Market research in Ukraine

Welcome to Stratega Market Research in Ukraine.

Stratega, a leading agency for social and market research in Ukraine providing insights into the war-stricken country

With 10 years of delivering social and market research projects in Ukraine, ever since the war began, we took this experience and partnered with multiple governmental, humanitarian, media, and research organizations researching the people of Ukraine, both in Ukraine and across the world, to deliver valuable insights on how this war is affecting the lives of Ukrainian people.

10+
Years of research
in Ukraine
40
Ukrainian CATI
interviewers
1,000+
Interviews a week
across the country
Stratega CATI interviewer conducting telephone research in Ukrainian
Funded by the European Union ESOMAR MSPA Europe Africa

Social and market research in Ukraine

Data collection across Ukraine and among Ukrainian refugees

We have the capabilities to conduct CATI, online, qualitative interviews, and focus groups in Ukraine, with proven experience conducting as many as 1000 interviews a week across the entire country, including the regions most affected by the war. We also have access to millions of Ukrainian refugees.

We are a market research, and consulting agency delivering social and market research for Ukraine, Poland, the Czech Republic, Romania, Bulgaria, and all of Eastern Europe. We specialize in providing comprehensive research and consulting services for projects in war-stricken Ukraine, as well as with Ukrainian refugees.

ukraine@strategaresearch.com

How we reach respondents

Full-country data collection with Ukrainian speaking teams

We cover all of Ukraine with telephone interviewing, online surveys and online focus groups, and we reach Ukrainian refugees across Europe. Fieldwork, moderation and analysis are handled by Ukrainian speaking interviewers, moderators and researchers.

CATI across all Ukraine

Our Ukrainian call center reaches households in every region by telephone, including areas close to the front line, for surveys and recruitment.

Online surveys

Fast online data collection with our Ukrainian panel and river sampling, for consumer, social and B2B studies.

Online focus groups

Live online groups moderated in Ukrainian, with simultaneous translation and a single point of contact for your team.

In-depth interviews

One to one interviews with the public, professionals and hard to reach groups, run by experienced Ukrainian researchers.

Ukrainian refugees across Europe

We interview Ukrainian communities in Poland and other host countries, by phone, online and face to face.

Respondent recruitment

Our in-house recruitment team screens and books respondents for qualitative and quantitative research on any topic.

ukraine@strategaresearch.com

Trusted by NGOs and governments

WFP food security statistics, from a CATI survey we ran for WFP

Our state-of-the-art CATI call center is equipped to reach all areas of Ukraine, including war-affected regions and Ukrainian refugees in Poland and across Europe and beyond. With a team of 40 Ukrainian interviewers, our CATI station does surveys and recruitment for qualitative research on a wide range of topics, such as relief, food security, resilience, and more.

Stratega was the data collection agency for the World Food Programme (WFP) in Ukraine. We conducted the CATI survey on behalf of WFP: our Ukrainian call center collected all of the data across the country and delivered it to WFP. The statistics below come from that monitoring. Working with large NGOs and governmental organizations like WFP reflects the trust institutions place in the reliability of our data.

2 million
people need food and livelihoods assistance
3.4 million
internally displaced people inside Ukraine
5 million+
Ukrainians living as refugees in Europe
4 billion
meals provided by WFP since 2022

Statistics from WFP food security monitoring in Ukraine, based on a nationwide CATI survey Stratega conducted on behalf of WFP. Source: WFP Ukraine country page.

Food consumption

Food consumption score and dietary diversity across regions and displacement groups.

Coping strategies

Reduced and livelihood coping strategy indexes that show how households cope with shortages.

Markets and cash

Access to markets, prices and the reach of cash assistance and social benefits.

Displacement

Displacement, return intentions and needs of internally displaced people and refugees.

We worked with

United Nations The World Bank European Union World Food
Programme

In the past, we have conducted social research for United Nations agencies, NGOs, governments, humanitarian groups, and other stakeholders in the development and relief sectors. Our team has a track record of success in providing accurate and reliable data that has been used to make important decisions and improve the lives of those in need.

Research themes

Social and market research topics we cover

We are able to adapt our research capabilities to a wide variety of requirements, and we frequently collaborate with clients to do research on topics ranging from food security to resilience. We are able to obtain any necessary data.

Humanitarian assistanceMonitoring, evaluation and learningFood and agricultureHealth and nutritionDemocracy and governanceResilienceThe economyThe environmentEducationEmployment

Why Stratega

Why organizations choose Stratega for Ukraine

With Ukrainian team members in Ukraine and Ukrainian CATI team and research team in Poland, we have unique capabilities to support any social and market research projects with Ukrainian respondents providing data collection, reports and ready to use insights depending on your research needs.

Full-country CATI

Telephone reach into every region of Ukraine, including war-affected areas, plus refugees abroad.

Ukrainian speaking teams

Interviewers, moderators and researchers who work in the respondent’s own language.

Trusted by institutions

A track record with humanitarian, governmental and international organizations.

24h proposal turnaround

We return a proposal within 24 hours on business days and mobilise quickly for urgent monitoring.

At Stratega, we understand the importance of accurate and reliable data in decision-making. Whether you’re an international development agency, a humanitarian organization, or a government body, the decisions you make have a direct impact on the lives of the people you serve. That’s why we work closely with our clients to gather the data they need to make informed decisions and improve the lives of those they serve.

Q&A

Frequently asked questions about market research in Ukraine

Can you reach respondents across all of Ukraine?

Yes. Our Ukrainian CATI call center reaches households in every region by telephone, including areas close to the front line. We also run online surveys and online focus groups, and we interview Ukrainian refugees across Europe.

Do your interviewers and moderators speak Ukrainian?

Yes. We work with Ukrainian speaking interviewers, moderators and researchers based in Ukraine and in Poland, so fieldwork and analysis are handled in the respondent’s own language.

What kind of research do you run in Ukraine?

Social and humanitarian research as well as consumer and B2B studies: food security, needs assessments, resilience, cash assistance, health, displacement and public opinion. We work as a data collection partner or as a full service provider.

Can you interview Ukrainian refugees outside Ukraine?

Yes. We have access to Ukrainian communities across Europe and can run CATI, online and qualitative research with refugees in Poland and other host countries.

How fast can you start?

We return a proposal within 24 hours on business days and can mobilise the CATI team quickly for urgent monitoring and rapid needs assessments.

A direct route to the team

Talk to Hanna without filling in a form

Send the market, audience, timing and decision in your own email, or ask for a call. Hanna will return a ready proposal within 24 hours on business days. The call can be in English or Ukrainian.

24hProposal turnaround on business days
Hanna Oleksyshyn

Hanna Oleksyshyn

Business Development Manager

Ukrainian speaking. Helps international clients and institutions scope fieldwork, timelines, recruitment and the fastest credible route to a proposal. Calls in English or Ukrainian.

hanna.oleksyshyn@stratega.pl

Stratega New RFQ

Choose a live time for a 30-minute research scoping call

Use the Stratega New RFQ calendar to discuss social or market research in Ukraine, refugee fieldwork, a multi-country brief or urgent humanitarian monitoring.

  • ✓ 30 minutes with a member of the team
  • ✓ Microsoft Teams
  • ✓ No commitment required

Calendly is the right lane for a substantial, urgent or already awarded project. Direct email remains the normal RFQ route.

Prefer email?

Send your brief directly to our Ukraine team

Email your brief and we’ll respond within one business day: scope, methodology, sample, timeline and itemised cost.

ukraine@strategaresearch.com Social and market research in Ukraine and with Ukrainian refugees. Response within 24 hours on business days.