Market Research in Czech Republic

Q: What makes Stratega a different market research company in Prague and the Czech Republic?

Stratega is a full-service market research company in Prague working across the whole of the Czech Republic. Our Czech team is led by Tom Vavra, a research director with more than 25 years in the industry who previously held a director role at IDC, so a senior researcher is involved in your project from the design stage rather than only at the reporting stage. Around that local team sits the fieldwork infrastructure Stratega has built over 15+ years across 20+ European markets. A Czech study can therefore run on its own, or as one country in a wider Central and Eastern European programme with one timeline, one methodology and one point of contact. Proposals are delivered within 24 hours on business days.

Q: What research methods do you run in the Czech Republic?

We run both qualitative and quantitative market research in the Czech Republic. On the qualitative side we organise focus groups in Prague and other Czech cities, online focus groups, in-depth interviews, online communities, user experience research and product testing, with professional moderation in Czech and in English and simultaneous translation when international teams want to watch live. On the quantitative side we run CATI telephone interviews, CAPI and face-to-face fieldwork, online surveys, hall tests, mystery shopping and car clinics. Analysis, summary reports, competitive assessments and presentations are delivered in English, so international clients can draw conclusions from Czech data without a translation step.

Q: Where in the Czech Republic can you run fieldwork?

Prague is our base, and most viewing-facility work and focus groups in Prague are run there. Coverage is national: we recruit and run fieldwork in Brno, Ostrava and Plzeň as well, and telephone and online methods reach respondents in smaller towns and rural regions across the country. As a market research firm in the Czech Republic that is part of a wider CEE network, we can also field the same study in Poland, Slovakia, Hungary, Romania, Bulgaria and Ukraine. That is useful when the Czech Republic is one market inside a multi-country programme rather than a standalone project.

Market Research in Czech Republic

Combining Qualitative and Quantitative Methods for Reliable Data Collection

When conducting market research in the Czech Republic and abroad, accurate data collection is essential to obtaining precise and practical insights. As local experts, we have a thorough understanding of the Czech and Eastern European markets as well as the minor cultural differences that can impact research outcomes. We promise to provide you with personalized, high-quality research that emphasizes both qualitative and quantitative research methods. Get a quote from us for the Czech Republic or the CEE area markets.

czech@strategaresearch.com

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15⁺

Years
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20⁺

European markets
covered

24^h

Proposal turnaround
on business days

Stratega Market Research Poland - Focus Group

Czech Republic market research

Market Research Czech Republic

Local Expert for Reliable Data Collection

Full-service research agency Stratega Market Research offers qualitative and quantitative research services, including recruitment, viewing facilities, research moderation, and simultaneous translation. It covers the Czech Republic and other CEE region countries, including Poland, Hungary, Ukraine, the Baltics, Romania, and more. Our organization specializes in market research for the consumer, healthcare, and business-to-business sectors in Czech Republic. Clients can contact us to obtain telephone interviews, online focus groups and online communities in addition to traditional focus groups. In order for our clients to draw accurate conclusions from the results, we make sure that they can understand the research analysis, summary reports, competitive assessments, and presentations that are provided in English. Our Czech project managers provide local knowledge, are proficient in English, and have a ton of experience performing international market research.

As a reliable and experienced partner for international research agencies and consulting companies, we can work as a data collection partner or as a stand-alone full-service market research provider. Our clients obtain high-quality, precise, and usable data collecting thanks to our vast experience and knowledge of the Czech market, as well as to our global perspective. To find out more about our Czech market research services, get in touch with us right away.

Email us:

czech@strategaresearch.com

Coverage

Countries & regions we cover

Local fieldwork teams, native-language moderators, and established recruiter networks in every market we serve.

Poland Romania Ukraine Czech Republic Bulgaria Hungary Slovakia Germany International Data Collection

Services

Expert Data Collection

For Comprehensive Market Research in Czech Republic

Traditional and innovative market research methodologies for gathering reliable and compelling data reaching target audience. Best in class market research, fieldwork services, recruitment, and research facilities.

ONLINE Quantitative — Online Qualitative

IN-PERSON Quantitative — In-person Qualitative

CATI Stratega Poland & CEE - marketing research company — Telephone

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Industry expertise

Specialized Market Research Services

for In-Depth Insights into the Czech Market

We are a recognized market research company with knowledge and experience in various industries. Our web panels and respondent recruitment services include business-to-business research in addition to consumer, healthcare, concept testing as well as other types of research.

Consumer Market Research

Stratega’s consumer market research analysis results from years of building an extensive library of questions and market research in the Czech Republic.

Healthcare Research

Our professional alliances with Eastern European countries connect extensive business knowledge of medical devices with unique research methodology in pharmaceutical marketing.

B2B Market Research

With its growing economy, Eastern Europe enjoys strong consumer and retailer confidence; Stratega’s market research services allow to access all types of respondents and identify best practices for B2B product positioning strategy.

Qualitative Market Research

Unlocking Valuable Insights For Czech Market Research

The social world in which we live centers around our interactions with each other. Cultures, relationships, and values can tell you a lot about society’s expectations. Qualitative market research allows you to gain deeper understanding of trends and insights while testing concepts of products and services with your target groups.

Online Focus Group

Bring a group of people together to learn more about your product by asking them open-ended questions.

Recruitment

Identify and attract a target group that most nearly fits your intended audience.

Focus Groups

Moderated group discussions that reveal perceptions, reactions and the language people use around a subject.

In-Depth Interviews (IDIs)

Let our interviewers gather statistical data and subjective impressions by interviewing individuals at length.

Moderation

Elevate your research experience by booking our skilled moderators, who bring expertise and finesse to guide your market insights journey.

User Experience (UX)

Examine how users understand and interact with a product, service or concept before a decision is made.

Viewing Facility

Use our iView facility to gather respondents, demonstrate products and collect results.

Online Communities

Gain marketing insight from a closed member group of like-minded persons.

Target Groups

Discover what a target audience perceives about your product or service by gathering feedback from a full-service research agency.

Data-Driven Insights

Quantitative Market Research For Accurate Czech Market Research

Stratega is a market research agency based in Poland, offering services both domestically and abroad – notably in Czech Republic, Ukraine and other Eastern European locations. We offer panels in Poland, Hungary, Bulgaria and other countries.

We provide quantitative research services in Czech Republic, Poland, Romania, Ukraine, Hungary, Bulgaria where we support corporations, foreign investors, international market research agencies, and online panel providers with online surveys, telephone, F2F, and market research.

Stratega delivers quantitative market research services that covers a wide variety of target groups.

CATI

Computer Assisted Telephone Interviewing (CATI) is an interviewer-led questionnaire that occurs over the phone, in any geographical region. A computer handles all data routing and aggregation for quick turnaround results.

Face-to-Face

Face-to-face quantitative market research lends itself to situations where measuring sensory response is necessary.

Car Clinics

A hands-on marketing analysis of user response to vehicle features to improve design elements, branding, and pricing.

CAPI

Computer Assisted Personal Interviewing (CAPI) takes place face-to-face, making it the best choice when needing to show material to respondents.

Hall Test

Also known as a Central Location Test (CLT), the Hall Test gathers impromptu responses from people at a public location.

Mystery Shopping

Using a predetermined rubric, anonymous shoppers rate their retail experiences.

Online

Interviewers conduct online surveys and questionnaires to provide some of the fastest results and most cost-effective market research in the Czech Republic.

Phone to Web

Automated calls ask pre-identified respondents a series of questions and computers collect responses from online communities.

Product Testing

Get insightful feedback from users about your invention with the help of professionally conducted product testing research

Email us:

czech@strategaresearch.com

★★★★★ 5 / 5

Excellent project management, Great Team
Overall, I had a fantastic experience working with Stratega’s team, and I would not hesitate to work with them again in the future. Their outstanding project management skills and attention to detail make them an ideal partner for any research project. I’m confident that they can handle any project with the same level of excellence that they demonstrated during our collaboration.

★★★★★ 5 / 5

Great recruitment, great respondents
Stratega helped us recruit an online community across several markets which was run on a qualitative platform, and we were impressed with the quality of respondents they provided. We had real people, with strong opinions. The insights we gained were very deep, and our client was extremely happy with the results. I highly recommend them for any research project or recruitment needs.

★★★★★ 5 / 5

Outstanding data collection and research
Stratega’s expert team delivered on-time, high-quality data collection and research with exceptional client support. Their attention to detail and willingness to go above and beyond on every stage of the project was very helpful with many stakeholders involved on our side. I strongly recommend them for any research project. The insight we received on our concept testing project were very clear.

Clients and brands we worked with

Mystery shopping

Mystery Shopping – Expert Evaluation of Czech Market

We provide mystery shopping services across all industries and shopper types. Our experience includes large automotive audits, consumer mystery shopping, banking and online banking, as well as many sectors of B2B where we use real entrepreneurs as shoppers. Our in-house recruitment team can provide nearly any profile of shoppers that customers need.

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Frequently asked questions

Q&A

What makes Stratega a different market research company in Prague and the Czech Republic?

Stratega is a full-service market research company in Prague working across the whole of the Czech Republic. Our Czech team is led by Tom Vavra, a research director with more than 25 years in the industry who previously held a director role at IDC, so a senior researcher is involved in your project from the design stage rather than only at the reporting stage.

Around that local team sits the fieldwork infrastructure Stratega has built over 15+ years across 20+ European markets. A Czech study can therefore run on its own, or as one country in a wider Central and Eastern European programme with one timeline, one methodology and one point of contact. Proposals are delivered within 24 hours on business days.

What research methods do you run in the Czech Republic?

We run both qualitative and quantitative market research in the Czech Republic. On the qualitative side we organise focus groups in Prague and other Czech cities, online focus groups, in-depth interviews, online communities, user experience research and product testing, with professional moderation in Czech and in English and simultaneous translation when international teams want to watch live.

On the quantitative side we run CATI telephone interviews, CAPI and face-to-face fieldwork, online surveys, hall tests, mystery shopping and car clinics. Analysis, summary reports, competitive assessments and presentations are delivered in English, so international clients can draw conclusions from Czech data without a translation step.

Where in the Czech Republic can you run fieldwork?

Prague is our base, and most viewing-facility work and focus groups in Prague are run there. Coverage is national: we recruit and run fieldwork in Brno, Ostrava and Plzeň as well, and telephone and online methods reach respondents in smaller towns and rural regions across the country.

As a market research firm in the Czech Republic that is part of a wider CEE network, we can also field the same study in Poland, Slovakia, Hungary, Romania, Bulgaria and Ukraine. That is useful when the Czech Republic is one market inside a multi-country programme rather than a standalone project.

Which audiences can you recruit in the Czech Republic?

Our in-house recruitment team covers consumer, healthcare and business-to-business audiences for market research in the Czech Republic. For consumer studies we recruit on demographics, category usage and purchase behaviour. For healthcare research we recruit physicians and nurses across specialties, together with patients and carers.

For B2B we reach decision-makers, technical specialists and business owners, including low-incidence and hard-to-reach profiles. Every respondent is screened against the agreed criteria and checked for recency and repeat participation before taking part, and we share the screening logic with clients so the composition of the sample is transparent.

Team