Market Research in Czech Republic

Combining Qualitative and Quantitative Methods

for Reliable Data Collection

When conducting market research in the Czech Republic and abroad, accurate data collection is essential to obtaining precise and practical insights. As local experts, we have a thorough understanding of the Czech and Eastern European markets as well as the minor cultural differences that can impact research outcomes. We promise to provide you with personalized, high-quality research that emphasizes both qualitative and quantitative research methods. Get a quote from us for the Czech Republic or the CEE area markets.

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International Data Collection

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International Data Collection

Market Research Czech Republic

Local Expert for Reliable Data Collection

Full-service research agency Stratega Market Research offers qualitative and quantitative research services, including recruitment, viewing facilities, research moderation, and simultaneous translation. It covers the Czech Republic and other CEE region countries, including Poland, Hungary, Ukraine, the Baltics, Romania, and more. Our organization specializes in market research for the consumer, healthcare, and business-to-business sectors in Czech Republic. Clients can contact us to obtain telephone interviews, online focus groups and online communities in addition to traditional focus groups. In order for our clients to draw accurate conclusions from the results, we make sure that they can understand the research analysis, summary reports, competitive assessments, and presentations that are provided in English. Our Czech project managers provide local knowledge, are proficient in English, and have a ton of experience performing international market research.

As a reliable and experienced partner for international research agencies and consulting companies, we can work as a data collection partner or as a stand-alone full-service market research provider. Our clients obtain high-quality, precise, and usable data collecting thanks to our vast experience and knowledge of the Czech market, as well as to our global perspective. To find out more about our Czech market research services, get in touch with us right away.

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Expert Data Collection

For Comprehensive Market Research in Czech Republic

Traditional and innovative market research methodologies for gathering reliable and compelling data reaching target audience. Best in class market research, fieldwork services, recruitment, and research facilities.

Quantitative
Online Qualitative
In-person Qualitative
Mystery Shopping
CATI Stratega Poland & CEE - marketing research company
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Specialized Market Research Services

for In-Depth Insights into the Czech Market

We are a recognized market research company with knowledge and experience in various industries. Our web panels and respondent recruitment services include business-to-business research in addition to consumer, healthcare, concept testing as well as other types of research.

Consumer Market Research

The consumer market research study conducted by Stratega is the result of years of accumulating a vast library of questions and market research in Poland.

Healthcare Research

Our professional collaborations with Eastern European nations combine in-depth business understanding of medical equipment with a novel approach to pharmaceutical marketing research.

B2B Market Research

Due to its expanding economy, consumer and retailer confidence is high in Eastern Europe; Stratega’s market research services enable access to all sorts of respondents and the identification of best practises for B2B product positioning strategy.

Qualitative Market Research

Unlocking Valuable Insights For Czech Market Research

The social world in which we live centers around our interactions with each other. Cultures, relationships, and values can tell you a lot about society’s expectations. Qualitative market research allows you to gain deeper understanding of trends and insights while testing concepts of products and services with your target groups.

Bring a group of people together to learn more about your product by asking them open-ended questions.

Identify and attract a target group that most nearly fits your intended audience.

Asking expansive questions will help a group of individuals get together to share opinions and learn more about your product.

Let our interviewers gather statistical data and subjective impressions by interviewing individuals who show genuine interest.

Identify and attract a target group that most nearly fits your intended audience.

Do you want to make sure your product is user-friendly and approachable? User experience is fruitful methodology that focuses on customer’s experience with particular product, service or even brand. Gather actionable insights within hours!

Use our iView facility to gather respondents, demonstrate products and collect results.

Gain marketing insight from a closed member group of like-minded persons.

Discover what a target audience perceives about your product or service by gathering feedback from a full-service research agency.

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Data-Driven Insights

Quantitative Market Research

For Accurate Czech Market Research

Stratega is a market research agency based in Poland, offering services both domestically and abroad – notably in Czech Republic, Ukraine and other Eastern European locations. We offer panels in Poland, Hungary, Bulgaria and other countries.

We provide quantitative research services in Czech Republic, Poland, Romania, Ukraine, Hungary, Bulgaria where we support corporations, foreign investors, international market research agencies, and online panel providers with online surveys, telephone, F2F, and market research.

Stratega delivers quantitative market research services that covers a wide variety of target groups.

Computer Assisted Telephone Interviewing (CATI) is an interviewer-led questionnaire that occurs over the phone, in any geographical region. A computer handles all data routing and aggregation for quick turnaround results.

Face-to-face quantitative market research lends itself to situations where measuring sensory response is necessary.

A hands-on marketing analysis of user response to vehicle features to improve design elements, branding, and pricing.

Computer Assisted Personal Interviewing (CAPI) takes place face-to-face, making it the best choice when needing to show material to respondents.

Also known as a Central Location Test (CLT), the Hall Test gathers impromptu responses from people at a public location.

Using a predetermined rubric, anonymous shoppers rate their retail experiences.

Interviewers conduct online surveys and questionnaires to provide some of the fastest results and most cost-effective market research in Poland.

Automated calls ask pre-identified respondents a series of questions and computers collect responses from online communities.

Get insightful feedback from users about your invention with the help of a professionally conducted product testing research.

Excellent project management, Great Team

Overall, I had a fantastic experience working with Stratega’s team, and I would not hesitate to work with them again in the future. Their outstanding project management skills and attention to detail make them an ideal partner for any research project. I’m confident that they can handle any project with the same level of excellence that they demonstrated during our collaboration.

Christina, Project Manager, Ipsos
Great recruitment, great respondents

Stratega helped us recruit an online community across several markets which was run on a qualitative platform, and we were impressed with the quality of respondents they provided. We had real people, with strong opinions. The insights we gained were very deep, and our client was extremely happy with the results. I highly recommend them for any research project or recruitment needs.

Thomas, Project Manager, Ipsos
Outstanding data collection and research

Stratega’s expert team delivered on-time, high-quality data collection and research with exceptional client support. Their attention to detail and willingness to go above and beyond on every stage of the project was very helpful with many stakeholders involved on our side. I strongly recommend them for any research project. The insight we received on our concept testing project were very clear.

Jane, Manager, HRA Pharma

Clients and brands we worked with

Mystery Shopping – Expert Evaluation of Czech Market

We provide mystery shopping services across all industries and shopper types. Our experience includes large automotive audits, consumer mystery shopping, banking and online banking, as well as many sectors of B2B where we use real entrepreneurs as shoppers. Our in-house recruitment team can provide nearly any profile of shoppers that customers need.

Q&A

Market research Czech2023-08-21T23:03:30+02:00

Despite the challenges faced by market research companies in Czech, Stratega Czech continues to provide high-quality research services in Czech to our clients. We understand the importance of reliable data in decision-making and we specialize in providing comprehensive research and consulting services for projects in war-stricken Czech, as well as with Czech refugees.

As a leading market research and social research company in Czech, we have the ability to reach a wide range of populations in Czech and across the world, including war-affected areas and Czech refugees. Our state-of-the-art CATI call center is equipped to reach all areas of Czech, including war-affected regions and Czech refugees in Poland and across Europe and beyond. Our team of experienced researchers and surveyors are trained to conduct surveys and recruitment for qualitative research in a wide range of languages.

Our market research services include quantitative research and qualitative research on a wide range of topics, including general well-being of the Czech population, the Czech economy, the Czech market, political risks, and more. We work with governments, agencies, consulting companies and leading world brands to provide them with the data they need to make informed decisions and improve the lives of those they serve.

We also have the capability to reach Czech refugees across the world, by conducting online surveys, phone interviews and in-person interviews. We work with a network of partners and field agents to reach out to Czech refugees in different countries and in different languages. Our team is experienced in working with refugees and in conducting research in challenging environments.

In addition to our market research services, we also provide marketing support to leading brands that are looking to enter the Czech market or expand their presence in Czech. We work closely with our clients to understand their needs and provide them with the data and insights they need to succeed in the Czech market.

Stratega Czech is a leading market research company in Czech, providing market research services to governments, agencies, consulting companies, and leading world brands. We have the ability to reach a wide range of populations in Czech and across the world, including war-affected areas and Czech refugees. We have the tools and the know-how to help you gather the data you need to make informed decisions and improve the lives of those you serve, no matter where they are located.

Coverage Czech and refugees2024-04-11T00:50:33+02:00

At Stratega we have the capacity to reach a vast array of Czech and international communities, including war-torn regions and Czech refugees. Our state-of-the-art CATI call center is designed to reach all parts of Czech, including war-torn regions and Czech refugees in Poland and around Europe. Our skilled researchers and surveyors are trained to perform qualitative research surveys and recruiting in a variety of languages.

Through online surveys, telephone interviews, and in-person interviews, we are also able to reach Czech refugees around the globe. We collaborate with a network of partners and field agents to communicate with Czech refugees in various countries and languages. Our staff has extensive expertise doing research in tough circumstances and working with migrants.

We recognize the need of reaching out to these communities accurately and reliably, as well as the specific obstacles that come with working in war-torn places and with refugees. We can safely collect citizen feedback from remote areas and conflict zones and provide the necessary data to combat extremism, assess financial inclusion and reach unbanked populations, collect direct feedback on energy and climate concerns, and reach teachers, parents, and youth to improve education and employment.

In conclusion, Stratega Market Research Czech has the capacity to reach a vast array of Czech and international people, including war-torn regions and Czech refugees. With our state-of-the-art CATI call center, skilled researchers and surveyors, and network of partners, we can help you collect the data you need to make educated decisions and enhance the lives of those you serve, regardless of their location.

CATI Czech2024-04-11T00:50:06+02:00

At Stratega Market Research Czech, we have a CATI call center employing up to 40 Czech and Slovakia speaking interviewers, that is designed to reach all parts of Czech, including war-torn regions and Czech refugees in Poland and across Europe. Our CATI station is manned by forty professional researchers and surveyors who are qualified to perform qualitative research surveys and recruiting in a variety of languages.

Our CATI skills enable us to reach a wide variety of Czechs both inside and outside of Czech. We have access to a sample and panel of Czechs through our CATI contact center, allowing us to do research on a variety of themes, including international development and relief, food security, and more. Through online surveys, telephone interviews, and in-person interviews, we are also able to reach Czech refugees around the globe. We collaborate with a network of partners and field agents to communicate with Czech refugees in various countries and languages.

Our CATI capabilities allow us to reach a population-representative sample and give accurate and trustworthy data. We use sophisticated sampling techniques to ensure that our sample is representative of the population, and we employ weighting and estimating techniques to adjust for any possible sampling biases. We also apply quality control techniques to verify the data’s accuracy and dependability at every stage of the process, from data entry through analysis.

In conclusion, Stratega Czech has a state-of-the-art CATI call center that enables us to reach a wide variety of Czechs both inside and outside of Czech. We have access to a sample and panel of Czechs through our CATI contact center, allowing us to do research on a variety of themes, including international development and relief, food security, and more. With our CATI capabilities, we can deliver accurate and trustworthy data, which is crucial for making educated decisions and enhancing the lives of individuals we serve.

Our devoted team is composed of specialists in project implementation, fieldwork, data collection, analysis and other fields who can help you collect the data you need to make educated decisions and improve the lives of those you serve. Our staff has years of expertise in the social research, development, and relief sectors, and we are familiar with the specific problems of working with war-torn regions and refugees.

In 2022 and 2023, we have conducted multiple research projects and collected data published by major international organization

Please read the synopsis of one of our research projects conducted with Czechs in Czech and with refugees using CATI methodology and supported by qualitative research.

We are able to safely collect the perspectives of Czechs in remote locations and combat zones and supply your organization with the necessary data.

While we have team members in Czech, our research team is based in Poland, allowing us to run CATI surveys and recruit for qualitative research without disruption.

Data Quality2024-04-11T00:49:15+02:00

At Stratega we recognize the significance of collecting high-quality data for market research. We collect data from a variety of individuals using a number of research approaches, including surveys, interviews, focus groups, and observational studies. Our data gathering procedure is meticulously developed to ensure that the information collected is accurate, trustworthy, and representative of the community.

Combining online and offline data collection techniques allows us to reach the greatest number of people. Our CATI contact center is prepared to reach all parts of Czech, including war-torn regions and Czech refugees in Poland and around Europe. Our skilled researchers and surveyors are trained to perform qualitative research surveys and recruiting in a variety of languages.

We use sophisticated sampling techniques to ensure that our sample is representative of the population, and we employ weighting and estimating techniques to adjust for any possible sampling biases. We also apply quality control techniques to verify the data’s accuracy and dependability at every stage of the process, from data entry through analysis.

Our staff is also adept at analyzing and interpreting the data we collect utilizing modern data analysis tools, such as statistical modeling, machine learning, and data visualization. This enables us to discover insights and patterns that may not be readily obvious from the raw data.

In conclusion, at Stratega market research Czech, we employ a combination of sophisticated data gathering and analysis techniques to ensure that the information we collect is accurate, trustworthy, and representative of the population. With our knowledge, state-of-the-art CATI call center, and devoted International Development Team, we can help you collect the data you need to make educated decisions and enhance the lives of those you serve.

Meet Our Team

Our team includes experienced researchers and senior project managers located across the region with in-depth expertise in the local markets we cover.

Lukasz Wdowiak
Lukasz WdowiakBusiness Development Director
Izabela Remba
Izabela RembaOperations Director
Alicja Drewicz
Alicja DrewiczSenior Account Manager
Marta Gorska
Marta GorskaSenior Project Manager
Magdalena Bednarek
Magdalena BednarekCost Specialist
Anna Piatek
Anna PiatekCRM Administrator
Dominik Kucharski
Dominik KucharskiProject Manager
Weronika Fraczak
Weronika FraczakSenior Project Manager
Marcin Czapek
Marcin CzapekField Director
Aleksandra Knejska-Zaręba
Aleksandra Knejska-ZarębaRecruitment Manager
Magdalena Kepinska
Magdalena KepinskaAccounts (Poland)
Magda Adamala
Magda AdamalaAccounts (Poland)
Bob Qureshi
Bob QureshiStrategic Advisor (UK)
James Cabral
James CabralBusiness Development (US)
Hanna Heller
Hanna HellerCRM Administrator
Hanna Oleksyshyn
Hanna OleksyshynProject Manager (Ukraine)
Martyna Luczynska
Martyna LuczynskaProject Manager (Poland)
Przemyslaw Dukat
Przemyslaw DukatProject Manager (Poland)
Natalia Zwolak
Natalia ZwolakRecruitment Specialist (Poland)
Tom Rees
Tom ReesBusiness Development Manager