Market Research And Mystery Shopping Data Collection Experts

Qualitative and Quantitative market research in Poland, Romania, Czech Republic, Ukraine, Hungary, Bulgaria, Eastern Europe and International.

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Stratega Research
Poland

Poland

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Romania

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Ukraine

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Czech Republic

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Bulgaria

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Hungary

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Slovakia

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International Data Collection

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Poland

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Ukraine

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Bulgaria

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Slovakia

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Hungary

International Data Collection

Your One-Stop Shop Market Research Company for Eastern Europe

Stratega Market Research is a full-service research agency in Warsaw, Poland, Bucharest, Romania and Kiev, Ukraine offering qualitative and quantitative recruitment, viewing facilities, qualitative research moderation, and simultaneous translation. We conduct consumer, healthcare, and B2B market research services in Poland, Romania, Czech Republic, Ukraine, Hungary, Bulgaria and other Eastern European markets by offering access to traditional and online focus groups, telephone interviews, and online communities. We provide research analysis, summary reports, competitive analysis, and presentations in English. We can work as a data collection partner for international research agencies and consulting companies as well as a stand-alone full service international market research provider.

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Your Market Research. Our Data Collection.

Traditional and innovative market research methodologies for gathering reliable and compelling data. Best in class market research, fieldwork services, recruitment, and research facilities.

Quantitative
Online Qualitative
In-person Qualitative
Mystery Shopping
CATI Stratega Poland & CEE - marketing research company
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Our Key Market Research Specializations

We are professional market research provider with capabilities and experience across all business sectors. Our online panels and respondent recruitment capabilities include consumer research, healthcare research, and business-to-business research.

Consumer Market Research

Thanks to our deep understanding of the local market and broad experience in various international projects, we can assist you at every stage of your data processing and translation services. Stratega’s consumer market research analysis results from years of building an extensive library of questions and market research in Poland.

Stratega’s consumer market research analysis results from years of building an extensive library of questions and market research in Poland.

Healthcare Research

Stratega Market Research Poland is a member of EphMRA (European Pharmaceutical Market Research Association) and ESOMAR (European Market Research Associations). Our professional alliances with Eastern European countries connect extensive business knowledge of medical devices with unique research methodology in pharmaceutical marketing.

Our professional alliances with Eastern European countries connect extensive business knowledge of medical devices with unique research methodology in pharmaceutical marketing.

B2B Market Research

Our recruitment capabilities include recruitment of business leaders and professionals across multiple industries and seniority levels. With its growing economy, Eastern Europe enjoys strong consumer and retailer confidence; Stratega’s market research services allow to access all types of respondents and identify best practices for B2B product positioning strategy.

With its growing economy, Eastern Europe enjoys strong consumer and retailer confidence; Stratega’s market research services allow to access all types of respondents and identify best practices for B2B product positioning strategy.

Qualitative Market Research

The social world in which we live centers around our interactions with each other. Cultures, relationships, and values can tell you a lot about society’s expectations. Qualitative market research allows you to gain deeper understanding and insights while testing concepts of products and services with your target groups.

Bring a group of people together to learn more about your product by asking them open-ended questions.
Identify and attract a target group that most nearly fits your intended audience.
Let our interviewers gather statistical data and subjective impressions by interviewing individuals at length.

Elevate your research experience by booking our skilled moderators, who bring expertise and finesse to guide your market insights journey.

Use our iView facility to gather respondents, demonstrate products and collect results.
Gain marketing insight from a closed member group of like-minded persons.
Discover what a target audience perceives about your product or service by gathering feedback from a full-service research agency.
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Quantitative Market Research

Stratega Poland is a market research agency in Poland, Romania, Ukraine and other Eastern European locations. We run one of the largest online panels in Poland with an in-house CATI call center, a network of interviewers, and a bilingual English-speaking project management team. We offer panels in Romania, Czech Republic, Ukraine, Hungary, Bulgaria and across the whole region.

We offer quantitative research services in Poland, Romania, Czech Republic, Ukraine, Hungary, Bulgaria where we support corporations, foreign investors, international market research agencies, and online panel providers with online, telephone, F2F, and market research.

Stratega delivers quantitative market research services that across wide Varity of target groups.

Computer Assisted Telephone Interviewing (CATI) is an interviewer-led questionnaire that occurs over the phone, in any geographical region. A computer handles all data routing and aggregation for quick turnaround results.
Face-to-face quantitative market research lends itself to situations where measuring sensory response is necessary.
A hands-on marketing analysis of user response to vehicle features to improve design elements, branding, and pricing.
Computer Assisted Personal Interviewing (CAPI) takes place face-to-face, making it the best choice when needing to show material to respondents.
Also known as a Central Location Test (CLT), the Hall Test gathers impromptu responses from people at a public location.
Using a predetermined rubric, anonymous shoppers rate their retail experiences.
Interviewers conduct online surveys and questionnaires to provide some of the fastest results and most cost-effective market research in Poland.
Automated calls ask pre-identified respondents a series of questions and computers collect responses from online communities.  
Get insightful feedback from users about your invention with the help of professionally conducted product testing research
Excellent project management, Great Team

Overall, I had a fantastic experience working with Stratega’s team, and I would not hesitate to work with them again in the future. Their outstanding project management skills and attention to detail make them an ideal partner for any research project. I’m confident that they can handle any project with the same level of excellence that they demonstrated during our collaboration.

Susan, Project Manager, Kantar
Great recruitment, great respondents

Stratega helped us recruit an online community across several markets which was run on a qualitative platform, and we were impressed with the quality of respondents they provided. We had real people, with strong opinions. The insights we gained were very deep, and our client was extremely happy with the results. I highly recommend them for any research project or recruitment needs.

Thomas, Project Manager, Ipsos
Outstanding data collection and research

Stratega’s expert team delivered on-time, high-quality data collection and research with exceptional client support. Their attention to detail and willingness to go above and beyond on every stage of the project was very helpful with many stakeholders involved on our side. I strongly recommend them for any research project. The insight we received on our concept testing project were very clear.

Jane, Manager, HRA, HRA Pharma

Clients and brands we worked with

Mystery Shopping

We provide Mystery shopping services across all industries and shopper types. Our experience includes large automotive audits, consumer mystery shopping, banking and online banking, as well as many sectors of B2B where we use real entrepreneurs as shoppers. Our in-house recruitment team can provide nearly any profile of shoppers

Q&A

Which countries do you cover?2023-08-21T22:53:59+02:00

Stratega Market Research services conduct market research in Poland, Romania, Ukraine, Czech Republic, Slovakia, Hungary, Greece, Croatia, Baltic states, and many other markets. Also, handling large international market research projects beyond Eastern Europe.

When working outside of Eastern Europe areas, we add value through excellent project management and a wide net of suppliers working with us on a regular basis. We have offices in Poland, Romania, and Czech Republic. We have local respondents recruitment teams speaking their native language, which makes us provide reliable and best respondents for research.

What do you do in Stratega Market Research?2023-08-21T22:51:37+02:00

We offer qualitative and quantitative research services, data collection, mystery shopping and recruitment. We help businesses reach their goals by finding the best way to accomplish their objectives. We also assist international market research firms.

We offer research using online and offline focus groups, and we have an experienced team of moderators. We conduct product tests, both in professional laboratories and in the homes of users. We have extensive experience in the automotive industry. Our Clinic Car is located near Warsaw and has over 1000 m2 of space.

What are the market research sectors offered by Stratega Market Research2023-08-21T22:35:37+02:00

FMCG (Fast-Moving Consumer Goods): We analyze consumer behaviors and preferences within the FMCG sector, helping companies understand market trends and optimize their product offerings for maximum appeal.

Healthcare and Pharmaceutical: In this critical sector, we delve into patient and healthcare professional insights, regulatory landscapes, and competitive dynamics to assist companies in making informed decisions about their products and services.

Automotive: Our research in the automotive sector covers areas such as consumer preferences, emerging technologies, and market trends, aiding companies in designing and marketing vehicles that meet the evolving needs of consumers.

Banking and Insurance: We explore the financial services landscape, including consumer attitudes towards banking and insurance products, digital transformation, and regulatory changes, providing valuable insights to optimize service offerings.

Power Sector: Within the energy sector, we examine trends, preferences, and advancements, helping businesses adapt to changing energy landscapes and make informed decisions about power generation and distribution.

Telecommunications: Our research in telecommunications encompasses consumer usage patterns, emerging technologies, and competitive dynamics, empowering companies to enhance their services and adapt to shifting industry trends.

Durable Goods: We delve into consumer preferences and trends related to durable goods, offering insights that guide product development, marketing strategies, and customer engagement efforts.

By offering market research services in these sectors, Stratega Market Research aims to assist businesses in making strategic decisions, capitalizing on opportunities, and staying ahead in their respective industries.

Who does Stratega Market Research support with market research services?2023-08-21T22:36:29+02:00

We support corporations, investors, international market research companies and online panel providers with online, telephone and F2F market research. Our team is composed of qualified, experienced, and skilled professionals, including senior researchers, moderators, and translators with 20+ years of experience, to ensure great research results for our clients. We never compromise on the quality and efficacy of our team and always hire research professionals with a detailed screening process that tests their skills, knowledge, and capabilities.

At Stratega Market Research, we are committed to maintaining the highest standards of quality and efficacy in all our research services. Our focus on excellence and dedication to providing actionable insights enable our clients to make informed decisions and achieve their goals in a competitive market environment.

Why is it worth choosing Stratega Market Research for cooperation?2023-08-21T22:37:51+02:00

Stratega Market Research stands out as your ideal partner for research collaboration. Our agency’s speciality is that we provide reliable, fast, and high-quality market research, customer satisfaction, and data collection service in Poland, Romania, Ukraine, the Czech Republic, and Central and Eastern Europe.

We provide a single point of contact for all countries that we cover in the form of a reliable, responsive, experienced English-speaking project manager. When using us for your market research needs, you can be sure that you receive a high-quality B2B customer experience.

We are a full-service market research agency that can provide all the services you need under one roof. We have a team of experienced market research professionals who have worked on some of the most successful projects in various industries. We use the latest market research techniques and technologies to ensure that we develop accurate and actionable insights.

Do you offer traditional viewing facilities?2023-08-21T22:39:40+02:00

Absolutely, we provide a comprehensive range of traditional market research services, including viewing facilities. Our offerings extend to several countries in Central and Eastern Europe, among others Poland, the Czech Republic, Romania, and Hungary. These viewing facilities offer a dedicated space for conducting focus groups, interviews, and other qualitative research activities in a controlled and professional environment.

Additionally, our facilities include full HD recording and video streaming in all rooms. We also provide UX lab equipment and software, eye tracking and neuromarketing. Last but not least, we also offer the only fully equipped test kitchen in Warsaw.

By utilizing our traditional viewing facilities, you can conduct in-depth research that informs your decision-making process and helps you refine your strategies. Our commitment to providing top-notch facilities and technology ensures that you have everything you need to gather valuable insights and make informed business decisions.

What is your experience in healthcare market research?2023-08-21T22:42:02+02:00

We have 11 years of experience in healthcare market research in Poland and our staff is led by researchers with international healthcare research backgrounds. We have a large panel of physicians and other healthcare professionals in Poland, Romania, Republic Czech and other markets.

We are a provider of choice for most large international healthcare sample providers acting as an extension of their research capabilities in Poland.

Do you offer recruitment-only services?2023-08-21T22:42:52+02:00

Absolutely, in Stratega Market Research we provide recruitment-only services for both qualitative and quantitative research needs. This offering extends to all the countries within your coverage area, including Poland, Romania, the Czech Republic, and the broader Eastern European markets.

Our in-house recruitment team is dedicated to sourcing and recruiting respondents for a wide range of research studies, including qualitative studies such as focus groups and interviews, as well as quantitative surveys. By leveraging our recruitment expertise, you can ensure that you have access to a diverse and well-suited pool of participants that align with your research objectives.

Our ability to provide recruitment services across different research methodologies underscores our commitment to offering comprehensive solutions to our clients. Whether you need participants for in-depth discussions or large-scale surveys, our in-house recruitment team is equipped to support your research endeavors effectively.

Which are the most researched countries out of the markets you offer?2023-08-21T22:55:09+02:00

Poland is the most researched country out of all countries we cover. With a population of over 40 million people after a wave of immigration, Poland is the largest market with the most stable economy. Our headquarters, focus group viewing studio and car clinic are also located in Poland.

Polish people are usually a good representation of the whole region making Poland an attractive market to conduct research. Especially large qualitative and quantitative market research projects such as projects based on traditional focus groups or car clinics are best organized in Poland where we have great venues and the most experienced team of moderators.

Poland is the country most often included in international market research projects along with western European Top 5 markets and other large international economies.

 

Do you offer Zoom focus groups?2023-08-21T22:44:17+02:00

Yes, we offer Zoom focus groups across all markets that we cover. Our recruitment team and online panel have done hundreds of focus groups online using Zoom as a preferred platform. With the COVID-19 pandemic canceling many scheduled face-to-face surveys in recent months, academics have shifted their focus online, finding new ways to conduct live online focus groups (and their asynchronous counterparts).

Researchers today have access to a variety of online focus group software options. Some are designed specifically for academic research, while others are simple web conferencing platforms. Online focus groups are easier to recruit and have higher response and engagement rates because participants can join from home or wherever they choose.
Our international projects require simultaneous translation, which is also very easy using a resume as a tool to conduct focus groups. Our team is very experienced in setting up groups in many different languages and providing the client with a single point of contact and an organized way of handling multiple focus group sessions working with just one project manager covering all of them.

Meet Our Team

Our team includes experienced researchers and project managers located across the region with in-depth expertise in the local markets we cover.

Lukasz Wdowiak
Lukasz WdowiakBusiness Development Director
Izabela Remba
Izabela RembaOperations Director
Alicja Drewicz
Alicja DrewiczSenior Account Manager
Marta Gorska
Marta GorskaSenior Project Manager
Magdalena Bednarek
Magdalena BednarekCost Specialist
Anna Piatek
Anna PiatekCRM Administrator
Dominik Kucharski
Dominik KucharskiProject Manager
Weronika Fraczak
Weronika FraczakSenior Project Manager
Marcin Czapek
Marcin CzapekField Director
Aleksandra Knejska-Zaręba
Aleksandra Knejska-ZarębaRecruitment Manager
Magdalena Kepinska
Magdalena KepinskaAccounts (Poland)
Magda Adamala
Magda AdamalaAccounts (Poland)
Bob Qureshi
Bob QureshiStrategic Advisor (UK)
James Cabral
James CabralBusiness Development (US)