Stratega the market research institute conducts studies of price using the Gabor-Granger method and price sensitivity test (PSM). By using these methods we are able to indicate the optimal price for a product or service. Our price analyses are realized using quantitative market research and with the use of advanced methods of data analysis.
We also perform more extensive market researches using conjoint analysis thanks to which there we are able to identify the optimal combination of the product characteristics. In this case, price of the product is one of its attributes and we can evaluate the influence of the change in combination with changes of the other features of a product such as a package size, a warranty period, the number of pieces in packaging, size, durability, and many others.
o Advertising testing
o Mystery shopping
o Customer satisfaction