The FMCG industry is one of the most dynamic sectors of the economy.

Responding to changes taking place in this market environment usually requires the automation of key business processes with the help of proven IT solutions.

In most enterprises, the strategic area of ​​activity is undoubtedly the sale, which is most often carried out through several channels, among which it is worth mentioning customer service offices, sales teams or the Internet. Each of these channels is characterized by different possibilities and specificity of work, and many clients use several of them at once. Therefore, the synergy of sales activities, which omnichannel solutions are supposed to provide, is extremely important. They guarantee not only optimization of sales, but thanks to the synchronization of activity and consistency of communication with the market, they guarantee an increase in the level of customer service and the development of business relations.

More and more often on the market there are examples of business solutions implementation, which based on the assumptions of omnichannel solutions. They provide enterprises with the above-mentioned solutions benefits. It is worth emphasizing that solutions of this type optimize the work required to manage sales by using the same data / information in many tools.

Today, for many consumers, one of the most important issues is the automation of sales processes and avoiding duplication of the same work in various tools. Customers are looking for solutions that would provide them with the comfort of controlling the largest possible number of sales activities in one place and automatic distribution of these activities to individual solutions.

These types of solutions can be used to identify problems in a given group of recipients. Thanks to the possibilities of establishing additional short and long-term goals with the buyers, it is possible to motivate not only individual recipients, but their entire networks to increase the purchasing activity.