Welcome to Stratega Market Research in Sofia, Bulgaria

Are you looking for a reliable market research company in Bulgaria to support you on your next project?

Our Market Research helps you get into Bulgaria, and our team of people who speak two or more languages understands the needs of your international research. We work with both big and small businesses in a variety of fields. What do we do? We help businesses reach their goals by finding the best way to do things.


Bulgaria is situated in Europe and shares borders with five other countries. Sofia, the country’s capital and largest city, is place of residence to 1/7th of the country’s population. The land area of this relatively small European nation is slightly less than 43,000 square feet.

The countries of the Republic of Macedonia, Greece, Serbia, Turkey, and Romania share Bulgaria’s border. It shares the longest border with Romania, which is marked by the Danube River. In addition to these countries, Bulgaria shares a portion of its border with the Black Sea.

Bulgaria Cities Evaluation

Bulgaria’s most economically vibrant cities are Sofia, Stara Zagora, and Varna. In addition, Sofia will continue to be the principal economic and political center in Bulgaria, with the greatest potential for future economic expansion. In order to reduce socioeconomic disparities across the nation’s regions, the government is placing a greater emphasis on poly centric urban development. In spite of this, the nation’s urban areas will continue to face obstacles, such as rising global inflation in the near future and in the long run.

Economy of Bulgaria

In the past three decades, Bulgaria has undergone a substantial transformation. It has transitioned from a highly centralized, planned economy to an open, market-based, upper-middle-income economy that is firmly rooted in the European Union. The country’s initial transition to a market economy was marked by a decade of slow economic restructuring and growth, high levels of debt, and a decline in savings.

Major industries in Bulgaria

Bulgaria’s industry focuses on metals and machines. The country makes 10% of the world’s hydraulic machinery. Bulgaria also processes other metals. Pirdop, Kremikovtsi, and Kurdzhali process iron, lead, zinc, copper, sulfuric acid, and steel. Machine tools, caustic soda, nuclear energy, military hardware, munitions, food, beverage, tobacco, textiles, and sugar are also produced. Iron, steel, machinery, clothes, and refined fuels are major Bulgarian exports. Shipbuilding in Varna, Sofia, Plovdiv, Ruse, and Pernik is another major industry.

Bulgaria’s industry relies heavily on mining. The country has many minerals. Copper, lead, and zinc are mined in the Balkan, Rhodope, and Sredna mountains. Bulgaria produces zinc, copper, and lead.

Bulgaria exports tomatoes and grapes. It also grows maize, barley, rye, rice, oats, and soybeans. Sunflowers grown in the north are used for oil and cattle feed. The south grows high-quality Oriental tobacco.

Bulgaria’s tourism industry has boomed since the 1960s. In 2005, the government recorded 750,000 tourists. In 2017, the World Bank reported 8.8 million tourists. About 50% of Bulgaria’s annual tourists are from Germany, Greece, Romania, Russia, and Turkey.

Industries that we work in


Stratega Research does market research for the FMCG market as its main business. FMCG companies that want to understand local consumers can come to us for help.

We do taste tests and tests of products in Poland. We use a hall test to collect data, and all hall tests and store exit interviews use CAPI data collection.

Healthcare and Pharmaceutical

Research on the medical and pharmaceutical markets is one of our responsibilities in the European healthcare industry.

Both qualitative and quantitative approaches to pharmaceutical research are offered through our company. In-depth interviews and focus groups are both a part of this process. In addition to that, we conduct research via the phone and the internet.

Our panel consists of several thousand healthcare professionals, such as patients, physicians, and pharmacists, among others. Using our online panel, we may collect information for use in market research studies pertaining to the healthcare industry and pharmaceuticals.

Our CATI contact center is ready to conduct interviews with our company’s subject matter specialists (physicians).

On initiatives that will have an impact on European markets, we work closely with international healthcare market research companies. We lend our assistance to the research efforts of healthcare and pharmaceutical companies.


In addition to providing consulting services, our company conducts market research in the automotive sector. Mobile clinics, focus groups, and telephone interviews are all services that can be arranged through our CATI call center.

Banking and insurance

Among the many advisory and market research services that Stratega Market Research provides, one of those services pertains to the financial markets. We are able to provide a broad range of studies to cater to the needs of the research. Such things as in-depth interviews and focus groups are examples. Recruiting, moderation, analysis, translations, and even more services are all included in our full range of offerings.

Power Sector

We provide the power industry with advice services as well as market research that is based on market analysis and intelligence regarding the competition.


In the fields of consumer electronics and home appliances, Stratega offers comprehensive consulting services as well as research that is based on in-depth analysis of both the industry and its competitors.

Durable goods

The Stratega Company provides extensive consulting services and researches in the fields of consumer electronics and home appliances. These services and researches are based on market analysis and analysis of the competition.

Market Research Services

We are offering qualitative and quantitative recruitment. We do market research on consumers, healthcare, and B2B. We have traditional focus groups, phone interviews, and online communities. We offer English-language reports and presentations. We have an in-house CATI call center, a network of interviewers, and a project management team that speaks both English and Spanish.

Who do we support

We help businesses, investors, international market research firms, and online panel providers in Europe do online, phone, and face-to-face (F2F) market research.

Services that we provide:


  • Focus Groups
  • In- Depth Interviews
  • Recruitment
  • Moderation
  • Online Communities


  • CATI Market Research
  • CAPI Market Research
  • Online Research
  • F2F Market Research
  • Hall Tests
  • Automotive Market Research
  • Mystery Shopping
  • Phone to web recruitment for Market Research

Stratega Research can conduct market research in Bulgaria to get the data or insights you need. We take every research project seriously to deliver the results and data you need to make informed decisions. Contact a market research company or fieldwork agency for a quote on market research projects in Bulgaria. We respond within 24 hours, or sooner if you need it. Our expert research team will provide a quote with project feasibility, timeline, and costs.

Request a quote! Get in touch!