Product Testing in Poland — Get a tailored quote in 24h

Fast proposals
Nationwide facilities
ISO & ESOMAR

Product & Services Testing Research

Stratega Poland offers a range of solutions for product testing among Polish customers. We conduct packaging and taste testing across all industries. Our marketing research team has vast experience conducting market research projects among Polish customers. We mainly use a hall test method, but also home tests.

Product Testing Market Research In Poland

We are experienced in research fabric conditioners, cosmetics, sauces, dog food, shampoos. Moreover, in the case of food products, we have a fully equipped test kitchen to ensure the right conditions for testing including the correct presentation and temperature of the product served to respondents.

We mainly use CAPI data collection method allowing us to collect high-quality data within a short period of time.

Our CATI call center also allows us to pre-recruit low incidence respondents of various demographic to central location boosting the number of respondents that can be interviewed over one day. In addition, we conduct classic CATI research on products.

Why International Agencies & Global Brands Choose Us for Product Testing in Poland

Stratega is the trusted partner for international agencies and global brands including P&G, Merck, BAT, and leading pharmaceutical, automotive, and QSR companies. We provide both comprehensive data collection services and full-service market research studies with over 10 years of product testing expertise across all major Polish cities — Warsaw, Krakow, Lodz, Gdansk, and Poznan — ensuring local expertise with international quality standards.

Speed

Receive proposals in less than 24 hours with fast-track delivery options from our international team of local experts.

Proposals in <24h • 10 cities coverage • 2000+ projects delivered

Coverage

Own data collection network including interviewers, supervisors, venues and internal recruitment team with respondent panel.

Proposals in <24h • 10 cities coverage • 2000+ projects delivered

Reliability

ISO-certified, ESOMAR member with 14 years of experience and proven track record across 2000+ projects.

Proposals in <24h • 10 cities coverage • 2000+ projects delivered

Product Testing Solutions in Poland

Comprehensive market research and data collection services from fieldwork setup, recruitment of respondents, shipping, and logistics to analysis and reports. We deliver reliable consumer insights to validate your products before market launch.

Central Location Tests (CLTs / Hall Tests)

On-site testing in major cities (Warsaw, Krakow, Poznan, Gdansk, Lodz) for immediate feedback from Polish consumers. Professional testing facilities with controlled environments for accurate results.

Home Use Tests (IHUT)

Place products directly into consumer homes to assess real-world usage patterns, long-term satisfaction, and authentic user experiences in natural settings.

Packaging & Taste Tests

Evaluate taste, aroma, packaging appeal, and usability before launch. Sensory testing with trained panels and consumer preference studies.

Qualitative Product Testing (Focus Groups & IDIs)

From concept screening to post-launch diagnostics, we run focus groups and in-depth interviews with well-screened consumers and category users. Studio or remote, with simultaneous translation, client viewing, and rapid toplines. Ideal to unpack taste drivers, pack usability, and first-use experience insights.

Automotive & Car Clinics

Full-scale car clinics in Poland and across CEE: facility sourcing, vehicle logistics, controlled lighting, static/dynamic stations, and on-site moderation. From concept and UX evaluations to pricing, positioning, and competitive benchmarking, we manage recruitment (owners/intenders), NDAs, and secure showrooms. Fly-out clinics supported in multiple cities.

Online Product Communities

Engage consumers in ongoing product discussions through private online communities. Track usage patterns, gather feedback over time, and build deeper insights through extended interaction periods.