Social Market Research In Poland

The Institute for market and public opinion research Stratega carries out social research on a representative nationwide sample and regional samples. We conduct social research for state institutions, foundations, media, local government units as well as companies and other entities interested in the opinions of Poles.

The classic social survey on a nationwide sample of adults is carried out on a sample of n = 1000 Poles with a statistical error of 3% and a confidence level of 95%. Public opinion polls carried out by the Stratega research agency team are based on one of the three classic research methodologies:

  • CATI (telephone survey)
  • CAPI (study with a tablet at the respondent’s home) and online (online survey).