intelligence that drives real business decisions. AI Integration Becomes Non-Negotiable Artificial intelligence has moved from "nice to have" to essential infrastructure. Research teams now use AI tools to analyze thousands of customer reviews, social media posts, and survey responses in the time it once took to read through a single focus group transcript. The 2026 Market Research Trends report from Qualtrics shows that 95% of researchers use AI tools often or are trying them out. Machine learning algorithms identify patterns humans might miss, while natural language processing extracts sentiment from unstructured feedback across dozens of languages simultaneously. The gap is now between teams with a clear AI strategy and those still figuring it out. Greenbook's 2025 GRIT Report shows high-performing insight suppliers now automate an average of 5. 1 project functions using AI. Predictive analytics has become particularly valuable. Brands can now forecast consumer behavior with unprecedented accuracy, adjusting their strategies before market shifts occur rather than reacting after the fact. Real-Time Data Collection Changes Everything Gone... --- - Published: 2026-01-16 - Modified: 2026-01-23 - URL: https://strategaresearch.com/quantitative-vs-qualitative-research/ - Categories: en, homepage - Tags: English sensitive issues in focus groups Data is the heartbeat of modern business - it pulses through every strategic decision, every product launch, and every marketing campaign. Yet, many leaders find themselves trapped in a binary struggle. On one side, there is the allure of hard numbers, cold statistics, and massive spreadsheets. On the other, there is the nuance of human emotion, the "why" behind the click, and the complex narratives of consumer lived experiences. If you have ever stared at a Google Analytics dashboard and felt like you were missing the soul of your audience - or listened to a customer interview and wondered if their opinion was just a fluke - you have hit the classic wall. You are navigating the tension between quantitative research and qualitative research. Choosing between these two isn’t just an academic exercise. It is the difference between launching a product that flops and one that creates a cult following. At Stratega, we see this play out daily. Companies often lean too heavily on one side of the scale, leaving their strategy lopsided. Let's break down these two heavyweights of market research, how they differ, and most importantly, how to use them together to win. The Coffee Shop Paradox: A Tale of Two Strategies Imagine two rival coffee shops on the same busy street corner. Shop A tracks every transaction religiously. Their owner knows that exactly 68% of their customers buy a latte before 9:00 AM. They know the average spend per head is $7.... --- - Published: 2026-01-09 - Modified: 2026-01-23 - URL: https://strategaresearch.com/the-real-engine-of-business-growth-why-market-research-is-non-negotiable-in-2026/ - Categories: en, homepage - Tags: English sensitive issues in focus groups In the hyper-accelerated business landscape of 2026, operating without a data-driven strategy isn't just a gamble - it is a slow-motion disaster. Every visionary founder has a "gut feeling," but the leaders who actually achieve sustainable business growth are those who back that intuition with cold, hard evidence. This is where market research shifts from being a "nice-to-have" line item to the primary fuel for your company’s expansion. Too many companies attempt to shortcut this vital phase. They launch products with a "move fast and break things" mentality, only to find themselves burning through venture capital while trying to salvage a solution for a problem that nobody actually has. If you want to scale, you need to stop guessing and start knowing. The Growth Trap: Why Scaling Without Data Fails Imagine trying to build a skyscraper on a foundation of loose sand. You can add as many floors as you want, but eventually, the sheer weight of the structure will cause it to tilt and collapse. Many organizations treat business growth with that same lack of foresight - they obsess over the "floors" (sales quotas, aggressive hiring, international expansion) without ever verifying the "foundation" (consumer demand and market-product fit). Consider a boutique fitness brand looking to scale into a national franchise. Without rigorous market research, the executive team might assume their high-intensity model - which is a massive hit in urban centers like London or Warsaw - will perform just as well in rural suburbs.... --- - Published: 2025-12-19 - Modified: 2026-01-23 - URL: https://strategaresearch.com/it-market-research-a-strategic-guide-for-saas-success/ - Categories: en, homepage - Tags: English sensitive issues in focus groups In the high-stakes world of technology, moving without data is a recipe for obsolescence. For SaaS leaders, the real battlefield in 2026 isn't just the code - it is the clarity of the underlying strategy. This is where IT market research transforms from a standard task into a potent competitive advantage for any tech market player. Engineering teams frequently pour capital into products that are technically flawless but commercially irrelevant. They develop solutions in isolation, only to realize that the problem they addressed was not a priority for their target audience. To scale a tech product effectively, developers must shift focus from feature sets to user frustrations. The Feature Creep Fallacy In the SaaS environment, "Feature Creep" is a persistent threat. Product teams often add complex functionalities under the assumption that more features equal more value. Without rigorous IT market research, these efforts are often misplaced. Consider a DevOps startup developing a new monitoring tool. If the founders prioritize a 3D visualization dashboard without verification, they may spend months on a feature that users do not value. In many cases, overworked engineers prefer a simpler CLI over visual flair. By the time a company realizes this, a leaner competitor has often captured the competitive landscape. Research identifies what to build, and more importantly, what to omit. 4 Ways Research Powers the Tech Lifecycle Research is not a one-time event; it is a continuous loop that informs every stage of the product lifecycle. 1. Validating Product-Market... --- - Published: 2025-11-21 - Modified: 2025-11-22 - URL: https://strategaresearch.com/christmas-market-research-the-seasonal-insight-advantage/ - Categories: en, homepage - Tags: English sensitive issues in focus groups As brands rush to finalize plans for the upcoming year, one major opportunity often goes unnoticed. Leadership teams are focused on long-term plans and predictions. Meanwhile, real-time consumer behavior is happening during the busiest shopping time of the year. This is when Christmas market research becomes a powerful source of clarity. For FMCG and consumer brands especially, Christmas isn’t just a peak sales moment. A special time occurs when shoppers think and choose quickly, as well as respond more emotionally to marketing messages. This makes December one of the most valuable moments of the year for gathering insight, yet it is still widely underused by many companies. Why Christmas Creates a Goldmine of Consumer Insights The holiday season changes the way people shop. They spend more, move quicker, and rely heavily on instinct and emotion. These conditions naturally reveal deeper truths about how consumers make decisions. Faster Decisions = Clearer Insights At Christmas, consumers face time pressure, crowded stores, endless choices, and emotional expectations. These factors speed up decision-making and reduce overthinking. As a result, brands can observe: Immediate reactions to packaging Real impulse behavior What “stands out” when shoppers are overwhelmed Which products win when decisions must be fast These insights are often more reliable than those from traditional research since the behavior is natural, not forced. Emotional Shopping Reveals the “Why” Behind Choices Christmas purchases are often tied to feelings such as comfort, nostalgia, generosity, or celebration. This helps brands understand the emotional... --- - Published: 2025-11-07 - Modified: 2025-11-14 - URL: https://strategaresearch.com/stratega-christmas-campaign/ - Categories: en, homepage - Tags: English sensitive issues in focus groups Stratega is launching a Christmas campaign to support Medor, a small local animal shelter in Poland. The shelter helps abandoned animals and gives them safety, care, and a chance for a new life. Because Christmas is a time for kindness, we want to make a real difference together. How the Campaign Works This year, every action our clients take turns into a donation. When clients complete our satisfaction survey, Stratega donates €15. When someone refers a new client who contacts us, we donate €50. These steps are simple, and they directly help Medor. In addition, LinkedIn engagement also counts. Every like, comment, or repost on our Christmas posts adds €5, up to €15 per person per post. As a result, even small online interactions become real support for the shelter. You can find them here and here. Our goal is to raise €10,000 before Christmas. With your help, we believe this goal is possible. Why Medor Matters Medor is a small shelter, but its impact is huge. It treats injured dogs and cats, provides food and safe space, and finds new homes for the animals. Since the shelter relies on donations, even a small amount makes a difference. Stratega has supported Medor before. We have seen how carefully the team uses every donation. Because of this, we chose to help them again this year. Their work fits our values, and we want to support a place that truly matters. Easy Ways to Join the Campaign... --- - Published: 2025-10-31 - Modified: 2025-11-14 - URL: https://strategaresearch.com/e-commerce-market-in-poland/ - Categories: en, homepage - Tags: English sensitive issues in focus groups The e-commerce market in Poland has grown into one of the most active digital retail sectors in Central and Eastern Europe. The shift has been quick, steady, and shaped by changing habits, better technology, and rising expectations for convenience. What once felt like a small corner of the retail world is now a strong and competitive environment where global and local brands meet. Poland’s digital growth is not just about more online orders. It reflects a larger change in how people search for products, compare options, and decide what to buy. The market shows how quickly shoppers adapt when the right tools and services become available. How Did Online Shopping Develop in Poland? Online retail in Poland began quietly. Early marketplaces helped consumers feel safe, but people still preferred traditional stores. Delivery took longer, and online payments lacked the speed and flexibility seen today. Trust took time to build. As internet access improved and mobile phones became common, online shopping started to feel easier. More advanced payment options appeared. Delivery companies modernized their services. According to Statista, more people are shopping online each year. This shows how comfortable people are with buying online. The pandemic turned this slow shift into a rapid transformation - shopping habits changed overnight. Orders moved online, and these patterns continued even after stores reopened. Many people simply discovered a faster, more practical way to buy what they needed. Parcel lockers played a huge role in this change. Their wide presence... --- - Published: 2025-10-10 - Modified: 2025-10-11 - URL: https://strategaresearch.com/ad-testing-market-research-in-europe-how-and-why/ - Categories: en, homepage - Tags: English sensitive issues in focus groups Advertising is everywhere - on our phones, in the metro, even tucked into the playlists we stream. In a world flooded with messages, only some ads manage to stick. What makes some campaigns memorable while others fade instantly? The answer lies in one essential process - ad testing market research. In Europe, cultures, languages, and media habits vary from one country to the next. Therefore, ad testing isn’t just a helpful tool - it’s a necessity. The right research ensures every euro spent on advertising brings measurable results. This method is important for successful advertising in all areas of business. It works for both big brands and local shops. Why Ad Testing Market Research Matters Marketing teams often fall in love with their own ideas, but the audience doesn’t always agree. And that’s where ad testing market research enters the room. It verifies assumptions before a team spends millions of dollars on a project. Testing helps brands understand how people perceive creative elements, tone, message clarity, and emotional impact. Take a recent campaign in Warsaw for a food delivery service. The brand tested three video concepts across Polish urban audiences. Early feedback showed that humor worked well, but only when localized. English slogans didn’t resonate with Polish audience. This insight saved the company from starting a bad campaign. It also helped them create visuals and wording that felt real for each region. Ad Testing Market Research in Poland Poland has become one of the fastest-growing... --- - Published: 2025-09-26 - Modified: 2025-09-27 - URL: https://strategaresearch.com/all-about-tobacco-market-research-in-europe/ - Categories: en, homepage - Tags: English sensitive issues in focus groups The tobacco industry in Europe is now undergoing one of the most significant transformations in decades. Traditional cigarettes continue to generate large sales volumes, yet consumer preferences are shifting toward alternatives such as e-cigarettes and heated tobacco products. The trend is strongly visible in countries like Poland, but the entire European Union is experiencing similar developments. Keeping track of these changes is key for businesses, regulators, and investors, and reliable tobacco market research is a way to do so. It provides evidence-based insights into what consumers want, how regulations affect demand, and where opportunities are hiding. Why Tobacco Market Research Matters The tobacco market is complex and shaped by many factors such as health policies, cultural habits, taxation, technology and more. Without proper tobacco market research, businesses risk missing critical developments. For example, one of our respondents – a kiosk owner in Warsaw, recently shared that only a few years ago her customers bought exclusively Marlboro or Camel cigarettes. Today, she estimates that half of her regulars prefer vapes or heated sticks like Iqos or Glo. These shifts may seem trivial but they show the importance of consistent market research in this field. Tobacco market research provides not just raw numbers but also context. It answers questions such as: Why are younger consumers more likely to choose e-cigarettes? How do regulations around advertising influence product choice? What makes certain regions adopt alternatives faster than others? For businesses, answers to these questions are not optional, but... --- - Published: 2025-09-12 - Modified: 2025-09-12 - URL: https://strategaresearch.com/why-b2b-research-is-key-in-central-and-eastern-europe/ - Categories: en, homepage - Tags: English sensitive issues in focus groups It’s easy to assume that all business clients make decisions the same way. Nothing could be further from the truth. In CEE region, all B2B choices are shaped by local habits, economic conditions, and the change factors that make each market unique. At Stratega CEE, we see this every day - whether it’s corporate offices in Warsaw or factories near Bucharest. Why? Because relying on assumptions is usually extremely costly. A global logistics company entering Poland learned this the hard way. Research revealed that local procurement managers valued reliability and on-time delivery more than price discounts. Without this insight, the company would have misjudged its market positioning and lost its competitive edge from the start. Poland: The B2B Test Market Poland is one of the largest players in the region and often the first stop for multinational companies entering Central and Eastern Europe. Therefore, B2B market research in Poland serves as a key reference point for organizations expanding into the region. Companies in Warsaw, Kraków, and Wrocław are modern and digitally advanced, yet personal relationships and trust still play a crucial role. Research shows two parallel realities. On one hand, decision-makers rely on systems, KPIs, and data. On the other, final decisions are often guided by trust: “Will they be available when I need them most? ” This combination of rational analysis and human factors makes Poland both a challenge and a benchmark for approaching B2B field across CEE. Romania: Speed and Transformation Romania definitely... --- - Published: 2025-08-29 - Modified: 2025-08-29 - URL: https://strategaresearch.com/the-evolution-of-mystery-shopping-in-poland/ - Categories: en, homepage - Tags: English sensitive issues in focus groups Step into a café in the center of Warsaw on a weekday morning. You order a cappuccino, ask about plant-based milk, and casually test whether the staff can recommend a pastry. To them, you look like any customer. In reality, you’re a mystery shopper, quietly noting the service details that will later appear in a manager’s report. That kind of scenario is no longer unusual. In 2025, mystery shopping in Poland is not a novelty. It’s a core part of how brands measure and improve service. What used to be occasional retail audits has become a structured element of market research in Poland, spanning industries from finance to healthcare. Why 2025 Matters The last few years have transformed the market. During the pandemic, the sector declined significantly, but today it’s expanding faster than ever. Analysts expect the Polish mystery shopping industry to grow to 50-60 million PLN in value over the next five years, doubling its pre-pandemic footprint. Several trends explain this growth: Warsaw leads the market: International brands test their strategies in the capital first, making mystery shopping in Warsaw a key reference point. Wider industry adoption: Beyond retail, banks, automotive dealers, hotels, and clinics increasingly commission secret shopper studies. European benchmarking: Reports like the Smiling Report compare service levels across countries, allowing Polish businesses to see how they stack up against peers in Germany, Czechia, or Hungary. Omnichannel evaluations: Customers interact in stores, online, and via call centers. Mystery shopping now reflects that... --- - Published: 2025-08-14 - Modified: 2025-08-19 - URL: https://strategaresearch.com/market-research-trends-in-2025/ - Categories: en, homepage - Tags: English sensitive issues in focus groups You’ve heard it before: “We already have data from Google. ” But in practice, raw data can’t replace real understanding, especially in complex regions like Central and Eastern Europe. At Stratega CEE, we’ve spent over a decade watching the market research world evolve. From our early days in Warsaw to now having a regional presence in Romania, Czechia, and beyond, we’ve been at the center of that evolution. Today, we’re sharing what’s shaping the future of market research services in our region and how companies in Poland, Hungary, Slovakia, and beyond can adapt. Let’s explore the key market research trends that matter most in 2025 and what they mean for your strategy. AI in Market Research is a Tool, Not a Threat Artificial intelligence has moved beyond hype. It’s not replacing researchers, it’s helping them focus on what matters. We’re now using AI to clean datasets, detect sentiment in real time, and even summarize interviews. In CEE, where research often spans multiple languages and markets, automation helps save time while maintaining consistency. But machines alone don’t bring insight. That’s why we combine automation with local analysis, so our clients get smarter, faster answers, without losing human nuance. The Rise of Big Data - Handled with Care Every day, there’s more data to work with: mobile behavior, social media signals, purchasing histories, and location data. But volume isn’t value. To turn big data into business direction, it has to be contextualized. In CEE, that means blending... --- - Published: 2025-08-01 - Modified: 2025-08-19 - URL: https://strategaresearch.com/why-local-insights-matter/ - Categories: en, homepage - Tags: English sensitive issues in focus groups Every business is looking for reliable data nowadays. Without it, it’s impossible to succeed. But in a region as dynamic and diverse as Central and Eastern Europe (CEE), data alone won’t guarantee your success. What matters more is local insight. Understanding what numbers really mean, what drives behavior behind responses, and how culture, language, and history shape consumer thinking is a must. At Stratega CEE, local expertise is the core of our services. Since launching in Poland in 2011, we’ve completed more than 1800 market research projects and worked across markets like Romania, Czechia, Hungary, Bulgaria, and more. By the end of 2025, we expect to surpass 2000 projects which will be a testament to our regional presence and hands-on methodology. We believe market research is simple and doable. But first, you need to produce meaningful insights, and to be where the people are - on the ground, in the language, and inside their culture. CEE: A Region of Shared Borders, Not Shared Behaviors CEE is not one market. It’s a variety of markets. Each has its own language, history, economic structure, and consumer mindset. In Central and Eastern Europe subtle distinctions matter. For instance: A product feature valued in Czechia might be ignored in Bulgaria. Ad messaging that works in Hungary might seem tone-deaf in Poland. Trust in brands, reactions to pricing, or adoption of new technology vary dramatically even between neighboring countries. Treating CEE as a monolith leads to missed opportunities by market... --- - Published: 2025-07-18 - Modified: 2025-08-19 - URL: https://strategaresearch.com/14-years-of-market-research-innovation-with-stratega-cee/ - Categories: en, homepage - Tags: English sensitive issues in focus groups When Stratega CEE launched on 25 September 2011 in Poland, our idea was simple yet bold. We will deliver top-quality, insight-driven market research services to help brands make better business decisions. 14 years later, our ambition transformed into a regional success story. With 1800+ completed projects in FMCG, technology, healthcare, B2B, finance and others, Stratega has become one of the most trusted and valued research firms in Central and Eastern Europe (CEE). Our success is not just about data. It’s about turning consumer understanding into actionable insights and guidelines that drive business growth. Now, as we approach the milestone of 2000 completed projects in 2025, we want to reflect on the journey, share some of the company’s most impactful recent case studies, and outline our plans for the next five years. Our Expansion Journey - From Warsaw to CEE Markets Stratega’s growth over the past 14 years has been strong and steady. Our story begins in Warsaw, where a small team of researchers quickly got a good reputation for delivering high-quality insights and reliable fieldwork. With that, we grew more and more – both in numbers and in geographical reach. Our company first expanded into Romania – we recognized the potential of this dynamic and diverse market which people tend to overlook. Over the years, Stratega established a strong presence not only in urban centers but also in rural areas, ensuring comprehensive and representative coverage. The next milestone came with the start of operations in... --- - Published: 2025-07-11 - Modified: 2025-08-19 - URL: https://strategaresearch.com/stratega-market-research-at-esomar-congress-2025-in-prague/ - Categories: en, homepage - Tags: focus groups - Tags: English sensitive issues in focus groups We’re thrilled to announce our participation in the ESOMAR Congress 2025, taking place at the Prague Congress Centre from September 22 to 24. This annual gathering is one of the most important events in the global insights calendar, and this year, it comes to the heart of Central Europe. Stratega Market Research is a full-service qualitative and quantitative research agency specializing in the Central and Eastern Europe (CEE) region. We help global brands, consulting firms, and research agencies understand diverse markets with speed, accuracy, and cultural fluency. Our presence at ESOMAR reflects our dedication to high research standards, methodological innovation, and cross-border collaboration. We’ll be hosting 1-on-1 meetings, with a focus on solving insight challenges across industries like healthcare, B2B, IT, consumer goods, and financial services. What is ESOMAR and why does it matter? ESOMAR (originally the European Society for Opinion and Marketing Research) is a global organization founded in 1947 to promote the value of data, research, and insights in business decision-making process. Today, it represents over 5000 professionals and 500 companies in more than 130 markets. ESOMAR is about trust and ensuring that research is conducted ethically, transparently, and according to the highest methodological standards. It advocates for the responsible use of data in market, opinion, and social research, and plays a key role in shaping regulation and best practices for international market research. Key pillars of ESOMAR’s work include: Global code of conduct (developed with ICC): a benchmark for how responsible research... --- - Published: 2024-03-26 - Modified: 2025-02-04 - URL: https://strategaresearch.com/exploring-market-research-trends-strategas-presence-at-esomar-congress-2024/ - Categories: en, homepage - Tags: English sensitive issues in focus groups Exciting developments are underway in the world of market research as our Stratega team prepares to take part in the highly anticipated Esomar Congress 2024. We're no strangers to this event - you can delve into our experience at the 2023 conference here. With a steadfast commitment to being up to date with industry trends, our team eagerly anticipates sharing its expertise and insights. We cannot wait for this year's event, as Esomar Congress influences the future landscape of international market research! Anticipated Insights at Esomar Congress 2024 Esomar Congress 2024 promises to be an immersive experience, offering attendees the opportunity to delve into the latest trends, methodologies, and insights shaping the global market research arena. Additionally, participants will have valuable networking opportunities to connect with professionals from around the globe. What is more, Esomar provides the opportunity to foster collaboration and idea exchange within the field. If you want to learn more about the event, you can find more information here: https://esomar. org/. Networking Opportunities and Insightful Sessions Our team recognizes the importance of networking and collaboration in driving industry innovation. This year's event serves as an unparalleled platform for forging new connections and engaging in insightful discussions. In addition to this, the exploration of collaborative opportunities with industry leaders and peers alike is also highly awaited. As attendees navigate the dynamic environment of the congress, they can expect to encounter Stratega team. We are ready to engage in meaningful conversations and share our... --- - Published: 2024-03-26 - Modified: 2025-02-04 - URL: https://strategaresearch.com/meet-us-at-succeet-2024-2025/ - Categories: en, homepage - Tags: English sensitive issues in focus groups We're excited to announce our participation in Succeet 2024/2025! This event serves as a gathering point for industry leaders and innovators, converging to explore the latest trends and breakthroughs in market research. As you may know, we're no strangers to Succeet Events – you can delve into our experience at the 2023 conference here. With a global team that includes expertise from Romania, Poland, and many others, we bring a unique perspective to this dynamic event. Our international presence underscores the diverse insights and experiences that enrich the landscape of market research. What to Expect at Succeet 2024/2025 Succeet offers a prime platform for networking, collaboration, and knowledge exchange. It is a meticulously crafted experience which brings together industry professionals, innovators, and thought leaders from around the world. Moreover, with a focus on seamless execution and meaningful interactions, Succeet offers unparalleled networking opportunities and insightful discussions. These discussions serve as invaluable platforms for fostering collaboration and driving business success. If you want to learn more about the event, you can find the detailed information here: https://www. succeet. de/en/ From Stratega's team, attendees can expect exclusive insights into cutting-edge methodologies and state-of-the-art technologies driving market research forward. What is more, our team will be there to delve into the latest industry trends, share success stories, and explore the significance of market research insights in capitalizing on emerging opportunities. In other words, these sessions will be enlightening and inspiring for all attendees. Connect with Us Visit us... --- - Published: 2024-03-10 - Modified: 2025-07-11 - URL: https://strategaresearch.com/navigating-the-new-realities-of-market-research-in-2024/ - Categories: en - Tags: focus groups - Tags: English sensitive issues in focus groups Embracing Change and Innovation As we embark on 2024, the landscape of market research is not just evolving; it's undergoing a revolution. This year stands as a testament to how adaptation and human insight drive the industry forward. This article delves into the core changes and market research trends in 2024, focusing on the human element that remains at its core. The Renaissance of Traditional Research Methods In an age where digital methods dominate, 2024 marks a resurgence of traditional market research methods. Face-to-face interviews, focus groups, and field observations are making a comeback. Those methods offer a depth of understanding that balances the breadth provided by digital data. This human touch brings a new level of empathy and insight. Thanks to that researchers are allowed to capture nuances that digital methods might overlook. Cultural Intelligence: Going Beyond Borders The global market is more interconnected than ever, and in 2024, market researchers are focusing heavily on cultural intelligence. Understanding and respecting cultural differences is not just about avoiding faux pas; it's about truly comprehending consumer behavior in diverse markets. This trend emphasizes the need for local insights and global perspectives, ensuring that strategies are both culturally relevant and globally scalable. Sustainability: From Trend to Mainstay Sustainability is no longer an optional trend; it's a consumer expectation. In 2024, market research is deeply entwined with understanding how sustainable practices influence consumer choices and brand loyalty. This shift is not just about tracking a trend but about... --- - Published: 2024-02-09 - Modified: 2025-07-11 - URL: https://strategaresearch.com/join-stratega-at-quirks-event-london-2024/ - Categories: en, homepage - Tags: focus groups - Tags: English sensitive issues in focus groups Exciting news! Our team from Stratega Market Research – represented by Łukasz Wdowiak and Tom Rees, will be attending one of the premier market research conferences on May 8-9th. We're happy to announce our participation in Quirks London 2024, where professionals from Europe and beyond converge to exchange insights, explore emerging trends, and delve into innovative data collection and analysis techniques. It's not our first time at Quirk's Event - you can read more about 2023 conference here. We are committed to harnessing data for strategic decision-making, and we're eager to engage with industry leaders at Quirks London. Attendees can select from a plethora of learning opportunities, ranging from exploring cutting-edge technologies in market research to delving into ethical considerations in data collection and discovering innovative approaches for data analysis. During two days of conference you can attend enlightening keynote speeches, informative panel discussions, and engaging workshops. More detailed description is available here: https://thequirksevent. com/london-2024/. What else does Quirk's London offer? Beyond the educational sessions, Quirks London is a great occasion for networking with fellow industry professionals. You can explore services and products provided by vendors showcased in the exhibit hall, and attend numerous networking events that are scheduled throughout the conference. Stratega aims to gain insights into current trends and industry best practices in market research, forge connections with fellow experts, and bring back valuable knowledge and inspiration to further our growth and success. We hope to find it all at Quirks London! A... --- - Published: 2024-02-01 - Modified: 2024-03-24 - URL: https://strategaresearch.com/participate-and-prosper-an-insiders-view-on-paid-online-focus-groups-in-poland/ - Categories: en, homepage - Tags: English sensitive issues in focus groups Best Online Focus Group in Poland: Participate and Prosper In the dynamic world of market research, finding the best online focus group in Poland can be a game-changer for businesses seeking profound consumer insights. This innovative method provides a doorway for companies to tap into diverse participant opinions, all while offering a rewarding experience to those who share their thoughts. The Evolution of Market Research Gone are the days of traditional focus groups that demanded physical presence. In a country with widespread internet access and a tech-savvy population like Poland, paid online focus groups have taken root. This evolution caters to the modern pace of life, offering a convenient solution for businesses and participants alike. Why Participate? Engaging in the best online focus group in Poland brings rewards beyond financial compensation. For participants, it's an opportunity to actively shape the products and services they use. These virtual platforms empower individuals to make their voices count, directly influencing business decisions. And yes, participants are duly rewarded for their time and insights. When it comes to incentives, respondents can expect from 100 PLN (for consumer studies and simpler, lifestyle-related meetings) up to 800 PLN (for specialists and more specific fields like medicine, etc. )! It's a great way to add some extra money to our monthly budget. Celebrating Diversity of Online Focus Groups in Poland Poland's rich cultural diversity provides a unique advantage for online focus groups. Companies can tap into a wide range of perspectives, spanning... --- - Published: 2023-10-18 - Modified: 2023-10-17 - URL: https://strategaresearch.com/meet-us-at-succeet-2023-in-frankfurt/ - Categories: en, homepage - Tags: English We are thrilled to announce that you can meet us at Succeet 2023 event in Frankfurt. Scheduled for 25th and 26th October 2023, this event will bring together industry leaders and innovators. They will explore the latest trends and breakthroughs in market research. Unveiling innovations in Market Research As a leading market research company, Stratega is renowned for driving cutting-edge solutions and data-driven insights. At Succeet 2023, we will showcase our innovative methodologies and state-of-the-art technologies. These empower businesses to not only make informed decisions but also stay ahead in a rapidly evolving market. Networking and Collaboration Opportunities at Frankfurt Succeet event Succeet 2023 promises an unparalleled networking environment, and Stratega Market Research is excited to connect with industry peers as well as potential clients, and partners. We look forward to exchanging ideas, collaborating on new ventures, and forging lasting relationships to drive mutual growth and success. Join Us for Exclusive Demos During the event, our experts will conduct live demonstrations of advanced market research tools and platforms. Join us at Succeet 2023 in Frankfurt to witness firsthand how our solutions harness data analytics, artificial intelligence, and predictive modeling. Experience unparalleled market insights that fuel business growth. Thought Leadership Sessions Moreover, Stratega Market Research will lead engaging thought leadership sessions at Succeet 2023. Our seasoned professionals will delve into the latest industry trends, share success stories, and discuss leveraging market research for capitalizing on emerging opportunities. Visit Us at Booth #408-2 at Succeet 2023 in Frankfurt! Make sure to visit... --- - Published: 2023-08-31 - Modified: 2024-03-26 - URL: https://strategaresearch.com/join-stratega-at-esomar-congress-amsterdam-2023/ - Categories: en, homepage - Tags: English Exciting news! At Stratega Market Research, we value staying at the industry forefront. Join Stratega at ESOMAR Congress Amsterdam 2023 provides an opportunity to showcase our expertise, expand networks, and enrich knowledge. Our experienced researchers eagerly engage in discussions and explore innovative methodologies, focusing on qualitative and quantitative approaches. We aim to deliver actionable insights for informed decision-making. What is Stratega's goal at ESOMAR Congress Amsterdam 2023? During the ESOMAR Congress 2023, we'll delve into the latest market research techniques, including utilizing focus groups for qualitative data. We believe in the strength of qualitative research in understanding consumer perceptions. Additionally, our experts explore quantitative methods in B2B market research, employing advanced statistical analysis for data-driven solutions and ongoing research projects. Comprehensive surveys, data modeling, and segmentation techniques provide profound market understanding. As ESOMAR members, we prioritize cutting-edge technology and innovative approaches for impactful insights. Our participation in this event reaffirms our commitment to continuous growth. Our seasoned researchers are enthusiastic about engaging in thought-provoking discussions and exploring innovative approaches, firmly positioning Stratega at the forefront of the market research landscape. Stay tuned for exciting updates from Stratega at ESOMAR Congress 2023, where we'll share key insights and discoveries, driving the future of market research. Our active involvement will enhance our capabilities for even more impactful solutions to clients. As we all know, global pandemic has changed market research world significantly. We aim to adapt to those changes and provide best services possible. If attending the ESOMAR Congress, meet our Director... --- - Published: 2023-08-22 - Modified: 2024-03-22 - URL: https://strategaresearch.com/mastering-the-art-of-paid-online-focus-groups-in-poland-a-comprehensive-guide/ - Categories: en - Tags: English In the ever-evolving landscape of market research, online focus groups have emerged as a powerful tool for gathering valuable consumer insights and a method of collecting qualitative data. With their convenience, cost-effectiveness, and ability to reach a diverse range of participants, digital focus groups have gained popularity among market research agencies in Poland. This comprehensive guide aims to shed light on the art of conducting paid online focus groups and expands on focus group methods, including the benefits they offer and best practices for successful implementation. What are Online Focus Groups? They are a form of qualitative research where a selected group of participants engages in a discussion facilitated by a moderator conducting focus groups. Unlike traditional in person groups, online groups take place in a virtual setting, enabling participants from various locations to contribute their opinions, experiences and answer focus group questions. Benefits: Geographic Reach: One of the significant advantages of a online focus group is the ability to engage focus group participants from different regions of Poland in group discussion. This broader geographic reach ensures diverse perspectives of focus group members on a particular topic and a detailed focus group interview, resulting in more representative sample. Cost-Effectiveness: Conducting a focus group online eliminates the need for travel, venue rentals, and other associated expenses, making it a cost-effective solution for market research agencies. Additionally, there are various online platforms available as focus group setting, that offer affordable packages for hosting virtual discussions enabling group interaction. Convenience and Flexibility: A... --- - Published: 2023-08-09 - Modified: 2024-03-22 - URL: https://strategaresearch.com/b2b-market-research-poland-the-key-to-your-business-success/ - Categories: en - Tags: English In today's competitive business landscape, B2B market research plays a crucial role in guiding strategic decision-making. Poland, with its thriving economy and growing business opportunities, presents a promising market for companies looking to expand their operations. Engaging in B2B market research in Poland can be the key to unlocking your business's potential and achieving sustainable growth. Understanding B2B Market Research in Poland B2B market research focuses specifically on business customers and aims to uncover insights into their needs, preferences, and behaviors. It involves the systematic gathering and analysis of data about markets, industries, and consumers. By conducting such research, businesses gain a deep understanding of their target audience, competitors, and market trends. Qualitative and Quantitative Research Methods - B2B Market Research in Poland B2B market research utilizes both qualitative and quantitative research techniques. Qualitative research methods, such as focus groups and in-depth interviews, provide nuanced insights into the motivations and opinions of business customers. These techniques help researchers explore decision-making processes, pain points, and unmet needs. Quantitative market research involves the collection and analysis of numerical data. Surveys and data analysis are common quantitative research tools used to quantify market demand, evaluate customer satisfaction, and gauge market potential. These methods provide statistical insights into market trends, customer preferences, and market sizing. Partnering with B2B Market Research Companies in Poland Undertaking a B2B market research project in Poland requires expertise and resources. Many companies choose to partner with a market research company, also known as full-service research agencies, to conduct comprehensive... --- - Published: 2023-07-20 - Modified: 2023-08-10 - URL: https://strategaresearch.com/traditional-vs-online-focus-groups/ - Categories: en - Tags: focus group, focus groups, online market research - Tags: English One of the most popular qualitative market research methods are focus groups. With technological advancements, traditional focus groups have evolved into online focus groups. In this article, we will compare the two methods, highlighting their advantages, disadvantages, and key considerations for choosing between them. Bright sides of both methodologies In person focus group involve participants gathered in physical locations, such as research facilities or meeting rooms, where a skilled moderator guides discussions. This approach offers real-time interaction, allowing participants to build upon each other's thoughts. Body language provide deeper insights, and small group' dynamics offer deeper understanding of consumer behavior. However, in person groups have geographic limitations, scheduling challenges, and higher costs. Nonetheless, focus groups online have emerged as a cost-effective and convenient alternative. These sessions take place virtually using web conferencing platforms. Online focus groups transcend geographical boundaries, enabling participants from diverse locations to join discussions. The convenience and flexibility of digital focus group and remote participation attract busy professionals and individuals with mobility constraints. Moreover, online focus groups are generally more cost-effective as they eliminate travel expense and facility rental. Facing problems while conducting focus groups online However, online focus group come with its own set of challenges. Technical difficulties, such as glitches, can disrupt discussions and hinder data collection. The online environment also introduces potential distractions that may impact participant engagement and focus. Additionally, the absence of non-verbal cues and limited body language interpretation can be a drawback for entire group. When choosing between online and in... --- - Published: 2023-04-10 - Modified: 2023-08-10 - URL: https://strategaresearch.com/join-us-at-mspa-conference-in-albufeira-on-23-25-may-2023/ - Categories: en, homepage - Tags: Market Research, market research conference, MSPA EA, mystery shopping, quantitative research Poland - Tags: English sensitive issues in focus groups We are thrilled to reveal that Stratega, a renowned authority in the market research sector, will attend the Mystery Shopping Providers Association 2023 conference! This yearly conference brings together experts from all over the world in the mystery shopping and customer experience industries to exchange knowledge and best practices. We are presenting at MSPA EA! During this years' MSPA EA conference visitors will have an opportunity to connect with Izabela Remba, Stratega's Operations Director, wh0 will speak about how to give your current work a face lift and innovate. Join Izabela's session to learn more our resounding success in mystery shopper industry. A great opportunity to attend mystery shoppers highest rated event As a practitioner of market research, Stratega is passionate about using customer insights to guide strategic decision-making and is eager to learn from experts at the Mystery Shopping Providers Association 2023 event who facilitate safe and inspirational networking opportunity. The MSPA Europe Africa conference is set to be a two-day event, filled with dynamic discussions, excellent key note sessions, and interactive workshops. Attendees will have the opportunity to learn about emerging trends in mystery shopping and other associated services, ethical considerations in data collection, and innovative methods for analyzing data. Additionally, the MSPA Europe Africa 2023 event offers plenty of possibilities for networking with other industry professionals in addition to the educational programs regarding facing business challenges. Vendors will display their goods and services in the exhibit hall, and there will be lots... --- - Published: 2023-03-31 - Modified: 2023-08-10 - URL: https://strategaresearch.com/meet-stratega-market-research-team-at-quirks-london-2023/ - Categories: en, homepage - Tags: consumer market, local market research, Market Research, market research conference, Quirks - Tags: English sensitive issues in focus groups It's time! Meet our team members at one of the best market research conferences on May 3-4th. We are thrilled to announce that Stratega will be attending the Quirks London 2023 event! This annual conference brings together market research and consumer experience professionals from Europe and around the world to share best practices, emerging trends, and impressive range of innovative techniques for data collection and analysis. Look for K Mini Stand, in front of the Session Room number 2. Our team is passionate about leveraging data to drive strategic decision-making and is excited to learn from business leaders at the Quirks London event. The two-day conference is packed with insightful keynote speakers, informative panel discussions, and interactive workshops. Attendees will have the opportunity to choose from multiple learning options, discover emerging technologies in market research, ethical considerations in data collection, as well as innovative methods and tools for analyzing data. For more details check https://www. thequirksevent. com/london-2023/ What else Quirks London has to offer? In addition to the educational sessions, the Quirks London event also provides ample opportunities for networking with other professionals in the field. The exhibit hall will feature vendors showcasing their products and services, and there will be many networking events scheduled throughout the conference. By attending the Quirks London event, Stratega hopes to learn more about current trends and industries best practices in market research, network with other experts in the field, and return with useful information and inspiration that will... --- - Published: 2023-01-27 - Modified: 2024-03-10 - URL: https://strategaresearch.com/what-pitfalls-to-avoid-when-running-online-focus-groups/ - Categories: en, homepage - Tags: focus groups - Tags: English sensitive issues in focus groups What are online focus groups? The definition of an online focus group is a focus group conducted via the Internet using online focus group software. An online focus group is one of the more recent online research methods utilized primarily for business research, consumer research, and other qualitative online research. Group discussion will range from brainstorming exercises (new product ideation) to product concept feedback to business or personal perspectives. Online focus group research is now widely utilized by brands, organizations, and researchers who are unable to conduct offline focus groups or who would prefer to manage qualitative insights. To efficiently conduct an online focus group, you must utilize a tool, such as online communities, that facilitates the management of your online qualitative research. Online focus groups are quick, economical, and geographically unrestricted because respondents can participate remotely. Common mistakes during the online focus groups: Not having a clear market research objective Without a clear understanding of what you hope to learn or achieve from the focus group, it can be challenging to design effective questions and steer the discussion in a productive direction. Make sure that you will have a structured research session. Being too rigid in sticking to the discussion guide It is impossible to predict what new ideas and discoveries will emerge from online focus groups. However, some researchers make the error of adhering to a script. The issue is that adhering to a script makes it difficult to control the tone of... --- - Published: 2023-01-04 - Modified: 2024-07-17 - URL: https://strategaresearch.com/differences-between-b2b-and-b2c/ - Categories: en - Tags: focus groups - Tags: English sensitive issues in focus groups Market research comes in a variety of shapes and sizes, many of which rely on cryptic names to denote their purpose. One such category of market research comprises the three-letter acronyms B2B and B2C. Before we carve out the main differences between the two, we may as well set aside a few lines and explain what they mean. B2B stands for ‘business to business’ and describes a situation where one business reaches out to another business with a marketing campaign to improve its product or service. It is almost like a formal conversation between two peers, only that one of those peers is picking the other peer’s brains about things and there is a middle-man in the form of a B2B market research agency. In Poland, the said brain-picking may include in-depth interviews with managers, surveys with decision-makers, and focus groups involving different staff tiers, among other formats. B2C, meanwhile, stands for ‘business to customer’ (or 'business to consumer') and denotes a scenario in which the same business, instead of another business, reaches out directly to the consumers of its product or service with very much the same intention. In this case, too, the actual study may take the form of quantitative surveys, in-depth interviews or focus groups, among others. But, if B2B and B2C market research are so similar in terms of structure, why would they differ significantly beyond that? A few factors drive that disparity, and we will try to cover some of... --- - Published: 2022-12-28 - Modified: 2022-12-28 - URL: https://strategaresearch.com/how-focus-groups-are-used-in-marketing-research/ - Categories: en - Tags: focus groups - Tags: English sensitive issues in focus groups Focus groups in marketing research rely on data, and they use a variety of techniques to obtain it. Different market studies require different feedback and, by extension, the application of different research methods to draw information that best fits in with the intended purpose of the study. In what specifically concerns market research, the main difference is the type of data that is collected. This data can be quantitative or qualitative. As for quantitative data, the focus is on quantity, that is, on numerical (or, in any case, measurable) user inputs that are later aggregated and analyzed by qualified data analysts for common characteristics. Closed-ended surveys, interviews, and questionnaires work best for that. Qualitative data, for its part, is essentially descriptive. It is obtained by the moderator (or facilitator) during a guided but for the most part free-flowing discussion that allows participants to freely express their views and respond to different concepts and stimuli that are shown to them in the course of the panel discussion. Comprising mainly non-measurable inputs such as verbal descriptions, spontaneous reactions, and personal accounts, the mining of such data tends to be more challenging for researchers, though in many cases also more rewarding for the sponsor of the study, as it allows for drawing more impactful conclusions and for presenting more robust findings against the backdrop of dynamic, real-life variables. It also tends to constitute a more enriching experience for members of such groups, as they get to have their... --- - Published: 2022-12-22 - Modified: 2022-12-22 - URL: https://strategaresearch.com/how-reliable-are-focus-groups-from-a-market-research-standpoint/ - Categories: en - Tags: focus groups - Tags: English sensitive issues in focus groups How reliable are focus groups from a market research standpoint? If you ever look up market research on the web, sooner or later the vaguely familiar buzz term ‘focus groups’ is bound to come up. Focus groups are the linchpin of any respectable market research agency and an indispensable tool in research projects dealing with qualitative data. However, few people stop to think exactly how reliable focus groups are from a market research perspective. The short answer to that question would be somewhat ambiguous, if not contradictory. Truth is, focus groups were never meant to be reliable per se but that’s not to say they can’t be relied on given the right approach. In fact, the best way to look at focus groups is not necessarily through the prism of reliability as they are one of those things that escape pigeonholing, especially with the recent rise of online focus groups in Poland and elsewhere in Europe and in the world. But before we delve into the many advantages of online focus groups, let’s have a quick rundown of some of the things that make focus groups a bit of a no-no whenever reliability is your top priority. It is often wrongly assumed that the more people we gather in a room, the better collective feedback they’ll give us. But ask any psychologist (or teacher, or parent) and they’ll be quick to prove you wrong. In fact, there is a rather low threshold for how many... --- - Published: 2022-12-14 - Modified: 2022-12-15 - URL: https://strategaresearch.com/what-are-the-types-of-b2b-market-research/ - Categories: en - Tags: focus groups - Tags: English sensitive issues in focus groups Market research has been on the rise in recent years, but if one were to single out the one area where it has been getting the most attention globally, it would have to be the B2B realm. Market research for B2B in Poland has witnessed the same kind of trend reflected, with companies being now more eager than ever before to forge closer ties not just with free-range consumers out there but directly with businesses as well. B2B stands for business-to-business and describes a situation in which one business reaches out to another business with a view to pitching them its products or services. B2B is not to be confused with the B2C (business-to-consumer) model as the B2B sales funnel is often less straightforward, considers a bigger number of niches, and works with a somewhat different set of variables. But more on that later. Similarly to its B2C counterpart, B2B can roughly be broken down into quantitative and qualitative research. In the broadest sense, quantitative research is all about volume whereas qualitative research is all about the nitty-gritty. Or better yet, the former draws its power from sheer numbers, while the latter draws it from voices. None is necessarily better than the other as they serve essentially different goals, focusing on the what and the why, respectively. The level of flexibility each allows is also different. As a B2B market research company based in Poland, we know that B2B market research in Poland can yield... --- - Published: 2022-12-07 - Modified: 2022-12-06 - URL: https://strategaresearch.com/the-top-10-benefits-of-a-good-market-research-report/ - Categories: en - Tags: focus groups - Tags: English sensitive issues in focus groups Market research is a service that helps companies make informed decisions. It is common knowledge these days that a business can only go so far without the flambeau of market research. And for a good reason. It's hard to imagine a company launching and thriving in a market without at least a basic understanding of what makes that market special. It's a bit like trying to explore a big city on your own versus with a local guide. There is simply no itinerary, route or map that can compete with first-hand insight and the tourist traps are many, especially for B2B market research in Poland and other neighboring countries where free market mechanics were embraced overnight and are somewhat haphazard. With B2B market research being very much en vogue these days, it might be worth having a closer look at what actually makes a market research agency "good", and why it matters. What follows is a roundup of the TOP 10 benefits a good market research report will equip your business with. 1. Highlighting growth opportunities This one here is a no-brainer. Market research isn't merely about providing businesses with context for their planned launches or reworks, but rather about producing outcomes and elaborating findings in a way that helps the company point resources in the right direction and tap into niches that look most promising to improve its chance at succeeding. 2. Identifying red flags Like with most things in life, where there are... --- - Published: 2022-12-02 - Modified: 2022-12-02 - URL: https://strategaresearch.com/the-top-6-advantages-of-market-research-and-competitive-analysis-for-your-business/ - Categories: en - Tags: focus groups - Tags: English sensitive issues in focus groups Market research is a blanket term that covers a wide range of tools and techniques that companies use to extract, gauge and assess consumer data. As such, it can work wonders for businesses seeking to identify the strengths and pain points of their products and services, or simply to increase market share in a smooth and streamlined fashion. A competitive analysis is one of the many subcategories of market research that lets brands gain an edge over competitors by benchmarking marketing strategies, drawing inspiration from proven formulas and best practices, and anticipating future market moves and consumer mood swings. Market research in Poland has been witnessing an unprecedented boom ever since the country joined the EU community in 2004. Although b2b market research in Poland hasn’t been around for as long as in Western Europe, it has already enriched the products and services of companies from all over the world and has helped Poland become one of the most eagerly researched markets in Europe. So whether you’re a small firm looking to work your way up in a highly competitive market or a big company in need of a fresh market boost, we believe this list of the top 6 advantages of market research and competitive analysis will help you make the most of your business. 1. Know your audience Few things raise as many red flags in today’s diverse, globalized world as a business that’s out of touch. Consumer needs and expectations are changing... --- - Published: 2022-11-23 - Modified: 2022-11-28 - URL: https://strategaresearch.com/how-can-i-find-paid-focus-groups-to-participate-in/ - Categories: en - Tags: focus groups - Tags: English sensitive issues in focus groups If getting paid for speaking your mind sounds like your thing, you might want to consider participating in paid focus groups. Brands need feedback from people to make better products and provide better services. To do so, they are willing to compensate you for your opinions and your time. One way to take part in paid market research is by signing up for focus groups. Polish-speaking candidates have long been in high demand by companies from all around the world, and for good reason. Poland is one of Europe’s largest and most absorbent markets and the EU’s fifth member state by population. It is also in many ways a booming market with a relatively short history in an open economy, making it a great testing ground and benchmark market for companies of all shapes and sizes. With a population of nearly 40 million, elaborate findings and far-reaching conclusions can be drawn from a market research study conducted in the form of focus groups. Polish-speaking participants are now also twice as likely to come across paid market research opportunities in their area ever since brands have opened up to the idea of running paid online focus groups as eagerly as they do in-person group discussions. For those unfamiliar with the terminology, focus groups are when a group of people, usually 6 to 8, are invited to zero in on certain topics revolving around a product or service. This discussion is moderated by a market research professional... --- - Published: 2022-11-16 - Modified: 2022-11-28 - URL: https://strategaresearch.com/what-are-the-top-6-practices-for-running-a-focus-group/ - Categories: en - Tags: focus groups - Tags: English sensitive issues in focus groups Organizing a focus group is a multi-stage process that’s all about teamwork and commitment. Focus group research is a technique used to collect data through group interaction. Focus groups possess a distinct advantage over other market research methods. For both in-person and online focus groups, market research agencies should strive to meet several requirements and customer needs that will help secure reliable study outcomes. Focus group method help to explore, and focus group questions have friendly and conversational tone. While these practices are often hard to pin down due to changing market dynamics, below is the list of the 6 top tips that will turn every focus group into a quality experience for everyone involved. 1. Know your "focus group" goals. It seems almost trivial to say this, but knowing why we do, what we do is the best way to secure quality feedback and collect data from the participants of any focus group or research studies. Having said that, practice shows it’s easier said than done. Study objectives can easily vary from general-skewing generic to complex-skewing baffling. Sometimes it comes to simple rewording, other times the task is more demanding—but it is always worth the effort. Whatever the case may be, it is crucial to keep the researcher-client communication channel open from the onset of the project and for both parties to be ready to meet each other halfway. When there’s a will, there’s a way! 2. Prioritize quality over whims. Paid market research... --- - Published: 2022-11-11 - Modified: 2023-08-11 - URL: https://strategaresearch.com/succeet-conference-2022-munich-germany/ - Categories: en, homepage - Tags: focus groups - Tags: English sensitive issues in focus groups You have all contributed to making the time that we have spent together absolutely unforgettable. The Succeed Conference has been an absolute pleasure to attend. We would like to take this opportunity to express our gratitude to everyone who stopped by our booth. Everyone in the Stratega put in a lot of work to make sure that our display looked like it came from a professional setting. The following is a synopsis of the Succeed Conference in its simplest form: Everyone had a wonderful time, as was previously mentioned. When we first arrived, the first day was not particularly hectic, and everything was carried out in an unusually unhurried manner. This continued throughout our entire stay. After one o'clock in the afternoon, there was a discernible rise in the total number of people who were present. There were a variety of Market Research, Mystery Shopping firms out there that offered services for conducting qualitative and quantitative research. For the purpose of gathering information for quantitative research projects, for instance, some of these firms made use of online panels as a data collection method. Every business made an effort to exhibit its wares in a manner that was not only aesthetically pleasing but also straightforwardly distinguishable to the naked eye. The stand that was put on by the company Kantar was very impressive. They conceived the idea of adorning a wall with "plants," which ultimately resulted in the wall displaying an appealing appearance. They provided us... --- - Published: 2022-07-31 - Modified: 2022-09-13 - URL: https://strategaresearch.com/healthcare-market-research-in-poland/ - Categories: en - Tags: consumer market, focus group, healthcare market research, local market research, market research in EEA, market research in Poland, Stratega Poland - Tags: English - : pll_62e5d2a6ae89b sensitive issues in focus groups Healthcare market research in Poland, Europe, or literally, any other country, is what drives the whole sector forward. Interviews and surveys with patients and healthcare professionals provide massive amounts of data. For example, perceptions, hopes, and concerns related to medications, treatments, but also marketing communication adopted by pharmaceutical brands. Stratega offers its experience and local market knowledge as regards positioning, concept testing, product or services testing, or whole ads or campaigns testing. With our wide experience, we can help your company realize your medical market research projects in Poland. Read more about our methods and capability! Quantitative studies Quantitative studies include mainly online surveys conducted among healthcare professionals and patients. Usually, such surveys last no more than 30-40 minutes, most typically 10-15 minutes. Also, respondents can access the research tool any time it's comfortable for them. In such a way, it is easier to encourage potential respondents to participate in our studies. Qualitative studies Qualitative methods allow for a more in-depth understanding on the audience's reactions, (unmet) needs or problems. Individual in-depth interviews (in person in our viewing facility, with the use of telephone or web-assisted), as well as group focus interviews, allow for a detailed exploration of concepts and solutions offered by your company. Our medical market research services also include simultaneous translation, English/local language transcripts as well as various analysis and reports. We can also support you in designing your study, to achieve the best results and address your research objectives to the... --- - Published: 2022-07-31 - Modified: 2024-07-17 - URL: https://strategaresearch.com/badania-rynku-opieki-zdrowotnej-w-polsce/ - Categories: pl - Tags: Polski - : pll_62e5d2a6ae89b sensitive issues in focus groups Badania rynku opieki zdrowotnej w Polsce, Europie czy dosłownie w każdym innym kraju napędzają cały sektor. Wywiady i ankiety z pacjentami i pracownikami służby zdrowia dostarczają ogromnych ilości danych. Na przykład spostrzeżenia, nadzieje i obawy związane z lekami, leczeniem, ale także komunikacja marketingowa przyjęta przez marki farmaceutyczne. Stratega oferuje swoje doświadczenie i znajomość lokalnego rynku w zakresie pozycjonowania, testowanie koncepcji, testowanie produktów lub usług lub całe testowanie reklam lub kampanii. Dzięki naszemu bogatemu doświadczeniu możemy pomóc Twojej firmie w realizacji projektów badań rynku medycznego w Polsce. Przeczytaj więcej o naszych metodach i możliwościach! Badania ilościowe Badania ilościowe obejmują głównie ankiety internetowe prowadzone wśród pracowników służby zdrowia i pacjentów. Zazwyczaj takie ankiety trwają nie dłużej niż 30-40 minut, najczęściej 10-15 minut. Ponadto respondenci mogą uzyskać dostęp do narzędzia badawczego w dowolnym momencie, kiedy jest to dla nich wygodne. W ten sposób łatwiej zachęcić potencjalnych respondentów do udziału w naszych badaniach. Badania jakościowe Metody jakościowe pozwalają na głębsze zrozumienie reakcji odbiorców, (niezaspokojonych) potrzeb lub problemów. Indywidualne wywiady pogłębione (osobiście w naszym punkt podglądu, telefonicznie lub przez internet ), a także grupowe wywiady fokusowe pozwalają na szczegółową eksplorację pojęć i rozwiązania oferowane przez Twoją firmę. Nasze usługi badania rynku medycznego obejmują również tłumaczenia symultaniczne, transkrypcje w języku angielskim/lokalnym, a także różne analizy i raporty. Możemy również wesprzeć Cię w zaprojektowaniu badania, aby osiągnąć najlepsze wyniki i w pełni zrealizować cele badawcze. Rekrutacja Dzięki naszemu doświadczeniu na rynku polskim i innych rynkach europejskich (m. in. Bułgaria, Grecja, Litwa, Łotwa,... --- - Published: 2022-06-15 - Modified: 2022-11-28 - URL: https://strategaresearch.com/research-conducted-in-ukraine-paints-an-uncertain-future/ - Categories: en - Tags: CATI research Ukraine, CATI survey Ukraine, market research Ukraine, market research Ukrainians - Tags: English - : pll_62e5d86b4d53b sensitive issues in focus groups Stay or go – a difficult dilemma faced by Ukrainians according to the latest study conducted by Stratega Market Research among people who fled Ukraine and those who stayed. The difficulties faced by Ukrainians Study conducted by Stratega using qualitative telephone in-depth interviewing method paint a gloomy picture of the day-to-day life in Ukraine. Constant worry about safety, food and access to medicine has huge psychological consequences with all respondents showing signs of generalized anxiety and helplessness. There is a widespread hesitation both among those who stay in Ukraine, and those who decided to migrate as to what to do next. Many Ukrainians still consider migration while those who fled the country face difficulties finding a job and miss their families. These factors make them consider returning to Ukraine despite the dramatically bad situation. In addition to that, CATI survey showed that most Ukrainians consider their current situation as “bad” and think about emigration either temporally or permanently. Those who decided to stay in Ukraine face massive problems fulfilling such basic needs as access to food, medicine, and healthcare. Many are either elderly or sick making their situation even worse. Our quantitative market research in Ukraine indicates that those who strongly consider relocating to Poland and other countries are mainly the more well-off middle-class Ukrainians. Most of those surveyed lived or live in the city before the war. Of those who either plan or have already relocated, most rated their pre-war standard of living in... --- - Published: 2022-06-15 - Modified: 2022-08-10 - URL: https://strategaresearch.com/badania-prowadzone-na-ukrainie-maluja-niepewna-przyszlosc/ - Categories: pl - Tags: Polski - : pll_62e5d86b4d53b sensitive issues in focus groups Zostań albo odejdź – trudny dylemat Ukraińców według najnowszego badania Stratega Market Research wśród osób, które uciekli z Ukrainy i tych, którzy zostali. Trudności napotykane przez Ukraińców Badanie przeprowadzone przez firmę Stratega przy użyciu jakościowej telefonicznej metody pogłębionych wywiadów maluje ponury obraz codziennego życia na Ukrainie. Ciągła troska o bezpieczeństwo, żywność i dostęp do leków ma ogromne konsekwencje psychologiczne, a wszyscy respondenci wykazują oznaki uogólnionego lęku i bezradności. Zarówno wśród przebywających na Ukrainie, jak i tych, którzy zdecydowali się na emigrację, panuje powszechne wahanie, co dalej. Wielu Ukraińców wciąż rozważa migrację, a ci, którzy uciekli z kraju, mają trudności ze znalezieniem pracy i tęsknią za rodziną. Te czynniki sprawiają, że rozważają powrót na Ukrainę pomimo dramatycznie złej sytuacji. Ponadto badanie CATI wykazało, że większość Ukraińcy uważają swoją obecną sytuację za „złą” i myślą o emigracji tymczasowo lub na stałe. Ci, którzy zdecydowali się zostać na Ukrainie, mają ogromne problemy z zaspokojeniem podstawowych potrzeb, takich jak dostęp do żywności, lekarstw i opieki zdrowotnej. Wielu jest starszych lub chorych, co jeszcze bardziej pogarsza ich sytuację. Nasze ilościowe badania rynku na Ukrainie wskazują, że ci, którzy zdecydowanie rozważają przeprowadzkę do Polski i innych krajów, to głównie zamożniejsi Ukraińcy z klasy średniej. Większość ankietowanych mieszkała lub mieszkała w mieście przed wojną. Spośród tych, którzy planują lub już się przeprowadzili, większość oceniła swój przedwojenny poziom życia na Ukrainie jako „dobry” – z czego większość uważała go za „dobry” lub „bardzo dobry”. Liczba uchodźców ukraińskich w Polsce Według danych zebranych przez... --- - Published: 2022-06-11 - Modified: 2022-09-13 - URL: https://strategaresearch.com/advantages-of-market-research-in-poland/ - Categories: en - Tags: conducting market research in poland, consumer market, Market Research, market research in Poland, market research Poland, trends in Poland - Tags: English - : pll_62e5d932860ac sensitive issues in focus groups Market research in Poland is now crucial as we are in a time when the new reality has been ongoing for more than a year and has triggered substantial economic changes. Transformations are apparent in every industry and all countries. The results of the survey "Enterprises in Poland in the face of the COVID-19 pandemic" revealed that in the period from January 2021 to January 2022, the percentage of businesses being pessimistic regarding the future stayed quite high (27% for the opinion of the situation they are in and as much as 72% for the state of the economy in general). Given these circumstances, few entrepreneurs became aware of the advantages of conducting market research in Poland. This is partly related to the still insufficient knowledge of the benefits it can bring. The impact recent years introduced proves studying shoppers' behavior as market trends to not be something learned once and for all but a phenomenon to constantly observe. Get to know your audience through market research It is significant to establish a relationship with your customers- when they feel heard and valid, you gain sympathy and loyalty. The ethical dimension of doing business is becoming crucial, and many people are checking out the manufacturer ahead of purchasing. In the unstable times (brought by the crisis and the war in Ukraine), many people are looking for a sense of control. Buyers verifying the firm puts pressure on understanding what they are paying attention to. The... --- - Published: 2022-06-11 - Modified: 2022-08-10 - URL: https://strategaresearch.com/zalety-badan-rynku-w-polsce/ - Categories: pl - Tags: Polski - : pll_62e5d932860ac sensitive issues in focus groups Badania rynku w Polsce są obecnie kluczowe, ponieważ jesteśmy w czasach, gdy Nowa rzeczywistość trwa już od ponad roku i spowodowała istotne zmiany gospodarcze. Przemiany są widoczne w każdej branży i we wszystkich krajach. Wyniki badania „Przedsiębiorstwa w Polsce w obliczu COVID -19 pandemia” ujawnił, że w okresie od stycznia 2021 do stycznia 2022 roku odsetek przedsiębiorstw pesymistycznych co do przyszłości utrzymywał się na dość wysokim poziomie (27% za ocenę sytuacji, w jakiej się znajdują i aż 72% za stan gospodarka w ogóle). W tych okolicznościach niewielu przedsiębiorców uświadomiło sobie zalety prowadzenia badań rynkowych w Polsce. Częściowo jest to związane z wciąż niewystarczającą wiedzą na temat korzyści, jakie może przynieść. Wpływ wprowadzony w ostatnich latach dowodzi, że badanie zachowań kupujących jako trendów rynkowych nie jest czymś, czego nauczono się raz na zawsze, ale zjawiskiem, które należy stale obserwować. Poznaj swoich odbiorców dzięki badaniom rynku Ważne jest nawiązanie relacji z klientami – kiedy czują się wysłuchani i ważni, zyskujesz sympatię i lojalność. Etyczny wymiar prowadzenia działalności gospodarczej staje się kluczowy, a wiele osób sprawdza wyeliminuj producenta przed zakupem. W niestabilnych czasach (przyniesionych przez kryzys i wojna na Ukrainie), wiele osób szuka poczucia kontroli. Kupujący weryfikujący firmę wywierają presję na zrozumienie, na co zwracają uwagę. Zalew dezinformacji i fałszywych wiadomości tworzy stan zamieszania. Utrudnia to klientom weryfikację faktów i podejmowanie świadomych decyzji. Chcą znać produkty do kupienia i zapewnić dostawę w sposób spójny z osobistymi poglądami etycznymi. Zauważalna zmiana oczekiwań przedsiębiorstw obejmuje zrównoważony rozwój i etykę. Bardzo... --- - Published: 2020-10-06 - Modified: 2022-10-18 - URL: https://strategaresearch.com/fun-facts-challenges/ - Categories: en - Tags: consumer market, local market research, market research in EEA, market research in Poland, market research Poland, trends in Poland - Tags: English - : pll_62e5d73ce436c sensitive issues in focus groups Working in an international environment and collaborating in culturally-diverse teams might pose a real challenge. Different languages, customs, even different understandings, and perceptions of reality! Market researchers wishing conducting multi-market studies need to consider all of them. Since we deal with such cultural differences in our studies on daily basis, we've decided to share a few tips on how to prepare for challenges in market research in Poland. Getting to know our customs and communication style might be really useful! Interested in learning a few fun facts about challenges in market research in Poland specifically? We’ve gathered some challenges in market research in Poland that you might need to face. Challenges in market research in Poland Polish language Many people claim that Polish, being one of the Slavic languages, is one of the most difficult languages for foreigners. Actually, it’s one of the least popular foreign languages that people choose to learn. No surprise - the tongue-twisting pronunciation, complex grammar rules (conjugation! ), and our national fondness of diminutive forms (sometimes so creative and non-similar to the original words that even Polish people might have problems explaining how the word was created! )... For instance, we’re probable to call a cat using the word “cat”, but if that’s a small cat, it will become a "kotek". But! If it's a really really small dog, then we might as well call it a "koteczek" Crazy, right? Oh, and don’t forget that in Polish “no” might actually... --- - Published: 2020-10-06 - Modified: 2022-08-10 - URL: https://strategaresearch.com/zabawne-fakty-i-wyzwania/ - Categories: pl - Tags: Polski - : pll_62e5d73ce436c sensitive issues in focus groups Praca w międzynarodowym środowisku i współpraca w zróżnicowanych kulturowo zespołach może stanowić prawdziwe wyzwanie. Różne języki, zwyczaje, a nawet różne rozumienie i postrzeganie rzeczywistości! Badacze rynku, którzy chcą przeprowadzić badania wielorynkowe, muszą wziąć pod uwagę je wszystkie. Ponieważ na co dzień mamy do czynienia z takimi różnicami kulturowymi w naszych badaniach, postanowiliśmy podzielić się kilkoma wskazówkami, jak przygotować się na wyzwania w badaniach rynku w Polsce. Poznanie naszych zwyczajów i stylu komunikacji może być naprawdę przydatne! Chcesz poznać kilka zabawnych faktów na temat wyzwań związanych z badaniami rynku w Polsce? Zebraliśmy kilka wyzwań związanych z badaniami rynku w Polsce, z którymi być może będziesz musiał się zmierzyć. Wyzwania w badaniach rynku w Polsce Język polski Wiele osób twierdzi, że polski jako jeden z języków słowiańskich jest jednym z najtrudniejszych języków dla obcokrajowców. Właściwie jest to jeden z najmniej popularnych języków obcych, których ludzie decydują się uczyć. Nic dziwnego – kręta wymowa, skomplikowane zasady gramatyczne (koniugacja! ) i nasze narodowe zamiłowanie do form zdrobniałych (czasem tak twórcze i niepodobne do oryginalnych słów, że nawet Polacy mogą mieć problem z wyjaśnieniem, jak to słowo powstało! )... Na przykład możemy nazwać kota słowem „kot”, ale jeśli to jest mały kot, stanie się „kotek”. Ale! Jeśli to naprawdę naprawdę mały pies, to równie dobrze możemy nazwać go „koteczek” Crazy, prawda? Aha, i nie zapominaj, że po polsku „nie” może w rzeczywistości oznaczać... „tak”! :) To raczej nieformalne, ale ludzie często używają tej formy potwierdzenia. DUŻO! Więc nie zdziw się,... --- - Published: 2020-09-23 - Modified: 2022-09-13 - URL: https://strategaresearch.com/5-market-research-methodology-trends-to-watch/ - Categories: en - Tags: consumer market, market research EEA, market research methodology, market research trends, trends in Poland - Tags: English - : pll_62e5d5d825bf9 sensitive issues in focus groups Market research methodology trends have been constantly changing with the researchers' pursuit of following trends and modern consumer behaviors. Technological change and the resultant globalization and immediate access to information make consumers' behaviors change as well. Modern consumers, or digital consumers, as researchers and marketing specialists call them, expect more, make decisions differently, and above all - getting insights about their behaviors and preferences has become more complex than ever before. Here’s a review of the top market research methodology trends to be watched closely in the coming years! Market research methodology trends to watch in 2021 1. Mobile ethnographies Mobile ethnography allows researchers to observe and interact with respondents in their natural environment - being their homes, schools, workplaces... With average consumers having their mobile devices wherever they go, researchers are offered a unique opportunity to actually follow them from the moment they wake up and check their first emails until they go to bed and scroll down their feeds on Facebook. Online research, especially mobile ethnographies offer some considerable benefits for market research. Above all, we are all well-accustomed to sharing our opinions and preferences using social media, price comparison websites, or various web apps. Actually, many of us don’t even realize how much data about our behaviors as consumers we leave behind every day. Also, mobile ethnographies are relatively inexpensive, time-efficient, and easily accessible, even to older consumers, which was not that obvious even a few years ago. Researchers can interact with... --- - Published: 2020-09-23 - Modified: 2022-08-10 - URL: https://strategaresearch.com/5-trendow-w-metodologii-badan-rynku-do-obejrzenia/ - Categories: pl - Tags: Polski - : pll_62e5d5d825bf9 sensitive issues in focus groups Trendy w metodologii badań rynku ulegają ciągłym zmianom w dążeniu badaczy do podążania za trendami i nowoczesnymi zachowaniami konsumenckimi. Zmiany technologiczne i wynikająca z nich globalizacja oraz natychmiastowy dostęp do informacji powodują, że zmieniają się również zachowania konsumentów. Współcześni konsumenci, czyli konsumenci cyfrowi, jak nazywają ich badacze i specjaliści ds. marketingu, oczekują więcej, podejmują inne decyzje, a przede wszystkim – uzyskiwanie wglądu w ich zachowania i preferencje stało się bardziej złożone niż kiedykolwiek wcześniej. Oto przegląd najważniejszych trendów w metodologii badań rynku, które należy uważnie obserwować w nadchodzących latach! Trendy w metodologii badań rynku, które warto obserwować w 2021 r 1. Etnografie mobilne Mobilna etnografia pozwala naukowcom na obserwację i interakcję z respondentami w ich naturalnym środowisku – w ich domach, szkołach, miejscach pracy... Ponieważ przeciętni konsumenci mają swoje urządzenia mobilne, gdziekolwiek się znajdują, badacze mają unikalną możliwość śledzenia ich od momentu przebudzenia i sprawdzaj swoje pierwsze e-maile, aż pójdą spać i przewiń swoje kanały na Facebooku. Badania internetowe, zwłaszcza etnografie mobilne, oferują znaczne korzyści dla badań rynkowych. Przede wszystkim wszyscy jesteśmy przyzwyczajeni do dzielenia się swoimi opiniami i preferencjami za pomocą mediów społecznościowych, porównywarek cen czy różnych aplikacji internetowych. W rzeczywistości wielu z nas nawet nie zdaje sobie sprawy, ile danych na temat naszych zachowań jako konsumentów pozostawiamy każdego dnia. Ponadto etnografie mobilne są stosunkowo niedrogie, wydajne czasowo i łatwo dostępne nawet dla starszych konsumentów, co jeszcze kilka lat temu nie było tak oczywiste. Naukowcy mogą wchodzić w interakcje z konsumentami w czasie rzeczywistym.... --- - Published: 2020-06-22 - Modified: 2022-09-13 - URL: https://strategaresearch.com/will-big-data-replace-market-research/ - Categories: en - Tags: market research in Poland, online market research - Tags: English - : pll_62e5d1d62b363 sensitive issues in focus groups Big data vs market research We live in a modern world with limitless access to multiple sources of information. In fact, the amount of information is so big, it may sometimes leave us intimidated and confused. Living in a global network isn’t easy, especially when there is a lot of fake news and articles with literally no credit or source available. However, we can find use in a very powerful weapon - Big Data. How do Big Data and market research differ? Big Data Big Data, according to Wikipedia, is a field that treats ways to analyze, systematically extract information from, or otherwise, deal with data sets that are too large or complex to be dealt with by traditional data-processing application software. In simple means, Big Data allows us to create new opportunities and entirely new categories of companies that can combine and analyze any type of data. It is defined by three characteristics: Volume - the quantity of stored data Variety - the type of data Velocity - the speed at which the data is generated and processed Big Data in our everyday lives We have to realize that we take part in Big Data every single day because each day generates gigantic amounts of data that need and will be processed by a variety of companies, such as Google, Facebook, Amazon, but also smaller ones like post offices, your local gym or even loyalty program at your favorite grocery store. Big Data and... --- - Published: 2020-06-22 - Modified: 2022-08-10 - URL: https://strategaresearch.com/czy-big-data-zastapi-badania-rynkowe/ - Categories: pl - Tags: Polski - : pll_62e5d1d62b363 sensitive issues in focus groups Big data, a badania rynkowe Żyjemy we współczesnym świecie z nieograniczonym dostępem do wielu źródeł informacji. W rzeczywistości ilość informacji jest tak duża, że czasami może nas zastraszyć i zdezorientować. Życie w globalnej sieci nie jest łatwe, zwłaszcza gdy pojawia się wiele fałszywych wiadomości i artykułów, które dosłownie nie są dostępne ani źródła. Możemy jednak znaleźć zastosowanie w bardzo potężnej broni - Big Data. Czym różnią się Big Data i badania rynku? Big Data Według Wikipedii Big Data to dziedzina, która zajmuje się sposobami analizowania, systematycznego wydobywania informacji z lub w inny sposób radzenia sobie z zestawami danych, które są zbyt duże lub zbyt złożone, aby mogły być obsługiwane przez tradycyjne aplikacje do przetwarzania danych. W prostych słowach Big Data pozwala nam tworzyć nowe możliwości i zupełnie nowe kategorie firm, które mogą łączyć i analizować każdy rodzaj danych. Określają go trzy cechy: Volume - ilość przechowywanych danych Różnorodność - rodzaj danych Prędkość - prędkość, z jaką dane są generowane i przetwarzane Big Data w naszym codziennym życiu Musimy zdać sobie sprawę, że w Big Data uczestniczymy każdego dnia, ponieważ każdego dnia generujemy gigantyczne ilości danych, które potrzebują i będą przetwarzane przez różne firmy, takie jak Google, Facebook, Amazon, ale także mniejsze, jak urzędy pocztowe, lokalna siłownia, a nawet program lojalnościowy w ulubionym sklepie spożywczym. Big Data i badania rynku Więc jak to działa w badaniach rynku? Czy nasz rynek powinien czuć się zagrożony nieuniknioną automatyzacją tworzonych przez nas danych? Nie całkiem. Big Data to wciąż... --- - Published: 2020-06-16 - Modified: 2022-10-18 - URL: https://strategaresearch.com/hygiene-and-safety-measures-in-viewing-facility/ - Categories: en - Tags: focus group, i-viewwarsaw, local market research, online market research, research results, viewing facility Warsaw - Tags: English - : 7287aaad-befe-434d-a9bf-05632a8a1b24 sensitive issues in focus groups COVID-19 crisis has taught us all a lesson. We all remember now how important our health is. We've taken care of all hygienic and safety measures (being stricter than ever). Now, that the restrictions have been relaxed a little, we're slowly coming back to our offices. Therefore, it's necessary to remember about the basic rules that we should still follow. During the pandemic, we turned to online market research methods (you can read about them here). Yet, now, we're already getting back to face-to-face studies - focus groups and individual in-depth interviews in our i-view in Warsaw. Thus, we've been working hard to provide our clients and respondents with all the hygiene and safety measures in our viewing facility. Read more to find out how we're taking care of it! Health and safety measures in viewing facility Physical distancing i-view is one of the most modern and best-equipped viewing facilities in Poland. Its usual capacity reaches up to 50 people during one event. Yet, in the times of pandemic, we've reduced the number of participants to keep the safe 2-meter distance from each other. Luckily, with our 250 square meters of space, we can still offer you comfort and enough room to realize all kinds of market research projects. We reorganized all our conference rooms to leave the desired distance between each seat. Washing your hands & disinfectants We prepared hand sanitizers in prominent places in the facility, for our guests to be able to... --- - Published: 2020-06-16 - Modified: 2022-08-10 - URL: https://strategaresearch.com/higiena-i-srodki-bezpieczenstwa-w-ogledzinach/ - Categories: pl - Tags: Polski - : 7287aaad-befe-434d-a9bf-05632a8a1b24 sensitive issues in focus groups Kryzys COVID-19 dał nam wszystkim lekcję. Wszyscy pamiętamy teraz, jak ważne jest nasze zdrowie. Zadbaliśmy o wszystkie środki higieny i bezpieczeństwa (bardziej rygorystyczne niż kiedykolwiek). Teraz, gdy ograniczenia zostały nieco złagodzone, powoli wracamy do naszych biur. Dlatego należy pamiętać o podstawowych zasadach, których nadal powinniśmy przestrzegać. Podczas pandemii zwróciliśmy się do metod badania rynku online (możesz o nich przeczytać tutaj). Jednak już teraz wracamy do badań bezpośrednich – grup fokusowych i indywidualnych wywiadów pogłębionych w naszym i-view w Warszawie. Dlatego ciężko pracowaliśmy, aby zapewnić naszym klientom i respondentom wszystkie środki higieny i bezpieczeństwa w naszym punkcie widokowym. Przeczytaj więcej, aby dowiedzieć się, jak się tym zajmujemy! BHP w obiektach widokowych Dystans fizyczny i-view jest jednym z najnowocześniejszych i najlepiej wyposażonych obiektów widokowych w Polsce. Jego standardowa pojemność sięga do 50 osób podczas jednego wydarzenia. Jednak w czasach pandemii zmniejszyliśmy liczbę uczestników, aby zachować bezpieczną odległość 2 metrów od siebie. Na szczęście, dysponując 250 m2 powierzchni, nadal możemy zaoferować Ci komfort i wystarczająco dużo miejsca do realizacji wszelkiego rodzaju projektów badań rynkowych. Przeorganizowaliśmy wszystkie nasze sale konferencyjne, aby pozostawić pożądaną odległość między poszczególnymi miejscami. Mycie rąk i amp; środki dezynfekujące Środki do dezynfekcji rąk przygotowaliśmy w widocznych miejscach w obiekcie, aby nasi goście mogli łatwo po nie sięgnąć, kiedy tylko zajdzie taka potrzeba. Wszędzie dostępne są ręczniki papierowe, chusteczki higieniczne i zamykane kosze na wypadek, gdyby ktoś poczuł katar lub kaszel. Dodatkowo dbamy o sprzątanie naszego lokalu. Nasi pracownicy często czyszczą i dezynfekują wszystkie klamki, lady,... --- - Published: 2020-06-10 - Modified: 2022-09-13 - URL: https://strategaresearch.com/sensitive-topics-in-focus-groups/ - Categories: en - Tags: FG, focus group, market research in EEA, viewing facility Warsaw - Tags: English - : pll_62e5b908208c1 sensitive issues in focus groupsConducting market research in Poland is all about talking to people. After all, it's our job's aim to understand people's drives, habits, and opinions. In Stratega, we conduct qualitative studies concerning various topics for various industries. We discuss people's shopping for clothes habits, talk about their attitude towards social and economic changes, but also learn about their fears and worries related to their health condition or general life situation. As a result, frequently we discover people's intimate experiences and emotions since it happens to cover sensitive topics in focus groups. How to handle them professionally? Read more to find out! Is it the right methodology? It depends. In general, it seems that individual interviews are generally more suitable for sensitive topics. They guarantee more privacy, allow to establish a rapport and to build relationships with respondents easier. This, in turn, makes the interview smooth and provides valuable insights and even more importantly, makes our respondents feel secure and comfortable. Yet, depending on the study design, the sample, or the topic, focus groups might occur relevant and useful. For instance, some specialists argue that group dynamics might actually stimulate the discussion as well as normalize some of the experience. Hearing other people speak about some difficult experiences and their feelings, respondents might feel reassured and comforted that what they experience and feel also happen to others and is normal. The sense that "we're all in the same boat" might actually encourage people to open. How to handle... --- - Published: 2020-06-10 - Modified: 2022-08-10 - URL: https://strategaresearch.com/wrazliwe-tematy-w-grupach-fokusowych/ - Categories: pl - Tags: Polski - : pll_62e5b908208c1 sensitive issues in focus groupsProwadzenie badań rynkowych polega na rozmowie z ludźmi. W końcu celem naszej pracy jest zrozumienie popędów, nawyków i opinii ludzi. W Stratega prowadzimy badania jakościowe o różnej tematyce dla różnych branż. Rozmawiamy o nawykach zakupowych ludzi, rozmawiamy o ich stosunku do zmian społecznych i ekonomicznych, ale także poznajemy ich lęki i obawy związane ze stanem zdrowia czy ogólną sytuacją życiową. W rezultacie często odkrywamy intymne doświadczenia i emocje ludzi, ponieważ zdarza się, że poruszają one delikatne tematy w grupach fokusowych. Jak profesjonalnie się nimi zająć? Przeczytaj więcej, aby się dowiedzieć! Czy to właściwa metodologia? To zależy. Ogólnie rzecz biorąc, wydaje się, że wywiady indywidualne są na ogół bardziej odpowiednie dla drażliwych tematów. Gwarantują większą prywatność, pozwalają na łatwiejsze nawiązanie kontaktu i budowanie relacji z respondentami. To z kolei sprawia, że rozmowa przebiega płynnie i dostarcza cennych informacji, a co ważniejsze, sprawia, że nasi respondenci czują się bezpiecznie i komfortowo. Jednak w zależności od projektu badania, próby lub tematu, grupy fokusowe mogą okazać się istotne i przydatne. Na przykład niektórzy specjaliści twierdzą, że dynamika grupy może faktycznie stymulować dyskusję, a także normalizować niektóre doświadczenia. Słysząc, jak inni ludzie mówią o pewnych trudnych doświadczeniach i swoich uczuciach, respondenci mogą czuć się uspokojeni i pocieszeni, że to, czego doświadczają i czują, przydarza się również innym i jest normalne. Poczucie, że „wszyscy jedziemy na tym samym wózku” może w rzeczywistości zachęcić ludzi do otwarcia. Jak radzić sobie z drażliwymi tematami w grupach fokusowych? 1. Bądź przygotowany! Dowiedz się jak najwięcej... --- - Published: 2020-06-02 - Modified: 2022-10-18 - URL: https://strategaresearch.com/how-to-choose-viewing-facility/ - Categories: en - Tags: focus group, i-viewwarsaw, local market research, Stratega Poland, viewing facility Warsaw - Tags: English - : pll_62e5b81257ee2 sensitive issues in focus groups Perfect viewing facility Of course, the quality of insights is always the crucial determinant of every successful market research project. Recruitment, moderation, translation, content analysis, and reports - all of these sum up and result in a poor- or good-quality study. Yet, we all know that face-to-face research needs to be hosted somewhere, and it's always better to have comfortable conditions to talk. But what exactly does it mean to have "comfort conditions" in case of market research? And even more importantly, how to choose viewing facility that would be perfect for your particular project? Location Public transport Most probably the first thing you should check is the facility's location. As far as moderators' are concerned, this usually is not such a big issue. They are frequently used to traveling and commuting to different facilities, or respondents' houses. Yet, remember that facility located in the suburbs, hard to reach by public transport, might discourage your potential respondents from attending your group. Or even worse, they might say yes, then check the location and simply, they might not show up at all. So the first tip would be to search for facilities close to the main public transport routes in the city. Parking space On the other hand, it is also necessary to take care of the parking space. Some of your clients or respondents might wish to come by car. They might get frustrated if they keep going there and back for 20 minutes trying... --- - Published: 2020-06-02 - Modified: 2022-08-10 - URL: https://strategaresearch.com/jak-wybrac-obiekt-do-ogladania/ - Categories: pl - Tags: Polski - : pll_62e5b81257ee2 sensitive issues in focus groups Idealny obiekt do oglądania Oczywiście jakość spostrzeżeń jest zawsze kluczowym wyznacznikiem każdego udanego projektu badania rynku. Rekrutacja, moderacja, tłumaczenie, analiza treści i raporty – wszystko to podsumowuje i skutkuje badaniem niskiej lub dobrej jakości. Jednak wszyscy wiemy, że badania twarzą w twarz muszą być gdzieś hostowane i zawsze lepiej mieć komfortowe warunki do rozmowy. Ale co dokładnie oznacza „komfortowe warunki” w przypadku badania rynku? A co ważniejsze, jak wybrać obiekt widokowy, który będzie idealny do konkretnego projektu? Lokalizacja Transport publiczny Najprawdopodobniej pierwszą rzeczą, którą powinieneś sprawdzić, jest lokalizacja obiektu. Jeśli chodzi o moderatorów, to zazwyczaj nie jest to duży problem. Często są przyzwyczajeni do podróżowania i dojazdów do różnych obiektów, czy domów respondentów. Pamiętaj jednak, że obiekt zlokalizowany na przedmieściach, do którego trudno dojechać komunikacją miejską, może zniechęcić potencjalnych respondentów do uczęszczania na Twoją grupę. Albo co gorsza, mogą powiedzieć tak, a następnie sprawdzić lokalizację i po prostu mogą się w ogóle nie pojawić. Pierwszą wskazówką byłoby więc wyszukanie obiektów w pobliżu głównych tras komunikacji miejskiej w mieście. Miejsce parkingowe Z drugiej strony konieczne jest również zadbanie o miejsce parkingowe. Niektórzy z Twoich klientów lub respondentów mogą chcieć przyjechać samochodem. Mogą być sfrustrowani, jeśli będą jeździć tam iz powrotem przez 20 minut, próbując znaleźć miejsce, w którym mogą zostawić swoje samochody. Aby klienci lub respondenci nie denerwowali się od samego początku badania, zawsze dobrze jest znaleźć punkt widokowy z zapewnionym miejscem parkingowym lub, jeśli nie jest to możliwe, poszukać i polecić jakieś miejsca w pobliżu.... --- - Published: 2020-05-26 - Modified: 2022-10-18 - URL: https://strategaresearch.com/focus-groups-or-in-depth-interviews/ - Categories: en - Tags: focus group, IDI, market research in Poland, online market research, online survey - Tags: English - : pll_62e5b4077bcc5 sensitive issues in focus groupsCats or dogs? Tea or coffee? Focus groups or in-depth interviews? These are the questions that many of us struggle with! Struggle no more! We've been conducting in-depth interviews and focus groups in Poland for years now, and we'll be happy to help you with that. Focus groups Characteristics Focus group discussion is one of the most common market research methods. Its qualitative nature means that researchers can dig deeper into respondents' perceptions, opinions, feelings about the studied issues than in the case of, e. g. online surveys. Focus groups usually include 4-6 respondents who are gathered together to discuss research materials or questions. A moderator is equipped with a structured or semi-structured discussion guide that helps him or her collect the most valuable insights. The interviews might last from 1. 5 to 3 hours, depending on the study characteristics and needs. Sometimes, they are observed by the researchers through viewing mirrors (like the ones we have in our viewing facility in Warsaw) who can add some questions or comments during the interview. Also, there is a possibility of including a simultaneous translator who helps clients who do not speak the local language to receive first-hand information as soon as it is expressed by the respondents. Focus groups can be conducted face-to-face in a market research facility or they can be organized online as well. This occurred a great asset in the time of COVID-19 pandemic (read about online methods we used during this time here).... --- - Published: 2020-05-26 - Modified: 2022-08-10 - URL: https://strategaresearch.com/grupy-fokusowe-czy-wywiady-poglebione/ - Categories: pl - Tags: Polski - : pll_62e5b4077bcc5 sensitive issues in focus groupsKoty czy psy? Herbata czy kawa? Grupy fokusowe czy wywiady pogłębione? To pytania, z którymi boryka się wielu z nas! Nie walcz więcej! Od lat prowadzimy w Polsce wywiady pogłębione i grupy fokusowe i chętnie Ci w tym pomożemy. Grupa badawcza Charakterystyka Dyskusja w grupach fokusowych to jedna z najpopularniejszych metod badania rynku. Jej jakościowy charakter sprawia, że badacze mogą głębiej zagłębić się w percepcje, opinie, odczucia respondentów dotyczące badanych zagadnień niż w przypadku np. ankiety online. Grupy fokusowe zwykle składają się z 4-6 respondentów, którzy zbierają się w celu omówienia materiałów badawczych lub pytań. Moderator jest wyposażony w ustrukturyzowany lub częściowo ustrukturyzowany przewodnik po dyskusjach, który pomaga mu zebrać najcenniejsze spostrzeżenia. Rozmowy kwalifikacyjne mogą trwać od 1,5 do 3 godzin, w zależności od specyfiki studiów i potrzeb. Czasami są obserwowani przez badaczy przez lustra (takie jak te, które mamy w naszym punkcie widokowym w Warszawie), którzy podczas wywiadu mogą dodać jakieś pytania lub uwagi. Istnieje również możliwość włączenia tłumacza symultanicznego, który pomaga klientom nieznającym lokalnego języka uzyskać informacje z pierwszej ręki, gdy tylko zostaną wyrażone przez respondentów. Grupy fokusowe mogą być prowadzone twarzą w twarz w placówce badania rynku lub mogą być organizowane również online. Było to wielkim atutem w czasie pandemii COVID-19 (o metodach internetowych, z których korzystaliśmy w tym czasie, przeczytaj tutaj). Zalety i wady grup fokusowych Warto wziąć pod uwagę najważniejsze kryteria podejmowania decyzji w zakresie badania rynku: koszty, logistykę i insighty. Biorąc pod uwagę koszty i logistykę, jest jedna oczywista zaleta... --- - Published: 2020-05-19 - Modified: 2022-10-18 - URL: https://strategaresearch.com/face-to-face-research-in-poland-and-covid-19/ - Categories: en - Tags: focus group, local market research, market research in Poland, online market research - Tags: English - : pll_62e595da16d61 sensitive issues in focus groups Market research in Poland in the time of the pandemic Recently, we wrote about online market research in Poland at the time of the pandemic. We discussed there the limitations posed by the current situation, but also some chances that have come up. Yet, in some cases, the benefits of face-to-face research far outweigh the ones offered by online research. There are some sectors, topics, types of respondents that surely require personal contact between moderator and respondent. At the same time, the situation is truly dynamic. Every week we encounter new reality for conducting effective market research. Even though some countries have started relaxing their restrictions, it is still not sure when and how we can come back to realizing face-to-face research in Poland again. Face-to-face research in Poland – is it possible now? Depending on the country and how hard it was affected by the pandemic, the situation might differ. Thus, thorough knowledge and proper understanding of the local market is crucial when deciding on the methodology. There are two key factors determining the possibility to conduct face-to-face research in Poland nowadays: legal restrictions and potential respondents’ attitudes. Legal restrictions According to Julia Szkudlarek, attorney-at-law, it is possible, and legal, to carry out face-to-face market research these days. According to the current law, market research activity has not been limited as it happened in the case of catering industry. Moreover, there are actually no limits as regards the number of people who can gather... --- - Published: 2020-05-19 - Modified: 2022-08-10 - URL: https://strategaresearch.com/badania-bezposrednie-polska-i-covid-19/ - Categories: pl - Tags: Polski - : pll_62e595da16d61 sensitive issues in focus groups Badania rynku w Polsce w dobie pandemii Niedawno pisaliśmy o badaniach rynku online w Polsce w czasie pandemii. Omówiliśmy tam ograniczenia wynikające z obecnej sytuacji, ale także pewne szanse, które się pojawiły. Jednak w niektórych przypadkach korzyści z badań twarzą w twarz znacznie przewyższają korzyści oferowane przez badania internetowe. Są sektory, tematy, typy respondentów, które z pewnością wymagają osobistego kontaktu moderatora z respondentem. Jednocześnie sytuacja jest naprawdę dynamiczna. Co tydzień spotykamy się z nową rzeczywistością prowadzenia skutecznych badań rynkowych. Mimo że niektóre kraje zaczęły łagodzić swoje ograniczenia, nadal nie jest pewne, kiedy i jak możemy wrócić do realizowania badań twarzą w twarz w Polsce. Badania twarzą w twarz w Polsce – czy to możliwe teraz? W zależności od kraju i tego, jak mocno dotknęła go pandemia, sytuacja może się różnić. Dlatego gruntowna wiedza i właściwe zrozumienie lokalnego rynku są kluczowe przy podejmowaniu decyzji o metodologii. Istnieją dwa kluczowe czynniki decydujące o możliwości prowadzenia badań bezpośrednich w Polsce w dzisiejszych czasach: ograniczenia prawne oraz postawy potencjalnych respondentów. Ograniczenia prawne Zdaniem mec. Julii Szkudlarek, w dzisiejszych czasach bezpośrednie badanie rynku jest możliwe i zgodne z prawem. Zgodnie z obowiązującym prawem, działalność badawcza rynku nie została ograniczona, jak to miało miejsce w przypadku gastronomii. Co więcej, właściwie nie ma ograniczeń co do liczby osób, które mogą zebrać się na tego typu spotkaniach. Oznaczałoby to, że dozwolone są nie tylko indywidualne badania, ale także małe grupy fokusowe. Jednak nadal konieczne jest zachowanie wszelkich środków higienicznych i bezpieczeństwa. Biorąc pod... --- - Published: 2020-05-12 - Modified: 2022-10-18 - URL: https://strategaresearch.com/how-to-conduct-focus-groups-online/ - Categories: en - Tags: focus groups, local market research, online market research, Stratega Poland - Tags: English - : pll_62e57cfbd2eab sensitive issues in focus groups Focus groups online - accelerating trend Online research methods are getting more and more popular nowadays. It's not surprising, considering the enormous advantages they have: cost- and time-effectiveness! Time is money, as they say, and going online with your market research might save you a lot! In the case of some methods, it's relatively easy to replace face-to-face meetings with Internet alternatives. For example, online one-on-one meetings are very similar to those conducted in our facility or the respondent's home. We schedule a meeting and at the designated time a moderator and a respondent sit down in front of their computers, connect, and... here it is! Yet, in some cases, this might be more challenging. It gets way more difficult when we need to meet with more than just one person. But here we are with some suggestions, wow to organize and realize successful focus groups online! Recruitment Just like in the case of groups in the facility, also recruiting respondents to online focus groups requires a thorough check on the screener criteria. Yet, when recruiting to online groups, it is also worth verifying whether the respondent is capable of using online technology and if his or her internet connection is stable enough to provide a connection of good quality. Similarly to traditional focus groups, it is a good practice to recruit 1-2 more respondents that you need for the group. This prevents you from wasting time to reschedule the whole interview! Moderation Moderating groups... --- - Published: 2020-05-12 - Modified: 2022-08-10 - URL: https://strategaresearch.com/jak-prowadzic-grupy-fokusowe-online/ - Categories: pl - Tags: Polski - : pll_62e57cfbd2eab sensitive issues in focus groups Focus groups online – accelerating trend Online research methods are getting more and more popular nowadays. It’s not surprising, considering the enormous advantages they have: cost- and time-effectiveness! Time is money, as they say, and going online with your market research might save you a lot! In the case of some methods, it’s relatively easy to replace face-to-face meetings with Internet alternatives. For example, online one-on-one meetings are very similar to those conducted in our facility or the respondent’s home. We schedule a meeting and at the designated time a moderator and a respondent sit down in front of their computers, connect, and... here it is! Yet, in some cases, this might be more challenging. It gets way more difficult when we need to meet with more than just one person. But here we are with some suggestions, wow to organize and realize successful focus groups online! Recruitment Just like in the case of groups in the facility, also recruiting respondents to online focus groups requires a thorough check on the screener criteria. Yet, when recruiting to online groups, it is also worth verifying whether the respondent is capable of using online technology and if his or her internet connection is stable enough to provide a connection of good quality. Similarly to traditional focus groups, it is a good practice to recruit 1-2 more respondents that you need for the group. This prevents you from wasting time to reschedule the whole interview! Moderation Moderating groups... --- - Published: 2020-05-05 - Modified: 2022-10-18 - URL: https://strategaresearch.com/online-market-research-in-poland/ - Categories: en - Tags: FG, focus group, IDI, MROC, online market research, online survey - Tags: English - : pll_62e57748767a6 sensitive issues in focus groups Changing business reality Considering the current situation with COVID-19, many companies and even whole industries needed to change the way they operate. Many have closed temporarily or permanently, many needed to find solutions to adapt to the new situation. Yet, some businesses have jumped at the occurring chance, for example, going global and moving online. This also happened in the case of online market research in Poland. New reality required us to be even more flexible as regards the methodology we use. For the last few years, Stratega has specialized in online market research. Yet, we also needed to adjust our plans and possibilities and learn how to move the majority of our projects to the virtual reality. Online market research in Poland Quantitative online studies Based on questionnaires (provided by the Client or developed with our assistance), we can run online surveys addressed to numerous respondents at the same time. This method allows for advanced statistical analysis including correlation, regression, or analysis of variance. As a result, the Client might identify the complex relationships between customers’ perceptions or preferences and detailed campaign features (for example, as a part of the ad or product testing). It is also possible to determine factors affecting customer's decisions or conduct market segmentation. Qualitative studies Online focus groups and in-depth interviews Just as traditional focus groups in the facility, we can organize such group interviews online, just as efficiently! Using various online platforms, we can organize groups including moderators... --- - Published: 2020-05-05 - Modified: 2022-08-10 - URL: https://strategaresearch.com/badania-rynku-online-w-polsce/ - Categories: pl - Tags: Polski - : pll_62e57748767a6 sensitive issues in focus groups Zmieniająca się rzeczywistość biznesowa Biorąc pod uwagę obecną sytuację z COVID-19, wiele firm, a nawet całe branże potrzebowały zmiany sposobu działania. Wiele z nich zostało zamkniętych tymczasowo lub na stałe, wielu musiało znaleźć rozwiązania, aby dostosować się do nowej sytuacji. Jednak niektóre firmy skorzystały z pojawiającej się szansy, na przykład przejścia na rynek globalny i przeniesienia się do sieci. Tak też się stało w przypadku badań rynku online w Polsce. Nowa rzeczywistość wymagała od nas jeszcze większej elastyczności w stosowanej przez nas metodologii. Od kilku lat Stratega specjalizuje się w badaniach rynku online. Musieliśmy jednak również dostosować nasze plany i możliwości oraz nauczyć się, jak przenieść większość naszych projektów do wirtualnej rzeczywistości. Badania rynku online w Polsce Ilościowe badania online Na podstawie ankiet (dostarczonych przez Klienta lub opracowanych z naszą pomocą) możemy prowadzić ankiety online skierowane do wielu respondentów jednocześnie. Metoda ta pozwala na zaawansowaną analizę statystyczną obejmującą korelację, regresję lub analizę wariancji. W rezultacie Klient może zidentyfikować złożone relacje między percepcją lub preferencjami klientów a szczegółowymi funkcjami kampanii (na przykład w ramach testowania reklamy lub produktu). Możliwe jest również określenie czynników wpływających na decyzje klienta lub przeprowadzenie segmentacji rynku. Badania jakościowe Internetowe grupy fokusowe i wywiady pogłębione Tak jak tradycyjne grupy fokusowe w placówce, tak samo sprawnie organizujemy takie wywiady grupowe online! Korzystając z różnych platform internetowych, możemy organizować grupy, w tym moderatorów i tłumaczy symultanicznych jednocześnie, bez wpływu na przebieg rozmowy. Możliwe jest również prowadzenie sesji jeden na jednego przy użyciu tej samej... --- - Published: 2020-02-20 - Modified: 2022-08-10 - URL: https://strategaresearch.com/how-do-poles-choose-the-types-of-meat-and-cold-cuts/ - Categories: Uncategorized - Tags: English - : pll_62e9d99f244d0 How do Poles choose the types of meat and cold cuts? sensitive issues in focus groupsDo Polish consumers trust producers of meat and cold cuts? Is certified pork rated better than without it? How important for Poles is the origin of meat and cold cuts? - the authors of the extensive study entitled “What do consumers expect from producers of meat and cold cuts? conducted by Biostat on behalf of UPEMI The study "What do consumers expect from producers of meat and cold cuts? " on behalf of the Union of Meat Industry Employers ( UPEMI ) it was conducted by the company Biostat. The most important conclusions from the study were presented during the conference "Meeting with quality" in December 2019. As Bartosz Olcha , Senior Project Manager at Biostat said, the main goal of the study was to find out what the attitudes are and consumer preferences regarding the quality of cold cuts, beef, pork and poultry (chicken and turkey). - We wanted to find out, inter alia, how consumers define/understand and perceive quality in the context of meat and cold cuts, what associations evoke particular product categories among consumers, and what characteristics of meat and cold cuts are preferred and which are perceived negatively - he adds. Meat consumption in Poland - no reason to worry Pork and poultry are meat consumed in Poland in the greatest quantity. The results of the study allow for forecasting by 2021-2022 a significant increase in the consumption of good-quality meat... --- - Published: 2020-02-20 - Modified: 2022-08-03 - URL: https://strategaresearch.com/jak-polacy-wybieraja-rodzaje-miesa-i-wedlin/ - Categories: Uncategorized - Tags: Polski - : pll_62e9d99f244d0 Jak Polacy wybierają rodzaje mięsa i wędlin? sensitive issues in focus groupsCzy polscy konsumenci ufają producentom mięsa i wędlin? Czy wieprzowina z certyfikatem jest oceniana lepiej niż bez niego? Na ile istotne dla Polaków jest pochodzenie mięsa i wędlin? – na te i wiele innych pytań próbowali odpowiedzieć autorzy obszernego badania pt. “Czego od producentów mięsa i wędlin oczekują konsumenci? przeprowadzonego przez firmę Biostat na zlecenie UPEMI. Badanie "Czego od producentów mięsa i wędlin oczekują konsumenci? " na zlecenie Unii Pracodawców Przemysłu Mięsnego (UPEMI) przeprowadziła firma Biostat. Najważniejsze wnioski z badania zostały zaprezentowane podczas konferencji "Spotkanie z jakością" w grudniu 2019 r. Jak mówił Bartosz Olcha, Senior Project Manager w firmie Biostat, głównym celem badania było ustalenie jakie są postawy i preferencje konsumentów względem jakości wędlin, mięsa wołowego, wieprzowego oraz drobiowego (kurczak i indyk). – Chcieliśmy dowiedzieć się m. in. jak konsumenci definiują/rozumieją i postrzegają jakość w kontekście mięsa i wędlin, jakie skojarzenia wywołują u konsumentów poszczególne kategorie produktowe oraz jakie cechy mięsa i wędlin są preferowane, a jakie odbierane negatywnie – dodaje. Spożycie mięsa w Polsce – bez powodów do obaw Wieprzowina i drób to mięsa spożywane w Polsce w największej ilości. Wyniki badania pozwalają prognozować do 2021-2022 roku zdecydowane zwiększenie spożycia mięsa i wędlin dobrej jakości, umiarkowany wzrost spożycia drobiu (kurczak, indyk) i wędlin drobiowych, stabilizację na dotychczasowym poziomie spożycia wołowiny, wieprzowiny oraz wędlin wołowych i wieprzowych. Prognozowane odejście od spożycia mięsa i wędlin wynosi ok. 5% konsumentów rocznie. Najbardziej odczują to producenci wołowiny. Autorzy badania nie pytali... --- - Published: 2020-02-12 - Modified: 2022-10-24 - URL: https://strategaresearch.com/deposit-system/ - Categories: en - Tags: English - : pll_62e9e0c22e161 sensitive issues in focus groups The deposit system is to cover both selected disposable and reusable packaging. In addition to the price of the product, the customer in the store will also have to pay a deposit, which will be returned to him when returning the packaging. Packaging may be returned to commercial units and other collection points, including separate collection points for municipal waste. MEP Katarzyna Osos wrote a parliamentary question on the solutions proposed by the Ministry of Climate regarding extended producer responsibility and the deposit system. It reads: "In accordance with the European Union regulations, producers of, among others, packaging products will finance the collection and management of packaging waste at a much higher level than is currently the case. The funds obtained in this way are to fill the investment gap and create an efficient recovery system. recyclable materials. (... ) " We know that the Ministry of Climate is analyzing various options for introducing a waste management fee. Mainly for entrepreneurs introducing packaged products to the market. Packaging that has the least negative impact on the environment will be promoted. Recyclable inventory without the need to use complex processing technologies. The so-called bail system. It consists in the fact that residents will be able to return, for example, plastic or glass packaging to the store and receive a refund of the previously collected deposit. The MP asks: - Why is currently nothing known about how the deposit system should look like in practice? - What... --- - Published: 2020-02-12 - Modified: 2022-08-03 - URL: https://strategaresearch.com/system-kaucyjny/ - Categories: pl - Tags: Polski - : pll_62e9e0c22e161 sensitive issues in focus groupsSystem kaucyjny ma objąć zarówno wybrane opakowania jednorazowe jak i wielokrotnego użytku. Klient w sklepie oprócz ceny produktu będzie musiał wnieść również kaucję, która będzie mu zwracana podczas zwrotu opakowania. Opakowania będą mogły być zwracane w jednostkach handlowych oraz innych punktach zbierania, w tym punktach selektywnego zbierania odpadów komunalnych. Posłanka Katarzyna Osos napisała interpelację poselską ws. proponowanych przez Ministerstwo Klimatu rozwiązań dotyczących rozszerzonej odpowiedzialności producentów i systemu kaucyjnego. Czytamy w niej: "Zgodnie z przepisami Unii Europejskiej producenci m. in. produktów w opakowaniach będą finansować zbieranie i zagospodarowanie odpadów opakowaniowych na poziomie znacznie wyższym niż ma to miejsce obecnie. Pozyskane w ten sposób środki mają wypełnić lukę inwestycyjną i stworzyć sprawnie działający system odzysku surowców wtórnych. (... )" Wiemy, że Ministerstwo Klimatu analizuje różne warianty wprowadzenia opłaty za gospodarowanie odpadami. Głównie dla przedsiębiorców wprowadzających na rynek produkty w opakowaniach. Promowane będą opakowania mające jak najmniejszy negatywny wpływ na środowisko. Ewentulanie nadające się do recyklingu bez konieczności stosowania skomplikowanych technologii ich przetwarzania. Przewiduje się też tzw. system kaucyjny. Polega na tym, że mieszkańcy będą mogli zwrócić np. do sklepu plastikowe czy szklane opakowania i otrzymać za nie zwrot pobranej wcześniej kaucji. ” Posłanka pyta: – Dlaczego na dzień dzisiejszy nic nie wiadomo na temat tego, jak w praktyce ma wyglądać system kaucyjny? – Jakie będą koszty systemu kaucyjnego i czy to nie obciąży dodatkowo branży handlowej? – Czy proponowane rozwiązania kosztami będą skutkować tylko dla przedsiębiorców, handlowców i konsumentów? – Jaki wkład finansowy w ten projekt (dobry z... --- - Published: 2020-02-12 - Modified: 2022-10-24 - URL: https://strategaresearch.com/valentines-day-a-time-to-spend-and-get-rich/ - Categories: en - Tags: English - : pll_62e9e25a2584c sensitive issues in focus groups Valentine's Day - a celebration of love and the perfect time to fill their pockets by perfume manufacturers, restaurants and florists. Poles like gifts and the celebration of Valentine's Day. This year they will spend around PLN 120 on Valentine's gifts. In addition to flowers or perfumes, they will also buy sweets, according to a study prepared by Allegro and the Mobile Institute. Valentine's Day is firmly established in Polish culture. A 2018 study (TNS Kantar for Allegro) shows that as many as 83 percent of Poles will buy at least a symbolic gift for this occasion. Meanwhile, only 20 years ago, only 42 percent of Poles celebrated this holiday. Allegro and the Mobile Institute for market research, has looked at the most popular Valentine's Day purchases on Allegro. And it asked a representative group of Poles about their Valentine's Day customs. Purchases We like spontaneous shopping. Only 17% of Valentine's Day budgets have a specific Valentine's Day budget. We plan to spend usually PLN 100-150 on gifts. This is slightly higher or the same as last year - that's what 76% of respondents who set up a budget for Valentine's Day say. Already every third Pole says that there are more promotions and special offers on the Internet. Dedicated Valentine's gift sets are bought by 27% of those who celebrate Valentine's Day. Gifts with the inscription or engraving 38%, and every fourth person makes Valentine's Day gifts on their own. This year, 45% of... --- - Published: 2020-02-12 - Modified: 2022-08-03 - URL: https://strategaresearch.com/walentynki-czas-wydawania-i-wzbogacania/ - Categories: pl - Tags: Polski - : pll_62e9e25a2584c sensitive issues in focus groups Walentynki- święto miłości i idealny czas do napełnienia kieszeni przez producentów perfum, restauracji i kwiaciarni. Polacy lubią prezenty i świętowanie Walentynek. Na walentynkowe prezenty wydadzą w tym roku na głowę ok. 120 zł. Oprócz kwiatów czy perfum kupią też słodycze – wynika z badania przygotowanego przez Allegro i Mobile Institute. Walentynki mocno zadomowiły się w polskiej kulturze. Z badania z 2018 roku (TNS Kantar dla Allegro) wynika, że aż 83 procent Polaków kupi przynajmniej symboliczny prezent z tej okazji. Tymczasem zaledwie 20 lat temu tylko 42 procent Polaków obchodziło to święto. Allegro wraz z instytutem badawczym Mobile Institute przyjrzało się najpopularniejszym zakupom walentynkowym na Allegro. I zapytało reprezentatywną grupę Polaków o ich zwyczaje walentynkowe. Zakupy Lubimy spontaniczne zakupy. Określony budżet na Walentynki ma jedynie 17% obchodzących to święto. Na prezenty planujemy wydać przeważnie 100-150 zł. Jest to nieco wyżej lub tyle samo co w ubiegłym roku – tak mówi aż 76% badanych, którzy założyli budżet na walentynki. Już co trzeci Polak mówi, że w internecie jest więcej promocji i specjalnych ofert. Dedykowane walentynkowe zestawy prezentowe kupuje 27% obchodzących walentynki. Prezenty z napisem lub grawerem 38%, a co czwarty samodzielnie wykonuje prezenty walentynkowe. W tym roku na Allegro prezent zamierza kupić 45% kupujących walentynkowe prezenty. Najpopularniejszymi prezentami kupowanymi na Allegro dla pań są: kwiaty, perfumy i wody toaletowe, bielizna i biżuteria. Najpopularniejszymi prezentami dla panów zaś t-shirty, perfumy i wody toaletowe, portfele, bransoletki i skarpetki. Jest też prezent uniwersalny, wysoko w rankingu popularności: pluszowy miś. Takie... --- - Published: 2020-02-12 - Modified: 2022-10-24 - URL: https://strategaresearch.com/meat-substitute-vegetable-or-meatless/ - Categories: en - Tags: English - : pll_62e9e4e2eadd0 sensitive issues in focus groups A vegetable and meatless alternative is chosen by more and more people. Our level of empathy increases, we care for the climate and the environment, and for our own health. Therefore, the market for real meat substitutes is constantly rising. In the UK, 50% of consumers chose a plant-based meat alternative in 2017. This number has risen to 65% in 2019! It took 5 years for the sale of meat substitutes to increase practically by half. These numbers are impressive. The meatless alternative is chosen by 42% of women and 36% of men, according to Mintel's data. According to their market research, the number of people who reduced or limited the amount of meat in their diet increased from 28% (2017) to 39% (2019). It has been observed that women are more likely to give up meat. Mintel analysts expect the market to value as high as £ 1. 1 billion in 2024. New Diet Gets Popular Limiting meat and / or switching to a substitute is called a flexitarian diet. This diet increased to 45% in 2019 among people under 45. This diet is not about eliminating animal products altogether, but about limiting them. But meat is still the cornerstone of the British diet, and more people are beginning to see that cutting meat can lead to improved fitness, weight loss and eradication of disease. Health is in fashion Not eating meat is in vogue - the market doesn't lie. Almost a quarter (around... --- - Published: 2020-02-12 - Modified: 2022-08-03 - URL: https://strategaresearch.com/zamiennik-miesa-roslinny-czy-bezmiesny/ - Categories: pl - Tags: Polski - : pll_62e9e4e2eadd0 sensitive issues in focus groups Zamiennik roślinny i bezmięsny wybiera coraz więcej ludzi. Wzrasta nasz poziom empatii, troska o klimat i środowisko oraz o swoje własne zdrowie. Dlatego rynek zamienników prawdziwego mięsa cały czas idzie w górę. W Wielkiej Brytanii w 2017 roku 50% konsumentów wybrało roślinny zamiennik mięsa. Liczba ta wzrosła do 65% w roku 2019! Wystarczyło 5 lat, żeby sprzedaż substytutów mięsa wzrosła praktycznie o połowę. Te liczby robią wrażenie. Zamiennik bezmięsny wybiera 42% kobiet i 36% mężczyzn, tak wynika z danych Mintela. Według ich badań, liczba osób, które zmniejszyły lub ograniczyły ilość mięsa w diecie wzrosła z 28% (2017r. ) do 39% (2019r. ). Zaobserwowano, że to kobiety częściej rezygnują z mięsa. Analitycy Mintela spodziewają się, że w 2024 roku wartość rynku sięgnie nawet 1,1 miliarda funtów. Nowa Dieta zyskuje popularność Ograniczenie mięsa i/lub przestawienie się na zamiennik nazywamy dietą fleksitariańską. Taka dieta wzrosła w roku 2019 do 45% pośród osób do 45 roku życia. W tej diecie nie chodzi o całkowite wyeliminowanie produktów pochodzenia zwierzęcego, a jego ograniczenie. Jednak fundamentem diety Brytyjczyków wciąż jest mięso, więcej ludzi zaczyna dostrzegać, że ograniczanie mięsa może prowadzić do poprawy kondycji, spadku masy ciała oraz do wyeliminowania chorób. Zdrowie jest w modzie Niejedzenie mięsa jest w modzie- rynek nie kłamie. Prawie jedna czwarta (ok. 24%) wszystkich nowych na brytyjskim rynku produktów została oznaczona jako wegańska/ wegetariańska lub jako zamiennik mięsa. Jednak ludzie, którzy deklarują się jako weganie wciąż stanowią bardzo małą liczbę populacji (1% w Wielkiej Brytanii). Cudowna dieta Badania... --- - Published: 2020-01-15 - Modified: 2022-10-24 - URL: https://strategaresearch.com/saving-is-a-lot-of-satisfaction/ - Categories: en - Tags: English - : pll_62ea45ef291c7 sensitive issues in focus groups Almost half of the surveyed Poles believe that the last year was financially satisfactory. This is because a large number of respondents started saving. However, there are also dissatisfied people. Every third respondent feels bad about their finances, shows some in-depth market research studies conducted in Poland. Exactly 49% of respondents are satisfied with their finances. 35% of respondents are dissatisfied, and 16% are unable to identify themselves. It is interesting that it is not the increase in wages, changing jobs for a better job or better salary that is the reason Poles are satisfied. Saving is the key to happiness. It requires self-control, sacrifice and planning, but it reflects even more. We feel safe, feel good, and our self-esteem increases. Thanks to savings, emergencies are not so terrible. The money set aside often helps us with credit problems. In some cases, we don't need to take it, and in some cases, saving has helped in applying for a loan. 37% of respondents are happy that in 2019 they did not have to take out a loan or take a loan. However, every fifth dissatisfied Pole was forced to take out a loan. Every fourth respondent believes that 2019 was a satisfying year due to the increase. 15% praise the change of position or place of work. However, the percentage of people saying that saving was the best reason to be satisfied is much higher. A large proportion of the surveyed Poles also appreciate the... --- - Published: 2020-01-15 - Modified: 2022-08-03 - URL: https://strategaresearch.com/oszczedzanie-daje-mnostwo-satysfakcji/ - Categories: pl - Tags: Polski - : pll_62ea45ef291c7 sensitive issues in focus groups Prawie połowa przebadanych Polaków uważa, że ubiegły rok był satysfakcjonujący finansowo. Dzieje się tak dlatego, bo duża ilość ankietowanych zaczęła oszczędzanie. Jednak nie brakuje też ludzi niezadowolonych. Co trzeci badany czuje się źle z powodu swoich finansów. Dokładnie 49% badanych jest zadowolonych ze swoich finansów. Niezadowolonych jest 35% ankietowanych, a 16% nie potrafi się określić. Ciekawym jest, że to nie wzrost płac, zamiana pracy na lepsze stanowisko czy lepsze wynagrodzenie jest powodem satysfakcji Polaków. Oszczędzanie to klucz do szczęścia. Wymaga od nas samokontroli, wyrzeczeń i planowania, ale oddaje jeszcze więcej. Czujemy się bezpiecznie, dobrze i zwiększa się nasze poczucie własnej wartości. Dzięki oszczędnościom nagłe wypadki nie są takie straszne. Odłożone pieniądze często ułatwiają nam problemy z kredytem. W niektórych przypadkach nie musimy go brać, a w niektórych oszczędzanie pomogło w staraniu się o kredyt. 37% badanych cieszy fakt, że w 2019 nie musieli zaciągać pożyczki ani brać kredytu. Jednak co piąty niezadowolony Polak zmuszony był do wzięcia kredytu. Co czwarty przebadany uważa że 2019 był satysfakcjonującym rokiem z powodu podwyżki. 15% chwali sobie zmianę stanowiska lub miejsca pracy. Jednak odsetek ludzi odpowiadających, że oszczędzanie było najlepszym powodem zadowolenia jest znacznie większy. Duża część badanych Polaków docenia też pozytywne wpływy programów socjalnych- jest ich aż 16%. W 2019 po raz pierwszy mogliśmy odebrać 13. emeryturę, rozszerzony został program 500+, a od sierpnia osoby do 26. roku życia zostały zwolnione z podatku dochodowego. Zapewne dlatego rodzice są najbardziej zadowoloną grupą badanych ludzi. Dzięki dodatkowym wpływom z socjalu... --- - Published: 2020-01-08 - Modified: 2022-10-24 - URL: https://strategaresearch.com/the-sale-of-alcohol-in-december-is-booming/ - Categories: en - Tags: English - : pll_62ea58e863f35 sensitive issues in focus groups Most of the alcohol is sold in December, which is no surprise to anyone. The data shows that in December 2018, 10% of the total number of shares was achieved. annual sales (approx. PLN 37 billion). Therefore, for this period, alcohol companies must prepare well in advance. Strong and high-end alcohols are particularly popular. This is mainly due to trends, shows a recent in-depth market research study in Poland. It is good to give something expensive as a gift - a better type of wine, a good whiskey or a liqueur. It is this alcohol that is sold the most. However, it must be remembered that the holidays are a special occasion that must be celebrated solemnly. More and more Poles are buying more expensive drinks, also for the festive table. In addition to the traditional Christmas Eve dinner or alcohol as a gift, companies also protect themselves for employee "herring" or New Year's Eve balls. It cannot be denied that these are usually drink parties. A glass of champagne for the New Year is a tradition that is hard to break out of when you are not driving. Unfortunately, before the money from the sale of alcohol in December starts flowing in, you need to prepare for it. Such logistical preparation has been underway since the beginning of autumn. Companies have to go through a series of regulations and procedures that are often very difficult. Booking a place in a retail chain, Christmas promotions,... --- - Published: 2020-01-08 - Modified: 2022-08-03 - URL: https://strategaresearch.com/sprzedaz-alkoholu-w-grudniu-kwitnie/ - Categories: pl - Tags: Polski - : pll_62ea58e863f35 sensitive issues in focus groups Najwięcej alkoholu sprzedaje się właśnie w grudniu, ten fakt nikogo nie dziwi. Z danych wynika, że w grudniu 2018 osiągnięto 10 proc. rocznej sprzedaży ( ok. 37 mld zł ). Dlatego do tego okresu firmy alkoholowe muszą przygotować się z dużym wyprzedzeniem. Szczególną popularnością cieszą się alkohole mocne i z wyższej półki. Jest to głównie spowodowane trendami. Na prezent wypada dać coś kosztownego- wino lepszego rodzaju bądź dobrą whisky czy likier. Właśnie takiego alkoholu sprzedaje się najwięcej. Jednak trzeba pamiętać, że święta to szczególna okazja, którą trzeba uroczyście celebrować. Coraz więcej Polaków kupuje droższe trunki, również na świąteczny stół. Oprócz tradycyjnej kolacji wigilijnej czy alkoholu w formie prezentu, firmy zabezpieczają się także na pracownicze “śledziki” czy bale sylwestrowe. Nie da się ukryć, że są to zazwyczaj imprezy zakrapiane. Lampka szampana na nowy rok jest wręcz tradycją, z której ciężko się wyłamać, jeśli akurat nie prowadzi się samochodu. Niestety zanim pieniądze z grudniowej sprzedaży alkoholu zaczną napływać, trzeba się do niej przygotować. Takie przygotowanie logistyczne trwają już od początku jesieni. Firmy muszą przejść przez szereg przepisów i procedur, które często wiążą się z dużymi trudnościami. Rezerwacja miejsca w sieci handlowej, świąteczne promocje, limitowane edycje ze szklankami bądź innymi gadżetami- nad tym pracuje się cały rok. Co roku liderzy sprzedaży alkoholu próbują prześcigać się z pomysłami na edycje świąteczne. Zatrudniane są specjalne osoby tylko i wyłącznie do tego zadania. Jednak oprócz zaprojektowania nowego opakowania limitowanego, potrzebne jest też zlecenie co-packingu i przearanżowanie powierzchni. Im większe jest nowe... --- - Published: 2019-12-16 - Modified: 2022-10-24 - URL: https://strategaresearch.com/your-packaging-for-shopping/ - Categories: en - Tags: English - : pll_62ea4cd0e95bf sensitive issues in focus groups It is known that more and more people think about our planet when shopping. Ecological packaging is the basis. A market research in Poland conducted by the Moja Gazetka application shows that almost 62% of Poles choose ecologically packed products. However, only 26. 5% refrain from purchasing the product when they see the plastic packaging. The results are saved by respondents from the age group 65+, so almost 60% buy their own packaging for products by weight and limit the purchase of previously packed products. 42. 9% of respondents are willing to pay more for ecological packaging. However, it must be remembered that not all "ecological packaging" is recycled later. Greenwashing is more common than we think. What shocked me and made me happy was the fact that as many as 96. 3% of respondents used their own shopping bags! However, only half of that number use reusable pouches by weight. I hope this will change. More and more stores offer ecological packaging, e. g. a fruit bag, instead of traditional skidding. The respondents pay attention and are aware of the limited recycling possibilities. Almost 82% of respondents believe that the quantity and availability of returnable packaging should be much greater than it is now. Almost all respondents (98. 2%) agree on one thing - bottle return machines should be more common. Voices regarding advertising magazines are also happy. Such bags come out practically once a week in every store. Therefore, it is not surprising... --- - Published: 2019-12-16 - Modified: 2022-08-03 - URL: https://strategaresearch.com/swoje-opakowanie-na-zakupach/ - Categories: pl - Tags: Polski - : pll_62ea4cd0e95bf sensitive issues in focus groups Wiadomym jest, że coraz więcej ludzi myśli o naszej planecie podczas zakupów. Ekologiczne opakowanie to podstawa. Ankieta przeprowadzona przez aplikację Moja Gazetka pokazuje, że prawie 62% Polaków wybiera ekologicznie zapakowane produkty. Jednak tylko 26,5% rezygnuje z zakupu produktu gdzy widzi plastikowe opakowanie. Wyniki ratują respondenci z grupy wiekowej 65+, otóż prawie 60% bierze na zakupy własne opakowanie na produkty na wagę i ogranicza kupowanie wcześniej zapakowanych produktów. 42,9% ankietowanych jest w stanie zapłacić więcej pieniędzy za ekologiczne opakowanie. Jednak trzeba pamiętać, że nie każde “ekologiczne opakowanie” trafia później do recyklingu. Greenwashing jest bardziej powszechny, niż nam się wydaje. To co mnie zszokowało i uradowało to fakt, że z własną torbą na zakupy chodzi aż 96,3% ankietowanych! Jednak tylko połowa tej liczby używa wielorazowych woreczków na wagę. Mam nadzieję, że to się zmieni. Coraz więcej sklepów oferuje ekologiczne opakowanie np. woreczek na owoce, zamiast tradycyjnej zrywki. Badani zwracają uwagę i są świadomi ograniczonych możliwości recyklingu. Prawie 82% respondentów uważa, że ilość i dostępność opakowań zwrotnych powinna być dużo większa, niż teraz. Prawie wszyscy ankietowani ( 98,2% ) są zgodni co do jednego- automaty do zwrotu butelek powinny być bardziej powszechne. Cieszą też głosy odnośnie gazetek reklamowych. Takie reklamówki wychodzą praktycznie raz na tydzień w każdym sklepie. Nie dziwi więc liczba respondentów (91,1%) odpowiadających się za zmniejszeniem nakładu. Za pomysłem o drukowaniu reklamówek na papierze z recyklingu odpowiedziało się 96% badanych. Coraz więcej ludzi (49%) wybiera i zauważa różnicę pomiędzy żywnością ekologiczną, bio i fairtrade, a zwykłą... --- - Published: 2019-12-12 - Modified: 2022-10-24 - URL: https://strategaresearch.com/gifts-how-do-we-buy-them/ - Categories: en - Tags: English - : pll_62ea470501b58 sensitive issues in focus groups Do you usually buy gifts for each member of your family? If so, you belong to the 36% of Poles who do just that. Poland ranks 5th in Europe when it comes to the budget for Christmas gifts. A market research in Poland, conducted by Gumtree. pl shows that 84% of Poles buy gifts. 16% do not spend any money on gifts. Mainly because there is no such tradition in their homes. Poles have already learned to plan. We buy well in advance. Almost 53% of the respondents buy gifts within two weeks before Christmas. On the other hand, 35% buy gifts even earlier. Poles have also learned to save for gifts. We do not regret money on our loved ones. Every fifth Pole spends about PLN 500 on small items for others. About 13% of respondents can spend from PLN 1,000 to even PLN 2,000 on gifts. It is interesting to note that men spend more money during the holiday season than women. Women spend about PLN 50-100 for a single gift. On the other hand, men PLN 100-200. It also all depends on your income. Poles earning up to PLN 3,000 net spend about PLN 50-100 on gifts for one person. People earning from PLN 3001 to about PLN 5000 net, can spend about PLN 250 per one person. When it comes to shopping places - we buy gifts mainly on the Internet and in a shopping mall. Outlets outside galleries are visited... --- - Published: 2019-12-12 - Modified: 2022-08-03 - URL: https://strategaresearch.com/prezenty-jak-je-kupujemy/ - Categories: pl - Tags: Polski - : pll_62ea470501b58 sensitive issues in focus groups Czy zazwyczaj kupujesz prezenty dla każdego członka swojej rodziny? Jeśli tak należysz do 36% Polaków, którzy właśnie tak robią. Polska jest na 5 miejscu w Europie, jeśli chodzi o budżet na prezenty świąteczne. Badania przeprowadzone przez Gumtree. pl pokazują, że prezenty kupuje 84% Polaków. 16% nie przeznacza na upominki żadnych pieniędzy. Głównie dlatego, że w ich domach nie ma takiej tradycji. Polacy nauczyli się już planować. Kupujemy w dużym wyprzedzeniem. Prawie 53% ankietowanych upominki kupuje w ciągu dwóch tygodni przed Bożym Narodzeniem. Natomiast 35% podarki kupuje jeszcze wcześniej. Polacy nauczyli się też oszczędzać na prezenty. Nie żałujemy pieniędzy na najbliższych. Co piąty Polak na drobiazgi dla innych wydaje ok. 500zł. Około 13% ankietowanych potrafi na prezenty wydać od 1000zł do nawet 2000zł. Ciekawym jest fakt, że mężczyźni w okresie świątecznym wydają więcej pieniędzy niż kobiety. Kobiety na pojedynczy prezent wydają ok 50-100zł. Natomiast mężczyźni 100-200zł. Wszystko zależy też od dochodów. Polacy zarabiający do 3000zł netto wydają ok. 50-100zł na prezenty dla jednej osoby. Osoby zarabiające od 3001zł do ok 5000zł netto, potrafią wydać ok. 250zł na jedną osobę. Jeśli chodzi o miejsca zakupów- upominki kupujemy głównie w internecie i w galerii handlowej. Sklepiki poza galeriami odwiedza tylko 18% kupujących. Za kupowaniem przez internet przemawia cena. Za kupowaniem w galerii mnogość sklepów i możliwości. Połowa Polaków kupujących prezenty wybiera internet ze względu na tłumy ludzi w galeriach. Trzeba przyznać, że w okresie świątecznym, weekendowe wycieczki na zakupy to nie lada wyzwanie. W internecie kupujemy bez kolejki... --- - Published: 2019-11-15 - Modified: 2022-10-25 - URL: https://strategaresearch.com/how-do-polish-consumers-buy-fmcg/ - Categories: en - Tags: consumer market, FMCG, local market research, Polish market news, research results, trends in Poland - Tags: English - : pll_62e57584ef0ab sensitive issues in focus groups Polish consumers reluctant to change Recent research results show that Polish consumers generally prefer the brands they know. In the popular FMCG Market Research categories (shampoos, dishwashing liquids, soaps, shower lotions, and toothpaste), only a few percent of respondents declared they would try a brand they had not known earlier. It turns out we are most committed to our favourite brands of toothpaste and dish soaps - only 4% of the respondents declared they could try something new. How do we choose our FMCG products? There are a few factors that determine Polish consumers' choices as regards FMCG. To some extent, attractive advertisements or packaging might influence our buying decisions. Yet, what counts most is the product's effectiveness (toothpaste) and in some cases, how pleasant it is to use it (soap). Also, we usually rely on others' opinions. If a product is recommended by many, we believe this might be the one that will meet our expectations. What about the price? Usually, it is the price that makes a consumer change his or her mind on which toothpaste or shower gel to buy. Seeing attractive offers and discounts, we are more willing to try something new. Researchers confirm that here's the chance for market research in Poland since such decisions are usually taken in brick and mortar shops. When we see some competitive offer, we're more likely to abandon our favorite brands to experiment. Read more on consumer trends in Poland: Polish consumers are not... --- - Published: 2019-11-15 - Modified: 2022-08-10 - URL: https://strategaresearch.com/polscy-konsumenci-kupuja-fmcg/ - Categories: pl - Tags: Polski - : pll_62e57584ef0ab sensitive issues in focus groups Polscy konsumenci niechętni zmianom Wyniki ostatnich badań pokazują, że polscy konsumenci generalnie preferują znane im marki. W popularnych kategoriach FMCG (szampony, płyny do mycia naczyń, mydła, płyny pod prysznic, pasty do zębów) tylko kilka procent respondentów deklarowało, że spróbowałoby marki, której wcześniej nie znali. Okazuje się, że najbardziej zależy nam na naszych ulubionych markach past do zębów i mydeł do naczyń – tylko 4% respondentów zadeklarowało, że może spróbować czegoś nowego. Jak wybieramy nasze produkty FMCG? Jest kilka czynników, które determinują wybory polskich konsumentów w zakresie FMCG. W pewnym stopniu atrakcyjne reklamy lub opakowania mogą wpłynąć na nasze decyzje zakupowe. Jednak najważniejsza jest skuteczność produktu (pasta do zębów) i w niektórych przypadkach przyjemność z jego stosowania (mydło). Ponadto zwykle polegamy na opiniach innych. Jeśli produkt jest polecany przez wielu, wierzymy, że może to być ten, który spełni nasze oczekiwania. A co z ceną? Zwykle to cena sprawia, że konsument zmienia zdanie, jaką pastę do zębów lub żel pod prysznic kupić. Widząc atrakcyjne oferty i rabaty, chętniej próbujemy czegoś nowego. Badacze potwierdzają, że jest szansa na marketing offline, ponieważ takie decyzje są zazwyczaj podejmowane w sklepach stacjonarnych. Kiedy widzimy jakąś konkurencyjną ofertę, jest bardziej prawdopodobne, że porzucimy nasze ulubione marki w celu eksperymentowania. Przeczytaj więcej o trendach konsumenckich w Polsce: Polscy konsumenci się nie boją Sytuacja gospodarcza w Polsce konsumenci wydają mniej Informacje z badań rynku lokalnego z drugiej ręki Jeśli chcesz również zweryfikować, w jaki sposób Twoi konsumenci lub konsumenci z Twojej branży podejmują decyzje... --- - Published: 2019-11-08 - Modified: 2022-10-25 - URL: https://strategaresearch.com/poles-prefer-e-taxi/ - Categories: en - Tags: English - : pll_62ea3d539c3c7 sensitive issues in focus groups Technology changes the market research relationship between the customer and the service provider. The passenger who previously relied on a taxi now gains control of the service - thanks to a predetermined price, the ability to compare costs, a well-known route and the option to evaluate the quality of the service. However, some Poles still prefer to use taxi drivers. How are these proportions distributed? Ordering a ride via the Uber or Bolt application is almost as popular in Poland as telephone taxing. 50% of customers practice using the former method, the remaining 53% (there are people who use both). Recent market research in Poland shows that global trends shaping mobility are also fully present in Poland. I am talking about the so-called convenience trend, ie the need for convenience, usability and simplicity in using services and products. It focuses on the quality and availability of fast and easy transport "here and now". People over 50 usually choose conventional taxis (and over 64 - almost exclusively). And most often they call them in an equally classic way, ie by telephone - 78 percent do so. persons running this means of transport. As many as 81% of people using only taxis do not have an application for ordering a trip installed. These customers are most often motivated for security reasons - mainly reluctance to provide personal data and payment card numbers in the application. In the case of conventional taxis, the main advantage (50% of the... --- - Published: 2019-11-08 - Modified: 2022-08-03 - URL: https://strategaresearch.com/polacy-wola-e-taxi/ - Categories: pl - Tags: Polski - : pll_62ea3d539c3c7 sensitive issues in focus groups Technologia zmienia relacje rynkowe między klientem a usługodawcą. Pasażer, który wcześniej polegał na taksówce, zyskuje teraz kontrolę nad usługą – dzięki z góry ustalonej cenie, możliwości porównywania kosztów, dobrze znanej trasy i opcji oceny jakości usługi. Jednak niektórzy Polacy nadal wolą korzystać z usług taksówkarzy. Jak rozkładają się te proporcje? Zamawianie przejazdu przez aplikację Uber lub Bolt jest prawie tak popularne w Polsce, jak telefoniczne taksowanie. 50% praktykuje klientów korzystających z tej pierwszej metody, pozostałe 53% (są ludzie, którzy używają obu). Ostatnie badanie pokazuje, że światowe trendy kształtujące mobilność są również w pełni obecne w Polsce. Mówię o tak zwanym trendzie wygody, tj. Potrzebie wygody, użyteczności i prostoty korzystania z usług i produktów. Koncentruje się na jakości i dostępności transportu „tu i teraz” szybko i łatwo. Osoby w wieku powyżej 50 lat zwykle wybierają taksówki konwencjonalne (i powyżej 64 lat – prawie wyłącznie). I najczęściej dzwonią do nich w równie klasyczny sposób, tj. Telefonicznie – robi to 78 procent. osoby prowadzące ten środek transportu. Aż 81% osób korzystających tylko z taksówek nie ma zainstalowanej aplikacji do zamawiania podróży. Klienci ci najczęściej motywują ze względów bezpieczeństwa – głównie niechęć do podania danych osobowych i numerów kart płatniczych w aplikacji. W przypadku taksówek konwencjonalnych główną zaletą (50% całkowitej liczby odpowiedzi) respondentów była możliwość połączenia telefonicznego. Respondenci doceniają również poczucie bezpieczeństwa, które daje im sprawdzonych, licencjonowanych taksówkarzy. Wysokie ceny (48%), brak informacji o kosztach (36%), brak oceny kierowcy (27%) i brak informacji o trasie (27%) uznano za główne... --- - Published: 2019-10-31 - Modified: 2022-10-25 - URL: https://strategaresearch.com/polish-consumers-are-not-afraid/ - Categories: en - Tags: local market research, Market Research, Polish market news, research results, trends in Poland - Tags: English - : pll_62e497488424c sensitive issues in focus groups Up to 30% of Polish consumers believe the current economic situation in Poland is worse than a year ago - 2019 IRIS Financial Confidence Survey indicates. More than half of the respondents believes Poland will experience a recession. Yet, the results show we're one of the most optimistic nations in Europe as regards our financial situation. Polish consumers positive about their economic situation A study, including 22 countries around the world, revealed that Polish respondents were in Top 3 as regards feeling positive about their economic situation. One out of three Polish men believed their financial status was worse than in the previous year, the same applied to over 40% of the female respondents. This might suggest females in Poland feel more insecure about their financial situation. Importantly, only 14% of the studied Poles felt our country experienced a financial crisis. Another 34% expected the financial situation of Poland to get worse this year. Such results were one of the lowest among all the studied countries, which might suggest that Polish people do not fear of crisis. How do we spend money? Yet, even though Polish respondents might not feel afraid of the crisis, they cut expenses. The latest market research in Poland shows that 28% of the respondents admit that recently they could not afford a doctor's visit. Moreover, another 30% reduces expenses on medicines, and every third respondent decided to spend less on food as well. Read more about consumer trends in Poland:... --- - Published: 2019-10-31 - Modified: 2022-08-10 - URL: https://strategaresearch.com/polacy-sie-nie-boja/ - Categories: pl - Tags: Polski - : pll_62e497488424c sensitive issues in focus groups Pomimo faktu, że co trzeci Polski konsument uważa, że obecna sytuacja gospodarcza w Polsce jest gorsza niż rok temu, a ponad połowa respondentów uważa, że w najbliższych miesiącach recesja dotknie Polskę, Polacy są jednymi z najbardziej optymistycznych w Europie co do oceny sytuacji gospodarczej - tak wynika z ostatnio przeprowadzonego badania. W ramach międzynarodowego badania przeprowadzonego przez sieć niezależnych agencji badawczych z całego świata, mieszkańcy dwudziestu dwóch krajów na całym świecie, w tym dziesięciu z Europy, zostali zapytani o ocenę sytuacji gospodarczej w ich krajach i ich sytuację osobistą sytuacja finansowa. Porównując opinie Polaków z opiniami mieszkańców innych krajów europejskich, jesteśmy w pierwszej trójce krajów, w których ocena ta jest najbardziej pozytywna. Chociaż co trzeci Polak uważa, że jego domowi trudniej jest związać koniec z końcem niż rok temu, w przypadku ośmiu na dziesięć badanych krajów odsetek ten był wyższy. Kobiety są pod tym względem bardziej pesymistyczne - w ich przypadku odsetek wzrasta do 41%. Polacy są również najbardziej optymistycznym narodem, jeśli chodzi o recesję - tylko Austriacy są bardziej optymistyczni. Co trzeci Polak liczy na pogorszenie sytuacji finansowej w naszym kraju. Na wskaźniki zadowolenia i optymizmu konsumentów wpływa przede wszystkim sytuacja gospodarcza. W porównaniu z innymi Europejczykami, Polacy są jednym ze społeczeństw, które najmniej boją się kryzysu. Bogactwo portfela Polaków znacznie wzrosło - według Głównego Urzędu Statystycznego średni miesięczny dochód brutto podwoił się od 2000 roku, czują się bardziej pewni siebie i mają mniej obaw o to, co ich czeka. W ciągu ostatnich 10... --- - Published: 2019-10-25 - Modified: 2022-10-25 - URL: https://strategaresearch.com/economic-situation-in-poland/ - Categories: en - Tags: local market research, research results, trends in Poland - Tags: English - : pll_62e4960b67339 sensitive issues in focus groups The economic situation in Poland A recent survey shows that Polish consumers still assess the current economic situation in Poland as good. Compared to other European societies, we are rather optimistic about the current state of the economy in our country. According to the study, it was more common to be satisfied with the economic situation in the country in Poland, than for instance in France or the UK. Yet, even though only 14% of respondents had the feeling that Poland struggles with crisis nowadays, one out of three of us feel our finances are in worse condition than they used to be the previous year. The future However, we are not that optimistic about our financial future. Many people in Poland believe that our country is on the verge of crisis and the worse times are coming. Some of us, have already cut spendings on food, clothing, or even medicines, some Polish people admit they had recently struggled to afford a doctor's appointment when in need. Numerous B2B market research agencies in Poland indicates that despite a rather low unemployment rate, wages are not rising that fast. This results in a feeling of going through hardship or lack of satisfaction with one's financial situation. Many Polish citizens feel way poorer than their European counterparts. The differences in the quality of life are usually more visible during traveling all around Europe. The discrepancy between the incomes and the value of money in various countries might... --- - Published: 2019-10-25 - Modified: 2022-08-10 - URL: https://strategaresearch.com/polacy-mniej-wydaja-pieniedzy/ - Categories: pl - Tags: Polski - : pll_62e4960b67339 Ostatnie badanie pokazuje, że polscy konsumenci nadal dobrze oceniają obecną sytuację gospodarczą. Około 14% widzi oznaki recesji, 34 % uważa, że w kraju jest ogólnie gorzej niż rok temu. W porównaniu z innymi społeczeństwami europejskimi, Polacy są bardzo optymistycznie nastawieni do obecnego stanu gospodarki i ich sytuacji gospodarczej. W tej ocenie często przewyższają obywateli krajów, które zawsze uważano za zamożne, takich jak Francja czy Wielka Brytania. Oczywiście ocena sytuacji jest zwykle bardzo subiektywna i w dużej mierze zależy od punktu odniesienia. Oczywiste jest jednak, że pogorszenie sytuacji gospodarczej we Francji jest postrzegane przez Francuzów niemal jako koniec świata, podczas gdy Polacy mają zupełnie inny punkt widzenia, o wiele bardziej pozytywny. Sytuacja zmienia się jednak, jeśli chodzi o pytania dotyczące przyszłości. Ponad 50% uważa, że recesja nadejdzie za kilka miesięcy, a ponadto - już się na to przygotowują. Co więcej, niektórzy już uważają, że ich sytuacja jest gorsza. Ponad 50% zaczyna ograniczać wydatki na jedzenie i odzież poza domem. Z licznych badań wiemy, że Polacy uważają, że żyje im się dość ciężko. Chociaż mamy bardzo niską stopę bezrobocia, jednocześnie płace nie rosną tak szybko, a Polacy nadal mają wrażenie, że pozostają w tyle za innymi krajami UE pod względem zarobków. Szczególnie daje się to zauważyć podczas podróży za granicę gdy bardzo drastycznie widać różnicę w jakości życia Polaków, a innych społeczeństw. Dopóki nie będzie istotnych i wiarygodnych informacji, że coś się poprawia Polacy bedą przekonani, że jest coraz gorzej. Polacy boją się, nie są pewni, co się stanie, a lęk zawsze... --- - Published: 2019-10-22 - Modified: 2022-10-25 - URL: https://strategaresearch.com/stratega-on-the-research-result-2019/ - Categories: en - Tags: local market research, market research events, market research in EEA, market research in Poland, research results, Stratega Poland, team, trends in Poland - Tags: English - : pll_62e4953be8235 sensitive issues in focus groups The Research & Results 2019, Munich, 23-24 October Research & Results is a trade show in Germany, dedicated to the market research industry. The event consists of an exhibition and a congress, where the market and opinion researchers, field organizations, test studios, software vendors, data collection and analysis services providers as well as market research agencies and consultants meet and discuss trends in the industry. First of all, visitors use the fair to learn about market research and establish and maintain business contacts. But, it's also a great occasion to present the innovations, research topics or solutions. Stratega's team on the event Stratega Poland represented Eastern Europe during the trade show this year. Our representatives, our Business Development Director - Łukasz Wdowiak, and our Operational Director - Izabela Remba, were the ones to talk about our methods and research possibilities in Stratega. They offered our international colleagues valuable information on marketing research in Poland. They also shared their experience and some tips and tricks used in our research agency to provide the highest-quality results. Stratega's research offer Stratega specializes in qualitative and quantitative market research in Poland and Eastern Europe. Also, we support companies from around the world to conduct effective market research in the CEE region. If you want to learn more about our research methods, or would like to request for quote for your research project - contact us here. --- - Published: 2019-10-22 - Modified: 2022-08-10 - URL: https://strategaresearch.com/the-research-result-2019/ - Categories: pl - Tags: Polski - : pll_62e4953be8235 sensitive issues in focus groups The Research & Results 2019, Monachium, 23-24 października Research & Results to targi w Niemczech poświęcone branży badań rynkowych. Wydarzenie składa się z wystawy i kongresu, podczas których badacze rynku i opinii, organizacje terenowe, studia testowe, dostawcy oprogramowania, dostawcy usług gromadzenia i analizy danych oraz konsultanci ds. badań rynkowych spotykają się i omawiają trendy w branży. Zwiedzający wykorzystują targi przede wszystkim do zapoznania się z badaniami rynku oraz nawiązania i podtrzymywania kontaktów biznesowych. Ale to także świetna okazja do zaprezentowania nowości, tematów badawczych czy rozwiązań. Zespół Strategi na wydarzeniu Stratega Poland reprezentowała Europę Wschodnią podczas tegorocznych targów. O naszych metodach i możliwościach badawczych w Stratedze rozmawiali nasi przedstawiciele, nasz Dyrektor ds. Rozwoju Biznesu – Łukasz Wdowiak oraz nasz Dyrektor Operacyjny – Izabela Remba. Zaoferowali naszym międzynarodowym kolegom cenne informacje na temat badań marketingowych w Polsce. Podzielili się również swoim doświadczeniem oraz kilkoma wskazówkami i trikami wykorzystanymi w naszej agencji badawczej, aby zapewnić wyniki najwyższej jakości. Oferta badawcza Strategi Stratega specjalizuje się w jakościowych i ilościowych badaniach rynku w Polsce i Europie Wschodniej. Wspieramy również firmy z całego świata w prowadzeniu skutecznych badań rynkowych w regionie CEE. Jeśli chcesz dowiedzieć się więcej o naszych metodach badawczych lub poprosić o wycenę swojego projektu badawczego - skontaktuj się z nami tutaj. --- - Published: 2019-10-18 - Modified: 2022-10-25 - URL: https://strategaresearch.com/ola-gajdala-as-our-new-research-manager/ - Categories: en - Tags: Stratega Poland, team - Tags: English - : pll_62e4947b77446 sensitive issues in focus groups At Stratega, people create the company and ensure the highest quality of services. Because of this, we are proud to introduce our new team member - Ola Gajdała who will support us as our new Research Manager! Ola Gajdała - ambitious and committed, a graduate of the University of Lodz and Warsaw University of Technology, with 15 years of experience in market research. Her international experience and passion for research make her work more than just a daily duty. For 12 years, she researched the market as a freelancer. She managed both international as well as national projects. She has great experience in conducting research - she moderated numerous focus groups and conducted hundreds of individual interviews. Ola also took care of designing research materials, conducting district works, and prepared, analyzed and presented reports. Her wide and hands-on experience is an extremely valuable asset that guarantees the highest quality of her research. For the next 5 years, she continued her career at the Educational Research Institute (IBE). There, she dealt with the recruitment of respondents, organization of conferences and training sessions, project evaluation and analysis, and of course, fieldwork. She spent the next 5 years at Just Worldwide Ltd, starting as a fieldwork consultant, and finishing as a Team Leader. Her specialties are health care market research; B2B market research and B2C research in Poland; management of international, complex, multi-stage projects; as well as conducting educational research. Described as a committed and loyal team leader... --- - Published: 2019-10-18 - Modified: 2022-08-10 - URL: https://strategaresearch.com/ola-gajdala-dolacza-do-zespolu-stratega/ - Categories: pl - Tags: Polski - : pll_62e4947b77446 sensitive issues in focus groups W Stratega, to ludzie tworzą firmę oraz zapewniają najwyższą jakość świadczonych usług. Z racji tego, jesteśmy dumni mogąc przedstawić naszego nowego członka zespołu. Aleksandra Gajdała – ambitna i zaangażowana, absolwentka Uniwersytetu Łódzkiego oraz Politechniki Warszawskiej, z 15-letnim doświadczeniem w badaniu rynku, dołączyła do nas na stanowisko Research Managera. Jej międzynarodowe doświadczenie oraz pasja do badań sprawia, że praca to dla niej coś więcej niż codzienny obowiązek. Przez 12 lat badała rynek jako freelancer zarządzając międzynarodowymi i krajowymi projektami, moderując grupy fokusowe oraz prowadząc wywiady indywidualne, projektując materiały badawcze, prowadzeniem prac rejonowych czy sporządzaniem, analizą oraz prezentowaniem raportów. Przez 5 kolejnych lat kontynuowała karierę w Instytucie Badań Edukacyjnych zajmując się przede wszystkim kontrolą jakości badań, a także organizacją konferencji i szkoleń, przygotowywaniem narzędzi badawczych do badań jakościowych czy realizacją projektów badawczych, w tym moderacją wywiadów. Kolejne 5 lat spędziła w Just Worldwide Ltd, zaczynając jako Fieldwork Project Coordinator, kończąc na stanowisku Team Leadera. Jej specjalności to: badania rynku w sektorze medycznym; badania B2B i B2C ; zarządzanie międzynarodowymi, wieloetapowymi projektami; prowadzenie projektów edukacyjnych. Przez zarówno byłych pracodawców jak i współpracowników, opisywana jako zaangażowany i lojalny lider zespołu - od października tego roku, Ola i jej wieloletnie doświadczenie zasila nasz zespół Stratega zapewniając jeszcze wyższą jakość świadczonych przez nas usług. --- - Published: 2019-10-11 - Modified: 2022-10-25 - URL: https://strategaresearch.com/new-market-trends-by-age-groups/ - Categories: en - Tags: English - : pll_62ea5a314242c sensitive issues in focus groups Consumer segmentation, "prudent" consumption and the boom in plant products currently shape the food industry. Fast, easy and aesthetic Consumer segmentation and new nutritional opportunities provide businesses with opportunities to grow. New products that allow consumers to snack anytime, anywhere are a response to the hectic lifestyles and needs of today's consumers. People just don't want to eat foods - sensory experiences play a key role in food choices. As recent B2B market research in Poland shows, today's consumers are looking for food products that fit their busy lifestyles and provide a sensual experience. Prepackaged food producers are trying to adapt to new eating habits. Two stages of life The oldest and youngest consumers are the two groups that have become the focal point in the drive to "segment" product portfolios. Food producers introduce innovations to meet the unique nutritional needs of the elderly in a new way. At the same time, infant formulas, in addition to infant formula, remain underdeveloped and have become a focal point for increasing their value. It is estimated that 991 million people will be over 65 by 2030, an increase of 47% from 2018. No country had to adapt to an aging population faster than Japan. An example of a product introduced specifically for this group is Meito's Saeed Cacao 73, which contains 160 mg of ginkgo leaf extracts to preserve health and memory. On the other hand, by 2030, 1. 72 billion people worldwide will be 0-12 years... --- - Published: 2019-10-11 - Modified: 2022-08-03 - URL: https://strategaresearch.com/nowe-trendy-na-rynku-wedlug-grup-wiekowych/ - Categories: pl - Tags: Polski - : pll_62ea5a314242c sensitive issues in focus groups Segmentacja konsumentów, „ostrożna” konsumpcja i boom na produkty roślinne kształtują obecnie przemysł spożywczy. Szybko, łatwo i estetycznie Segmentacja konsumentów i nowe możliwości żywieniowe dają firmom możliwości rozwoju. Nowe produkty, które pozwalają konsumentom na przekąski w dowolnym miejscu i czasie, są odpowiedzią na intensywny styl życia i potrzeby dzisiejszych konsumentów. Ludzie po prostu nie chcą spożywać produktów – wrażenia sensoryczne odgrywają kluczową rolę w wyborze jedzenia. Jak pokazują ostatnie badania, dzisiejsi konsumenci szukają produktów spożywczych pasujących do ich intensywnego stylu życia i zapewniających zmysłowe doznania. Producenci paczkowanej żywności próbują dostosować się do nowych nawyków żywieniowych. Dwa etapy życia Najstarsi i najmłodsi konsumenci to dwie grupy, które stały się centralnym punktem w dążeniu do „segmentacji” portfeli produktów. Producenci żywności wprowadzają innowacje, aby w nowy sposób zaspokoić wyjątkowe potrzeby żywieniowe osób starszych. Jednocześnie preparaty dla dzieci, oprócz mieszanki dla niemowląt, pozostają słabo rozwinięte i stały się centralnym punktem wzrostu ich wartości. Szacuje się, że 991 milionów ludzi będzie miało powyżej 65 lat do 2030 r. Oznacza to wzrost o 47% od 2018 r. Żaden kraj nie musiał przystosowywać się do starzejącej się populacji szybciej niż Japonia. Przykładem produktu wprowadzonego specjalnie dla tej grupy jest Saeed Cacao 73 firmy Meito, które zawiera 160 mg ekstraktów z liści miłorzębu japońskiego w celu zachowania zdrowia i pamięci. Z drugiej strony do roku 2030 1,72 miliarda ludzi na całym świecie będzie w wieku 0-12 lat. Problemem tej grupy było np. niedożywienie dzieci w Indiach. Wprowadzony na rynek w 2016 roku Timios firmy... --- - Published: 2019-10-04 - Modified: 2022-10-25 - URL: https://strategaresearch.com/social-media-trends-in-poland/ - Categories: en - Tags: local market research, market research in Poland, online market research, research results, social media, trends in Poland - Tags: English - : pll_62e492fbd1f74 sensitive issues in focus groups Most businesses are present in social media Facebook, LinkedIn, Twitter, Instagram – who doesn’t know these? Statistics say social networking sites have up to 3,5 billion users worldwide nowadays. In Europe alone there are 460 million users! Thus, it’s no surprise that also companies try be active there as well. Recent report indicates that 65 million enterprises have their own social media pages, and many of them believe Facebook or LinkedIn are their main advertising medium. Most popular social media Facebook is still on top. Even though, many specialists believed Facebook would get less and less popular in favor of other platforms, such as Instagram, YouTube or TikTok, it still attracts the greatest numbers of users and advertisers in the world. Even though, Facebook tends to lose younger users, it still has the greatest potential as regards the advertising revenue. Although the number of users might have dropped recently, still, 2/3 of the world’s population have their accounts on Facebook. What gets clear to all social media specialists, each social medium attracts different target group and for different purposes. Facebook still remains the most generic, addressed to the general audience. TikTok is for youngsters, Instagram for fashion lovers and LinkedIn for professionals, one might say. This means that in general, sooner or later, your company will probably end up using at least one of these. The conclusions are simple - whether you like it or not, your audience (and potential clients) are most probably there.... --- - Published: 2019-10-04 - Modified: 2022-08-10 - URL: https://strategaresearch.com/facebook-wciaz-na-topie/ - Categories: pl - Tags: Polski - : pll_62e492fbd1f74 sensitive issues in focus groups Dla wielu firm media społecznościowe są jednym z najważniejszych miejsc do reklamowania swojej firmy. Facebook jest wciąż pierwszy. Ponad sześć milionów przedsiębiorstw aktywnie promuje swoje działania na największym na świecie portalu społecznościowym, a aż 65 milionów ma tam utworzone strony internetowe. Facebook jest nadal najpopularniejszym medium społecznościowym na świecie, pomimo utraty młodych użytkowników. Pozostaje numerem jeden pod względem zasięgu i przychodów z reklam. W 2018 r. Wszystkie witryny społecznościowe miały 3,484 miliarda użytkowników. W 2018 r. Wszystkie witryny społecznościowe miały łącznie 3,484 miliarda użytkowników, co stanowiło około 45 procent. populacja świata. Liczba ta rośnie z każdym rokiem - w porównaniu do 2017 roku wzrost wyniósł 280 milionów, czyli około 9 procent. W Europie liczba osób korzystających z mediów społecznościowych wyniosła 462,5 miliona. Facebook nie ma sobie równych Chociaż Facebook traci młodych użytkowników i wciąż liczy różne wpadki, w tym dotyczące przetwarzania danych użytkowników, pozostaje numerem jeden, jeśli chodzi o zasięg i przychody z reklam. Każdego miesiąca korzysta z niego ponad dwa miliardy ludzi, co stanowi prawie jedną trzecią światowej populacji. Jednak raport Interaktywnie. com pokazuje, że tylko 51 procent. Amerykańscy nastolatkowie (13-17 lat) deklarują korzystanie z tej platformy, co jest drastycznym spadkiem w porównaniu do 71%. od 2015 r. Zjawisko to jest również widoczne w Polsce. Mimo to statystyki na Facebooku są nadal imponujące. Miesięczna liczba aktywnych użytkowników witryny na koniec marca 2019 r. Wyniosła 2,38 miliarda. To około 8 procent więcej rocznie. Tym samym wzrosła liczba codziennych aktywnych użytkowników - jest ich 1,56 miliarda.... --- - Published: 2019-09-27 - Modified: 2022-07-31 - URL: https://strategaresearch.com/i-view-viewing-facilities-win-mrs-operation-award-for-the-best-viewing-facility-2nd-year-in-a-row/ - Categories: en - Tags: awards, local market research, market research in Poland, Stratega Poland, viewing facility Warsaw - Tags: English - : pll_62e49242c02ad sensitive issues in focus groups I-view awarded with the MRS Operations Award! The Market Research Society is the UK professional body for research, insight, and analytics. They recognize 5,000 individual members and over 500 accredited Company Partners in over 50 countries. All of them committed to delivering outstanding insights for market research in Europe! This year, i-view viewing facility won again! Operations Awards are one of the most prestigious awards in the world of market research. As a result, "Oppies" gala provides the opportunity to present talents, skills, and stand out from the competition. We are happy to say that many of the Oppies' winners who specialize in data collection, online research, smartphone technology, and professional development conduct their studies including i-view. Also this year we had the honor to be among the finalists again! We are immensely proud of the Best Viewing Facility award granted to our viewing facilities in North England. Most importantly, it's a great honor for our entire company and our teams to provide our clients with the highest standard of services, also here, in Poland. Check out also our i-view viewing facility in Warsaw, Poland. Here, we conduct our face-to-face research, including focus groups, in-depth individual interviews, or workshops. Thus, if you're looking for a place to realize your research project in Poland, contact us, and we'll be happy to help! --- - Published: 2019-09-27 - Modified: 2022-08-10 - URL: https://strategaresearch.com/fokusownia-i-view-zdobywa-nagrode-mrs-operation-award/ - Categories: pl - Tags: Polski - : pll_62e49242c02ad sensitive issues in focus groups i-view nagrodzony nagrodą MRS Operations Award! Market Research Society to brytyjska organizacja zawodowa zajmująca się badaniami, wglądem i analizami. Uznają 5000 członków indywidualnych i ponad 500 akredytowanych Partnerów Firmowych w ponad 50 krajach. Wszyscy zobowiązali się do dostarczania wyjątkowych spostrzeżeń do badań rynkowych w Europie! W tym roku ponownie zwyciężył obiekt i-view! Operations Awards to jedna z najbardziej prestiżowych nagród w świecie badań rynkowych. Dzięki temu gala „Opinie” daje możliwość zaprezentowania talentów, umiejętności i wyróżnienia się na tle konkurencji. Z przyjemnością informujemy, że wielu zwycięzców konkursu Oppies, którzy specjalizują się w gromadzeniu danych, badaniach online, technologii smartfonów i rozwoju zawodowym, prowadzi swoje badania, w tym i-View. Również w tym roku mieliśmy zaszczyt ponownie znaleźć się w gronie finalistów! Jesteśmy niezmiernie dumni z nagrody Best Viewing Facility przyznanej naszym obiektom widokowym w północnej Anglii. Co najważniejsze, to wielki zaszczyt dla całej naszej firmy i naszych zespołów, aby zapewnić naszym klientom najwyższy standard usług, również tutaj, w Polsce. Sprawdź także nasz punkt widokowy i-view w Warszawie. Tutaj przeprowadzamy nasze badania twarzą w twarz, w tym grupy fokusowe, pogłębione wywiady indywidualne lub warsztaty. Jeśli więc szukasz miejsca na realizację swojego projektu badawczego w Polsce, skontaktuj się z nami, a chętnie pomożemy! --- - Published: 2019-09-20 - Modified: 2022-10-25 - URL: https://strategaresearch.com/the-triumph-of-the-secondary-market/ - Categories: en - Tags: English - : pll_62ea5b1b92479 sensitive issues in focus groups Every second consumers turn to used products instead of buying new ones. Already more than 40 percent of Poles use used books or clothes, and almost 60 percent - cars. Second-hand items are no longer a shame, but sometimes downright pride. Fashion develops, among others thanks to the use of online platforms. More and more consumers prefer to fix things they already have rather than throw them away and buy new ones. Today, second-hand goods are - not surprisingly - cars, because the price criterion is important. But pointing to more than 40 percent. of studied books or clothes is no longer so obvious. It is a derivative of both lower prices and - more and more often - reluctance to fast and cheap fashion in retail chains. Therefore, especially the young generations are more and more willing to reach for used products. For them, what matters is not having the item, but using it and returning it. Almost 67% of respondents buy used goods on websites, thanks to which the market will continue to grow faster as a in-depth B2C market research in Poland shows. This can be seen even in Allegro, whose beginnings and subsequent years of operation are offers mainly from individual customers who also display many used products. Later on, the OLX service and many others appeared. Currently used items account for approximately 10 percent of the 120 million listings available on the platform each month. However, there are categories where... --- - Published: 2019-09-20 - Modified: 2022-08-10 - URL: https://strategaresearch.com/tryumf-rynku-wtornego/ - Categories: pl - Tags: Polski - : pll_62ea5b1b92479 sensitive issues in focus groups Co sekundę konsumenci sięgają po produkty używane zamiast kupować nowe. Już ponad 40 procent Polaków sięga po używane książki lub ubrania, a prawie 60 procent – po samochody. Przedmioty używane nie są już wstydem, ale czasem wręcz dumą. Moda rozwija się m. in. dzięki wykorzystaniu platform internetowych. Coraz więcej konsumentów woli naprawiać rzeczy, które już mają, niż je wyrzucać i kupować nowe. Dzisiaj towarami używanymi są – co nie jest zaskakujące – samochody, ponieważ kryterium cenowe jest ważne. Ale wskazując na ponad 40 procent. przestudiowanych książek lub ubrań nie jest już tak oczywiste. Jest pochodną zarówno niższych cen, jak i – coraz częściej – niechęci do szybkiej i taniej mody w sieciach handlowych. Dlatego szczególnie młode pokolenia coraz chętniej sięgają po używane produkty. Dla nich liczy się nie posiadanie przedmiotu, ale jego użycie i zwrot. Prawie 67% respondentów kupuje towary używane na stronach internetowych, dzięki czemu rynek ten będzie nadal rósł szybciej. Widać to nawet w Allegro, którego początki i kolejne lata działalności to oferty głównie od klientów indywidualnych, którzy również wyświetlają wiele używanych produktów. Później pojawiła się usługa OLX i wiele innych. Obecnie używane przedmioty stanowią około 10 procent ze 120 milionów ofert dostępnych na platformie każdego miesiąca. Istnieją jednak kategorie, w których nadal utrzymuje się ich wysoki udział. Są to na przykład książki, w których jedna trzecia ofert jest wykorzystywana, wiele z nich nie jest już wznawianych i można je kupić tylko w obiegu wtórnym. Krajowy rynek odzieży używanej szacowany jest na 5-6... --- - Published: 2019-09-13 - Modified: 2022-10-25 - URL: https://strategaresearch.com/no-changes-in-food-prices/ - Categories: en - Tags: English - : pll_62ea656e28b27 sensitive issues in focus groups After August inflation data it is already visible that the price growth rate is 7. 2%, and food is more expensive since May 2011. Analysts' forecasts indicate that we will continue to observe gains until the end of the year. The forecasts of analysts from BNP Paribas, Credit Agricole, ING Bank Śląski, Alior, Santander and PKO BP banks indicate the upcoming increases in meat, milk, eggs, rape and sugar at the end of November. Recent studies have been carried out to check the directions in which the prices of the main agricultural commodities will develop over the course of one and a half years. According to the average taken from analysts' forecasts of six banks and of an in-depth B2B market research study conducted in Poland, we have accurately repeatedly announced the upcoming food rises due to increased exports, falling production, drought and others. This time, analysts from six banks announce that milk prices will increase at the end of November, the prices of which will rise by an average of 7% to PLN 139. 3 per hectolitre (compared to July prices). Drought and heat contributed to this. The animals produced less milk as a result of heat stress, and production in the EU slowed significantly. - Milk prices in the coming months will remain at a higher level than a year ago, the economic recovery is influenced by a strong increase in milk powder prices caused by exports. Analysts expected pig farm prices to... --- --- ## Pages - Published: 2025-11-13 - Modified: 2025-11-13 - URL: https://strategaresearch.com/survey/ - Tags: English Welcome! You’re in the right place — please share the survey URL to proceed. --- - Published: 2025-09-30 - Modified: 2025-10-02 - URL: https://strategaresearch.com/testing/ - Tags: English Product Testing in Poland — Get a tailored quote in 24h Fast proposals Nationwide facilities ISO & ESOMAR Get a Proposal NowCopy EmailPolandRomaniaCzech RepublicBulgariaEuropeProduct & Services Testing ResearchStratega Poland offers a range of solutions for product testing among Polish customers. We conduct packaging and taste testing across all industries. Our marketing research team has vast experience conducting market research projects among Polish customers. We mainly use a hall test method, but also home tests. Product Testing Market Research In PolandWe are experienced in research fabric conditioners, cosmetics, sauces, dog food, shampoos. Moreover, in the case of food products, we have a fully equipped test kitchen to ensure the right conditions for testing including the correct presentation and temperature of the product served to respondents. We mainly use CAPI data collection method allowing us to collect high-quality data within a short period of time. Our CATI call center also allows us to pre-recruit low incidence respondents of various demographic to central location boosting the number of respondents that can be interviewed over one day. In addition, we conduct classic CATI research on products. Read detailsWhy International Agencies & Global Brands Choose Us for Product Testing in PolandStratega is the trusted partner for international agencies and global brands including P&G, Merck, BAT, and leading pharmaceutical, automotive, and QSR companies. We provide both comprehensive data collection services and full-service market research studies with over 10 years of product testing expertise across all major Polish cities — Warsaw, Krakow, Lodz, Gdansk, and Poznan —... --- - Published: 2025-09-02 - Modified: 2025-09-10 - URL: https://strategaresearch.com/de/market-research/ - Tags: English Market Research in GermanyCombining Qualitative and Quantitative Methods for Reliable Data CollectionRequest a ProposalGet a quote in under 24 hoursReliable data collecting is crucial when conducting market research in Germany and internationally in order to obtain precise and useful insights. We have in-depth understanding of the Germanyn and Eastern European market and the subtle cultural differences that can affect research outcomes due to being local experts. We pledge to give you high-quality, individualized research, focusing on both qualitative and quantitative research techniques. Contact us to get a quote for Germanyn or CEE region market. PolandPoland Map ShapeRomaniaromaniashape41. svgUkraineUkraine Map ShapeCzech RepublicCzech Map ShapeBulgariaBulgaria Map ShapeHungaryHungary Map ShapeSlovakiaSlovakia Map ShapeGermanyInternational Data Collectionshape_world3x. svgPolandPoland Map ShapeUkraineUkraine Map ShapeBulgariaBulgaria Map ShapeSlovakiaSlovakia Map ShapeGermanyRomania Map ShapeCzech RepublicCzech Map ShapeHungaryHungary Map ShapeGermanyInternational Data Collectionshape_world3x. svg Market Research Germany – Local Expert for Reliable Data CollectionStratega Market Research is a full-service market research covering Germany and other CEE region countries (Poland, Hungary, Ukraine, Baltics and more), offering qualitative and quantitative research services including recruitment, viewing facilities, research moderation, and simultaneous translation. In Germany, our company specializes in consumer, healthcare, and business-to-business market research. Customers can access traditional and online focus groups, telephone interviews, and online communities through us. We make sure that our clients can comprehend the research analysis, summary reports, competitive analyses, and presentations in English so they may make informed conclusions from the results. Our Germanyn project managers speak fluent English, have a tremendous amount of expertise with conducting global market research, and provide... --- - Published: 2024-03-26 - Modified: 2025-08-29 - URL: https://strategaresearch.com/europe/ - Tags: English One Stop Shop For Market Research, Recruitment, And Data Collection in Europe. France, Germany, United Kingdom, All EU27 CountriesQualitative and Quantitative Market Research Services in Europe and Internationally Request a ProposalGet a quote in under 24 hoursMarket Research Agency for EuropeStratega Market Research is a leading agency in Europe, offering custom data collection, market research and respondent recruitment services. We are adjusting to evolving needs of market research, including qualitative and quantitative studies, product testing, and online focus groups and many more research methods. Our extensive network covers key countries like France, Germany, the UK, Italy, Spain, Poland, and more. We are experts in recruiting a wide variety of participants, from consumers and healthcare professionals to business executives. We recruit participants for focus groups, in-depths interviews, product testing, UX interviews and many more offering other fieldwork services covering all market research and data collection needs. PolandPoland Map ShapeRomaniaRomania Map ShapeUkraineUkraine Map ShapeCzech RepublicCzech Map ShapeBulgariaBulgaria Map ShapeHungaryHungary Map ShapeSlovakiaSlovakia Map ShapeInternational Data Collectionshape_world3x. svg PolandPoland Map ShapeUkraineUkraine Map ShapeBulgariaBulgaria Map ShapeSlovakiaSlovakia Map ShapeRomaniaRomania Map ShapeCzech RepublicCzech Map ShapeHungaryHungary Map ShapeGermanyInternational Data Collectionshape_world3x. svg Your One-Stop Shop Market Research Company for Eastern EuropeStratega Market Research is a full-service research agency in Warsaw, Poland, Bucharest, Romania and Kiev, Ukraine offering qualitative and quantitative recruitment, viewing facilities, qualitative research moderation, and simultaneous translation. We conduct consumer, healthcare, and B2B market research services in Poland, Romania, Czech Republic, Ukraine, Hungary, Bulgaria and other Eastern European markets by offering access to traditional and online focus... --- - Published: 2023-08-15 - Modified: 2025-04-03 - URL: https://strategaresearch.com/bg/market-research/ - Tags: English Market Research in BulgariaCombining Qualitative and Quantitative Methods for Reliable Data CollectionReliable data collecting is crucial when conducting market research in Bulgaria and internationally in order to obtain precise and useful insights. We have in-depth understanding of the Bulgarian and Eastern European market and the subtle cultural differences that can affect research outcomes due to being local experts. We pledge to give you high-quality, individualized research, focusing on both qualitative and quantitative research techniques. Contact us to get a quote for Bulgarian or CEE region market. Request a ProposalGet a quote in under 24 hoursPolandPoland Map ShapeRomaniaRomania Map ShapeUkraineUkraine Map ShapeCzech RepublicCzech Map ShapeBulgariaBulgaria Map ShapeHungaryHungary Map ShapeSlovakiaSlovakia Map ShapeGermanyInternational Data Collectionshape_world3x. svg PolandPoland Map ShapeUkraineUkraine Map ShapeBulgariaBulgaria Map ShapeSlovakiaSlovakia Map ShapeRomaniaRomania Map ShapeCzech RepublicCzech Map ShapeHungaryHungary Map ShapeGermanyInternational Data Collectionshape_world3x. svg Market Research BulgariaLocal Expert for Reliable Data CollectionStratega Market Research is a full-service market research covering Bulgaria and other CEE region countries (Poland, Hungary, Ukraine, Baltics and more), offering qualitative and quantitative research services including recruitment, viewing facilities, research moderation, and simultaneous translation. In Bulgaria, our company specializes in consumer, healthcare, and business-to-business market research. Customers can access traditional and online focus groups, telephone interviews, and online communities through us. We make sure that our clients can comprehend the research analysis, summary reports, competitive analyses, and presentations in English so they may make informed conclusions from the results. Our Bulgarian project managers speak fluent English, have a tremendous amount of expertise with conducting global market research, and provide... --- - Published: 2023-08-15 - Modified: 2025-04-03 - URL: https://strategaresearch.com/cz/market-research/ - Tags: English Market Research in Czech RepublicCombining Qualitative and Quantitative Methodsfor Reliable Data CollectionWhen conducting market research in the Czech Republic and abroad, accurate data collection is essential to obtaining precise and practical insights. As local experts, we have a thorough understanding of the Czech and Eastern European markets as well as the minor cultural differences that can impact research outcomes. We promise to provide you with personalized, high-quality research that emphasizes both qualitative and quantitative research methods. Get a quote from us for the Czech Republic or the CEE area markets. Request a ProposalGet a quote in under 24 hoursPolandPoland Map ShapeRomaniaRomania Map ShapeUkraineUkraine Map ShapeCzech RepublicCzech Map ShapeBulgariaBulgaria Map ShapeHungaryHungary Map ShapeSlovakiaSlovakia Map ShapeGermanyInternational Data Collectionshape_world3x. svg PolandPoland Map ShapeUkraineUkraine Map ShapeBulgariaBulgaria Map ShapeSlovakiaSlovakia Map ShapeRomaniaRomania Map ShapeCzech RepublicCzech Map ShapeHungaryHungary Map ShapeGermanyInternational Data Collectionshape_world3x. svg Market Research Czech RepublicLocal Expert for Reliable Data CollectionFull-service research agency Stratega Market Research offers qualitative and quantitative research services, including recruitment, viewing facilities, research moderation, and simultaneous translation. It covers the Czech Republic and other CEE region countries, including Poland, Hungary, Ukraine, the Baltics, Romania, and more. Our organization specializes in market research for the consumer, healthcare, and business-to-business sectors in Czech Republic. Clients can contact us to obtain telephone interviews, online focus groups and online communities in addition to traditional focus groups. In order for our clients to draw accurate conclusions from the results, we make sure that they can understand the research analysis, summary reports, competitive assessments, and presentations that are... --- - Published: 2023-08-15 - Modified: 2025-04-03 - URL: https://strategaresearch.com/hu/market-research/ - Tags: English Market Research in HungaryCombining Qualitative and QuantitativeMethods for Reliable Data CollectionReliable data collecting is crucial when conducting market research in Hungary and internationally in order to obtain precise and useful insights. We have in-depth understanding of the Hungarian and Eastern European market and the subtle cultural differences that can affect research outcomes due to being local experts. We pledge to give you high-quality, individualized research, focusing on both qualitative and quantitative research techniques. Contact us to get a quote for Hungarian or CEE region market. Request a ProposalGet a quote in under 24 hoursPolandPoland Map ShapeRomaniaRomania Map ShapeUkraineUkraine Map ShapeCzech RepublicCzech Map ShapeBulgariaBulgaria Map ShapeHungaryHungary Map ShapeSlovakiaSlovakia Map ShapeGermanyInternational Data Collectionshape_world3x. svg Market Research Hungary – Local Expert for Reliable Data CollectionStratega Market Research is a full-service market research covering Hungary and other CEE region countries (Poland, Hungary, Ukraine, Baltics and more), offering qualitative and quantitative research services including recruitment, viewing facilities, research moderation, and simultaneous translation. In Hungary, our company specializes in consumer, healthcare, and business-to-business market research. Customers can access traditional and online focus groups, telephone interviews, and online communities through us. We make sure that our clients can comprehend the research analysis, summary reports, competitive analyses, and presentations in English so they may make informed conclusions from the results. Our Hungarian project managers speak fluent English, have a tremendous amount of expertise with conducting global market research, and provide local knowledge. As a reliable and experienced partner for international research agencies and consulting companies, we can work... --- - Published: 2023-08-15 - Modified: 2025-04-08 - URL: https://strategaresearch.com/sk/market-research/ - Tags: English Market Research in SlovakiaCombining Qualitative and Quantitative Methods for Reliable Data CollectionReliable data collecting is crucial when conducting market research in Slovakia and internationally in order to obtain precise and useful insights. We have in-depth understanding of the Slovakian and Eastern European market and the subtle cultural differences that can affect research outcomes due to being local experts. We pledge to give you high-quality, individualized research, focusing on both qualitative and quantitative research techniques. Contact us to get a quote for Slovakian or CEE region market. Request a ProposalGet a quote in under 24 hoursPolandPoland Map ShapeRomaniaRomania Map ShapeUkraineUkraine Map ShapeCzech RepublicCzech Map ShapeBulgariaBulgaria Map ShapeHungaryHungary Map ShapeSlovakiaSlovakia Map ShapeGermanyInternational Data Collectionshape_world3x. svg PolandPoland Map ShapeUkraineUkraine Map ShapeBulgariaBulgaria Map ShapeSlovakiaSlovakia Map ShapeGermanyRomania Map ShapeCzech RepublicCzech Map ShapeHungaryHungary Map ShapeGermanyInternational Data Collectionshape_world3x. svg Market Research Slovakia – Local Expert for Reliable Data CollectionStratega Market Research is a full-service market research covering Slovakia and other CEE region countries (Poland, Hungary, Ukraine, Baltics and more), offering qualitative and quantitative research services including recruitment, viewing facilities, research moderation, and simultaneous translation. In Slovakia, our company specializes in consumer, healthcare, and business-to-business market research. Customers can access traditional and online focus groups, telephone interviews, and online communities through us. We make sure that our clients can comprehend the research analysis, summary reports, competitive analyses, and presentations in English so they may make informed conclusions from the results. Our Slovakian project managers speak fluent English, have a tremendous amount of expertise with conducting global market research,... --- - Published: 2023-08-14 - Modified: 2025-04-29 - URL: https://strategaresearch.com/ro/market-research/ - Tags: English Market Research in RomaniaCombining Qualitative and Quantitative Methods for Reliable Data CollectionRequest a ProposalGet a quote in under 24 hoursReliable data collecting is crucial when conducting market research in Romania and internationally in order to obtain precise and useful insights. We have in-depth understanding of the Romanian and Eastern European market and the subtle cultural differences that can affect research outcomes due to being local experts. We pledge to give you high-quality, individualized research, focusing on both qualitative and quantitative research techniques. Contact us to get a quote for Romanian or CEE region market. PolandPoland Map ShapeRomaniaRomania Map ShapeUkraineUkraine Map ShapeCzech RepublicCzech Map ShapeBulgariaBulgaria Map ShapeHungaryHungary Map ShapeSlovakiaSlovakia Map ShapeGermanyInternational Data Collectionshape_world3x. svg PolandPoland Map ShapeUkraineUkraine Map ShapeBulgariaBulgaria Map ShapeSlovakiaSlovakia Map ShapeGermanyRomania Map ShapeCzech RepublicCzech Map ShapeHungaryHungary Map ShapeGermanyInternational Data Collectionshape_world3x. svg Market Research Romania – Local Expert for Reliable Data CollectionStratega Market Research is a full-service market research covering Romania and other CEE region countries (Poland, Hungary, Ukraine, Baltics and more), offering qualitative and quantitative research services including recruitment, viewing facilities, research moderation, and simultaneous translation. In Romania, our company specializes in consumer, healthcare, and business-to-business market research. Customers can access traditional and online focus groups, telephone interviews, and online communities through us. We make sure that our clients can comprehend the research analysis, summary reports, competitive analyses, and presentations in English so they may make informed conclusions from the results. Our Romanian project managers speak fluent English, have a tremendous amount of expertise with conducting global market research,... --- - Published: 2023-05-23 - Modified: 2023-05-23 - URL: https://strategaresearch.com/test3/ - Tags: English This content is password-protected. To view it, please enter the password below. Password: --- - Published: 2023-05-10 - Modified: 2026-01-12 - URL: https://strategaresearch.com/ - Tags: English - : pll_64a347ae9329f Market Research And Mystery Shopping Data Collection ExpertsMarket Research Data Collection And RecruitmentQualitative and Quantitative market research in Poland, Romania, Czech Republic, Ukraine, Hungary, Bulgaria, Eastern Europe and International. E-mail us: info@strategaresaearch. com Request a ProposalGet a quote in under 24 hoursWe Deliver Proposals In 24 hoursE-mail us: info@strategaresaearch. com Get a QuotePolandPoland Map ShapeRomaniaRomania Map ShapeUkraineUkraine Map ShapeCzech RepublicCzech Map ShapeBulgariaBulgaria Map ShapeHungaryHungary Map ShapeSlovakiaSlovakia Map ShapeGermanyInternational Data Collectionshape_world3x. svg PolandPoland Map ShapeUkraineUkraine Map ShapeBulgariaBulgaria Map ShapeSlovakiaSlovakia Map ShapeRomaniaRomania Map ShapeCzech RepublicCzech Map ShapeHungaryHungary Map ShapeGermanyInternational Data Collectionshape_world3x. svg Your One-Stop Shop Market Research Company for Eastern EuropeStratega Market Research is a full-service research agency in Warsaw, Poland, Bucharest, Romania and Prague, Czech Republic. Ukraine offering qualitative and quantitative recruitment, viewing facilities, qualitative research moderation, and simultaneous translation. We conduct consumer, healthcare, and B2B market research services in Poland, Romania, Czech Republic, Ukraine, Hungary, Bulgaria and other Eastern European markets by offering access to traditional and online focus groups, telephone interviews, and online communities. We provide research analysis, summary reports, competitive analysis, and presentations in English. We can work as a data collection partner for international research agencies and consulting companies as well as a stand-alone full service international market research provider. Stratega Market Research is a full-service research agency in Warsaw, Poland, Bucharest, Romania and Kiev, Ukraine offering qualitative and quantitative recruitment, viewing facilities, qualitative research moderation, and simultaneous translation. We conduct consumer, healthcare, and B2B market research services in Poland, Romania, Czech Republic, Ukraine, Hungary, Bulgaria and... --- - Published: 2023-05-10 - Modified: 2023-08-14 - URL: https://strategaresearch.com/welcome-to-stratega-market-research-in-warsaw-poland-2/ - Tags: Polski - : pll_6384c8cfce327 Welcome to Stratega Market Research in Warsaw, Poland. Are you looking for a reliable market research company in Poland to support you on your next project? Our Market Research helps you access Poland’s areas, our bi-lingual team understands your international research needs. We work with small and large businesses in a different industries. What do we do? We find the best solution and we help businesses to achieve their goals. What can we do for you in Poland? We provide data collection in Poland as well as market research across Polish market. We are offering a whole range of qualitative and quantitative market research services including online focus groups, traditional focus groups, , online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, car clinics. We are experts in recruiting consumers, B2B, and healthcare professionals including doctors, nurses as well as patients and caregivers. Our robust panel and our in-house recruitment team gives us ability to execute nearly any project. If you require assistance in other markets of Eastern Europe, please note that we also cover Czech Republic, Hungary, Romania, Slovakia. Get a quoteDid you know that? Warsaw, is the capital and largest city of Poland. The metropolis stands on the River Vistula (Wisła) in east-central Poland and its population is officially estimated at 1. 8 million residents within a greater metropolitan area of 3. 1 million residents, which makes Warsaw the 7th most-populous capital city in the European Union. Economy of Poland The economy of Poland is an... --- - Published: 2023-05-10 - Modified: 2024-06-20 - URL: https://strategaresearch.com/ - Tags: Українська - : pll_64a347ae9329f Експерти з дослідження ринку та збору даних про таємні покупкиЯкісні та кількісні дослідження ринку в Польщі, Румунії, Чехії, Україні, Угорщині, Болгарії, Східній Європі та за кордоном. Запросити пропозиціюОтримайте пропозицію менш ніж за 24 годиниPolandPoland Map ShapeRomaniaRomania Map ShapeUkraineUkraine Map Shape SelectedCzech RepublicCzech Map ShapeBulgariaBulgaria Map ShapeHungaryHungary Map ShapeSlovakiaSlovakia Map ShapeInternational Data Collectionshape_world3x. svgPolandPoland Map ShapeUkraineUkraine Map ShapeBulgariaBulgaria Map ShapeSlovakiaSlovakia Map ShapeRomaniaRomania Map ShapeCzech RepublicCzech Map ShapeHungaryHungary Map ShapeGermanyInternational Data Collectionshape_world3x. svg Ваша універсальна компанія з проведення маркетингових досліджень у Східній ЄвропіStratega Market Research - це дослідницька агенція з повним спектром послуг у Варшаві (Польща), Бухаресті (Румунія) та Києві (Україна), яка пропонує якісний та кількісний рекрутинг, послуги фокусовні, якісну модерацію досліджень та синхронний переклад. Ми проводимо дослідження споживчого ринку, ринку охорони здоров'я та ринку B2B в Польщі, Румунії, Чехії, Україні, Угорщині, Болгарії та інших країнах Східної Європи, пропонуючи доступ до традиційних та онлайн фокус-груп, телефонних інтерв'ю та онлайн-спільнот. Ми надаємо аналіз досліджень, зведені звіти, конкурентний аналіз та презентації англійською мовою. Ми можемо працювати як партнер по збору даних для міжнародних дослідницьких агентств і консалтингових компаній, а також як самостійний постачальник повного спектру послуг з проведення міжнародних маркетингових досліджень. Напишіть нам:ukraine@strategaresearch. com ukraine@strategaresearch. com Ваші маркетингові дослідження. Наш збір даних. Традиційні та інноваційні методології маркетингових досліджень для збору надійних та переконливих даних. Найкращі у своєму класі маркетингові дослідження, послуги з проведення польових досліджень, підбору персоналу та дослідницькі центри. КількіснийQuantitativeОнлайн якісноONLINE QuantitativeОчна ЯкіснийIN-PERSON QuantitativeMystery ShoppingMYSTERY SHOPPINGТелефонCATI Stratega Poland & CEE - marketing research companyCLTCLTОтримайте пропозицію менш ніж за 24 годиниПропозиції виконуються миттєво ОТРИМАТИ... --- - Published: 2023-05-10 - Modified: 2024-03-25 - URL: https://strategaresearch.com/market-research-in-hungary-market-research-agency/ - Tags: English Market Research in HungaryCombining Qualitative and Quantitative Methods for Reliable Data CollectionReliable data collecting is crucial when conducting market research in Hungary and internationally in order to obtain precise and useful insights. We have in-depth understanding of the Hungarian and Eastern European market and the subtle cultural differences that can affect research outcomes due to being local experts. We pledge to give you high-quality, individualized research, focusing on both qualitative and quantitative research techniques. Contact us to get a quote for Hungarian or CEE region market. Request a ProposalGet a quote in under 24 hoursPolandpolandshape5. svgRomaniaromaniashape5. svgUkraineukraineshape5. svgCzech Republicczechshape5. svgBalticbalticshape1a. svgHungaryhungaryshape5_sel. svgEuropeeuropeshape5. svgInternational Data Collectionworldshape5. svgMarket Research Hungary – Local Expert for Reliable Data CollectionStratega Market Research is a full-service market research covering Hungary and other CEE region countries (Poland, Hungary, Ukraine, Baltics and more), offering qualitative and quantitative research services including recruitment, viewing facilities, research moderation, and simultaneous translation. In Hungary, our company specializes in consumer, healthcare, and business-to-business market research. Customers can access traditional and online focus groups, telephone interviews, and online communities through us. We make sure that our clients can comprehend the research analysis, summary reports, competitive analyses, and presentations in English so they may make informed conclusions from the results. Our Hungarian project managers speak fluent English, have a tremendous amount of expertise with conducting global market research, and provide local knowledge. As a reliable and experienced partner for international research agencies and consulting companies, we can work as a data collection partner or as... --- - Published: 2023-03-17 - Modified: 2023-03-17 - URL: https://strategaresearch.com/thank-you/ - Tags: English Booking ID: Your Appointment Booked successfully! We have sent your booking information to your email address. Service: Date & Time: Customer Name: Add to Calendar --- - Published: 2023-03-17 - Modified: 2023-08-04 - URL: https://strategaresearch.com/appointment-cancelled/ - Tags: English Sorry to hear that you have requested for cancel the appointment. We have sent an email notification for cancel appointment. So please click on the button to cancel the appointment. --- - Published: 2023-03-17 - Modified: 2023-03-17 - URL: https://strategaresearch.com/cancel-payment/ - Tags: English Sorry! Something went wrong. Your payment has been failed. --- - Published: 2023-03-06 - Modified: 2023-03-10 - URL: https://strategaresearch.com/temp1/ - Tags: English This content is password-protected. To view it, please enter the password below. Password: --- - Published: 2022-11-14 - Modified: 2023-08-11 - URL: https://strategaresearch.com/request-a-proposal/ - Tags: English Get a ProposalSimply Email Us:info@stratega. pl × --- - Published: 2022-11-14 - Modified: 2022-11-16 - URL: https://strategaresearch.com/schedule-a-meeting/ - Tags: English Schedule a MeetingSimply Email Us:info@stratega. pl × --- - Published: 2022-08-11 - Modified: 2025-07-16 - URL: https://strategaresearch.com/international-data-collection/ - Tags: English International Data Collection Worldwide Field Management Whether you live in London or Paris and want to do research in Bucharest or Warsaw... Stratega knows how important it is for a project to go well all over the world. Stratega is your one-call solution for high-quality project management anywhere in the world. With a single point of contact, you can save time, make sure everything stays on track, and get a great deal. Stratega has a team of experts who work together to manage projects for any method, audience, or location. Working with our large network of trusted research partners, we take care of everything from the proposal to the invoice, so you can focus on the research from anywhere in the world. With Stratega Research, you get: Point of Contact From the project proposal to the invoice, Research Partners Around the World Our research partners meet our quality standards, Regular Recruiting Updates Manage project quotas and hiring process, Expertise The population, customs, and moderators of the area, Feasibility Take care of the creation and editing processes, Mystery Shopping Understanding and managing the quality of customer service. Correcting or improving customer service programs. Final report/benchmarking. Focus Groups Demographic and socio-economic groups. Recruiting respondents from all areas. High-quality qualitative research. Currency Management A single consolidated proposal and EUR invoice, Coordination of local currency advance payments to each location, Currency conversion and fluctuation management, Language and Cultural Variations Advice on regional customs, cultural variations, and holidays, Creation and material translation, Concurrent translation and... --- - Published: 2022-08-09 - Modified: 2023-08-14 - URL: https://strategaresearch.com/de/test/ - Tags: English sdfsdf --- - Published: 2022-08-09 - Modified: 2025-04-08 - URL: https://strategaresearch.com/pl/market-research/ - Tags: Polski Welcome to Stratega Market Research in Warsaw, Poland. Are you looking for a reliable market research company in Poland to support you on your next project? Request a ProposalGet a quote in under 24 hoursPolandPoland Map ShapeRomaniaRomania Map ShapeUkraineUkraine Map ShapeCzech RepublicCzech Map ShapeBulgariaBulgaria Map ShapeHungaryHungary Map ShapeSlovakiaSlovakia Map ShapeInternational Data Collectionshape_world3x. svg PolandPoland Map ShapeUkraineUkraine Map ShapeBulgariaBulgaria Map ShapeSlovakiaSlovakia Map ShapeRomaniaRomania Map ShapeCzech RepublicCzech Map ShapeHungaryHungary Map ShapeInternational Data Collectionshape_world3x. svg What can we do for you in Poland? We provide data collection in Poland as well as market research across Polish market. We are offering a whole range of qualitative and quantitative market research services including online focus groups, traditional focus groups, , online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, car clinics. We are experts in recruiting consumers, B2B, and healthcare professionals including doctors, nurses as well as patients and caregivers. Our robust panel and our in-house recruitment team gives us ability to execute nearly any project. If you require assistance in other markets of Eastern Europe, please note that we also cover Czech Republic, Hungary, Romania, Slovakia. Get a quoteDid you know that? Warsaw, is the capital and largest city of Poland. The metropolis stands on the River Vistula (Wisła) in east-central Poland and its population is officially estimated at 1. 8 million residents within a greater metropolitan area of 3. 1 million residents, which makes Warsaw the 7th most-populous capital city in the European Union. Economy of Poland The economy of Poland... --- - Published: 2022-08-09 - Modified: 2025-04-08 - URL: https://strategaresearch.com/uk/market-research/ - Tags: Українська Welcome to Stratega Market Research in Ukraine. Stratega, a leading agency for social and market research in Ukraine providing insights into the war-stricken countryWith 10 years of delivering social and market research projects in Ukraine, ever since the war began, we took this experience and partnered with multiple governmental, humanitarian, media, and research organizations researching the people of Ukraine, both in Ukraine and across the world, to deliver valuable insights on how this war is affecting the lives of Ukrainian people. Request a ProposalWe have the capabilities to conduct CATI, online, qualitative interviews, and focus groups in Ukraine, with proven experience conducting as many as 1000 interviews a week across the entire country, including the regions most affected by the war. We also have access to millions of Ukrainian refugees. We worked withWe are a market research, and consulting agency delivering social and market research for Ukraine, Poland, the Czech Republic, Romania, Bulgaria, and all of Eastern Europe. We specialize in providing comprehensive research and consulting services for projects in war-stricken Ukraine, as well as with Ukrainian refugees. Our services include:Telephone InterviewsAutomated calls ask pre-identified respondents a series of questions and computers collect responses from online communities. Face to Face Interviews Face-to-face quantitative market research lends itself to situations where measuring sensory response is necessary. In-depth Interviews Let our interviewers gather statistical data and subjective impressions by interviewing individuals at length. Focus Groups Bring a group of people together to learn more about your product by asking them open-ended questions.... --- - Published: 2022-08-07 - Modified: 2022-11-16 - URL: https://strategaresearch.com/get-a-quote/ - Tags: English - : pll_62f034a0e834c Get a QuoteSimply Email Us:info@stratega. pl × --- - Published: 2022-08-07 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/popros-o-wycene/ - Tags: Polski - : pll_62f034a0e834c Poproś o wycenę × --- - Published: 2022-08-07 - Modified: 2022-10-14 - URL: https://strategaresearch.com/ziskat-cenovou-nabidku/ - Tags: English Získat cenovou nabídku × --- - Published: 2022-08-03 - Modified: 2022-10-08 - URL: https://strategaresearch.com/market-access/ - Tags: English - : pll_62e9ae9896838 Market Access Research In Poland Market access research aims to investigate what factors can influence the success of a new product on the market. This type of research is especially useful when a company plans to enter a foreign market. Factors influencing the success or failure of such an undertaking often go beyond the analysis of the demand for a given product. They are often found in the area of legal regulations, public procurement procedures, tenders, refunds, tax exemptions, and both current and future legal regulations. For this reason, it is so important to know the local market and understand the rules governing it. Stratega specializes in research for foreign clients. We help our clients get to know Polish markets better - we specialize in the FMCG , medical , automotive or real estate. In order to identify the local market, we conduct, among others, interviews with key decision makers. We carry out research in the form of individual in-depth interviews and focus groups. These interviews are designed to understand a number of circumstances and factors influencing the market situation. As a result, we allow our clients to shape their marketing strategy in a fully conscious manner, using all existing possibilities. We support our clients at all stages of their marketing research . We help in designing and adapting research methods, we provide a moderator and a simultaneous interpreter. We also have our own focus center in the center of Warsaw , thanks to which we can create comfortable conditions... --- - Published: 2022-08-03 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/market-access-badania-rynku/ - Tags: Polski - : pll_62e9ae9896838 Market access - badania rynkuBadania rynku market access mają na celu zbadanie, jakie czynniki mogą wpływać na sukces nowego produktu na rynku. Ten rodzaj badan jest szczególnie przydatny, kiedy firma planuje wejście na rynk zagraniczny. Czynniki mające wpływ na powodzenie lub niepowodzanie takego przedsięwzięcia niejednokrotnie wykraczają poza analizę popytu na dany produkt. Często znajdują się w obszarze regulacji prawnych, procedur zamówień publicznych, przetargów, refundacji, zwolnień podatkowych, unormowań prawnych zarówno obecnych jak i przyszłych. Z tego też względu, tak ważna jest znajomość lokalnego rynku i rozumienie zasad nim rządzących. Stratega specjalizuje się w badaniach dla zagranicznych klientów. Pomagamy naszym klientom lepiej poznać polskie rynki – specjalizujemy się w szczególności w sektorze FMCG, medycznym, motoryzacyjnym czy nieruchomości. Celem rozpoznania lokalnego rynku, przeprowadzamy m. in. wywiady z kluczowymi decydentami. Realizujemy badania w postaci indywidualnych wywiadów pogłębionych jak i grup fokusowych. Wywiady te mają na celu zrozumienie szeregu okoliczności i czynników wpływających na sytuację rynkową. W rezultacie, pozwalamy naszym klientom kształtować swoją strategię marketingową w sposób całkowicie świadomy, z wykorzystaniem wszystkich istniejących możliwości. Wspieramy naszych klientów na wszystkich etapach ich badań marketingowych. Pomagamy w projektowaniu i adaptowaniu metod badawczych, zapewniamy moderatora i tłumacza symultanicznego. Posiadamy również własną fokusownię w centrum Warszawy, dzięki czemu możemy stworzyć komfortowe warunki do realizacji badania. Nasze działanie charakteryzuje wysoka skuteczność, zrozumienie potrzeb klienta, poufność i zaufanie, jakim cieszymy się wśród naszych respondentów. Ponad wszystko stawiamy na profesjonalizm w poruszaniu delikatnych i trudnych tematów. --- - Published: 2022-08-03 - Modified: 2024-06-10 - URL: https://strategaresearch.com/construction-and-real-estate/ - Tags: English - : pll_62e9b1d70212c Construction & Real Estate Market ResearchThe real estate market in Poland is undergoing dynamic changes, and new developers and companies treat Poland as an attractive country for investment. For this purpose, construction sector research offered by Stratega , providing comprehensive consulting services as well as construction and real estate market research based on market analysis and competition analysis, is required. The improvement of the condition of the real estate market may be due to the extension of the creditworthiness for 30 years instead of 25, the persistently low interest rates on loans, and the state has launched a new aid program for people taking out loans for a new flat "Mieszkanie dla Młodych". Market analyzes confirm that the next 2-3 years will be of great importance for the construction sector, as the number of new flats delivered for use will decrease and foreign investors are eager to start new ventures. Polish developers who are outclassing the competition in this part of Europe will have to put up a lot of effort. Especially that the real estate market will record progress, while the construction sector anticipates further drops in production, recently reaching even 40%. The company Stratega , which analyzes real estate markets and carries out research in the construction area, allows for the assessment of competition on the market and allows companies operating in these areas to reduce the risk and take the initiative. --- - Published: 2022-08-03 - Modified: 2024-06-10 - URL: https://strategaresearch.com/pl/budownictwo-i-nieruchomosci/ - Tags: Polski - : pll_62e9b1d70212c Budownictwo i nieruchomościNa rynku nieruchomości w Polsce zachodzą dynamiczne zmiany, a nowi deweloperzy i firmy traktują Polskę jako atrakcyjny kraj do inwestycji. W tym celu wymagane są badania sektora budowlanego oferowane przez firmę Stratega, wykonującą kompleksowe usługi konsultingu oraz badania rynku budowlanego i nieruchomości w oparciu o analizę rynku oraz analizę konkurencji. Wpływ na poprawę kondycji rynku nieruchomości może mieć wydłużenie zdolności kredytowej na okres 30 lat zamiast 25, stale utrzymujące się niskie oprocentowanie kredytów a ponadto państwo uruchomiło nowy program pomocy dla osób biorących kredyt na nowe mieszkanie „Mieszkanie dla Młodych”. Analizy rynku potwierdzają, że najbliższy okres 2-3 lat będzie miał spore znacznie dla sektora budowlanego, ponieważ liczba nowych mieszkań oddawanych do użytku będzie się zmniejszać, a zagraniczni inwestorzy są chętni do rozpoczęcia nowych przedsięwzięć. Polscy deweloperzy, którzy deklasują konkurencję w tej części Europy, będą musieli mocno się sprężyć. Zwłaszcza, że rynek nieruchomości będzie notował progres, natomiast sektor budowlany przewiduje kolejne spadki produkcji, ostatnio sięgające nawet 40%. Firma Stratega, która analizuje rynki nieruchomości oraz wykonuje badania w obszarze budowlanym pozwala na ocenę konkurencji na rynku oraz umożliwia ograniczenie ryzyka i przejęcia inicjatywy przez firmy operujące w tych obszarach. --- - Published: 2022-08-03 - Modified: 2022-10-08 - URL: https://strategaresearch.com/research-for-exporters/ - Tags: English - : pll_62e9b30dc7822 Market Research For Export Business in PolandIn 2013, for the first time since the political transformation in Poland, i. e. for over 20 years, Polish exports recorded a surplus compared to imports. Polish exporters have opened up to new markets, but the main recipients of our goods are still bordering countries. The most imported from Poland is Germany, who purchased goods for over EUR 38 billion, and comparing it with the previous year, the result is better by 5. 2%. The next places are Great Britain, where the effect of Polish emigration is at work, and the Czech Republic, which is another of our neighbors. On the other hand, very large increases appeared in trade contacts with developing countries and Central and Eastern Europe, ie Russia, Belarus and Ukraine. The total value of goods exported from Poland amounted to EUR 156 billion and was higher than the value of exports in 2012 by 5. 2%. Market research shows that the Polish economy should revive each year thanks to the situation on European markets and the dynamics of Polish exports. The estimated increase in 2014 is projected at 9% and is expected to amount to over EUR 176 billion. Poland's main export goods are agri-food products and raw materials such as salt, earth, sulfur and metal ores. In these areas of the economy, exports increased by as much as 14%. Taking a closer look at the goods that certain countries import from us, the Germans focus their attention on fruit juices,... --- - Published: 2022-08-03 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/badania-dla-eksporterow/ - Tags: Polski - : pll_62e9b30dc7822 Badania dla eksporterówW 2013 roku po raz pierwszy od zmiany ustrojowej w Polsce czyli od ponad 20 lat polski eksport zanotował nadwyżkę w porównaniu do importu. Polscy eksporterzy otworzyli się na nowe rynki zbytu, jednak głównymi odbiorcami naszych towarów wciąż są kraje graniczące. Najwięcej z Polski sprowadzają Niemcy, którzy nabyli towary za ponad 38 miliardów euro i porównując to z rokiem poprzednim jest to wynik lepszy o 5,2%. Na kolejnych miejscach jest Wielka Brytania, gdzie działa efekt emigracji Polaków oraz Czechy czyli kolejny z naszych sąsiadów. Bardzo duże wzrosty pojawiły się natomiast w kontaktach handlowych z krajami rozwijającymi się oraz Europy Środkowo-Wschodniej tj. Rosją, Białorusią, Ukrainą. Łączna wartość towarów eksportowanych z Polski wyniosła 156 miliardów euro i była wyższa od wartości eksportu z 2012 roku o 5,2%. Badania rynku zapowiadają, że z każdym następnym rokiem polska gospodarka powinna odżywać dzięki sytuacji na rynkach europejskim oraz dynamice polskiego eksportu. Szacowany wzrost w 2014 roku jest prognozowany na 9% i ma wynieść ponad 176 miliardów euro. Głównymi towarami eksportowymi Polski są produkty rolno-spożywcze oraz surowce takie jak sól, ziemia, siarka czy rudy metali. W tych dziedzinach gospodarki eksport wzrósł aż o 14%. Przyglądając się bliżej towarów, jakie konkretne kraje od nas sprowadzają to Niemcy skupiają swoją uwagę na sokach owocowych, nasionach rzepaku, rybach czy wyrobach piekarniczych. Z kolei w Wielkiej Brytanii cenią sobie polskie wyroby cukiernicze i czekoladowe oraz mięso przetworzone i drobiowe. Dużym zbytem cieszyły się także trudne do zdobycia wyroby chemiczne takie jak olejki eteryczne, preparaty perfumeryjne bądź produkty z... --- - Published: 2022-08-03 - Modified: 2023-08-07 - URL: https://strategaresearch.com/retail-market-in-poland/ - Tags: English - : pll_62e9c7d048fcb Decline of Small Shops and Neighborhood Stores In recent years, discounters and supermarkets have reduced the share of most small stores, which has also affected their number. Research on retail, carried out by Stratega, is based on an analysis of the market and competition in the retail sector. The Impact of Discounters and Supermarkets The reason why the number of small shops and neighborhood shops is declining is the prices offered by retail chains, and above all, by discounters. Networks such as the most popular Biedronka are located in medium or small cities, where they tempt customers with lower prices and advertising campaigns aimed at the less wealthy society. Market research confirmed that already two years ago the number of small shops started to decline and only liquor and automotive shops recorded an increase. The collapse of small retailers is also joined by the Internet, where customers increasingly visit and shop. Projected Trends and Dominance of Discounters The decrease in turnover of traditional stores in 2014 is to be at a similar level to the previous one, and market analyzes predict an over 10% decrease in the turnover of small stores. The research confirms once again that the retail trade is dominated by discounters, because this type of stores will record the highest revenue, which is expected to be PLN 46 billion, which is an increase of over 6% compared to the previous year. In the coming months, we can also expect an increase in sales through online stores, and... --- - Published: 2022-08-03 - Modified: 2022-08-03 - URL: https://strategaresearch.com/pl/rynek-detaliczny-w-polsce/ - Tags: Polski - : pll_62e9c7d048fcb W ostatnich latach dyskonty i supermarkety doprowadziły do zmniejszenia udziałów większości małych sklepów, co wpłynęło również na ich liczbę. Badania nad handlem detalicznym, wykonywane przez firmę Stratega, są realizowane w oparciu o analizę rynku oraz konkurencji znajdującej się w sektorze detalicznym. Powodem, przez które ubywa małych sklepów i sklepików osiedlowych są ceny oferowane przez sieci handlowe, a przede wszystkim przez dyskonty. Takie sieci jak najpopularniejsza Biedronka są rozlokowane w średnich lub małych miastach, gdzie kuszą klientów niższymi cenami oraz kampaniami reklamowymi skierowanymi do mniej zamożnego społeczeństwa. Badania rynku potwierdziły, że już dwa lata temu zaczęła się zmniejszać liczba małych sklepów i tylko sklepy monopolowe oraz motoryzacyjne zanotowały wzrost. Do upadku małych detalistów dołącza się również Internet, do którego klienci coraz częściej zaglądają i w którym robią zakupy. Spadek obrotów tradycyjnych sklepów w 2014 roku ma być na podobnym poziomie do poprzedniego, a analizy rynku wróżą ponad 10 procentowy spadek obrotów małych sklepów. Badania kolejny raz potwierdzają, że handel detaliczny jest zdominowany przez dyskonty, gdyż właśnie ten rodzaj sklepów zanotuje największy przychód, który ma być na poziomie 46 mld złotych, co jest ponad 6% wzrostem w porównaniu z rokiem ubiegłym. W najbliższych miesiącach możemy się także spodziewać wzrostu sprzedaży przez sklepy internetowe, a cały rynek e-handlu zakończył zeszły rok ze wzrostem na poziomie 15%. Jedynym wyjściem dla pojedynczych sklepów jest utworzenie sieci lokali bądź przejście na franczyzę. Z roku na roku pojawia się coraz więcej sklepów na licencji, a rezultatem tego jest 3 tysiące nowych placówek w 2013 roku na terenie... --- - Published: 2022-08-03 - Modified: 2024-06-10 - URL: https://strategaresearch.com/customers-satisfaction/ - Tags: English - : pll_62e9c90d1866f Consumer's satisfactionThe Stratega agency specializes in consumer satisfaction research and consultancy in the field of building customer loyalty. As part of the Stratega Loyalty service, we also implement loyalty and incentive programs combined with a customer satisfaction survey platform. We offer a variety of customer satisfaction survey solutions using the CAPI methodology for post-exit interviews from the store, interviewing former, would-be or current customers for companies in many areas of the economy. We also offer highly advanced solutions with an online platform that integrates loyalty programs and consumer satisfaction indicators. Our basic offer in the field of customer satisfaction surveys includes: store exit interviews - surveys of store customers after leaving the store using CAPI methodology on tablets telephone surveys - using the client's database online research - conducted among current and potential clients mystery shopping - assessment of basic customer service parameters focus groups with clients Internet communities - advanced methods of consumer satisfaction research using loyalty programs as the basis for recruiting a customer research panel, enabling dialogue with regular customers of the company and deepening relations with consumers The market research company Stratega also builds research platforms and consumer panels for the client's needs, which also enable the client's team to manage the loyalty program and research panel. The Stratega Agency gives instructions and trains the team, and grants a license to use the software. The team of the market research company Stratega has the expertise necessary to prepare solutions tailored to the needs of a specific... --- - Published: 2022-08-03 - Modified: 2024-06-10 - URL: https://strategaresearch.com/pl/satysfakcja-klienta/ - Tags: Polski - : pll_62e9c90d1866f Satysfakcja klientaAgencja Stratega specjalizuje się w badaniach satysfakcji konsumenta i doradztwie w zakresie budowania lojalności klienta. W ramach usługi Stratega Loyalty wdrażamy również programy lojalnościowe i programy motywacyjne połączone z platformą badania satysfakcji klienta. Oferujemy wiele rozwiązań w ramach badania satysfakcji klienta używając metodologii CAPI przy wywiadach prowadzonych po wyjściu ze sklepu, prowadząc wywiady z byłymi, niedoszłymi lub obecnymi klientami dla firm w wielu obszarach gospodarki. Oferujemy również rozwiązania wysoce zaawansowane z platformą online integrującą programy lojalnościowe i wskaźniki satysfakcji konsumenta. Do naszej podstawowej oferty w ramach badań satysfakcji klienta należą: store exit interviews – badania klientów sklepów po wyjściu ze sklepu z użyciem metodologii CAPI na tabletach badania telefoniczne – z użyciem bazy danych klienta badania online – prowadzone wśród obecnych i potencjalnych klientów mystery shopping – ocena podstawowych paramentów obsługi klienta grupy fokusowe z klientami społeczności internetowe – zaawansowane metody badania satysfakcji konsumenta z użyciem programów lojalnościowych jako podstawy rekrutacji panelu badawczego klienta, umożliwiające nawiązanie dialogu ze stałymi klientami firmy i pogłębienie relacji z konsumentami Firma badania rynku Stratega buduje również platformy badawcze i panele konsumenckie na potrzeby klienta, które umożliwiają również zarządzanie programem lojalnościowym i panelem badawczym przez zespół klienta. Agencja Stratega udziela instrukcji i przeprowadza trening zespołu oraz udziela licencji na korzystanie z oprogramowania. Zespół firmy badania rynku Stratega posiada ekspertyzę niezbędną do przygotowania rozwiązań na miarę potrzeb określonego klienta. Nasza oferta jest zawsze dostosowana do typu i sposobu pracy klienta. W ramach realizowanych przez nas badań rynku analizujemy zachowania konsumenckie i satysfakcję klienta. Na podstawie... --- - Published: 2022-08-03 - Modified: 2023-08-07 - URL: https://strategaresearch.com/social-research/ - Tags: English - : pll_62e9d2385884a Social Market Research In PolandThe Institute for market and public opinion research Stratega carries out social research on a representative nationwide sample and regional samples. We conduct social research for state institutions, foundations, media, local government units as well as companies and other entities interested in the opinions of Poles. The classic social survey on a nationwide sample of adults is carried out on a sample of n = 1000 Poles with a statistical error of 3% and a confidence level of 95%. Public opinion polls carried out by the Stratega research agency team are based on one of the three classic research methodologies: CATI (telephone survey) CAPI (study with a tablet at the respondent's home) and online (online survey). --- - Published: 2022-08-03 - Modified: 2023-08-11 - URL: https://strategaresearch.com/pl/badania-spoleczne/ - Tags: Polski - : pll_62e9d2385884a Badania społeczneInstytut badań rynku i opinii publicznej Stratega realizuje badania społeczne na reprezentatywnej próbie ogólnopolskiej oraz próbach regionalnych. Realizujemy badania społeczne dla instytucji państwowych, fundacji, mediów, jednostek samorządu terytorialnego oraz firm i innych podmiotów zainteresowanych opiniami Polaków. Klasyczne badanie społeczne na ogólnopolskiej próbie dorosłych osób realizowane jest na próbie n=1000 Polaków przy błędzie statystycznym na poziomie 3% i poziomie ufności 95%. Badania opinii publicznej realizowane przez zespół agencji badawczej Stratega opierają się na jednej z trzech klasycznych metodologii badawczych: CATI (badanie telefoniczne) CAPI (badanie z użyciem tabletu w domu respondenta) i online (ankieta internetowa). --- - Published: 2022-08-03 - Modified: 2022-10-08 - URL: https://strategaresearch.com/market-segmentation/ - Tags: English - : pll_62e9d3dd0a119 Market Segmentation in PolandMarket segmentation is a key marketing technique that allows you to precisely define your marketing strategy and use promotional elements for the best results. The market segmentation is based on the fact that no company is able to prepare one offer for all consumers. Consumers are too numerous and too different to treat everyone the same way. Based on the collected market data, the market research company Stratega performs market segmentation using advanced statistical techniques. Market segmentation consists in selecting groups of consumers with similar characteristics. Advanced statistical techniques allow segmentation using a combination of demographic characteristics, income, preferences, attitudes to product and service, and consumer behavior. The team of the market research company Stratega specializes in market segmentation that allows you to make specific marketing decisions. We work together with the client's team to identify the most important segmentation levels. The market segmentation of Stratega enables effective product or service positioning with a view to achieving a high market share. --- - Published: 2022-08-03 - Modified: 2022-10-14 - URL: https://strategaresearch.com/pl/segmentacja-rynku/ - Tags: Polski - : pll_62e9d3dd0a119 Segmentacja rynkuSegmentacja rynku to kluczowa technika marketingowa pozwalająca na precyzyjne określenie strategii marketingowej i użycie elementów promocyjnych zapewniających najlepsze efekty. U podstaw segmentacji rynku leży fakt, że żadna firma nie jest w stanie przygotować jednej oferty dla wszystkich konsumentów. Konsumenci są zbyt liczni i zbyt rożni, aby traktować wszystkich w ten sam sposób. Firma badania rynku Stratega na podstawie zbieranych danych rynkowych dokonuje segmentacji rynku przy użyciu zaawansowanych technik statystycznych. Segmentacja rynku polega na wyodrębnieniu grup konsumentów o podobnych cechach. Zaawansowane techniki statystyczne pozwalają na segmentacje przy użyciu kombinacji cech demograficznych, dochodu, preferencji, stosunku do produktu i usługi oraz zachowań konsumenckich. Zespół firmy badania rynku Stratega specjalizuje się w segmentacji rynku, która umożliwia podejmowanie konkretnych decyzji marketingowych. Pracujemy wspólnie z zespołem klienta, aby zidentyfikować najistotniejsze płaszczyzny segmentacji. Segmentacja rynku firmy Stratega umożliwia skuteczne pozycjonowanie produktu lub usługi z myślą uzyskaniu wysokiego udziału w rynku. --- - Published: 2022-08-03 - Modified: 2022-10-07 - URL: https://strategaresearch.com/internet-communities/ - Tags: English - : pll_62e9d50b4b6b3 Market Research Online Communities In PolandOnline communities and research panels built for the client's needs by the market research agency Stratega is an innovative solution that enables establishing a dialogue with the company's clients and understanding their needs. It is an innovative method of market research, the main goal of which is to interact and constantly adapt the offer to the customer's needs. These communities can operate independently or in conjunction with loyalty programs. As part of the Stratega Loyalty service, Stratega offers assistance in the implementation of loyalty and incentive programs along with a comprehensive proprietary reward management system. Online communities are a perfect complement to such programs with an element of dialogue, in which members of the loyalty program may have questions about the quality of service, new products or services. Communities make it possible to establish a strong relationship with customers while offering data on their preferences, levels of satisfaction and openness to new products and services. --- - Published: 2022-08-03 - Modified: 2022-10-14 - URL: https://strategaresearch.com/pl/spolecznosci-internetowe/ - Tags: Polski - : pll_62e9d50b4b6b3 Społeczności internetoweSpołeczności internetowe i panele badawcze budowane na potrzeby klienta przez agencję badania rynku Stratega to innowacyjne rozwiązanie umożliwiające nawiązanie dialogu z klientami firmy i zrozumienia ich potrzeb. Jest to innowacyjna metoda badania rynku, której głównym celem jest interakcja i ciągle dostosowywanie oferty to potrzeb klienta. Społeczności te mogą działać niezależnie lub w powiązaniu z programami lojalnościowymi. W ramach usługi "Stratega Loyalty" firma Stratega oferuje pomoc przy wdrażaniu programów lojalnościowych i programów motywacyjnych wraz z kompleksowym autorskim systemem zarządzania nagrodami. Społeczności internetowe to doskonale uzupełnienie takich programów o element dialogu, w którym członkowie programu lojalnościowego mogą być pytania o jakość obsługi, nowe produkty lub usługi. Społeczności umożliwiają nawiązanie silnej więzi z klientami jednocześnie oferując dane dotyczące ich preferencji, poziomu zadowolenia i otwartości na nowe produkty i usługi. --- - Published: 2022-08-03 - Modified: 2023-08-07 - URL: https://strategaresearch.com/expert-interviews/ - Tags: English - : pll_62e9d7c1b057b Expert Interview In Poland Stratega thanks to many years of trust-based contacts with representatives of various industries, offers expert interviews in all sectors of the economy. We maintain constant cooperation with university professors, directors of scientific institutions, journalists specializing in the economy, scientists, directors of government agencies, and speakers at industry conferences. We also work with a number of other people with extensive knowledge of specialized areas of the economy: FMCG , market pharmaceutical , automotive, or real estate. Our interviews allow you to answer questions, find solutions and evaluate new products. They also point to potential areas where these products and services can be successful. They also help in identifying unmet needs and broadly analyze legal norms and other factors influencing the success of the venture. By adjusting the survey to the client's needs and marketing goals, the interviews can be carried out using various methods. In particular, we recommend in-depth individual interviews - both during face-to-face meetings ( e. g. in our focus room in the center of Warsaw ), in the version by phone or online. You can also interview experts in the form of focus groups --- - Published: 2022-08-03 - Modified: 2022-10-14 - URL: https://strategaresearch.com/pl/wywiady-eksperckie/ - Tags: Polski - : pll_62e9d7c1b057b Wywiady eksperckieStratega dzięki wieloletnim opartym na zaufaniu kontaktom z przedstawicielami różnych branży oferuje wywiady eksperckie we wszystkich sektorach gospodarki. Utrzymujemy stałą współpracę z profesorami uczelni wyższych, dyrektorami instytucji naukowych, dziennikarzami specjalizującymi się w gospodarce, naukowcami, dyrektorami agencji rządowych, prelegentami na konferencjach branżowych. Współpracujemy także z szeregiem innych osób mających szeroką wiedzę na temat wyspecjalizowanych obszarów gospodarki: FMCG, rynku farmaceutycznego, badania motoryzacyjne czy Budownictwo i nieruchomości Nasze wywiady pozwalają odpowiedzieć na pytania, znaleźć rozwiązania, ocenić nowe produkty. Wskazują oni również na potencjalne obszary, w których te produkty i usługi mogą odnieść sukces. Pomagają także w identyfikacji niezaspokojonych potrzeby oraz szeroko analizują normy prawne i inne czynniki mające wpływ na sukces przedsięwzięcia. Dostosowując badanie do potrzeb Klienta i jego celów marketingowych, wywiady mogą być zrealizowane za pomocą różnych metod. W szczególności polecamy pogłębione wywiady indywidualne – zarówno podczas spotkań osobistych (np. w naszej fokusowni w centrum Warszawy), w wersji telefonicznej lub online. Wywiady z ekspertami można również przeprowadzić w formie grup fokusowych. --- - Published: 2022-08-02 - Modified: 2023-10-10 - URL: https://strategaresearch.com/pl/regulamin/ - Tags: Polski - : pll_62e95da9f076e § 1 Postanowienia Ogólne Regulamin dostępny na stronie internetowej https://strategaresearch. pl/regulamin,oraz każdorazowo wysyłany w wiadomości konkursowej określający zasady przeprowadzenia Konkursu ,,Grupyfokusowe. pl” organizowanego przez Stratega CEE Sp. z o. o. z siedzibą w Łodzi, zwanego dalej "Konkursem". Celem Konkursu jest wyłonienie Laureatów Konkursu Organizatorem Konkursu jest Stratega CEE Sp. z o. o. z siedzibą na ul. Wólczańskiej 125, 90–521 Łódź, o numerze NIP 7692223109, zwana dalej "Organizatorem". Konkurs realizowany jest przez Organizatora według następujących etapów: Ogłoszenie Konkursu przez Organizatora, ogłoszenie warunków wzięcia udziału w Konkursie, wykonanie zadania konkursowego oraz przekazanie nagród. Program przebiegu Konkursu: - zgłoszenia Uczestników Konkursu od * do dnia * - wykonanie zadania konkursowego do dnia * - ogłoszenie wyników Konkursu do dnia * - przekazanie nagród pieniężnych na konto bankowe maksymalnie w ciągu 20 dni roboczych od daty prawidłowego wykonania zadania konkursowego. Termin przekazania nagród zostanie podany każdorazowo Laureatom Konkursu, którzy Konkurs wygrali. Z uwagi na Cel Konkursu, mogą w nim wziąć udział * dalej "Uczestnikami". Uczestnik Konkursu może wysłać swoje zgłoszenie do Konkursu tylko jednorazowo na dany Konkurs § 2 Zgłoszenia Kandydat do Konkursu dokonuje samodzielnie albo za jego zgodą, inna osoba upoważniona przez Uczestnika do takiego zgłoszenia. Zgłoszenie do Konkursu może nastąpić jedynie w terminie wskazanym przez Organizatora. Zgłoszenie następuje przy pomocy środków porozumiewania się na odległość, a w szczególności przy pomocy telefonu lub wiadomości e-mail. Zgłoszenie do Konkursu jest skuteczne jedynie wtedy, gdy Uczestnik otrzyma od Organizatora potwierdzenie przyjęcia zgłoszenia do Konkursu. Zgłoszenie dokonane po terminie lub zgłoszenie, które nie uzyska potwierdzenia jego... --- - Published: 2022-08-02 - Modified: 2023-10-03 - URL: https://strategaresearch.com/regulations/ - Tags: English - : pll_62e95da9f076e § 1 General Regulations available on the website https://strategaresearch. pl/regulamin , and each time sent in the competition message specifying the rules for conducting the Competition ,, Grupafokusowe. pl ”organized by Stratega CEE Sp. z o. o. based in Łódź, hereinafter referred to as the "Competition". The aim of the Competition is to select the Winners of the Competition The organizer of the competition is Stratega CEE Sp. z o. o. with headquarters at ul. Wólczańska 125, 90–521 Łódź, NIP number 7692223109, hereinafter referred to as the "Organizer". The competition is carried out by the Organizer according to the following stages: Announcement of the Competition by the Organizer, announcement of the conditions for participation in the Competition, performance of the competition task and transfer of prizes. Program of the course of the Competition: - entries of Competition Participants from * to * - completion of the competition task by * - announcement of the results of the Competition by * - transfer of the cash prizes to the bank account within a maximum of 20 working days from the date of proper completion of the competition task. The deadline for handing over the prizes will be announced each time to the Competition Laureates who have won the Competition. Due to the Purpose of the Competition, they can take part in it * hereinafter referred to as "Participants". A Contestant may submit his entry to the Contest only once for a given Contest § 2 Submissions The Candidate for the Competition... --- - Published: 2022-08-02 - Modified: 2024-06-10 - URL: https://strategaresearch.com/pl/etnografia/ - Tags: Polski - : pll_62e98dee90dfd Etnografia Agencja badania rynku Stratega prowadzi badania etnograficzne z użyciem najnowszych technologii i technik badania rynku. Etnografia to dział badań rynku umożliwiający obserwacje zachowań konsumenckich w miejscach, w których one mają miejsca. Nasza oferta wykracza daleko poza tradycyjne wywiady w domach respondentów, a uwzględnia również badania oparte na foto lub video blogach, pamiętnikach, oraz badania oparte na użyciu telefonów komórkowych z geopozycjonowaniem. Dzięki ofercie firmy badania rynku Stratega dowiedzą się Państwo więcej o prawdziwych okolicznościach, w jakich konsumenci kupują i używają produktu. Etnograficzne badania rynku umożliwiają zrozumienie jak pewne cechy produktu wpływają na życie konsumentów. Badania etnograficzne mają szerokie zastosowanie w testach produktów, testach opakowań, ocenie trwałości opakowań jak również ocenie nowych rozwiązań i konceptów. Badania etnograficzne często wykonywane są w połączeniu z grupami fokusowymi i wywiadami pogłębionymi. Prowadzone przez agencję badania rynku Stratega projekty badawcze łączą często badania etnograficzne z badaniami ilościowymi, a w szczególności z badaniami online oraz badaniami CAPI. --- - Published: 2022-08-02 - Modified: 2024-06-10 - URL: https://strategaresearch.com/ethnography/ - Tags: English - : pll_62e98dee90dfd Ethnography Research In PolandAt Stratega, we are dedicated to unlocking the potential of ethnography research in Poland to reveal profound consumer insights. As a leading market research agency in Poland, we leverage cutting-edge technologies and techniques to observe consumer behavior in real-life settings. Our approach goes beyond traditional home interviews, encompassing innovative methods like photo or video blogs, diaries, and research based on mobile phones with geo-positioning. Why Choose Stratega for Ethnographic Research? With our market research services, you gain a deeper understanding of the real circumstances in which consumers buy and use products. Ethnographic research enables us to explore how specific product features impact consumers' lives directly. This knowledge is vital for product testing, evaluating packaging durability, and assessing new concepts. Our tailored ethnographic studies empower your business decisions with actionable insights, propelling you towards success in the dynamic market landscape. Our Methodology - Blending Depth and Breadth At Stratega, we believe in a comprehensive approach to market research. Our projects seamlessly integrate ethnographic research with focus groups and in-depth interviews. This synthesis of qualitative and quantitative methodologies allows us to uncover both the "what" and the "why" behind consumer behaviors. Additionally, we harness the power of online and CAPI methodologies to deliver data-driven solutions that enrich your market strategies. Unlocking the Power of Ethnography Research in Poland Discover the potential of ethnographic research with Stratega. Gain a profound understanding of your consumers' preferences, lifestyles, and interactions with products. Our expert team is equipped to navigate the complexities of... --- - Published: 2022-07-28 - Modified: 2022-10-08 - URL: https://strategaresearch.com/retail-banking-in-poland/ - Tags: English - : pll_62e1e010b11da Retail Banking Market Research in PolandWe conducted the study Retail banking in Poland 2016 from September to December 2016 on a representative group of respondents: 4 focus groups, 10 in-depth interviews and n=600 online interviews. The aim of the study was analysis of the services for retail banks customers, research of the most popular retail banks among Polish customers and customers’ expectations. Retail banking is typical mass market banking where individual customers use local branches of larger commercial banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards and so on. Retail banking refers to banking in which banking institutions execute transactions directly with consumers, rather than corporations and entities, focused towards mass market segment covering a large population of individuals. In 2016, the efforts in the Retail Banking segment in Poland were in large part focused on a better understanding of clients’ needs. Such an approach to building customer relationships produced tangible results, including client acquisition. Customer service should be at best among all in retail banking. Someone has rightly said, “It takes months to find a good customer but only seconds to lose one. ” Thus, strategy of knowing your customer is important. So the banks are required to adopt innovative strategies to meet customer’s needs and requirements in terms of services/products etc. The dependency on technology has brought IT departments’ additional responsibilities and challenges in managing, maintaining and optimizing the performance of retail banking networks. It is equally important that banks should... --- - Published: 2022-07-28 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/bankowosc-detaliczna-w-polsce-2016-raport/ - Tags: Polski - : pll_62e1e010b11da Bankowość detaliczna w Polsce 2016 – RaportPrzeprowadziliśmy badanie Bankowość detaliczna w Polsce 2016 od września do grudnia 2016 na reprezentatywnej grupie respondentów: 4 grupy fokusowe, 10 wywiadów pogłębionych i 600 wywiadów online. Celem badania była analiza usług bankowości detalicznej, zbadanie najpopularniejszych banków wśród klientów detalicznych oraz oczekiwań klientów. Bankowość detaliczna jest typowym rynkiem masowej bankowości, gdzie klienci indywidualni korzystają z lokalnych oddziałów dużych banków komercyjnych. Oferowane usługi obejmują: rachunki oszczędnościowo-rozliczeniowe, kredyty hipoteczne, pożyczki osobiste, karty debetowe oraz kredytowe. Bankowość detaliczna odnosi się do bankowości, w której instytucje bankowe realizują transakcje bezpośrednio z konsumentami, a nie korporacjami czy podmiotami, koncentrując się w kierunku segmentu rynku masowego obejmującego dużą populację jednostek. W roku 2016, starania w segmencie bankowości detalicznej były w dużej mierze skoncentrowane na lepszym zrozumieniu potrzeb klienta. Takie podejście do budowania relacji z klientami przyniosło wymierne efekty, w tym pozyskiwanie nowych klientów. Dział obsługi klienta powinien być najlepszy wśród wszystkich działów bankowości detalicznej. Ktoś słusznie powiedział: „Miesiącami trwa znalezienie dobrego klienta, a wystarczy sekunda żeby go stracić”. Tak więc strategia poznania swojego klienta jest ważna. Banki są zobowiązane do przejmowania innowacyjnych strategii w celu zaspokojenia potrzeb i wymagań klienta w zakresie usług / produktów. Zależność od technologii, przyniosła działowi IT dodatkowe obowiązki i wyzwania w zarządzaniu, utrzymaniu i optymalizacji wydajności sieci bankowości detalicznej. Równie ważne jest, że banki powinny zachować bezpieczeństwo na zaawansowanym poziomie, aby utrzymać zaufanie klienta. Dzisiejszy sektor branży bankowości w Polsce jest w kryzysie, następujące symptomy powinny zostać wyeliminowane: brak wzrostu rynkowego, kurczenie się basenu przychodów, niepewność... --- - Published: 2020-06-25 - Modified: 2022-10-08 - URL: https://strategaresearch.com/healthcare-panel-poland/ - Tags: English - : pll_62e1db85d2aa9 Medical Focus Groups And IDIsHealthcare panel / CATI In Stratega, we have our own healthcare panel including physicians, pharmacists, and patients. Our comprehensive database offers you access to healthcare specialists from various fields, of different characteristics and experiences. Precise targeting guarantees the highest quality of the data you are going to receive. Healthcare Market Research Panel In Poland We offer project management as well as a quick and efficient set up of your project. Also, we are going to take care of the coordination of links generation and updates on completes coming from the field. Our online panel allows for large scale data collection for medical and pharmaceutical market research projects. CATI Our CATI call center in Poland is fully set up to conduct interviews with physicians as well as to provide a phone to web recruitment support boosting the number of completes we can achieve within rare specialist physicians in Poland. Stratega researchers will be willing to help you with the database as well as analysis and reports on the achieved results. --- - Published: 2020-06-25 - Modified: 2022-10-08 - URL: https://strategaresearch.com/medical-focus-groups-and-idis/ - Tags: English - : pll_62e1dc0d3866b Medical Focus Groups and IDIsMedical Focus Groups & IDI Market Research in Poland Apart from quantitative studies realized through our online panel, we also realize qualitative studies with medical target. We’ve got a vast experience in focus groups and individual in-depth interviews (face-to-face and online/phone) for medical or pharmaceutical market research purposes. Stratega research team includes experienced, Adverse Events trained researchers, moderators, and recruiters. All transcribers, translators, and analysts have a good understanding of the requirements of medical and pharmaceutical studies. Thus, we can guarantee the highest quality of all our projects. --- - Published: 2020-06-25 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/panel-opieki-zdrowotnej/ - Tags: Polski - : pll_62e1db85d2aa9 Panel opieki zdrowotnejW Stratega mamy własny panel opieki zdrowotnej, w skład którego wchodzą lekarze, farmaceuci i pacjenci. Nasza obszerna baza danych oferuje dostęp do specjalistów opieki zdrowotnej z różnych dziedzin, o różnej charakterystyce i doświadczeniu. Precyzyjne targetowanie gwarantuje najwyższą jakość danych, które będziesz otrzymywać. Oferujemy zarządzanie projektem oraz szybką i sprawną konfigurację Twojego projektu. Zajmiemy się również koordynacją generowania linków oraz aktualizacją kompletów pochodzących z terenu. Nasz panel online pozwala na gromadzenie danych na dużą skalę dla projektów badań rynku medycznego i farmaceutycznego. CATINasze call center CATI w Polsce jest w pełni przystosowane do przeprowadzania wywiadów z lekarzami, a także do udzielania wsparcia w rekrutacji telefonicznej do internetowej, zwiększając liczbę kompletnych badań, jakie możemy osiągnąć wśród rzadkich lekarzy specjalistów w Polsce. Badacze Stratega chętnie pomogą Ci z bazą danych oraz analizami i raportami z osiągniętych wyników. --- - Published: 2020-06-25 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/grupy-fokusoweidis/ - Tags: Polski - : pll_62e1dc0d3866b Grupy fokusowe/IDIsOprócz badań ilościowych realizowanych za pośrednictwem naszego panelu internetowego, realizujemy również badania jakościowe z celem medycznym. Mamy duże doświadczenie w grupach fokusowych i indywidualnych wywiadach pogłębionych (twarzą w twarz oraz online/telefonicznie) do celów badań rynku medycznego lub farmaceutycznego. Zespół badawczy Stratega składa się z doświadczonych badaczy przeszkolonych w zakresie zdarzeń niepożądanych, moderatorów i rekruterów. Wszyscy tłumacze, tłumacze i analitycy dobrze rozumieją wymagania studiów medycznych i farmaceutycznych. Dzięki temu możemy zagwarantować najwyższą jakość wszystkich naszych projektów. --- - Published: 2018-06-12 - Modified: 2023-07-21 - URL: https://strategaresearch.com/privacy-policy/ - Tags: English - : pll_62e600bf2ab7e Privacy Policy DEFINITIONS 1. 1. Collector – STRATEGA CEE Sp. z o. o. Limited liability company with registered seat at ul. Wólczańska 125 St, 90-521 Łódź, entered into the register of entrepreneurs kept by the District Court for the Łódź, Downtown in Łódź, XX Commercial Division registered under numbers: KRS: 0000541582, NIP: 7692223109, REGON: 360412382, hereinafter referred to as the Data Collector, share capital: 5,000 PLN. 1. 2. Personal data – any information relating to identified or identifiable natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. 1. 3. Policy – present privacy Policy. 1. 4. RODO – Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/WE. 1. 5. Website – the website conducted by the Collector at the address: grupyfokusowe. pl; panelkonsumencki. pl; strategaresearch. pl; strategaresearch. com,stratega. pl; i-viewwarsaw. com; i-viewwarsaw. pl; i-viewmeetings. pl; i-viewmeetings. com. 1. 6. User – any natural person visiting the Website or using one or many services or functions described in the Policy. THE PROCESSING OF PERSONAL DATA IN THE CONTEXT OF THE USE OF THE WEBSITE 2. 1. In the... --- - Published: 2018-06-12 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/polityka-prywatnosci/ - Tags: Polski - : pll_62e600bf2ab7e Polityka prywatności1. DEFINICJE 1. 1. Administrator – STRATEGA CEE. spółka z ograniczoną odpowiedzialnością z siedzibą w Łodzi pod adresem ul. Wólczańska 125, 90-521 Łódź, wpisana do rejestru przedsiębiorców prowadzonego przez SĄD REJONOWY DLA ŁODZI ŚRÓDMIEŚCIA W ŁODZI, XX WYDZIAŁ GOSPODARCZY KRAJOWEGO REJESTRU SĄDOWEGO posiadająca numer: KRS: 0000541582, NIP: 7692223109, REGON: 360412382, zwana w dalszej części niniejszego dokumentu Administratorem Danych. , kapitał zakładowy w wysokości 5,000 złotych. 1. 2. Dane osobowe – wszystkie informacje o osobie fizycznej zidentyfikowanej lub możliwej do zidentyfikowania poprzez jeden bądź kilka szczególnych czynników określających fizyczną, fizjologiczną, genetyczną, psychiczną, ekonomiczną, kulturową lub społeczną tożsamość, w tym IP urządzenia, dane o lokalizacji, identyfikator internetowy oraz informacje gromadzone za pośrednictwem plików cookie oraz innej podobnej technologii. 1. 3. Polityka – niniejsza Polityka prywatności. 1. 4. RODO – Rozporządzenie Parlamentu Europejskiego i Rady (UE) 2016/679 z dnia 27 kwietnia 2016 r. w sprawie ochrony osób fizycznych w związku z przetwarzaniem danych osobowych i w sprawie swobodnego przepływu takich danych oraz uchylenia dyrektywy 95/46/WE. 1. 5. Serwis – serwis internetowy prowadzony przez Administratora pod adresem: grupyfokusowe. pl; panelkonsumencki. pl; strategaresearch. pl; strategaresearch. com,stratega. pl; i-viewwarsaw. com; i-viewwarsaw. pl; i-viewmeetings. pl; i-viewmeetings. com. 1. 6. Użytkownik – każda osoba fizyczna odwiedzająca Serwis lub korzystająca z jednej albo kilku usług czy funkcjonalności opisanych w Polityce. 2. PRZETWARZANIE DANYCH W ZWIĄZKU Z KORZYSTANIEM Z SERWISU 2. 1. W związku z korzystaniem przez Użytkownika z Serwisu Administrator zbiera dane w zakresie niezbędnym do świadczenia poszczególnych oferowanych usług, a także informacje o aktywności Użytkownika w Serwisie.... --- - Published: 2018-06-12 - Modified: 2024-07-17 - URL: https://strategaresearch.com/uk/%D0%9F%D0%BE%D0%BB%D1%96%D1%82%D0%B8%D0%BA%D0%B0-%D0%BA%D0%BE%D0%BD%D1%84%D1%96%D0%B4%D0%B5%D0%BD%D1%86%D1%96%D0%B9%D0%BD%D0%BE%D1%81%D1%82%D1%96/ - Tags: Українська - : pll_62e600bf2ab7e Політика конфіденційності ПОНЯТТЯ 1. 1. Колектор – Товариство з обмеженою відповідальністю STRATEGA CEE Sp. z o. o. з місцезнаходженням за адресою вул. . Вулчанська 125, 90-521 Лодзь, внесена до реєстру підприємців, що ведеться Окружним судом м. Лодзь, Центр міста Лодзь, XX Комерційний відділ, зареєстрований під номерами: KRS: 0000541582, NIP: 7692223109, REGON: 360412382, в подальшому іменований Збирач даних, статутний капітал: 5 000 злотих. 1. 2. Персональні дані - будь-яка інформація, що стосується визначеної або ідентифікованої фізичної особи, яку можна ідентифікувати, прямо чи опосередковано, зокрема, шляхом посилання на ідентифікатор, такий як ім'я, ідентифікаційний номер, дані про місцезнаходження, інтернет-ідентифікатор або на один чи більше факторів, що стосуються фізичної, фізіологічної, генетичної, психічної, економічної, культурної чи соціальної ідентичності цієї фізичної особи. 1. 3. Політика – - дана Політика конфіденційності. 1. 4. RODO – Регламент (ЄС) 2016/679 Європейського Парламенту та Ради від 27 квітня 2016 року про захист фізичних осіб у зв'язку з обробкою персональних даних і про вільний рух таких даних та про скасування Директиви 95/46/WE 1. 5. Веб-сайт – веб-сайт, який веде Колектор за адресою: grupyfokusowe. pl; panelkonsumencki. pl; strategaresearch. pl; strategaresearch. com,stratega. pl; i-viewwarsaw. com; i-viewwarsaw. pl; i-viewmeetings. pl; i-viewmeetings. com. 1. 6. Користувач – будь-яка фізична особа, яка відвідує Сайт або користується однією або декількома послугами чи функціями, описаними в Політиці. ОБРОБКА ПЕРСОНАЛЬНИХ ДАНИХ В КОНТЕКСТІ ВИКОРИСТАННЯ ВЕБ-САЙТУ 2. 1. В рамках використання Користувачем Сайту Колектор збирає дані в обсязі, необхідному для надання пропонованих послуг, а також інформацію про активність Користувача на Сайті. Детальні правила та цілі обробки персональних даних, зібраних при... --- - Published: 2018-02-15 - Modified: 2022-10-08 - URL: https://strategaresearch.com/facial-recognition-system-development/ - Tags: English - : pll_62e1d9575abc6 Facial Recognition System DevelopmentFacial recognition uses software technology to identify an individual by comparing digital image data with a stored record. Primarily developed for security use, (at airports, for instance,) facial recognition is more and more popular in a variety of other applications. In China, some people use it to access tourist attractions and to pay for goods and services, whereas some churches and colleges in America track attendance with this technology. An online management school in Paris is using facial recognition to ensure that students are paying attention during video lessons. Before long, phones and cars will be unlocked by staring into a camera. Facial Recognition Systems & Market Research In Poland The effectiveness of an effective facial recognition system development hinges on an enormous quantity of photo data collection. The system’s algorithms identify facial features by analyzing the relative position, size, and shape of the eyes, nose, cheekbones, and jaw. Therefore, vast quantities of photographs have to be taken for the system to effectively recognize users. The availability of facial databases encompassing a wide range of factors that affect facial appearance aids the advancement of face recognition algorithms. It makes sense, then, to use experienced specialists in the field of facial photograph data collection. Our experience The largest data collection project ever run by Stratega included 35 countries and more than 30 000 people. Gathering that number of participants for a human face photo collection over so many countries was a mammoth task. In total, it lasted over... --- - Published: 2018-02-15 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/system-rozpoznawania-twarzy/ - Tags: Polski - : pll_62e1d9575abc6 System rozpoznawania twarzyRozpoznawanie twarzy wykorzystuje technologię oprogramowania do identyfikacji osoby poprzez porównanie danych obrazu cyfrowego z przechowywanym zapisem. Rozpoznawanie twarzy, opracowane przede wszystkim do celów bezpieczeństwa (na przykład na lotniskach), jest coraz bardziej popularne w wielu innych zastosowaniach. W Chinach niektórzy ludzie używają go, aby uzyskać dostęp do atrakcji turystycznych i płacić za towary i usługi, podczas gdy niektóre kościoły i uczelnie w Ameryce śledzą frekwencję za pomocą tej technologii. Szkoła zarządzania online w Paryżu wykorzystuje rozpoznawanie twarzy, aby zapewnić, że uczniowie zwracają uwagę podczas lekcji wideo. Niedługo telefony i samochody zostaną odblokowane przez spojrzenie w kamerę. Skuteczność rozwoju skutecznego systemu rozpoznawania twarzy zależy od ogromnej ilości gromadzonych danych fotograficznych. Algorytmy systemu identyfikują rysy twarzy, analizując względną pozycję, rozmiar i kształt oczu, nosa, kości policzkowych i szczęki. W związku z tym, aby system skutecznie rozpoznawał użytkowników, trzeba wykonać ogromne ilości zdjęć. Dostępność baz danych twarzy obejmujących szeroki zakres czynników wpływających na wygląd twarzy wspomaga rozwój algorytmów rozpoznawania twarzy. Sensowne jest więc skorzystanie z usług doświadczonych specjalistów w zakresie zbierania danych ze zdjęć twarzy. Nasze doświadczenie Największy projekt gromadzenia danych, jaki kiedykolwiek prowadził Stratega, objął 35 krajów i ponad 30 000 osób. Zebranie takiej liczby uczestników do kolekcji zdjęć ludzkiej twarzy w tak wielu krajach było gigantycznym zadaniem. Łącznie trwało to ponad 120 000 godzin. Mając to doświadczenie, jesteśmy pewni, że żaden projekt nie jest dla nas zbyt duży. Potrafimy zebrać ogromne ilości zdjęć i danych demograficznych w bardzo krótkim czasie za pomocą różnych urządzeń, w tym dowolnego specjalnego sprzętu dostarczonego... --- - Published: 2017-01-16 - Modified: 2023-08-07 - URL: https://strategaresearch.com/e-commerce-in-poland/ - Tags: English - : pll_62e1dea94973a E-commerce in PolandPoland was the fastest growing E-commerce market within the entire European Union with 31% of the population shopping online in 2016. This constitutes a significant 25% growth since 2015 and makes Poland by far the fastest growing market in the EU. Poland also represents the highest growth potential within all EU markets. Stratega has conducted a thorough analysis of the e-commerce market in Poland in 2016. The analysis included a full review of all data available. We used qualitative and quantitative primary research focused on the key issues related to E-commerce in Poland. The report is the most comprehensive source of data on the e-commerce market in Poland in 2016. E-commerce in Poland - report “Electronic commerce” refers to the use of an electronic medium to carry out commercial transactions. Most of the time, it refers to the sale of products via the Internet. Yet, the term eCommerce is not only limited to sales, but also covers consulting of users, online payment, delivery tracking, and after-sales services. E-commerce in Poland 2016 is a broad report based on the analysis of all available data, desk research, and primary research. We gathered the data from September 2016 till January 2017 and questioned a representative group of respondents. This resulted in 4 focus groups, 10 in-depth interviews, and n=600 online interviews. Our report is the most comprehensive report related to e-commerce in Poland in 2016 providing insights that are not available anywhere else including drivers and obstacles for the increased growth... --- - Published: 2017-01-16 - Modified: 2022-10-07 - URL: https://strategaresearch.com/fashion-industry-in-poland/ - Tags: English - : pll_62e1df9dc60ce Market Research Fashion Industry In PolandWe conducted the study Fashion industry in Poland 2016 from September to December 2016 on a representative group of respondents. The study included 4 focus groups, 10 in-depth interviews, and 600 online interviews. Fashion Industry Market Research In Poland The aim of the study was to supply new information and fresh data describing current market conditions. We also wanted to analyze the product distribution featuring the most popular channels in the region. The report also includes expert analysis of Poland’s macroeconomic status and potential impacts on the growth of the retail clothing and footwear market. The report also includes an evaluation of major trends affecting the current market situation. Additionally, it covers the implications for the future. It provides information about important events and retailer activities. These include mergers and acquisitions, market entry of new players, and retail network development plans for clothing and footwear. Results The largest and most important clothing manufacturers in Poland include Bytom SA, LPP SA, Warmia SA, GETEX, Telimena SA, DCG SA, Vistulagroup. The brands Reserved, House, Cropp, Mohito, and Promostar of the Gdańsk based LPP SA are the best examples of the international success of Polish clothing. Polish clothing companies have been largely successful on the national market and abroad. They have become ambassadors of the Polish economy worldwide. Nowadays the main sales sector of the latest trends in fashion is on the Internet. Designers start their adventure by selling their projects at their own online shops. Some of... --- - Published: 2017-01-16 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/e-commerce-in-poland-2016-report/ - Tags: Polski - : pll_62e1dea94973a E-commerce in Poland 2016 – Report“Handel elektroniczny” odnosi się do korzystania z medium elektronicznych do przeprowadzania transakcji handlowych. Przez większość czasu handel ten odnosił się do sprzedaży produktów przez internet, ale termin eCommerce nie ogranicza się tylko do sprzedaży, ale obejmuje również doradztwo w zakresie użytkowników, płatności elektroniczne, śledzenie przesyłek oraz usługi posprzedażowe. Przeprowadziliśmy badanie E-commerce Polska 2016 od września do grudnia 2016 na reprezentatywnej grupie respondentów: 4 grupy fokusowe, 10 wywiadów pogłębionych i 600 wywiadów online. Celem badania było poznanie postaw i motywacji do robienia zakupów online. W szczególności przyjrzeliśmy się postawom wobec zakupów online wśród kupujących w Internecie, wiedzy o markach obecnych w e-commerce, źródłom informacji o produktach, preferencjom dotyczącym realizacji transakcji online oraz korzystaniu z urządzeń mobilnych. W Polsce żyje około 38,5 miliona ludzi, zamieszkujących 13,5 gospodarstw domowych, z czego około 9 milionów jest podłączonych do Internetu (e-gospodarstwa). Polscy internauci uwielbiają zakupy online – 76,6 % z nich odwiedza strony internetowe powiązane z e-commerce (sklepy internetowe, aukcje internetowe, porównywarki cen i strony internetowe zakupów grupowych), co daje 10 milionów osób, które są uważane za e-konsumentów. Te dane nie pozostawiają wątpliwości, że polska branża e-commerce rozwija się dynamicznie, wielu sprzedawców już rozpoczęło działalność w sieci i ma strategię mobilną. Firmy aktywnie poszukują innowacji oraz przyjmują modele strategiczne aby mieć większą bazę klientów. Ogólnie rzecz biorąc, sektor jest nastawiony na gwałtowny wzrost i oferuje ogromny potencjał dla inwestorów. Warto również podkreślić, że konsumenci są otwarci na to, żeby używać telefonów komórkowych to oznacza ogromny potencjał dla zakupów mobilnych. Jednoznacznie... --- - Published: 2017-01-16 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/branza-modowa-w-polsce-2016-raport/ - Tags: Polski - : pll_62e1df9dc60ce Branża modowa w Polsce 2016 – RaportPrzeprowadziliśmy badanie Branża modowa w Polsce 2016 od września do grudnia 2016 na reprezentatywnej grupie respondentów: 4 grupy fokusowe, 10 wywiadów pogłębionych i 600 wywiadów online. Celem badania było dostarczenie nowych informacji i nowych danych opisujących obecne warunki rynkowe, analizy dystrybucji produktów za pomocą najpopularniejszych kanałów w regionie oraz ekspertyzy stanu polskiej makroekonomii i jej potencjalnego wpływu na wzrost rynku handlu detalicznego z branży odzieży i obuwia. Raport zawiera także ocenę głównych trendów mających wpływ na obecną sytuację rynkową, a także wpływy na sytuację w przyszłości podczas dostarczania informacji o ważnych wydarzeniach i działaniach podmiotów rynku detalicznego, takie jak: fuzje i przejęcia, wejście na rynek nowych graczy a także plany rozwoju sieci branży modowej. Do największych i najważniejszych producentów odzieży w Polsce należą: Bytom SA, LPP SA, Warmia SA, GETEX, Telimena SA, DCG SA, Vistulagroup. Marki Reserved, House, Cropp, Mohito i Promostar produkowane przez LPP z siedzibą w Gdańsku są najlepszym przykładem międzynarodowego sukcesu polskiej branży odzieżowej. Polskie firmy odzieżowe osiągnęły znaczący sukces na polskim i międzynarodowym rynku. Stały się ambasadorami polskiej gospodarki na całym świecie. Obecnie głównym sektorem sprzedaży z najnowszymi trendami w modzie jest internet. Projektanci zaczynają swoją przygodę ze sprzedażą swoich projektów w swoich własnych sklepach internetowych. Niektórzy z nich umieszczają swoje produkty na stronach, które łączą większą ilość niszowych projektantów. Najpopularniejszą z nich jest SHOWROOM (www. shwrm. pl), gdzie można znaleźć wszystkie niezależne marki polskiego świata mody dla kobiet, mężczyzn a nawet dla dzieci. W tej chwili jest bardzo widoczne,... --- - Published: 2016-08-08 - Modified: 2024-06-10 - URL: https://strategaresearch.com/career-in-market-research/ - Tags: English - : pll_62e1e2c743023 Career In Market ResearchStratega Market Research company is a rapidly growing organization realizing local and international research projects. If you want to develop your career in market research, join our team! As a result of the development of the company, we are looking for people with experience in market research and customer service for business clients. In particular, we seek your experience in FMCG, Healthcare, and Automotive. We are also open to applications of people with good command of English, but who are just beginning of their careers. Moreover, we expect a proactive approach to solving problems and perseverance in striving to goals. A good candidate should have good organization skills, independence, and above all - present a professional approach to customer service. Stratega has an office in Warsaw and the operational office and CATI studio in Łódź. We can offer flexible conditions of employment. Below you can find the current job offers: Business Development Manager – International Stratega CEE is a market research and consulting company which specializes in market research for international companies. In response to our growth, we are looking for a person to fill the position of: Business Development Manager – International Location: Łódź (head office), Warsaw, or fully remote Role Description: - Execution of marketing strategy in the area of international B2B; - Prospecting and identifying new customers, new business opportunities, markets, and customer needs; - Representing the company and maintaining ongoing contact with clients using Pipedrive CRM; - Reaching set targets; - Business meetings... --- - Published: 2016-08-08 - Modified: 2024-06-10 - URL: https://strategaresearch.com/pl/kariera/ - Tags: Polski - : pll_62e1e2c743023 KarieraFirma badania rynku Stratega to dynamicznie rozwijająca się organizacja obsługująca klientów w kraju i za granicą. Nasz zespół składa się ze specjalistów z dziedziny badań rynku. W związku z rozwojem firmy poszukujemy osób z doświadczeniem w badaniach rynku i obsłudze klienta biznesowego w szczególności w sektorze FMCG, Healthcare i Automotive. Jesteśmy również otwarci na aplikacje osób ze znajomością języka angielskiego na początku swojej kariery zawodowej. Od wszystkich oczekujemy aktywnego podejścia do rozwiązywania problemów i wytrwałości w dążeniu do celu, dobrej organizacji, niezależności i przede wszystkim profesjonalnego podejścia do obsługi klienta. Stratega posiada biuro w Warszawie i biuro operacyjne oraz studio CATI w Bełchatowie. Osobom z doświadczeniem w badaniach rynku oferujemy elastyczne warunki zatrudnienia na terenie całej Polski. Poniżej znajdziecie Państwo aktualne oferty pracyBusiness Development Manager Stratega CEE to firma zajmująca się realizacją projektów badawczych oraz consultingowych dla firm zagranicznych. W związku z rozwojem poszukujemy osoby na stanowisko: Business Development Manager – International Lokalizacja: Łódź (główne biuro), Warszawa, lub praca całkowicie zdalna (Twoja lokalizacja nie ma znaczenia) Opis roli: Realizacja strategii marketingowej w obszarze international B2B; Poszukiwanie i identyfikacja nowych klientów, nowych możliwości biznesowych, rynków i potrzeb klientów; Prezentacje firmy i utrzymywanie stałego kontaktu z klientami przy użyciu CRM Pipedrive; Osiąganie wyznaczonych celów; Spotkania biznesowe z potencjalnymi klientami – online / okazjonalne wyjazdy na konferencje (opcjonalnie); Budowanie długoterminowych relacji z nowymi i istniejącymi klientami; Prowadzenie ewidencji sprzedaży, faktur itp. ; Zapewnienie wsparcia posprzedażowego. Wymagania: Kandydat z minimum 2 letnim doświadczeniem w zarządzaniu sprzedażą lub w podobnej roli z użyciem języka angielskiego... --- - Published: 2016-02-22 - Modified: 2023-08-22 - URL: https://strategaresearch.com/i-view-warsaw-research-venue/ - Tags: English - : pll_62e1b5844edec i-view Warsaw – research venue in Polandi-view Warsaw is the newest and the most technologically advanced market research viewing facility in the capital city of Poland. Because of being based in a beautifully renovated historic building in the Polish capital, i-view Warsaw is surrounded by top landmarks, hotels, and restaurants. In addition, it is located between the Palace of Culture and the Saxon Gardens, just 5 minutes' walk away from the Royal Route. Market Research Venues In Poland Two spacious states of the art, focus group viewing studios with the famous full-length one-way mirror offer the largest qualitative research space in Warsaw. As a result, i-view is an internationally renowned viewing facility brand. It offers the highest level of service in London and Warsaw. Additionally, our facilities include full HD recording and video streaming in all rooms. We also provide UX lab equipment and software, eye tracking and neuromarketing. Last but not least, we also offer the only fully equipped test kitchen in Warsaw. Additionally, all air-conditioned client and respondent rooms offer fast broadband, lots of space in a high-celling elegant and modern interior. Client rooms are also equipped in minibars, high-quality sound system, and international multi-plug sockets. Moreover, we offer Focus Vison and HD video streaming. As a result, i-view Warsaw is the best choice for qualitative market research in Poland. Contact i-view Warsaw st. Mazowiecka 9 00-052 Warsaw Tel: +48 (22) 290 43 74 Email: info@i-viewwarsaw. com Focus groups Poland Reception I-view Warsaw Viewing facility Warsaw I-view Warsaw... --- - Published: 2016-02-22 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/fokusownia-i-view-warsaw/ - Tags: Polski - : pll_62e1b5844edec Fokusownia i-view Warsaw Fokusownia i-view Warsaw to najnowsze i najbardziej zaawansowane technologicznie studio fokusowe badań rynku w centrum Warszawy. Studio znajduje się w doskonale odrestaurowanym, zabytkowym budynku w stolicy Polski – Warszawie i jest otoczone przez znane obiekty, hotele i restauracje. Zlokalizowane między Pałacem Kultury i Nauki a Ogrodem Saskim, jedyne 5 minut spacerem od Traktu Królewskiego. Dwa przestronne i najnowocześniejsze w Polsce studia fokusowe z wyjątkowo skonstruowanym lustrem weneckim, obejmującym całą ścianę, oferują unikatową przestrzeń dla badań jakościowych w Warszawie. i-view jest znaną na całym świecie marką studiów fokusowych, zapewniającą usługi na najwyższym poziomie w Londynie oraz w Warszawie. Usługi te obejmują rejestrację audio-video w jakości full HD i audio-video streaming we wszystkich pomieszczeniach. Ponadto, urządzenia i oprogramowanie UX, eye tracking oraz neuromarketing i jedyną w pełni wyposażoną kuchnię testową w Warszawie. Kontakt i-view Warsaw ul. Mazowiecka 9 00-052 Warszawa Tel: +48 666 587 292 Email: info@i-viewwarsaw. com --- - Published: 2014-05-06 - Modified: 2022-10-08 - URL: https://strategaresearch.com/panel-market-research-in-poland/ - Tags: English Market Research Panel In PolandWe offer a leading market research panel in Poland. Focusing on supporting international partners, we adhere to the highest industry standards and we follow ESOMAR, CASRO, and EphMRA guidelines. Our high-quality market research panel allows us to complete even the most challenging projects in Poland in the following areas: Our healthcare panel of over 17,000 healthcare professionals is a leading medical online panel in Poland. We follow a strict validation procedure, with recruitment and management executed under international guidelines. We follow EphMRA code of conduct and comply with all Polish and international regulations. All our physicians are verified. We have an advanced quality check and validation system. We have an exceptional reach and panel size allowing you to conduct even the most challenging study. Our specialties include: Anaesthesiology Allergy Cardiology Dermatology Endocrinology Emergency Medicine Gastroenterology General Surgery Geriatrics PCPs Haematology Hepatology Infectious Disease Internal Medicine Neurology Gynaecology Oncology Ophthalmology Psychiatry Urology Payers Nurses Pharmacists KOLs Other All our physicians are verified. We have an advanced quality check and validation system. We have an exceptional reach and panel size allowing you to conduct even the most challenging study. Business-to-Business We are leaders in business-to-business market research. We cover virtually all industries: IT Finance and Insurance, Real Estate Agriculture, Forestry, Fishing and Hunting Utilities Power and Energy Construction Manufacturing Wholesale Trade Retail Trade Transportation and Warehousing Professional, Scientific, and Technical Services Management of Companies and Enterprises Educational Services Arts, Entertainment, and Recreation Accommodation and Food Services Public Administration... --- - Published: 2014-04-18 - Modified: 2024-06-10 - URL: https://strategaresearch.com/consumer-market-research/ - Tags: English - : pll_62e9b4656aa59 Consumer Market Research in PolandStratega Poland offers a full range of consumer market research in Poland. Thanks to our deep understanding of the local market as well as wide experience in various international projects, we can assist you at every stage of your marketing research. Starting from the study and tools design or cultural adaptation of the questionnaires and marketing content, up to professional databases and reports with our recommendations on the desired actions. We specialize in market research including consumers, medical staff and patients, B2B respondents, as well as families, parents, children, and youth. In Stratega we offer both traditional market research methods and innovative techniques of marketing research. We offer qualitative and quantitative methods, such as: Focus groups in Warsaw In-depth interviews CATI telephone interviews Online Surveys Product Testing Tests packaging Tests auditorium (Hall test) Our team consists of experts in the field of marketing and market research in Poland. We are here to support you with our extensive local expertise, as well as wide experience in international projects. Moreover, all our studies follow international standards as well as strict procedures as regards personal data. We are members of ESOMAR and EphMRA, which guarantees the highest quality of our research. --- - Published: 2014-04-18 - Modified: 2022-10-12 - URL: https://strategaresearch.com/healthcare-research-in-poland/ - Tags: English - : pll_62e9b4f2cbdfc Healthcare research in PolandStratega is a market research agency specializing in healthcare research in Poland. We offer the following research methods: Focus groups in Warsaw In-depth interviews (IDIs) Recruitment CATI telephone interviews and P2W (Computer Assisted Telephone Interview) Online Panel in Poland (MROCs) Stratega Market Research Poland is a member of EphMRA (European Pharmaceutical Market Research Association) and ESOMAR (European Market Research Associations). --- - Published: 2014-04-18 - Modified: 2022-10-08 - URL: https://strategaresearch.com/automotive-research-in-poland/ - Tags: English - : pll_62e9b8a849f7d Automotive Market Research In PolandAd testing is a basic tool to evaluate if the advert is consistent with the objectives of client’s marketing strategy. As a result, it might show the direction in which you should go with your campaign. But, it can also indicate the potential customers' perceptions, reflections or preferences. Car Clinic Market Research In Poland And all of these BEFORE your campaign is launched! This prevents brands from inadequate concepts and ineffective campaigns. How does it work? An advertising agency shows to the client approximately three concepts or ad versions to develop. Performing the ad testing at this stage ensures that the developed concept is the most relevant. As a result, the funds spent for advertising space or airtime are more likely to bring the expected results. Such strategy is worth the effort because the costs of the basic marketing research are relatively small in comparison with the costs of the campaign. How does Stratega perform ad testing? Stratega Company specializes in ad testing using qualitative and quantitative market research. Research methods used by Stratega allow the evaluation of advertising in any format, and at any stage of preparation. We have experience in the research on the campaign concepts. We use sessions of brainstorming, but also test story boards, finished ads, different versions of key visuals and images used in visual ads, lecturers, video and sound ads. The market research agency Stratega cooperates with advertising agencies and advertisers interested in the highest quality and effectiveness of their... --- - Published: 2014-04-18 - Modified: 2023-08-11 - URL: https://strategaresearch.com/b2b-market-research-in-poland/ - Tags: English - : pll_62e9b92c10180 B2B Market Research in PolandWelcome to Stratega Poland, your premier B2B market research agency based in the vibrant heart of Warsaw. At Stratega, we pride ourselves on being your strategic partner for comprehensive market insights and analysis that drive your business success. Our dedication to excellence and our commitment to delivering accurate, actionable data have earned us a prominent place in the realm of marketing research. Specializing in B2B Market Research in Poland As a leading B2B market research agency, we understand the unique challenges and opportunities that the business-to-business landscape presents. Our specialized services encompass a wide range of methodologies designed to extract valuable insights: Phone Interviews (CATI): Our skilled interviewers engage in thoughtful conversations with key stakeholders, enabling us to capture nuanced perspectives and actionable intelligence. In-depth Interviews (IDIs): We delve deep into the minds of industry experts, uncovering rich insights that pave the way for strategic decisions. Focus Groups: Our interactive focus group sessions facilitate dynamic discussions, giving voice to diverse viewpoints and uncovering hidden trends. Online Surveys (MROCs): Harnessing the power of digital platforms, we conduct online surveys that reach a wide audience, ensuring robust data collection and analysis. Data-Driven Insights You Can Trust At Stratega Poland, we understand that reliable insights are the cornerstone of effective decision-making. Our commitment to providing you with hard data you can trust sets us apart. With an unwavering focus on accuracy, our market research illuminates the Polish market landscape, empowering you to make informed choices with confidence. A Proud... --- - Published: 2014-04-18 - Modified: 2024-06-10 - URL: https://strategaresearch.com/pl/badania-konsumenckie/ - Tags: Polski - : pll_62e9b4656aa59 Badania konsumenckie Odkryjmy Razem Świat Konsumentów Wkraczając w świat biznesu, nieodzowne jest zrozumienie potrzeb i zachowań naszych potencjalnych klientów. Tutaj wkracza Stratega – twoi zaufani przewodnicy po labiryncie preferencji konsumentów. Specjalizujemy się w badaniach konsumenckich, a nasza oferta to pełne spektrum narzędzi, które pozwolą ci spojrzeć na rynek z zupełnie nowej perspektywy. Grupy Fokusowe i Wywiady Indywidualne Nie ma jednego magicznego klucza do zrozumienia rynku – to złożone jak mozaika pasje, potrzeby i nawyki ludzi. Nasza ekipa, pełna zapalonych badaczy, jest gotowa na wszystko, zapewniamy tętniące życiem grupy fokusowe w całej Polsce i pogłębione wywiady indywiduale, które pozwalają nam poznać zdanie konsumentów. Wirtualna Rzeczywistość, Ankiety Online i Testy Audytoryjne Ale to nie wszystko! W erze cyfrowej mamy też swoje sztuczki. Wykorzystujemy nowoczesne technologie, wprowadzając was w świat wirtualnej rzeczywistości, przeprowadzając ankiety online, gdziekolwiek jesteś, oraz testując produkty i opakowania w trybie "hall test". To nasz sposób na przetrwanie w dzisiejszym dynamicznym środowisku badawczym. Twoja Wizja, Nasza Misja Twoje cele to nasza misja. Nasza ekipa to zgrana grupa ekspertów, gotowa wspierać cię na każdym kroku. Nie tylko dostarczamy suchych danych – tłumaczymy ich sens i pomagamy ci wyciągnąć właściwe wnioski. Naszym celem jest nie tylko dostarczenie informacji, ale też zapewnienie ci pewności i wizji potrzebnej do podejmowania kluczowych decyzji biznesowych. Stratega Market Research: Twoje Drzwi do Sukcesu Nie trać czasu na zgadywanie, co konsumentów naprawdę interesuje. Stratega Market Research to twój niezawodny kompan, który pomoże ci zrozumieć, jak działa rynek i co naprawdę skłania konsumentów do działania. Skontaktuj się z nami... --- - Published: 2014-04-18 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/badania-medyczne/ - Tags: Polski - : pll_62e9b4f2cbdfc Badania medyczneStratega to agencja badania rynku, która specjalizuje się w badaniach na potrzeby firm farmaceutycznych oraz firm produkujących przyrządy medyczne. W naszej ofercie posiadamy następujące badania: Grupy Fokusowe na terenie całej Polski Wywiady Pogłębione Wywiady telefoniczne CATI (Computer Assisted Telephone Interview) Ankiety online Testy reklam i materiałów promocyjnych Firma badania rynku Stratega jest członkiem Europejskiego Stowarzyszenia Firm badających Rynek Farmaceutyczny EphMRA (European Pharmaceutical Market Research Association). --- - Published: 2014-04-18 - Modified: 2023-08-14 - URL: https://strategaresearch.com/pl/badania-motoryzacyjne/ - Tags: Polski - : pll_62e9b8a849f7d Badania motoryzacyjneStratega Poland specjalizuje się w badaniach rynku motoryzacyjnego. Jesteśmy ekspertami w dziedzinie polskie motoryzacji i prowadzimy badania rynku z wykorzystaniem jakościowych i ilościowych metod badań marketingowych. W naszej ofercie znajdują się następujące metody badawcze: Car clinics Car focus groups CAPI Online Nasza firma posiada daleka idącą ekspertyzę w przeprowadzaniu badań rynku na potrzeby przemysłu samochodowego. --- - Published: 2014-04-18 - Modified: 2023-08-15 - URL: https://strategaresearch.com/pl/badania-rynku-b2b/ - Tags: Polski - : pll_62e9b92c10180 Badania rynku B2BStratega to agencja badań marketingowych w Warszawie zajmująca się badaniami rynku B2B oraz analizą rynku i konkurencji. Oferujemy następujące typy badań marketingowych. Badania telefoniczne Grupy Fokusowe na terenie całej Polski Wywiady Pogłębione Ankiety online Nasze badania umożliwiają podejmowanie racjonalnych decyzji biznesowych oparte na twardych danych o rynku. --- - Published: 2014-04-13 - Modified: 2023-08-04 - URL: https://strategaresearch.com/in-depth-interviews-idis/ - Tags: English - : pll_62e1ab5098679 In-Depth Interviews, IDIs Market ResearchWe are experts at conducting in-depth interviews (IDIs) in Poland. Stratega Poland offers IDIs with consumers, physicians and healthcare professionals as well as business-to-business respondents. We conduct in-depth interviews at our viewing facility in central Warsaw as well as at respondent’s office or via telephone. IDIs Market Research In Poland All our moderators have extensive experience in their fields of expertise and bilingual, fluent in English. We prepare high-quality market research reports and presentations in English. In Stratega, we can also offer simultaneous translation from Polish to English and German for all our market research studies in Poland. We offer professional simultaneous equipment in our viewing facilities as well as simultaneous translation over the phone for all tele-depth interviews. This is particularly important for all healthcare market research in Poland with physicians or patients with reduced mobility. For all our market research in Poland, we offer English transcripts within as little as 2 days. All our transcripts are prepared by professional transcribers. We use Polish audio to transcribe interviews in Polish, and then our specialists translate them to English to ensure the highest quality of our transcripts. We offer topline and full reports in English in your template. Our moderators have years of experience working with international clients and understand your expectations with regards to quality and timelines. --- - Published: 2014-04-13 - Modified: 2023-08-07 - URL: https://strategaresearch.com/recruitment/ - Tags: English - : pll_62e1bb1c93327 Market Research Respondents In PolandWe recruit all types of market research respondents to market research in Poland. We have experience in conducting focus groups, online communities and car clinics. High quality recruitment is key in marketing research. We recruit for consumer, healthcare, automotive, and business to business marketing research. Market Research Respondents Recruitment In Poland Our recruitment team is a well-organized professional marketing research unit using a combination of traditional market research recruitment methods and new technologies such as online communities and mobile panels. We can recruit all types of respondents including rare, low incidence rate profiles. In Stratega, we run one of the largest consumer panels in Poland and multiple subject-oriented Facebook pages and online communities. We also cooperate with a number of blog writers allowing us to target virtually any market research respondent type. Moreover, we recruit focus group respondents to our viewing facility in Warsaw. In Warsaw, we can recruit virtually any respondent type including consumers, physicians, and healthcare professionals, patients, business decision-makers, and a number of other profiles. Unique respondents The vast majority of our respondents in Poland are fresh and have never participated in marketing research before. As a result, they are offered a very enthusiastic and insightful market research experience. However, we also do have strong relationships with specialist respondents such as KOLs, Payers, Business, and Governmental decision makers allowing us to interview virtually anyone in Poland. Central location studies In case of large central location recruitment projects or phone to web recruitment, we... --- - Published: 2014-04-13 - Modified: 2024-06-10 - URL: https://strategaresearch.com/moderation-market-research/ - Tags: English - : pll_62e1bd1f0e2f9 Market Research Moderation in Poland & EuropeOur team at Stratega Poland offers professional moderation. Our moderators have experience in the studies covering consumer, healthcare, automotive and B2B market research. Additionally, they are all fluent in English and able to write reports and present in English. Keeping track of time, good organization and preparation guarantee the best quality of the information you will receive. B2B Market Research Moderation Research In Poland Moreover, our moderators can help you with all kinds of market research. On a daily basis, we moderate individual in-depth interviews (face to face, by phone as well as using online platforms), focus groups (in our modern facility in Warsaw, and online) or online communities. Additionally, we can offer our assistance in translation and cultural adaptation of your marketing content. This might include counseling on your discussion guide, stimuli content or any other marketing materials. Moreover, our deep understanding of the local market, as well as extensive experience in international projects, all our interviews, and focus groups, provide the highest quality of information. Stratega follows the strict procedures as regards personal data protection as well as guidelines provided by ESOMAR and EphMRA. Thanks to the variety of projects that we realize, we can offer professional and effective moderation of any kind of market research. Our moderators can offer their support at any stage of the marketing research process. As a result, we can guarantee the highest quality of the whole research. --- - Published: 2014-04-13 - Modified: 2023-08-07 - URL: https://strategaresearch.com/online-communities-mrocs/ - Tags: English - : pll_62e1ac6785b11 Market Research Online Communities - MROCs in Poland & EuropeStratega Poland specializes in qualitative online market research in Poland. MROCs (Market Research Online Communities) is the latest trend in market research in Poland. Stratega Poland has experience recruiting online communities for international clients, as well as moderating such communities with Polish respondents on various platforms. Market Research Online Communities - MROC's In Poland Online Communities is a discussion of carefully selected consumers who were picked by a series of interactive online tasks. Respondents perform the tasks in their spare time over several days to several weeks. We also run our own platform and have experience recruiting and managing communities lasting from 1 week to 3 months. Online Communities are extremely effective in studies involving brand perception and positioning, testing advertising concepts, generating ideas or testing package, and product testing. With the online platform, we can learn and see why a dent in the bottle cap allows for easy opening or what shape of a bottle would make it more comfortable when holding it with wet hands. Therefore, Online Communities bring a new quality to qualitative research. Above all, it allows reaching those who are unwilling or unable to participate in face-to-face focus groups. Stratega’s platform combines all the advantages of ethnography focus groups with the ability to look into the homes of the respondents, through their own cell phones and video cameras. Online research with Stratega Stratega Poland has experience working with all major online research platforms. Moreover, we offer... --- - Published: 2014-04-13 - Modified: 2022-10-07 - URL: https://strategaresearch.com/cati-research-in-poland/ - Tags: English - : pll_62e1c657644c0 CATI Market ResearchStratega Market Research Poland offers market research in Poland using CATI methodology from our call centre in central Poland. CATI (Computer Assisted Telephone Interview) is still one of the most popular market research methods in Poland. To offer the highest efficiency of our projects, we offer a 20-station professional CATI studio. It is located in Belchatow in central Poland, in close proximity to Warsaw and Lodz and three major international airports. Our call centre is fully equipped to meet the highest requirements of our clients. There is a possibility to record all our CATI interviews. Market Research Using CATI In Poland Our interviewers undergo thorough trainings and comply with marketing research best practice standards. As a member of Esomar and EphMRA, we follow the highest quality standards. Therefore, we are fully transparent about the way we execute market research projects. We also ensure full compliance with data protection laws in Poland concerning market research agencies. Stratega Poland offers CATI marketing research services in Poland to international market research agencies conducting studies that include Poland as well as other companies seeking a professional market research firm in Poland. We offer both fieldwork only as well as full-service market research services. Our services include recruitment - including recruitment to web and recruitment to the central location. We also offer data collection, programming, questionnaire writing and adaptation of international questionnaires. Our analysts offer their support in creating professional databases and reports. We cover consumer, healthcare, B2B and agriculture sectors. For all... --- - Published: 2014-04-13 - Modified: 2024-06-10 - URL: https://strategaresearch.com/capi-market-research-agency-in-poland/ - Tags: English - : pll_62e1c8367b86d CAPI Market ResearchStratega Poland offers marketing research in Poland using CAPI. CAPI (Computer Assisted Personal Interview) is one of the most common market research methods in Poland. It is particularly popular in street intercept, store exit, and customer satisfaction. It is also currently the main data collection method for in-home interviews. This allows for a high degree of quality control and fieldwork management. Stratega Poland also recommends CAPI for hall tests and car clinics. Computer Assisted Personal Interview CAPI In Poland Stratega offers CAPI on tablets and laptops, depending on our Clients’ preferences. We specialize in local as well as international market research. Thus, we can support our Clients at every stage of their market research. Our services include research design, linguistic and cultural adaptation, recruitment, moderation, data tables and reports. We have extensive experience in consumer fieldwork across multiple sectors. For instance, FMCG, healthcare and pharmaceutical, automotive or B2B market research. We specialize in product and taste tests in a central location, as well as store exit interviews and mystery shopping. With a network of 400 market research interviewers across Poland, we are able to cover any geographical location and large sample sizes within short timelines. All our project managers are bilingual and fluent in English, and they have experience in managing international market research projects in Poland. Our interviewers comply with the highest international standards of Esomar, EphMRA, as well as data protection laws concerning marketing research. --- - Published: 2014-04-13 - Modified: 2022-10-08 - URL: https://strategaresearch.com/online-research-on-polish-market/ - Tags: English - : pll_62e1c9306171a Online Market Research Company In PolandStratega Poland offers online market research in Poland. We run one of the largest panels in our country and we have an additional phone to web recruitment capabilities using our call center. As a result, we can offer our clients recruitment only, but the full-service methodology, as well. Our specialists can assist you with the design of the study, including the design, translation, validation and cultural adaptation of the research tools. We also have wide experience in the set-up and moderation of online sessions, including online communities, quantitative online surveys, or bulletin boards. Our analysts can also help you with drawing correct and valuable conclusions on the Polish market. Above all, our aim is to provide competitive pricing, good feasibility, large sample sizes, and short timelines. Online Market Research Panels In Poland We work with a number of international market research firms and agencies as a panel provider for Poland. Also, we offer our cooperation as a market research partner boosting other panels with our local phone to web recruitment. Furthermore, Stratega recruits research communities (MROCs) and has extensive experience running short and long-term online communities with consumers in Poland. Thanks to our profound understanding of the local market, and comprehensive recruitment databases, we can assure the most efficient studies. --- - Published: 2014-04-13 - Modified: 2024-07-17 - URL: https://strategaresearch.com/face-to-face-research-methods/ - Tags: English - : pll_62e1c9c380d65 F2F Interviews in PolandStratega Poland conducts face to face market research in Poland. We conduct interview respondents at home, at their offices and through street intercept. This type of research is still one of the most popular methods of marketing research. Face-to-Face Interview Market Research In Poland Respondents interviewed at home feel comfortable and willing to spend more time and pay more attention than in other situations. Market research at homes of respondents is often conducted by using pen and paper techniques. Alternatively, we also use CAPI method on tablets or PCs. If the project does not specify the requirements, we use a random sampling method to ensure a representative sample of the Polish population. The use of ethnographic techniques is another way to use market research conducted in respondents' homes. This can be an ethnographic interview and a simplified form as an observation of the respondent's home environment and consumer behavior. Street intercept is another F2F popular market research method in Poland. This method consists in reaching the respondents during their normal daily activities, for example, during shopping. We recommend this method in the case of consumer satisfaction surveys, which we conduct with consumers who just made a purchase or made use of some services. Intercept method of marketing research has many applications. Moreover, this method is much less expensive than other methods of recruiting respondents. This method is particularly handy for consumer market research when incidence rates are high. In the intercept method interviewers can use pen and... --- - Published: 2014-04-13 - Modified: 2022-10-08 - URL: https://strategaresearch.com/hall-tests-in-poland/ - Tags: English - : pll_62e1cd9b89909 Hall Test Market ResearchStratega Poland specializes in conducting hall tests in Poland. We conduct market research using central location venues in several cities in Poland. As a result, we can offer research studies in Warsaw, Lodz, Krakow, Poznan, Wroclaw, and Gdansk. Our venues are in city centers and are appropriate to conduct all types of research projects. As a result, we can provide test kitchens, fridges, and microwaves to ensure that all products are stored and tasted at the correct temperature. Also, we conduct product tests, taste tests, or packaging tests. Hall Test Market Research In Poland Last but not least, we have a very experienced team of interviewers and project managers. All of them are bilingual fluent in English. Clients can view their market research projects in progress. All data can be recorded using CAPI tablets or laptops and uploaded directly to our clients’ servers or analyzed in-house by our research team. We support market research companies conducting research in Poland and international FMCG and consumer goods producers wishing to explore the Polish market. As a result of our wide experience in international studies and a good understanding of the local market, we can assist you at every stage of the marketing research process. --- - Published: 2014-04-13 - Modified: 2024-07-17 - URL: https://strategaresearch.com/car-clinics-in-poland/ - Tags: English - : pll_62e1cff873b2b Car clinics in PolandAutomotive market research in Poland is one of Stratega's most important fields of expertise. We have wide experience in car clinic in Poland, as well as other types of marketing research in this field, such as focus groups, in-depth interviews with car owners, and test-drives. Car Clinic Market Research In Poland Our car clinic venue in Poland is located close to Warsaw international airport. Because of its over 1000 sq meters, it allows for a full clinic set up. The focus group room with an unrestricted view of up to 5 cars, pre-clinic room, comfortable Client rooms with CCTV connection to the main car clinic room. Thanks to these, we can offer full-service market research in the automotive field. Also, the venue offers the highest degree of security (metal detectors, lack of access from the outside - all windows covered to restrict any view from the outside, car models can be brought in by a truck and unloaded inside). Stratega can handle the most complex logistical set up for car clinics in Poland. Because of our vast experience in recruiting car owners, we can offer large sample sizes. We operate a 20-station CATI call center allowing efficient recruitment within a short timeline. Stratega's project managers are all bilingual, fluent in English, with a vast experience in international automotive market research. We support our Clients at all stages of their marketing processes. We assist in study design and cultural adaptation, moderation and simultaneous translation. Understanding the local market... --- - Published: 2014-04-13 - Modified: 2022-10-08 - URL: https://strategaresearch.com/mystery-shopping-in-poland/ - Tags: English - : pll_62e1d09b68a3b Mystery shopping services in PolandStratega the market research agency performs market research called Mystery Shopping. This is a method of marketing studies especially important to understanding and managing the quality of customer service. First, all programs implementing comprehensive services should begin with a study of the type of mystery shopping. As a result, the company interested in such research receives a basis of corrective or improving customer service programs. The mystery shopping research data is often extremely valuable in the process of training customer service staff. International Mystery Shopping Service Agency In Poland Stratega has extensive experience in mystery shopping research for different types of services. Mystery shopping research consists of playing the role of a client. Such client's aim is to check the quality of customer service by actually using the service of the company which commissioned the survey. Yet, we do not limit ourselves to a visit to sales points. We estimate the overall process. This is especially important in the case of companies involved in the sale of items or services with a high value or such companies for which the relations with the client are long-term. Stratega chooses the controllers whose behavior and demographic characteristics are exactly the same as a typical customer of the audited company. If we conduct research on the gas station, our auditor would be a driver. If we conduct research in a clinic, our auditor would be a patient. The team of the market research agency prepares complex scripts involving all... --- - Published: 2014-04-13 - Modified: 2024-06-10 - URL: https://strategaresearch.com/phone-to-web-recruitment/ - Tags: English - : pll_62e1d33320a4a Phone to Web recruitmentAt Stratega Poland, we take market research to new heights with our cutting-edge phone to web recruitment solutions. Our specialized approach allows us to recruit low-incidence consumers, physicians, healthcare professionals, patients, and other respondents who are challenging to reach through traditional online panels. By integrating phone to web recruitment with other methods, our CATI call center significantly enhances sample sizes for online research studies, expanding the scope of universe coverage. Boosting Online Research Studies: With Stratega's phone to web recruitment, we continuously extend our reach, covering a broader spectrum of market research studies. Our tailored approach enables us to address the unique challenges of reaching elusive respondents, thereby maximizing the accuracy and reliability of our findings. International Partnerships for Market Research Excellence: Stratega collaborates with renowned international market research firms and panel providers, empowering them to strengthen their online research capabilities in Poland. Our strategic partnerships enhance their research endeavors, ensuring they gain a comprehensive understanding of the Polish market landscape. Specialized P2W Capabilities: Our phone to web recruitment expertise in Poland shines particularly in consumer, healthcare, and B2B market research. In healthcare market research, we excel at boosting feasibility and increasing the number of physicians and healthcare professionals available for interviews. Experienced CATI Team: Our CATI team boasts extensive experience in conducting phone to web market research studies in Poland. Utilizing automated software, we achieve a substantial number of completes through our phone recruitment efforts, streamlining the process for efficient and reliable data collection. Empower Your... --- - Published: 2014-04-13 - Modified: 2023-08-11 - URL: https://strategaresearch.com/polish-market-analysis/ - Tags: English - : pll_62e1d3bd5aa2b Polish Market AnalysisWelcome to Stratega Poland, your dedicated partner in navigating the dynamic landscape of the Polish and European market. We are more than just a market research company; we are your strategic ally, equipping you with the insights and intelligence needed to thrive in Poland's business realm. From comprehensive market analysis to competitor assessments, our services are meticulously designed to guide your success. Polish Market Analysis and Beyond At Stratega Poland, our expertise lies in deciphering the intricate nuances of the Polish market. Our comprehensive analysis and in-depth reports provide you with a holistic understanding of market trends, consumer behaviors, and regulatory landscapes. Through a meticulous blend of primary and secondary data sources, we unveil key insights that empower you to make informed decisions with confidence. Empowering Foreign Investor sForeign investors seeking to tap into the vast potential of the Polish market require a strategic edge. That's where we come in. Our team of bilingual market specialists and seasoned analysts are at your service, offering unparalleled support throughout your market entry journey. We go beyond data collection, delivering actionable insights that shape your marketing strategy and drive your business growth. Consulting Excellence Stratega Poland is more than a market research company; we are your trusted consulting firm in Poland. Navigating the intricacies of a foreign market demands a comprehensive understanding of not only consumer preferences but also governmental regulations. Our consultancy services provide you with a comprehensive overview of the market environment, ensuring you are well-equipped to navigate regulations,... --- - Published: 2014-04-13 - Modified: 2022-10-08 - URL: https://strategaresearch.com/competitor-analysis/ - Tags: English - : pll_62e1d4620b997 Competitor analysisCompetitor analysis is the one of the basic services we offer in Stratega Poland. This is a detailed analysis of all current and future competitors in a particular market sector in Poland, including their strengths and weaknesses, as well as strategic recommendations. Prepared by the team of Stratega Research Market agency, market analysis is a great basis for marketing strategy of a company. We also do our best to present our competitor analyses in a reader-friendly manner. Market Research Competitor Analysis In Poland Market reports with analysis of competition include detailed profiles of competitors. Thus, we prepare systematized reports taking into account all the basic information about competitors, such as: Basic information: offices, number of employees, as well as legal status, and subsidiaries. Finance: sources of funding, turnover, and profits Products and services: products and services offered, prices, willingness to negotiate, new products, products in preparation, plans. Marketing: a way of communication, way of selling, the channel of sales, price policy, discounts Staff: key people, main sellers, salary, the amount of commission, the morale of employees. Media and Internet: presence in the media, online presence, internet analysis, analysis of positioning. Above all, we always aim at preparing professional market reports based on verified data. As a result, the management boards can undertake the best business decisions. --- - Published: 2014-04-13 - Modified: 2024-06-10 - URL: https://strategaresearch.com/positioning-market-research/ - Tags: English - : pll_62e1d5df6ae3c Positioning Research Service In PolandPositioning is based on locating the product or service in such area of market, which will maximize the sales. The market segmentation and understanding differences between other segments is the most important factors to efficient positioning. In this process we identify what attributes of product or service are important for every sector. As a result, we can design a product or services to be adequate for particular segment of the market. If a product already exists, we can point to which segment of the market it should be addressed. Thanks to this, Stratega's team prepares recommendations on the marketing communications and the desired features of a product. Brand Positioning Market Research Stratega prepares a comprehensive product positioning using qualitative and quantitative methods of marketing research. We use quantitative methods to determine precisely the market segments in which we will make positioning. On the other hand, qualitative methods allow understanding how to place the product in a particular market segment. Furthermore, precise definition of product attributes that are most desired by consumers is available thanks to using quantitative methods of market research in positioning. For this purpose, we use the conjoint analysis which allows to determine precisely the most desired combination features of a product. Product’s features which determine the level of its desire are price, package size, durability, warranty period. The Stratega team has wide experience in products’ positioning in many sectors of economy including FMCG, business, telecommunications, automotive and electronics. --- - Published: 2014-04-13 - Modified: 2024-06-10 - URL: https://strategaresearch.com/concept-testing/ - Tags: English - : pll_62e1d64cec811 Concept Testing Market ResearchConcept testing is one of the most common marketing research performed in Stratega. Without a doubt, performing market research on the concept stage determines the effectiveness of future campaigns. In particular, such research allows for a precise definition of the consumers' needs and expectations. As a result, the whole marketing strategy is more efficient and relevant to the market and the audience, as well. This allows determining whether a product, element of marketing communication or advertising will appeal to the target group. Concept Testing User Market Research In Poland To test the marketing concepts, we realize projects including ad (scripts, images or videos) and communications testing (slogans, leaflets, translation & cultural adaptation of marketing content). Additionally, we conduct product and services concept testing. These involve a presentation of the specification of a product or a service and seeking consumers' perceptions, feelings, and objections. As a result, we can identify the areas for improvement and offer possible solutions. In Stratega, we realize concept testing projects with the use of both, qualitative and quantitative methods. We specialize in focus groups (both online and in our facility in Warsaw), IDIs and online communities. To find out more about the possible research solutions relevant to your specific marketing goals, contact our specialists. --- - Published: 2014-04-13 - Modified: 2022-10-08 - URL: https://strategaresearch.com/product-testing/ - Tags: English - : pll_62e1d6fd13b7e Product & Services Testing ResearchStratega Poland offers a range of solutions for product testing among Polish costumers. We conduct packaging and taste testing across all industries. Our marketing research team has vast experience conducting market research projects among Polish customers. We mainly use a hall test method, but also home tests. Product Testing Market Research In Poland We are experienced in research fabric conditioners, cosmetics, souses, dog food, shampoos. Moreover, in the case of food products, we have a fully equipped test kitchen to ensure the right conditions for testing including the correct presentation and temperature of the product served to respondents. We mainly use CAPI data collection method allowing us to collect high-quality data within a short period of time. Our CATI call center also allows us to pre-recruit low incidence respondents of various demographic to central location boosting the number of respondents that can be interviewed over one day. In addition, we conduct classic CATI research on products. --- - Published: 2014-04-13 - Modified: 2022-10-08 - URL: https://strategaresearch.com/pricing-analysis-poland/ - Tags: English - : pll_62e1d7af13a40 Pricing Research In PolandStratega conducts studies of pricing using the Gabor-Granger method and price sensitivity test (PSM). By using these methods we are able to indicate the optimal price for a product or service. As a result, our price analyses are realized using quantitative market research and with the use of advanced methods of data analysis. Market Research Pricing Analysis In Poland We also perform more extensive market research. To do so, we use conjoint analysis thanks to which we are able to identify the optimal combination of the product characteristics. In this case, the price of the product is one of its attributes. Thus, we can evaluate the influence of the change in combination with changes in the other features of a product such as a package size, a warranty period, the number of pieces in packaging, size, durability, and many others. Advertising testing Mystery shopping Customer satisfaction --- - Published: 2014-04-13 - Modified: 2024-06-10 - URL: https://strategaresearch.com/ad-testing/ - Tags: English - : pll_62e1d802ec74e Ad Testing Market ResearchAd testing is a basic tool to evaluate if the advert is consistent with the objectives of client’s marketing strategy. As a result, it might show the direction in which you should go with your campaign. But, it can also indicate the potential customers' perceptions, reflections or preferences. And all of these BEFORE your campaign is launched! This prevents brands from inadequate concepts and ineffective campaigns. How does it work? An advertising agency shows to the client approximately three concepts or ad versions to develop. Performing the ad testing at this stage ensures that the developed concept is the most relevant. As a result, the funds spent for advertising space or airtime are more likely to bring the expected results. Such strategy is worth the effort because the costs of the basic marketing research are relatively small in comparison with the costs of the campaign. How does Stratega perform ad testing? Stratega Company specializes in ad testing using qualitative and quantitative market research. Research methods used by Stratega allow the evaluation of advertising in any format, and at any stage of preparation. We have experience in the research on the caimpaign concepts. We use sessions of brainstorming, but also test story boards, finished ads, different versions of key visuals and images used in visual ads, lecturers, video and sound ads. The market research agency Stratega cooperates with advertising agencies and advertisers interested in the highest quality and effectiveness of their advertising. We perform audits of the effectiveness... --- - Published: 2014-04-13 - Modified: 2022-10-08 - URL: https://strategaresearch.com/customer-satisfaction/ - Tags: English - : pll_62e1d8c372556 Consumer Satisfaction ResearchStratega Company specializes in consumer satisfaction research and counselling in the field of building customer loyalty. As a part of the Stratega Loyalty service, we also implement customer loyalty and incentive programs connected with the platform of customer satisfaction survey. Customer Loyalty Research In Poland We offer many solutions as a part of consumer satisfaction research, including qualitative and quantitative methods. In Stratega, we have expertise in developing advanced solutions with online platforms - combining loyalty programs and indicators of consumer satisfaction. Our methods Exemplary research methods used to assess consumer satisfaction include: - store exit interviews – store customers research with the use of CAPI on tablets or PCs right after the consumer leaves a store - telephone surveys (CATI / TDI) – for instance, with the use of the Client’s database - online research – conducted among the present and potential customers - mystery shopping – an evaluation of basic parameters of customer service - focus groups with clients - online communities – advanced methods of consumer satisfaction surveys with the use of loyalty programs as a basis of recruitment Stratega designs research platforms and customer panels for the client’s needs. As a result, the client team also has the ability to manage a loyalty program and a research panel. We give instructions and carry out training for the Clients. Moreover, we grant the client the license to use the developed software. In Stratega, we do our best to share our expertise in the local market... --- - Published: 2014-04-13 - Modified: 2023-08-07 - URL: https://strategaresearch.com/market-research-for-fmcg/ - Tags: English - : pll_62e1da277f4aa FMCG Market Research in Poland & EuropeUnlocking the Potential of FMCG Market Research in Poland with Stratega At Stratega Poland, we specialize in delivering top-notch FMCG market research solutions tailored to meet the unique needs of FMCG companies seeking deeper insights into Polish consumers. Our comprehensive range of services includes focus groups in Warsaw, as well as quantitative methods like CATI and online research. FMCG Market Research Solutions: Understanding the preferences and behaviors of Polish consumers is crucial for FMCG companies aiming to thrive in this dynamic market. Stratega Poland offers a diverse array of market research solutions designed to unravel consumer insights and drive strategic decision-making. Organizing Product and Taste Tests: To ensure the success of your FMCG products, we conduct comprehensive product tests and taste tests across Poland. Leveraging the hall test data collection method, we utilize CAPI data collection for all hall tests and store exit interviews. Our expert approach guarantees that your market research effectively addresses your research questions. Testing in a Real-World Environment: Our product testing takes place in authentic store environments, where your products are displayed on supermarket shelves. Additionally, our fully-equipped test kitchen allows us to handle any product type with precision. From fridges to microwaves, our state-of-the-art equipment ensures that your product is tested at the optimal temperature, delivering reliable results. Experienced Bilingual Market Researchers: At Stratega Poland, our team comprises experienced and bilingual market researchers with in-depth knowledge of the Polish FMCG market. Their expertise enables us to interpret data accurately,... --- - Published: 2014-04-13 - Modified: 2022-10-08 - URL: https://strategaresearch.com/healthcare/ - Tags: English - : pll_62e1da8280370 Medical Market Research In PolandStratega Poland is a market research agency in Poland. We specialize in medical and pharmaceutical market research in the healthcare industry in Poland and Eastern Europe. Pharmaceutical Market Research We offer qualitative and quantitative pharmaceutical research in Poland including focus groups and in-depth interviews in Warsaw and other large cities in Poland as well as online research and telephone interviewing. Quantitative healthcare research: online panel / CATI In Stratega, we have our own healthcare panel including a few thousand specialists, including physicians, pharmacists, and patients. We offer project management and set up as well as coordination of links generation and updates on completes coming from the field. Our online panel allows for large scale data collection for medical and pharmaceutical market research projects. Our CATI call center in Poland is fully set up to conduct interviews with physicians as well as to provide a phone to web recruitment support boosting the number of completes we can achieve within rare specialist physicians in Poland. Stratega researchers will be willing to help you with the database as well as analysis and reports on the achieved results. Qualitative medical research: focus groups, IDIs, TDIs Apart from quantitative studies realized through our online panel, we also realize qualitative studies. We've got a vast experience in focus groups and individual in-depth interviews (face-to-face and online/phone) for medical or pharmaceutical research purposes. Stratega research team includes experienced, Adverse Events trained researchers, moderators, and recruiters. All transcribers, translators, and analysts have a good... --- - Published: 2014-04-13 - Modified: 2023-08-04 - URL: https://strategaresearch.com/automotive-market-research-in-poland/ - Tags: English - : pll_62e1dc858ff62 Automotive market research in PolandStratega Poland offers comprehensive consulting services and automotive market research in Poland. We offer car clinics, focus groups, and telephone interviews using our CATI call center. We have also realised numerous mystery shopping for the automotive industry in Poland. Our extensive experience guarantees a good understanding of the needs and requirements as regards market research in this industry. Stratega Research Is Offering Automotive Market Research Services In Poland As Polish Automotive Industry Association informs, the number of cars in Poland is going up. For instance, by the end of 2018, Polish car owners registered over 17,000 passenger cars in Poland. Yet, if it comes to production, neighboring countries such as Czechia and Slovakia produce almost two million more cars than Poland. Producers admit that the Polish legal regulations makes development of the automotive industry difficult. It seems that foreign investors would mostly appreciate the deduction of taxes on company cars and the replacement of the excise tax dependent on the environmental performance of vehicles. It would be also an occasion to eliminate older and more dangerous cars, since cars in Poland are 14 years old, on average. Consumer's preferences Data analysis of the market showed that Poles prefer buying Skoda cars. Yet, their second choices are Volkswagen and Toyota. Automotive European market looks similar, but the leader car brands include Volkswagen. Surprising, but at the same time comforting, is the fact that Polish buyers slowly turn to premium cars, especially BMW, Mercedes or Lexus. The number... --- - Published: 2014-04-13 - Modified: 2024-06-10 - URL: https://strategaresearch.com/energy-sector-in-poland/ - Tags: English - : pll_62e1dd3031a7b Energy Sector Market Research In PolandStratega Poland offers comprehensive consulting services and a power industry’s marketing research based on an analysis of the market and competitive intelligence. Energy Sector Market Research & Analysis In Poland According to the market report prepared by the Stratega Company, Polish energy sector is currently facing serious challenges. In the next few years, Poland has to rebuild their production capacities, replacing or revitalizing units which are already worn. Energy sector market research shows that there is a plenty of new possibilities in the delivery, monitoring, installation and technical evaluation of new equipment. The company offers widely understood consulting services on the energy market. We prepare an analysis of the market for particular products and services and identify important opinion leaders and decision makers. We conduct a detailed analysis of the competition as well. According to the analysis prepared by the Stratega Company, more than 40% of the blocks are operated for over 40 years and more than 10% are over 50 years working which indicates a high degree of decrease in the value of the energy sector. Analysis of the energy market shows that every year there should be built a new power plant with a capacity of 1000 MW to ensure the national energy security. It seems difficult to achieve, because now the plan is realized only in 60%. Moreover, according to the report of the Minister of Economy, there is a potential risk of power shortage, especially after the January 1st 2016 and... --- --- ## FAQs - Published: 2025-09-02 - Modified: 2025-09-02 - URL: https://strategaresearch.com/faq-items/what-can-you-do-for-my-business-in-germany/ - Tags: English - : pll_68b62c4ca0ccc - FAQ Categories: Q&A Germany We do market research and data collection in Germany. We offer qualitative and quantitative market research services, including online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. We recruit consumers, B2B, and healthcare professionals like doctors, nurses, and patients. Our large panel and in-house recruitment team can handle almost any project. ` --- - Published: 2025-09-02 - Modified: 2025-09-02 - URL: https://strategaresearch.com/faq-items/how-is-the-german-economy-performing-and-what-is-the-population-like/ - Tags: English - : pll_68b62c710e917 - FAQ Categories: Q&A Germany Germany’s economy is a high-income mixed economy with a skilled labor force and a very high Human Development Index; it is ranked 12th in the European Union by nominal total GDP and 7th when adjusted for purchasing power parity. For foreign direct investment, Germany ranks first in Central and Eastern Europe. The biggest producer of electronics in Central and Eastern Europe is Germany. Germany has developed over the past 20 years into a significant hub for research into associated hardware, information security, and mobile technologies. In industries like IT and auto manufacturing, the nation dominates the region. The nation’s capital, Bucharest, is one of Eastern Europe’s top commercial and financial hubs. However, challenges for the country’s cities are anticipated to persist – in the near term, increasing global inflation, and in the longer run, population aging. --- - Published: 2025-09-02 - Modified: 2025-09-02 - URL: https://strategaresearch.com/faq-items/what-kinds-of-research-services-can-we-provide-to-clients-in-germany/ - Tags: English - : pll_68b62c9b06b55 - FAQ Categories: Q&A Germany We offer qualitative and quantitative market research services and data collection in Germany. We also offer mystery shopping services. These services include online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. In addition, we conduct shop audits, mystery shopping, and car clinics. We recruit customers, business-to-business clients, and healthcare professionals such as physicians, nurses, and patients. Our extensive panel of candidates and in-house recruitment team are both capable of managing virtually any project. Either as a standalone full-service supplier of worldwide market research or as a data gathering partner for international research agencies and consultancy firms, we are able to fulfil both of these roles. In addition, we offer research analyses, summaries, reports, evaluations of competitors, and presentations in the English language. ]Germany’s economy is a high-income mixed economy with a skilled labor force and a very high Human Development Index; it is ranked 12th in the European Union by nominal total GDP and 7th when adjusted for purchasing power parity. For foreign direct investment, Germany ranks first in Central and Eastern Europe. The biggest producer of electronics in Central and Eastern Europe is Germany. Germany has developed over the past 20 years into a significant hub for research into associated hardware, information security, and mobile technologies. In industries like IT and auto manufacturing, the nation dominates the region. The nation’s capital, Bucharest, is one of Eastern Europe’s top commercial and financial hubs. However, challenges for the country’s cities are... --- - Published: 2025-09-02 - Modified: 2025-09-02 - URL: https://strategaresearch.com/faq-items/what-makes-us-unique-in-comparison-to-the-other-market-research-companies-in-germany/ - Tags: English - : pll_68b62ccbe3e4a - FAQ Categories: Q&A Germany Being an independent organization that conducts market research, Stratega Market Research is committed to providing research services of the highest possible caliber to companies located in Germany and around the region. When it comes to collecting and analyzing data, our team of market researchers and data processing professionals uses the most up-to-date methods and tools available. This helps to ensure accurate and dependable results. In addition, we place a significant emphasis on providing excellent customer service. We do this by cultivating intimate relationships with each of our customers in order to better comprehend the specific requirements of each one. We are well-equipped to assist businesses in Germany and beyond in gaining vital insights into their target audiences as a result of our substantial experience in the region as well as our patented web panels. These panels allow us to conduct online focus groups. We have created a reputation for providing high-quality research solutions that assist our clients in accomplishing their objectives, and our client portfolio includes both large and small enterprises operating in a wide range of industries. --- - Published: 2025-09-02 - Modified: 2024-04-10 - URL: https://strategaresearch.com/faq-items/what-can-you-do-for-my-business-in-romania/ - Tags: English - FAQ Categories: Q&A Romania We do market research and data collection in Romania. We offer qualitative and quantitative market research services, including online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. We recruit consumers, B2B, and healthcare professionals like doctors, nurses, and patients. Our large panel and in-house recruitment team can handle almost any project. --- - Published: 2025-09-02 - Modified: 2024-04-10 - URL: https://strategaresearch.com/faq-items/how-is-the-romanian-economy-performing-and-what-is-the-population-like/ - Tags: English - FAQ Categories: Q&A Romania Romania’s economy is a high-income mixed economy with a skilled labor force and a very high Human Development Index; it is ranked 12th in the European Union by nominal total GDP and 7th when adjusted for purchasing power parity. For foreign direct investment, Romania ranks first in Central and Eastern Europe. The biggest producer of electronics in Central and Eastern Europe is Romania. Romania has developed over the past 20 years into a significant hub for research into associated hardware, information security, and mobile technologies. In industries like IT and auto manufacturing, the nation dominates the region. The nation’s capital, Bucharest, is one of Eastern Europe’s top commercial and financial hubs. However, challenges for the country’s cities are anticipated to persist – in the near term, increasing global inflation, and in the longer run, population aging. --- - Published: 2025-09-02 - Modified: 2024-04-10 - URL: https://strategaresearch.com/ro/faq-items/what-kinds-of-research-services-can-we-provide-to-clients-in-romania/ - Tags: English - FAQ Categories: Q&A Romania We offer qualitative and quantitative market research services and data collection in Romania. We also offer mystery shopping services. These services include online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. In addition, we conduct shop audits, mystery shopping, and car clinics. We recruit customers, business-to-business clients, and healthcare professionals such as physicians, nurses, and patients. Our extensive panel of candidates and in-house recruitment team are both capable of managing virtually any project. Either as a standalone full-service supplier of worldwide market research or as a data gathering partner for international research agencies and consultancy firms, we are able to fulfil both of these roles. In addition, we offer research analyses, summaries, reports, evaluations of competitors, and presentations in the English language. --- - Published: 2025-09-02 - Modified: 2024-04-10 - URL: https://strategaresearch.com/ro/faq-items/what-makes-us-unique-in-comparison-to-the-other-market-research-companies-in-romania/ - Tags: English - FAQ Categories: Q&A Romania Being an independent organization that conducts market research, Stratega Market Research is committed to providing research services of the highest possible caliber to companies located in Romania and around the region. When it comes to collecting and analyzing data, our team of market researchers and data processing professionals uses the most up-to-date methods and tools available. This helps to ensure accurate and dependable results. In addition, we place a significant emphasis on providing excellent customer service. We do this by cultivating intimate relationships with each of our customers in order to better comprehend the specific requirements of each one. We are well-equipped to assist businesses in Romania and beyond in gaining vital insights into their target audiences as a result of our substantial experience in the region as well as our patented web panels. These panels allow us to conduct online focus groups. We have created a reputation for providing high-quality research solutions that assist our clients in accomplishing their objectives, and our client portfolio includes both large and small enterprises operating in a wide range of industries. --- - Published: 2023-08-21 - Modified: 2023-08-21 - URL: https://strategaresearch.com/faq-items/which-countries-do-you-cover/ - Tags: English Stratega Market Research services conduct market research in Poland, Romania, Ukraine, Czech Republic, Slovakia, Hungary, Greece, Croatia, Baltic states, and many other markets. Also, handling large international market research projects beyond Eastern Europe. When working outside of Eastern Europe areas, we add value through excellent project management and a wide net of suppliers working with us on a regular basis. We have offices in Poland, Romania, and Czech Republic. We have local respondents recruitment teams speaking their native language, which makes us provide reliable and best respondents for research. --- - Published: 2023-08-21 - Modified: 2025-03-19 - URL: https://strategaresearch.com/faq-items/what-do-you-do-in-stratega-market-research/ - Tags: English - FAQ Categories: Q&A English We offer qualitative and quantitative research services, data collection, mystery shopping and recruitment. We help businesses reach their goals by finding the best way to accomplish their objectives. We also assist international market research firms. We offer research using online and offline focus groups, and we have an experienced team of moderators. We conduct product tests, both in professional laboratories and in the homes of users. We have extensive experience in the automotive industry. Our Clinic Car is located near Warsaw and has over 1000 m2 of space. --- - Published: 2023-08-21 - Modified: 2025-03-19 - URL: https://strategaresearch.com/faq-items/what-are-the-market-research-sectors-offered-by-stratega-market-research/ - Tags: English - FAQ Categories: Q&A English FMCG (Fast-Moving Consumer Goods): We analyze consumer behaviors and preferences within the FMCG sector, helping companies understand market trends and optimize their product offerings for maximum appeal. Healthcare and Pharmaceutical: In this critical sector, we delve into patient and healthcare professional insights, regulatory landscapes, and competitive dynamics to assist companies in making informed decisions about their products and services. Automotive: Our research in the automotive sector covers areas such as consumer preferences, emerging technologies, and market trends, aiding companies in designing and marketing vehicles that meet the evolving needs of consumers. Banking and Insurance: We explore the financial services landscape, including consumer attitudes towards banking and insurance products, digital transformation, and regulatory changes, providing valuable insights to optimize service offerings. Power Sector: Within the energy sector, we examine trends, preferences, and advancements, helping businesses adapt to changing energy landscapes and make informed decisions about power generation and distribution. Telecommunications: Our research in telecommunications encompasses consumer usage patterns, emerging technologies, and competitive dynamics, empowering companies to enhance their services and adapt to shifting industry trends. Durable Goods: We delve into consumer preferences and trends related to durable goods, offering insights that guide product development, marketing strategies, and customer engagement efforts. By offering market research services in these sectors, Stratega Market Research aims to assist businesses in making strategic decisions, capitalizing on opportunities, and staying ahead in their respective industries. --- - Published: 2023-08-21 - Modified: 2025-03-19 - URL: https://strategaresearch.com/faq-items/who-does-stratega-market-research-support-with-market-research-services/ - Tags: English - FAQ Categories: Q&A English We support corporations, investors, international market research companies and online panel providers with online, telephone and F2F market research. Our team is composed of qualified, experienced, and skilled professionals, including senior researchers, moderators, and translators with 20+ years of experience, to ensure great research results for our clients. We never compromise on the quality and efficacy of our team and always hire research professionals with a detailed screening process that tests their skills, knowledge, and capabilities. At Stratega Market Research, we are committed to maintaining the highest standards of quality and efficacy in all our research services. Our focus on excellence and dedication to providing actionable insights enable our clients to make informed decisions and achieve their goals in a competitive market environment. --- - Published: 2023-08-21 - Modified: 2025-03-19 - URL: https://strategaresearch.com/faq-items/why-is-it-worth-choosing-stratega-market-research-for-cooperation/ - Tags: English - FAQ Categories: Q&A English Stratega Market Research stands out as your ideal partner for research collaboration. Our agency's speciality is that we provide reliable, fast, and high-quality market research, customer satisfaction, and data collection service in Poland, Romania, Ukraine, the Czech Republic, and Central and Eastern Europe. We provide a single point of contact for all countries that we cover in the form of a reliable, responsive, experienced English-speaking project manager. When using us for your market research needs, you can be sure that you receive a high-quality B2B customer experience. We are a full-service market research agency that can provide all the services you need under one roof. We have a team of experienced market research professionals who have worked on some of the most successful projects in various industries. We use the latest market research techniques and technologies to ensure that we develop accurate and actionable insights. --- - Published: 2023-08-21 - Modified: 2025-03-19 - URL: https://strategaresearch.com/faq-items/do-you-offer-traditional-viewing-facilities/ - Tags: English - FAQ Categories: Q&A English Absolutely, we provide a comprehensive range of traditional market research services, including viewing facilities. Our offerings extend to several countries in Central and Eastern Europe, among others Poland, the Czech Republic, Romania, and Hungary. These viewing facilities offer a dedicated space for conducting focus groups, interviews, and other qualitative research activities in a controlled and professional environment. Additionally, our facilities include full HD recording and video streaming in all rooms. We also provide UX lab equipment and software, eye tracking and neuromarketing. Last but not least, we also offer the only fully equipped test kitchen in Warsaw. By utilizing our traditional viewing facilities, you can conduct in-depth research that informs your decision-making process and helps you refine your strategies. Our commitment to providing top-notch facilities and technology ensures that you have everything you need to gather valuable insights and make informed business decisions. --- - Published: 2023-08-21 - Modified: 2025-03-19 - URL: https://strategaresearch.com/faq-items/what-is-your-experience-in-healthcare-market-research/ - Tags: English - FAQ Categories: Q&A English We have 11 years of experience in healthcare market research in Poland and our staff is led by researchers with international healthcare research backgrounds. We have a large panel of physicians and other healthcare professionals in Poland, Romania, Republic Czech and other markets. We are a provider of choice for most large international healthcare sample providers acting as an extension of their research capabilities in Poland. --- - Published: 2023-08-21 - Modified: 2025-03-19 - URL: https://strategaresearch.com/faq-items/do-you-offer-recruitment-only-services/ - Tags: English - FAQ Categories: Q&A English Absolutely, in Stratega Market Research we provide recruitment-only services for both qualitative and quantitative research needs. This offering extends to all the countries within your coverage area, including Poland, Romania, the Czech Republic, and the broader Eastern European markets. Our in-house recruitment team is dedicated to sourcing and recruiting respondents for a wide range of research studies, including qualitative studies such as focus groups and interviews, as well as quantitative surveys. By leveraging our recruitment expertise, you can ensure that you have access to a diverse and well-suited pool of participants that align with your research objectives. Our ability to provide recruitment services across different research methodologies underscores our commitment to offering comprehensive solutions to our clients. Whether you need participants for in-depth discussions or large-scale surveys, our in-house recruitment team is equipped to support your research endeavors effectively. --- - Published: 2023-08-21 - Modified: 2025-03-19 - URL: https://strategaresearch.com/faq-items/which-are-the-most-researched-countries-out-of-the-markets-you-offer/ - Tags: English - FAQ Categories: Q&A English Poland is the most researched country out of all countries we cover. With a population of over 40 million people after a wave of immigration, Poland is the largest market with the most stable economy. Our headquarters, focus group viewing studio and car clinic are also located in Poland. Polish people are usually a good representation of the whole region making Poland an attractive market to conduct research. Especially large qualitative and quantitative market research projects such as projects based on traditional focus groups or car clinics are best organized in Poland where we have great venues and the most experienced team of moderators. Poland is the country most often included in international market research projects along with western European Top 5 markets and other large international economies. --- - Published: 2023-08-21 - Modified: 2025-03-19 - URL: https://strategaresearch.com/faq-items/do-you-offer-zoom-focus-groups/ - Tags: English - FAQ Categories: Q&A English Yes, we offer Zoom focus groups across all markets that we cover. Our recruitment team and online panel have done hundreds of focus groups online using Zoom as a preferred platform. With the COVID-19 pandemic canceling many scheduled face-to-face surveys in recent months, academics have shifted their focus online, finding new ways to conduct live online focus groups (and their asynchronous counterparts). Researchers today have access to a variety of online focus group software options. Some are designed specifically for academic research, while others are simple web conferencing platforms. Online focus groups are easier to recruit and have higher response and engagement rates because participants can join from home or wherever they choose. Our international projects require simultaneous translation, which is also very easy using a resume as a tool to conduct focus groups. Our team is very experienced in setting up groups in many different languages and providing the client with a single point of contact and an organized way of handling multiple focus group sessions working with just one project manager covering all of them. --- - Published: 2023-08-21 - Modified: 2024-04-11 - URL: https://strategaresearch.com/faq-items/data-quality/ - Tags: English - FAQ Categories: Q&A Czech At Stratega we recognize the significance of collecting high-quality data for market research. We collect data from a variety of individuals using a number of research approaches, including surveys, interviews, focus groups, and observational studies. Our data gathering procedure is meticulously developed to ensure that the information collected is accurate, trustworthy, and representative of the community. Combining online and offline data collection techniques allows us to reach the greatest number of people. Our CATI contact center is prepared to reach all parts of Czech, including war-torn regions and Czech refugees in Poland and around Europe. Our skilled researchers and surveyors are trained to perform qualitative research surveys and recruiting in a variety of languages. We use sophisticated sampling techniques to ensure that our sample is representative of the population, and we employ weighting and estimating techniques to adjust for any possible sampling biases. We also apply quality control techniques to verify the data’s accuracy and dependability at every stage of the process, from data entry through analysis. Our staff is also adept at analyzing and interpreting the data we collect utilizing modern data analysis tools, such as statistical modeling, machine learning, and data visualization. This enables us to discover insights and patterns that may not be readily obvious from the raw data. In conclusion, at Stratega market research Czech, we employ a combination of sophisticated data gathering and analysis techniques to ensure that the information we collect is accurate, trustworthy, and representative of the population. With our knowledge, state-of-the-art CATI... --- - Published: 2023-08-21 - Modified: 2023-08-21 - URL: https://strategaresearch.com/faq-items/are-you-looking-for-a-reliable-market-research-company-in-slovakia-to-support-you-on-your-next-project/ - Tags: English - FAQ Categories: Q&A Slovakia Stratega Market Research can help you get into different areas, and our bilingual team understands the needs of your international research. We work with both big and small businesses in a variety of fields. We offer comprehensive market research project support from recruitment to execution and reports. --- - Published: 2023-08-13 - Modified: 2023-08-13 - URL: https://strategaresearch.com/faq-items/what-is-your-experience-in-healthcare-market-research/ - Tags: Українська - FAQ Categories: Q&A Ukraine English We have 9 years of experience in healthcare market research in Poland and our staff is led by researchers with international healthcare research backgrounds. We have a large panel of physicians and other healthcare professionals in Poland and other markets. We are a provider of choice for most large international healthcare sample providers acting as an extension of their research capabilities in Poland. --- - Published: 2023-08-13 - Modified: 2023-08-13 - URL: https://strategaresearch.com/faq-items/do-you-offer-zoom-focus-groups/ - Tags: Українська - FAQ Categories: Q&A Ukraine English Yes, we offer Zoom focus groups across all markets that we cover. Our recruitment team and online panel have done hundreds of focus groups online using Zoom as a preferred platform. With the COVID-19 pandemic canceling many scheduled face-to-face surveys in recent months, academics have shifted their focus online, finding new ways to conduct live online focus groups (and their asynchronous counterparts). Researchers today have access to a variety of online focus group software options. Some are designed specifically for academic research, while others are simple web conferencing platforms. Online focus groups are easier to recruit and have higher response and engagement rates because participants can join from home or wherever they choose. Zoom is one of the most popular ways to keep in touch with loved ones during the COVID-19 pandemic. The most recent software version (5. 0) has 256-bit GCM encryption. High-definition video and audio capabilities mean your recordings will be of the highest possible quality. Zoom can help you track down who recorded a meeting if someone leaks the audio without permission. Our international projects require simultaneous translation, which is also very easy using a resume as a tool to conduct focus groups. Our team is very experienced in setting up groups in many different languages and providing the client with a single point of contact and an organized way of handling multiple focus group sessions working with just one project manager covering all of them. --- - Published: 2023-08-13 - Modified: 2023-08-13 - URL: https://strategaresearch.com/faq-items/which-are-the-most-researched-countries-out-of-the-markets-you-offer/ - Tags: Українська - FAQ Categories: Q&A Ukraine English Poland is the most researched country out of all countries we cover. With a population of over 40 million people after a wave of immigration, Poland is the largest market with the most stable economy. Polish people are usually a good representation of the whole region making Poland an attractive market to conduct research. Especially large qualitative and quantitative market research projects such as projects based on traditional focus groups or car clinics are best organized in Poland where we have great venues and the most experienced team of moderators. Poland is the country most often included in international market research projects along with western European Top 5 markets and other large international economies. --- - Published: 2023-08-13 - Modified: 2023-08-15 - URL: https://strategaresearch.com/faq-items/do-you-offer-moderation/ - Tags: Українська - FAQ Categories: Q&A Ukraine English Yes, we do offer moderation in all Eastern European countries, including Poland, Romania, the Czech Republic, and all other markets. We have an in-house recruitment team that is able to recruit respondents to both qualitative studies --- - Published: 2023-08-13 - Modified: 2023-08-13 - URL: https://strategaresearch.com/faq-items/do-you-offer-recruitment-only-services/ - Tags: Українська - FAQ Categories: Q&A Ukraine English Yes, we do offer qualitative and quantitative recruitment services across all countries that we cover which includes Poland, Romania, the Czech Republic, and all other markets of Eastern Europe areas. We have an in-house recruitment team that is able to recruit respondents to both qualitative studies and quantitative surveys. --- - Published: 2023-08-13 - Modified: 2023-08-13 - URL: https://strategaresearch.com/faq-items/which-countries-do-you-cover/ - Tags: Українська - FAQ Categories: Q&A Ukraine English Stratega market research services conduct market research in Poland, Romania, Ukraine, Czech Republic, Slovakia, Hungary, Greece, Croatia, Baltic states, and many other markets. Also, handling large international market research projects beyond Eastern Europe. When working outside of Eastern Europe areas, we add value through excellent project management and a wide net of suppliers working with us on regular basis. We have offices in Poland, Romania, and Ukraine. --- - Published: 2023-02-20 - Modified: 2023-08-21 - URL: https://strategaresearch.com/sk/faq-items/what-makes-us-unique-in-comparison-to-the-other-market-research-companies-in-slovakia/ - Tags: English - FAQ Categories: Q&A Slovakia We do market research and data collection in Slovakia. We offer qualitative and quantitative market research services, including online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. We recruit consumers, B2B, and healthcare professionals like doctors, nurses, and patients. Our large panel and in-house recruitment team can handle almost any project. --- - Published: 2023-02-20 - Modified: 2023-08-21 - URL: https://strategaresearch.com/sk/faq-items/what-kinds-of-research-services-can-we-provide-to-clients-in-slovakia/ - Tags: English - FAQ Categories: Q&A Slovakia We offer qualitative and quantitative market research services and data collection in Slovakia. We also offer mystery shopping services. These services include online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. In addition, we conduct shop audits, mystery shopping, and car clinics. We recruit customers, business-to-business clients, and healthcare professionals such as physicians, nurses, and patients. Our extensive panel of candidates and in-house recruitment team are both capable of managing virtually any project. Either as a standalone full-service supplier of worldwide market research or as a data gathering partner for international research agencies and consultancy firms, we are able to fulfil both of these roles. In addition, we offer research analyses, summaries, reports, evaluations of competitors, and presentations in the English language. --- - Published: 2023-02-20 - Modified: 2023-08-21 - URL: https://strategaresearch.com/faq-items/how-is-the-slovakian-economy-performing-and-what-is-the-population-like/ - Tags: English - FAQ Categories: Q&A Slovakia Situated in central Europe, Slovakia radiates allure through a fusion of history and scenic wonders. With a population of approximately 5. 5 million, its capital, Bratislava, seamlessly blends historic charm with contemporary living. From the majestic High Tatras to captivating medieval towns, Slovakia offers an array of diverse landscapes. Flourishing industries like automotive manufacturing, electronics, and information technology drive its economy. The nation's rich folk traditions, encompassing music and dances, coexist with a hearty and flavorful cuisine. A tapestry of castles and historic sites, including the iconic Spiš Castle, showcases its storied past. As a valued member of the European Union, Slovakia beckons tourists with its unique allure and extends warm hospitality. --- - Published: 2023-02-20 - Modified: 2024-04-08 - URL: https://strategaresearch.com/faq-items/who-do-you-support-with-market-research-services/ - Tags: English - FAQ Categories: Q&A Bulgaria Bulgary’s economy is a high-income mixed economy with a skilled labor force and a very high Human Development Index; it is ranked 12th in the European Union by nominal total GDP and 7th when adjusted for purchasing power parity. For foreign direct investment, Bulgary ranks first in Central and Eastern Europe. The biggest producer of electronics in Central and Eastern Europe is Bulgary. Bulgary has developed over the past 20 years into a significant hub for research into associated hardware, information security, and mobile technologies. In industries like IT and auto manufacturing, the nation dominates the region. The nation’s capital, Bucharest, is one of Eastern Europe’s top commercial and financial hubs. However, challenges for the country’s cities are anticipated to persist – in the near term, increasing global inflation, and in the longer run, population ageing. --- - Published: 2023-02-20 - Modified: 2023-08-21 - URL: https://strategaresearch.com/faq-items/what-can-you-do-for-my-business-in-slovakia/ - Tags: English - FAQ Categories: Q&A Slovakia Discover our top-notch market research and data collection services in Slovakia. Benefit from our comprehensive qualitative and quantitative solutions, encompassing both modern and conventional methods, such as online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. Our expertise extends to recruiting diverse participants, including consumers, B2B clients, and esteemed healthcare professionals like doctors, nurses, and patients. With our expansive panel and skilled in-house recruitment team, we are equipped to tackle virtually any project with utmost efficiency. --- - Published: 2023-02-20 - Modified: 2023-08-22 - URL: https://strategaresearch.com/faq-items/what-can-you-do-for-my-business-in-hungary/ - Tags: English - FAQ Categories: Q&A Hungary We do market research and data collection in Hungary. We offer qualitative and quantitative market research services, including online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. We recruit consumers, B2B, and healthcare professionals like doctors, nurses, and patients. Our large panel and in-house recruitment team can handle almost any project. --- - Published: 2023-02-20 - Modified: 2024-04-08 - URL: https://strategaresearch.com/faq-items/how-is-the-bulgaria-economy-performing-and-what-is-the-population-like/ - Tags: English - FAQ Categories: Q&A Bulgaria Nestled in southeastern Europe, Bulgaria boasts a rich history, vibrant culture, and stunning landscapes. With a population of around 7 million, Sofia, the capital, blends historic charm with modern amenities. From the Rila Mountains to the Black Sea coast, Bulgaria offers diverse outdoor experiences. Traditional folk music, captivating dances like the horo, and a fusion of Mediterranean and Balkan flavors define its culture. The country’s historical treasures, like the Rila Monastery, reflect ancient Thracian, Greek, and Roman influences. As a European Union member since 2007, Bulgaria’s tourism industry has been flourishing, drawing visitors with its unique attractions and warm hospitality. --- - Published: 2023-02-20 - Modified: 2024-04-08 - URL: https://strategaresearch.com/bg/faq-items/what-kinds-of-research-services-can-we-provide-to-clients-in-bulgaria/ - Tags: English - FAQ Categories: Q&A Bulgaria We offer qualitative and quantitative market research services and data collection in Bulgaria. We also offer mystery shopping services. These services include online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. In addition, we conduct shop audits, mystery shopping, and car clinics. We recruit customers, business-to-business clients, and healthcare professionals such as physicians, nurses, and patients. Our extensive panel of candidates and in-house recruitment team are both capable of managing virtually any project. Either as a standalone full-service supplier of worldwide market research or as a data gathering partner for international research agencies and consultancy firms, we are able to fulfil both of these roles. In addition, we offer research analyses, summaries, reports, evaluations of competitors, and presentations in the English language. --- - Published: 2023-02-20 - Modified: 2024-04-08 - URL: https://strategaresearch.com/bg/faq-items/what-makes-us-unique-in-comparison-to-the-other-market-research-companies-in-bulgaria/ - Tags: English - FAQ Categories: Q&A Bulgaria Being an independent organization that conducts market research, Stratega Market Research is committed to providing research services of the highest possible caliber to companies located in Bulgaria and around the region. When it comes to collecting and analyzing data, our team of market researchers and data processing professionals uses the most up-to-date methods and tools available. This helps to ensure accurate and dependable results. In addition, we place a significant emphasis on providing excellent customer service. We do this by cultivating intimate relationships with each of our customers in order to better comprehend the specific requirements of each one. We are well-equipped to assist businesses in Bulgaria and beyond in gaining vital insights into their target audiences as a result of our substantial experience in the region as well as our patented web panels. These panels allow us to conduct online focus groups. We have created a reputation for providing high-quality research solutions that assist our clients in accomplishing their objectives, and our client portfolio includes both large and small enterprises operating in a wide range of industries. --- - Published: 2023-01-20 - Modified: 2024-04-11 - URL: https://strategaresearch.com/faq-items/cati-czech/ - Tags: English - FAQ Categories: Q&A Czech At Stratega Market Research Czech, we have a CATI call center employing up to 40 Czech and Slovakia speaking interviewers, that is designed to reach all parts of Czech, including war-torn regions and Czech refugees in Poland and across Europe. Our CATI station is manned by forty professional researchers and surveyors who are qualified to perform qualitative research surveys and recruiting in a variety of languages. Our CATI skills enable us to reach a wide variety of Czechs both inside and outside of Czech. We have access to a sample and panel of Czechs through our CATI contact center, allowing us to do research on a variety of themes, including international development and relief, food security, and more. Through online surveys, telephone interviews, and in-person interviews, we are also able to reach Czech refugees around the globe. We collaborate with a network of partners and field agents to communicate with Czech refugees in various countries and languages. Our CATI capabilities allow us to reach a population-representative sample and give accurate and trustworthy data. We use sophisticated sampling techniques to ensure that our sample is representative of the population, and we employ weighting and estimating techniques to adjust for any possible sampling biases. We also apply quality control techniques to verify the data’s accuracy and dependability at every stage of the process, from data entry through analysis. In conclusion, Stratega Czech has a state-of-the-art CATI call center that enables us to reach a wide variety of Czechs both inside and outside... --- - Published: 2023-01-20 - Modified: 2025-03-18 - URL: https://strategaresearch.com/faq-items/market-research-czech/ - Tags: English - FAQ Categories: Q&A Czech Despite the challenges faced by market research companies in Czech, Stratega Czech continues to provide high-quality research services in Czech to our clients. We understand the importance of reliable data in decision-making and we specialize in providing comprehensive research and consulting services for projects in war-stricken Czech, as well as with Czech refugees. As a leading market research and social research company in Czech, we have the ability to reach a wide range of populations in Czech and across the world, including war-affected areas and Czech refugees. Our state-of-the-art CATI call center is equipped to reach all areas of Czech, including war-affected regions and Czech refugees in Poland and across Europe and beyond. Our team of experienced researchers and surveyors are trained to conduct surveys and recruitment for qualitative research in a wide range of languages. Our market research services include quantitative research and qualitative research on a wide range of topics, including general well-being of the Czech population, the Czech economy, the Czech market, political risks, and more. We work with governments, agencies, consulting companies and leading world brands to provide them with the data they need to make informed decisions and improve the lives of those they serve. We also have the capability to reach Czech refugees across the world, by conducting online surveys, phone interviews and in-person interviews. We work with a network of partners and field agents to reach out to Czech refugees in different countries and in different languages. Our team is experienced in working... --- - Published: 2023-01-20 - Modified: 2024-04-11 - URL: https://strategaresearch.com/faq-items/coverage-czech-and-refugees/ - Tags: English - FAQ Categories: Q&A Czech At Stratega we have the capacity to reach a vast array of Czech and international communities, including war-torn regions and Czech refugees. Our state-of-the-art CATI call center is designed to reach all parts of Czech, including war-torn regions and Czech refugees in Poland and around Europe. Our skilled researchers and surveyors are trained to perform qualitative research surveys and recruiting in a variety of languages. Through online surveys, telephone interviews, and in-person interviews, we are also able to reach Czech refugees around the globe. We collaborate with a network of partners and field agents to communicate with Czech refugees in various countries and languages. Our staff has extensive expertise doing research in tough circumstances and working with migrants. We recognize the need of reaching out to these communities accurately and reliably, as well as the specific obstacles that come with working in war-torn places and with refugees. We can safely collect citizen feedback from remote areas and conflict zones and provide the necessary data to combat extremism, assess financial inclusion and reach unbanked populations, collect direct feedback on energy and climate concerns, and reach teachers, parents, and youth to improve education and employment. In conclusion, Stratega Market Research Czech has the capacity to reach a vast array of Czech and international people, including war-torn regions and Czech refugees. With our state-of-the-art CATI call center, skilled researchers and surveyors, and network of partners, we can help you collect the data you need to make educated decisions and enhance the lives of... --- - Published: 2022-10-14 - Modified: 2023-02-06 - URL: https://strategaresearch.com/faq-items/central-location-testin/ - Tags: English - FAQ Categories: others Stratega provides central location testing at several central locations across Poland, Romania, the Czech Republic and other Eastern European markets as well as internationally for a variety of product categories. CLT is a method of doing product market research that takes place outside of the participant's house, in a controlled setting. It is distinct from techniques like online surveys and online communities in this way. The term "hall tests" is occasionally used to describe central location market research. These tests are mostly used so that tangible objects can be evaluated in-person and with greater control over the testing procedure. Being there with the other people makes it easier to deal with bias, take a more active role in the process, and hopefully come up with accurate and useful results. Some of the most common reasons why you might want to test your products through CLT: It lessens prejudice. In a central location test, everyone is observed in the same area simultaneously. Eliminating outside influences, presenting questions in the same order to prevent confusion, and ensuring that participants are providing logical answers are all simple tasks. You can take note of body language and other indirect cues. Online access to this isn't always feasible, but it can be quite helpful when making choices. Participants might also express opinions or ask questions that they otherwise wouldn't get the chance to, which might help us understand them more fully. You avoid the logistical difficulty of mailing products to each respondent, which is often... --- - Published: 2022-10-14 - Modified: 2023-02-06 - URL: https://strategaresearch.com/faq-items/telephone/ - Tags: English - FAQ Categories: others Take advantage of Stratega’s time-tested CATI methodology to reach the largest audience in the least amount of time. With local language interviewing teams, Stratega covers all of Eastern Europe. The same CATI platform and cutting-edge dialers are utilized across the board by all of our sites. Stratega has extensive experience in a variety of industries and provides high-level, quality-driven CATI services to the consumer, healthcare, and business sectors. Contrary to popular belief, we think that our success has more to do with our commitment to high-quality interviews and the "nuts and bolts" of CATI work than with a narrow concentration on particular sectors. --- - Published: 2022-10-14 - Modified: 2023-02-06 - URL: https://strategaresearch.com/faq-items/mystery-shopping/ - Tags: English - FAQ Categories: others As one of the top mystery shopping organizations serving the markets in Poland, Romania, the Czech Republic, and other countries in Eastern Europe, Stratega has established a solid reputation for being the go-to provider for mystery shopping in Eastern Europe. This includes data collection studies supporting international agencies as well as running international or locat programs from start to finish. Everyone at Stratega is aware of the value of excellent service, from our seasoned project managers all the way to our30,000 trained mystery shoppers on the ground spread across Eastern Europe. We are committed to assisting you in creating a remarkable customer experience. Stratega is well known for its successful, long-term client relationships and true organizational excellence. To truly understand the business, we work with our clients from the start to finish. This enables you to deliver programs that are specific to your industry or company model. Making sense of the numbers might be challenging because digital reports and data are a constant presence in our everyday lives. This is why our cutting-edge customer insights dashboard and mobile app elegantly bundle all the data we collect. The data that each client receives will be appropriate for the company since there are inside experts that are familiar with dashboard design and reporting software. Our service offering is continually being improved to make it possible for clients to quickly and simply access data from either a desktop or mobile device with just one click. We establish a close relationship with our field... --- - Published: 2022-10-14 - Modified: 2023-02-06 - URL: https://strategaresearch.com/faq-items/in-person-qualitative/ - Tags: English - FAQ Categories: others We conduct a wide range of qualitative market research, including traditional focus groups, online focus groups, in-depth interviews, online in-depth interviews, online and traditional ethnographies, user experience research (UX), and other cutting-edge research techniques. Nowadays many research projects are conducted online, but we still offer a wide array of in-person research in viewing facilities and in respondents houses as well as offices. We offer high quality focus group facility with one-way mirror and comfortable observation rooms. For UX studies we can provide additional equipment including picture-in-picture functionality directly streamed to the viewing room and to any location worldwide. We provide high quality, secure online streaming from all our locations. Qualitative research allows open-ended inquiries (conversational research) that allow us to explore why and how respondents feel in certain ways about products and services. It is based on a small but highly valid test. The small sample and the lack of a clearly defined questionnaire permit flexible and in-depth discussion and examination of subjects, while the tiny size allows for cost savings. Usually, the interviewer or market researcher chooses where to take the conversation. When a wide range of people are asked for their thoughts and knowledge, the quality of the data is much better, but qualitative research allows us to find out what the main dimensions of the problem are before it gets research in a quantitative survey. Qualitative market research is most often used for concept testing, psychological profile studies, interviewing corporate executives to find out more about interesting... --- - Published: 2022-10-14 - Modified: 2023-02-06 - URL: https://strategaresearch.com/faq-items/digital-qualitative-research/ - Tags: English - FAQ Categories: others Digital qualitative research includes mainly conducting online focus groups using software such as ZOOM, running online interviews with moderator and screen sharing as well as conducting longer online community research. Due to the excellent findings that can be acquired from this small group of people irrelatively short period of time across several markets, the online focus methodology has become quite popular with businesses wishing to perform market research. The information gathered from focus groups with fewer participants is more reliable and allows for the exploration of customers' subconscious or frequently unspoken preferences. Focus group participants have also grown more diversified to represent an audience that is increasingly global and connected. This necessitates increased awareness on the side of the participants, which encourages them to express their genuine ideas while the research is being conducted. One of the more recent online research techniques is an online focus group, which is generally used for market research, consumer research, and other types of online qualitative research. Brands, organizations, and researchers all use online focus groups frequently now when they can't run offline focus groups or would like to save travel costs to all countries. By switching to online focus group software such as Zoom, every company, researcher, and organization that conducts offline focus groups can serve as an example of an online focus group. An online focus group may provide researchers, companies, and brands with a plethora of research findings. However, in order to manage them and get the most of your participant... --- - Published: 2022-10-14 - Modified: 2023-02-06 - URL: https://strategaresearch.com/faq-items/quantitative-research/ - Tags: English - FAQ Categories: others Form conclusions by gathering data from deductive reasoning to identify critical elements of your company brand and offerings. --- - Published: 2022-10-03 - Modified: 2023-07-04 - URL: https://strategaresearch.com/faq-items/%D0%A7%D0%B8-%D0%BF%D1%80%D0%BE%D0%B2%D0%BE%D0%B4%D0%B8%D1%82%D0%B5-%D0%B2%D0%B8-%D1%84%D0%BE%D0%BA%D1%83%D1%81-%D0%B3%D1%80%D1%83%D0%BF%D0%B8-%D0%B2-zoom/ - Tags: Українська - FAQ Categories: Q&A Ukraine Так, ми пропонуємо фокус-групи Zoom на всіх ринках, які ми охоплюємо. Наша команда з підбору персоналу та онлайн-панель провели сотні фокус-груп онлайн, використовуючи Zoom як пріоритетну платформу. У зв'язку з тим, що пандемія COVID-19 скасувала багато запланованих очних опитувань в останні місяці, науковці змістили фокус своєї уваги в онлайн, знаходячи нові способи проведення онлайн-фокус-груп (та їх асинхронних аналогів) в прямому ефірі. Сьогодні дослідники мають доступ до різних варіантів програмного забезпечення для проведення фокус-груп онлайн. Деякі з них розроблені спеціально для академічних досліджень, тоді як інші є простими платформами для проведення веб-конференцій. Онлайн-фокус-групи легше набирати, вони мають вищий рівень реакції та залученості, оскільки учасники можуть приєднатися до них з дому або з будь-якого іншого місця. Zoom - один з найпопулярніших способів підтримувати зв'язок з близькими під час пандемії COVID-19. Остання версія програмного забезпечення (5. 0) має 256-бітове GCM-шифрування. Можливості відео та аудіо високої чіткості означають, що ваші записи будуть максимально якісними. Zoom допоможе вам відстежити, хто записував зустріч, якщо хтось оприлюднить аудіозапис без дозволу. Наші міжнародні проекти вимагають синхронного перекладу, що також дуже легко зробити, використовуючи перекладача як інструмент для проведення фокус-груп. Наша команда має великий досвід у створенні груп різними мовами, надаючи клієнту єдину контактну особу та організований спосіб роботи з кількома сесіями фокус-груп, працюючи з одним менеджером проекту, який охоплює всі з них. --- - Published: 2022-10-03 - Modified: 2022-10-03 - URL: https://strategaresearch.com/faq-items/which-are-the-most-researched-countries-out-of-the-markets-you-offer-2-2-2/ - Tags: English - FAQ Categories: Q&A There are many market research companies that can provide research services to different industries and notable projects. Our agency specializing point is that we provide reliable, fast, and high-quality market research, customer satisfaction, and data collection service in Poland, Romania, Ukraine, the Czech Republic, and many other markets. We provide a single point of contact for all countries that we cover in a form of a reliable, responsive, experienced English-speaking project manager. When using us for your market research needs, you can be sure that you receive a high-quality B2B customer experience. We provide both data collection and full market research services. We usually serve as a vendor to larger market research companies, commercial industries, and consulting companies. We provide quality market research services, cover all data collection approaches, and deliver top quality for any type of research, including branding market research, survey programming, mystery shopping, and many other services. We provide quality research and development to understand the market trends for your business. Our team of experts has a lot of experience and they will make sure that you're getting the best possible results. Stratega is a top research company that focuses on delivering significant results in a few hours. We have a proven track record of success with our customers and our expertise in the industry is unmatched. We understand what it takes to succeed in today’s competitive marketplace and we can help you get there. There are many reasons to choose Stratega for your business, but here... --- - Published: 2022-10-03 - Modified: 2022-10-03 - URL: https://strategaresearch.com/faq-items/which-are-the-most-researched-countries-out-of-the-markets-you-offer-2/ - Tags: English - FAQ Categories: Q&A Yes, we do offer classic market research services including viewing facilities in Poland, the Czech Republic, Romania, Hungary, and many other countries. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/online-communities/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Gain marketing insight from a closed member group of like-minded persons. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/face-to-face/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Face-to-face quantitative market research lends itself to situations where measuring sensory response is necessary. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/moderation/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Experienced researchers moderate discussions by coordinating a balance between question/answer periods and open-ended responses. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/recruitment/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Identify and attract a target group that most nearly fits your intended audience. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/viewing-facility/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Use our iView facility to gather respondents, demonstrate products and collect results. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/in-depth-interviews-idis/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Let our interviewers gather statistical data and subjective impressions by interviewing individuals at length. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/online-focus-group/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Bring a group of people together to learn more about your product by asking them open-ended questions. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/qualitative-market-research/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies The social world in which we live centers around our interactions with each other. Cultures, relationships, and values can tell you a lot about society’s expectations, and we test how target groups react to your product concepts, giving you the qualitative conducting research analysis needed for decision-making. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/b2b-market-research/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Our market research provides detailed insights into the Polish market based on complex data you can trust. With its growing economy, Poland enjoys strong consumer and retailer confidence; Stratega’s market research services identify best practices for B2B product positioning strategy. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/healthcare-research/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Stratega Market Research Poland is a member of EphMRA (European Pharmaceutical Market Research Association) and ESOMAR (European Market Research Associations). Our professional alliances with Eastern European countries connect extensive business knowledge of medical devices with unique research methodology in pharmaceutical marketing. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/consumer-market-research/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Thanks to our deep understanding of the local market and broad experience in various international projects, we can assist you at every stage of your data processing and translation services. Stratega's consumer market research analysis results from years of building an extensive library of questions and market research in Poland. --- - Published: 2022-10-02 - Modified: 2022-10-02 - URL: https://strategaresearch.com/faq-items/our-key-specializations/ - Tags: English We are best-in-class market research activities scaled objectively or based on authentic user experience stories, resulting in non-numerical and statistical data analyses. --- - Published: 2022-10-02 - Modified: 2022-10-02 - URL: https://strategaresearch.com/faq-items/your-market-research-our-data-collection/ - Tags: English Innovative solutions for gathering reliable and compelling data for deeper insights are paramount to brand success in a world of markets experiencing massive disruption and evolution. QUANTITATIVE RESEARCH Form conclusions by gathering data from deductive reasoning to identify critical elements of your company brand and offerings. DIGITAL QUALITATIVE RESEARCH Determine brand empathy at scale with a modern approach to qualitative data gathering. IN-PERSON QUALITATIVE Connect with the people who most closely match your intended demographic and learn how they feel about your brand and services. MYSTERY SHOPPING Gain unique insight into the challenges of customer-facing roles in your organization. TELEPHONE Take advantage of time-tested technology like mobile devices to reach the largest audience in the least amount of time. PRODUCT TESTS Collect quantitative and qualitative research data about product effectiveness, packaging, and more. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/target-groups/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Discover what a target audience perceives about your product or service by gathering feedback from a full-service research agency. 2 Viewing studios 50 CATI stations 200 Interviewers 25,000 Interviews conducted 300 Happy clients --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/quantitative-research/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies We conduct any type of quantitative research using either a methodology provided by the client or our own suggestions. Over several years we have built large online panels, including consumer online panels, healthcare online panels, and B2B online panels. We also recruit respondents to online surveys for clients across all industries. Along with our services for collecting quantitative data, we also offer full-service quantitative research that includes gathering and doing various types of analysis on numerical data. It can be used to find trends and averages, make hypotheses, figure out what caused what, and extrapolate results to larger groups. Non-numerical research, which gathers and examines non-numerical data, is known as quantitative research, including focus groups, in-depth interviews user experience testing. Quantitative research is often used by market research firms and consulting firms to get accurate statistics about their target audiences. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/cati/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Computer Assisted Telephone Interviewing (CATI) is an interviewer-led questionnaire that occurs over the phone, in any geographical region. A computer handles all data routing and aggregation for quick turnaround results. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/capi/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Computer Assisted Personal Interviewing (CAPI) takes place face-to-face, making it the best choice when needing to show material to respondents. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/online/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Interviewers conduct online surveys and questionnaires to provide some of the fastest results and most cost-effective market research in Poland. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/hall-test/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Also known as a Central Location Test (CLT), the Hall Test gathers impromptu responses from people at a public location. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/phone-to-web/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Automated calls ask pre-identified respondents a series of questions and computers collect responses from online communities. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/car-clinics/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies A hands-on marketing analysis of user response to vehicle features to improve design elements, branding, and pricing. --- - Published: 2022-10-02 - Modified: 2023-01-20 - URL: https://strategaresearch.com/faq-items/mystery-shopping/ - Tags: English - FAQ Categories: Q&A, Your One-Stop Shop Market Research Companies Using a predetermined rubric, anonymous shoppers rate their retail experiences. --- - Published: 2022-10-02 - Modified: 2025-03-19 - URL: https://strategaresearch.com/faq-items/which-countries-do-you-cover/ - Tags: English - : pll_64a35e026764d - FAQ Categories: Q&A English Stratega Market Research services conduct market research in Poland, Romania, Ukraine, Czech Republic, Slovakia, Hungary, Greece, Croatia, Baltic states, and many other markets. Also, handling large international market research projects beyond Eastern Europe. When working outside of Eastern Europe areas, we add value through excellent project management and a wide net of suppliers working with us on a regular basis. We have offices in Poland, Romania, and Czech Republic. We have local respondents recruitment teams speaking their native language, which makes us provide reliable and best respondents for research. --- - Published: 2022-10-02 - Modified: 2023-07-04 - URL: https://strategaresearch.com/faq-items/%D0%A7%D0%B8-%D0%BD%D0%B0%D0%B4%D0%B0%D1%94%D1%82%D0%B5-%D0%B2%D0%B8-%D0%BF%D0%BE%D1%81%D0%BB%D1%83%D0%B3%D0%B8-%D0%BC%D0%BE%D0%B4%D0%B5%D1%80%D0%B0%D1%86%D1%96%D1%97/ - Tags: Українська - FAQ Categories: Q&A Ukraine Так, ми пропонуємо модерацію в усіх країнах Східної Європи, включаючи Польщу, Румунію, Чехію та всі інші ринки. У нас є власна команда рекрутерів, яка може набирати респондентів як для якісних досліджень, так і для кількісних --- - Published: 2022-10-02 - Modified: 2023-07-04 - URL: https://strategaresearch.com/faq-items/%D0%AF%D0%BA%D1%96-%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D0%B8-%D0%B2%D0%B8-%D0%BE%D1%85%D0%BE%D0%BF%D0%BB%D1%8E%D1%94%D1%82%D0%B5/ - Tags: Українська - : pll_64a35e026764d - FAQ Categories: Q&A Ukraine Компанія Stratega проводить маркетингові дослідження в Польщі, Румунії, Україні, Чехії, Словаччині, Угорщині, Греції, Хорватії, країнах Прибалтики та на багатьох інших ринках. Крім того, ми працюємо над великими міжнародними проектами з дослідження ринку за межами Східної Європи. Працюючи за межами Східної Європи, ми створюємо додаткову цінність завдяки відмінному управлінню проектами та широкій мережі постачальників, які співпрацюють з нами на постійній основі. Ми маємо офіси в Польщі, Румунії та Україні. --- - Published: 2022-10-02 - Modified: 2022-10-02 - URL: https://strategaresearch.com/faq-items/your-one-stop-shop-market-research-companies/ - Tags: English Stratega Poland is a full-service research agency in Warsaw, Poland, offering qualitative and quantitative recruitment, a viewing facility in Warsaw, qualitative research design, and simultaneous translation. We conduct consumer, healthcare, and B2B market research services in Poland and surrounding areas by offering access to traditional focus groups, telephone interviews, and online communities. We provide research analysis, summary reports, competitive analysis, and presentations in English. Email us at info@stratega. pl --- ---