Focus groups

At Stratega Poland we are experts in recruiting, moderating and conducting focus groups in Poland. Strategically located our focus groups facilities in Warsaw, Krakow, Lodz and Poznan give you access to virtually all demographic and socio-economic groups in Poland as well as cover the vast majority of large medical centres and key university hospitals.

Conducting focus groups in Poland is a fantastic experience. The vast majority of respondents we recruit in Poland are new to market research and engage in focus groups providing high quality insights to your qualitative report.

Our focus group recruitment team based in Warsaw is highly experienced in recruiting focus groups participants from all areas including:





We recruit rare consumers, physicians, pharmacists,

Unlike many focus group viewing facilities in Poland, we offer a bilingual English speaking studio assistant at your service throughout your focus group who is responsible solely for assisting you and your clients with any needs you might have. This includes a choice of high quality catering, colour printing and advice on hotels and restaurants in Warsaw.

If required, we offer a concierge service for our focus groups clients in Warsaw, which includes pick up from the Warsaw airport, transfer to the focus group viewing facility in central Warsaw and then to your hotel or restaurant. Our concierge can book taxi for you and your clients, make hotel booking and recommend or book a restaurant in the historic centre of Warsaw following focus groups.

For all our focus groups in Poland we provide simultaneous translation and transcripts in English. All our Polish moderators are proficient in technical English language of their field of expertise and have years of experience moderating focus groups in Poland.

We use only simultaneous translators who have extensive knowledge of healthcare, automotive and other B2B language. We can provide simultaneous translation of focus groups in Warsaw in English, German, Russian, Japanese, Korean and a number of other languages. Simultaneous translation in English and German is also available in Krakow, Lodz and Poznan.

Our qualitative research services in Poland extend beyond focus groups and include:

In-Depth Interviews

Tele-Depth Interviews

Usability Labs

Usability Testing

Online communities

Bulletin Boards


Eye tracking labs

Biometric labs
We offer high quality qualitative research execution at very competitive rates. Stratega Poland is a member of ESOMAR and Ephmra and we strictly follow their codes of conduct.