CAPI

Stratega Poland offers marketing research in Poland using CAPI. CAPI (Computer Assisted Personal Interview) is one of the most common market research methods in Poland. It is particularly popular in street intercept, store exit, and customer satisfaction. It is also currently the main data collection method for in-home interviews. This allows for a high degree of quality control and fieldwork management. Stratega Poland also recommends CAPI for hall tests and car clinics.

Stratega offers CAPI on tablets and laptops, depending on our Clients’ preferences. We specialize in local as well as international market research. Thus, we can support our Clients at every stage of their market research. Our services include research design, linguistic and cultural adaptation, recruitment, moderation, data tables and reports. We have extensive experience in consumer fieldwork across multiple sectors. For instance, FMCG, healthcare and pharmaceutical, automotive or B2B market research. We specialize in product and taste tests in a central location, as well as store exit interviews and mystery shopping. With a network of 400 market research interviewers across Poland, we are able to cover any geographical location and large sample sizes within short timelines.

All our project managers are bilingual and fluent in English, and they have experience in managing international market research projects in Poland. Our interviewers comply with the highest international standards of Esomar, EphMRA, as well as data protection laws concerning marketing research.