The Stratega Company specializes in consumer satisfaction researches and counselling in the field of building customer loyalty. As a part of the Stratega Loyalty service, we also implement customer loyalty programs and incentive programs connected with the platform of customer satisfaction survey.
We offer many solutions as a part of the consumer satisfaction research using CAPI method in the interviews after leaving stores and interviews taken with former or present clients for companies in many areas of economy. We also offer highly advanced solutions with online platform combining loyalty programs and indicators of consumer satisfaction.
Our basic offer of the customer satisfaction survey includes:
– store exit interviews – store customers researches with the use of CAPI method on tablet PCs right after they leave the store
– telephone surveys – with the use of the client’s database
– online research – conducted among the present and potential customers
– mystery shopping – an evaluation of basic parameters of customer service
– focus groups with clients
– online communities – advanced methods of consumer satisfaction surveys with the use of loyalty programs as a basis of recruitment of client research panel which allow establishing a dialogue with regular clients and intensifying a relationship with customers.
Stratega the market research agency create research platforms and customer panels for the client’s need. With these platforms, client team also has the ability to manage a loyalty program and a research panel. The Stratega agency gives instructions and carries out training for the team; moreover we grant the client a license to use the software.
Stratega – the market research company has a professional evaluation necessary for preparing solutions that meet the needs of a particular customer. Our offer is always tailored to the type and method of client work.
We analyze consumer behavior and customer satisfaction as part of the market researches conducted by our company. On the basis of analysis, we indicate the main factors affecting customer satisfaction, we compare the results of customer satisfaction with the competition and we give explicit guidelines on the recovery program.