{"id":2555,"date":"2022-07-28T03:02:08","date_gmt":"2022-07-28T01:02:08","guid":{"rendered":"https:\/\/strategaresearch.com\/?page_id=2555"},"modified":"2023-08-14T21:49:43","modified_gmt":"2023-08-14T19:49:43","slug":"bankowosc-detaliczna-w-polsce-2016-raport","status":"publish","type":"page","link":"https:\/\/strategaresearch.com\/pl\/bankowosc-detaliczna-w-polsce-2016-raport\/","title":{"rendered":"Bankowo\u015b\u0107 detaliczna w Polsce 2016 \u2013 Raport"},"content":{"rendered":"
Bankowo\u015b\u0107 detaliczna w Polsce 2016 \u2013 Raport<\/h1><\/div><\/div><\/div><\/div><\/div>
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Przeprowadzili\u015bmy badanie\u00a0Bankowo\u015b\u0107 detaliczna w\u00a0Polsce 2016\u00a0<\/em>od\u00a0wrze\u015bnia do\u00a0grudnia 2016 na\u00a0reprezentatywnej grupie respondent\u00f3w: 4 grupy fokusowe<\/strong>, 10 wywiad\u00f3w pog\u0142\u0119bionych i\u00a0600 wywiad\u00f3w online.<\/p>\n
Celem badania by\u0142a analiza us\u0142ug bankowo\u015bci detalicznej, zbadanie najpopularniejszych bank\u00f3w w\u015br\u00f3d klient\u00f3w detalicznych oraz\u00a0oczekiwa\u0144 klient\u00f3w.<\/p>\n
W\u00a0 roku 2016, starania w\u00a0segmencie bankowo\u015bci detalicznej by\u0142y w\u00a0du\u017cej mierze skoncentrowane na\u00a0lepszym zrozumieniu potrzeb klienta. Takie podej\u015bcie do\u00a0budowania relacji z\u00a0klientami przynios\u0142o wymierne efekty, w\u00a0tym pozyskiwanie nowych klient\u00f3w.<\/p>\n
Dzia\u0142 obs\u0142ugi klienta powinien by\u0107 najlepszy w\u015br\u00f3d wszystkich dzia\u0142\u00f3w bankowo\u015bci detalicznej. Kto\u015b s\u0142usznie powiedzia\u0142: \u201eMiesi\u0105cami trwa znalezienie dobrego klienta, a\u00a0wystarczy sekunda \u017ceby\u00a0go\u00a0straci\u0107\u201d. Tak\u00a0wi\u0119c\u00a0strategia poznania swojego klienta jest wa\u017cna. Banki s\u0105\u00a0zobowi\u0105zane do\u00a0przejmowania innowacyjnych strategii w\u00a0celu zaspokojenia potrzeb i\u00a0wymaga\u0144 klienta w\u00a0zakresie us\u0142ug \/ produkt\u00f3w.<\/p>\n
Zale\u017cno\u015b\u0107 od\u00a0technologii, przynios\u0142a dzia\u0142owi IT dodatkowe obowi\u0105zki i\u00a0wyzwania w\u00a0zarz\u0105dzaniu, utrzymaniu i\u00a0optymalizacji wydajno\u015bci sieci bankowo\u015bci detalicznej. R\u00f3wnie wa\u017cne jest, \u017ce\u00a0banki powinny zachowa\u0107 bezpiecze\u0144stwo na\u00a0zaawansowanym poziomie, aby utrzyma\u0107 zaufanie klienta.<\/p>\n
Dzisiejszy sektor bran\u017cy bankowo\u015bci w\u00a0Polsce jest w\u00a0kryzysie, nast\u0119puj\u0105ce symptomy powinny zosta\u0107 wyeliminowane: brak wzrostu rynkowego, kurczenie si\u0119 basenu przychod\u00f3w, niepewno\u015b\u0107 d\u0142ugoterminowych p\u0142ynno\u015bci, ogromne straty kredytowe, zaostrzenie regulacji oraz\u00a0powolny wzrost warto\u015bci.<\/p>\n
Podstawy ekonomiczne bran\u017cy bankowej zmieniaj\u0105 si\u0119. Nie\u00a0tylko\u00a0mar\u017ce depozyt\u00f3w s\u0105\u00a0ograniczone niskimi stawkami, ale\u00a0zdolno\u015b\u0107 bank\u00f3w do\u00a0odzyskiwania jest zagro\u017cona przez\u00a0hiper konkurencj\u0119 i\u00a0presji ze\u00a0strony organ\u00f3w regulacyjnych w\u00a0sprawie op\u0142at. W\u00a0rezultacie rentowno\u015b\u0107 staje si\u0119 coraz trudniejsza.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3348,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n
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