Your One-Stop Shop Market Research Company for Eastern Europe
Stratega Market Research is a full-service research agency in Warsaw, Poland, Bucharest, Romania and Kiev, Ukraine offering qualitative and quantitative recruitment, viewing facilities, qualitative research moderation, and simultaneous translation. We conduct consumer, healthcare, and B2B market research services in Poland, Romania, Czech Republic, Ukraine, Hungary, Bulgaria and other Eastern European markets by offering access to traditional and online focus groups, telephone interviews, and online communities. We provide research analysis, summary reports, competitive analysis, and presentations in English. We can work as a data collection partner for international research agencies and consulting companies as well as a stand-alone full service international market research provider.
Your Market Research. Our Data Collection.
Traditional and innovative market research methodologies for gathering reliable and compelling data. Best in class market research, fieldwork services, recruitment, and research facilities.
Our Key Market Research Specializations
We are professional market research provider with capabilities and experience across all business sectors. Our online panels and respondent recruitment capabilities include consumer research, healthcare research, and business-to-business research.
Qualitative Market Research
The social world in which we live centers around our interactions with each other. Cultures, relationships, and values can tell you a lot about society’s expectations. Qualitative market research allows you to gain deeper understanding and insights while testing concepts of products and services with your target groups.
Quantitative Market Research
Stratega Poland is a market research agency in Poland, Romania, Ukraine and other Eastern European locations. We run one of the largest online panels in Poland with an in-house CATI call center, a network of interviewers, and a bilingual English-speaking project management team. We offer panels in Romania, Czech Republic, Ukraine, Hungary, Bulgaria and across the whole region.
We offer quantitative research services in Poland, Romania, Czech Republic, Ukraine, Hungary, Bulgaria where we support corporations, foreign investors, international market research agencies, and online panel providers with online, telephone, F2F, and market research.
Stratega delivers quantitative market research services that across wide Varity of target groups.
Excellent project management, Great Team
Overall, I had a fantastic experience working with Stratega’s team, and I would not hesitate to work with them again in the future. Their outstanding project management skills and attention to detail make them an ideal partner for any research project. I’m confident that they can handle any project with the same level of excellence that they demonstrated during our collaboration.
Great recruitment, great respondents
Stratega helped us recruit an online community across several markets which was run on a qualitative platform, and we were impressed with the quality of respondents they provided. We had real people, with strong opinions. The insights we gained were very deep, and our client was extremely happy with the results. I highly recommend them for any research project or recruitment needs.
Outstanding data collection and research
Stratega’s expert team delivered on-time, high-quality data collection and research with exceptional client support. Their attention to detail and willingness to go above and beyond on every stage of the project was very helpful with many stakeholders involved on our side. I strongly recommend them for any research project. The insight we received on our concept testing project were very clear.
Clients and brands we worked with
Clients and brands we worked with
We provide Mystery shopping services across all industries and shopper types. Our experience includes large automotive audits, consumer mystery shopping, banking and online banking, as well as many sectors of B2B where we use real entrepreneurs as shoppers. Our in-house recruitment team can provide nearly any profile of shoppers
Stratega market research services conduct market research in Poland, Romania, Ukraine, Czech Republic, Slovakia, Hungary, Greece, Croatia, Baltic states, and many other markets. Also, handling large international market research projects beyond Eastern Europe.
When working outside of Eastern Europe areas, we add value through excellent project management and a wide net of suppliers working with us on regular basis. We have offices in Poland, Romania, and Ukraine.
We have 9 years of experience in healthcare market research in Poland and our staff is led by researchers with international healthcare research backgrounds. We have a large panel of physicians and other healthcare professionals in Poland and other markets.
We are a provider of choice for most large international healthcare sample providers acting as an extension of their research capabilities in Poland.
Yes, we do offer qualitative and quantitative recruitment services across all countries that we cover which includes Poland, Romania, the Czech Republic, and all other markets of Eastern Europe areas.
We have an in-house recruitment team that is able to recruit respondents to both qualitative studies and quantitative surveys.
Yes, we do offer moderation in all Eastern European countries, including Poland, Romania, the Czech Republic, and all other markets. We have an in-house recruitment team that is able to recruit respondents to both qualitative studies
Poland is the most researched country out of all countries we cover. With a population of over 40 million people after a wave of immigration, Poland is the largest market with the most stable economy.
Polish people are usually a good representation of the whole region making Poland an attractive market to conduct research. Especially large qualitative and quantitative market research projects such as projects based on traditional focus groups or car clinics are best organized in Poland where we have great venues and the most experienced team of moderators.
Poland is the country most often included in international market research projects along with western European Top 5 markets and other large international economies.
Yes, we offer Zoom focus groups across all markets that we cover. Our recruitment team and online panel have done hundreds of focus groups online using Zoom as a preferred platform. With the COVID-19 pandemic canceling many scheduled face-to-face surveys in recent months, academics have shifted their focus online, finding new ways to conduct live online focus groups (and their asynchronous counterparts).
Researchers today have access to a variety of online focus group software options. Some are designed specifically for academic research, while others are simple web conferencing platforms. Online focus groups are easier to recruit and have higher response and engagement rates because participants can join from home or wherever they choose.
Zoom is one of the most popular ways to keep in touch with loved ones during the COVID-19 pandemic.
The most recent software version (5.0) has 256-bit GCM encryption. High-definition video and audio capabilities mean your recordings will be of the highest possible quality. Zoom can help you track down who recorded a meeting if someone leaks the audio without permission.
Our international projects require simultaneous translation, which is also very easy using a resume as a tool to conduct focus groups. Our team is very experienced in setting up groups in many different languages and providing the client with a single point of contact and an organized way of handling multiple focus group sessions working with just one project manager covering all of them.
Meet Our Team
Our team includes experienced researchers and project managers located across the region with in-depth expertise in the local markets we cover.
Market Research Articles
Join us at MSPA conference in Albufeira on 23-25 May 2023!
We are thrilled to reveal that Stratega, a renowned authority in the market research sector, will attend the Mystery Shopping Providers Association 2023 conference! This yearly conference brings together experts from all over [...]
Meet Stratega Market Research team at Quirks London 2023!
It's time! Meet our team members at one of the best market research conferences on May 3-4th. We are thrilled to announce that Stratega will be attending the Quirks London 2023 event! This [...]
What pitfalls to avoid when running online focus groups?
What are online focus groups? The definition of an online focus group is a focus group conducted via the Internet using online focus group software. An online focus group is one of [...]