Energy research agency in Poland
Energy Sector Market Research in Poland
Stratega supports companies operating in Poland's energy sector with market analysis, competitive intelligence, stakeholder research and decision-maker mapping. We help energy companies understand market structure, investment opportunities, customer needs, emerging technologies and the competitive environment, using our own recruiters and fieldwork teams across Poland and Central Europe. Take a full study designed, executed and reported, or only the Polish fieldwork run to your own specification.
What we answer
Research that supports investment, entry and commercial decisions in energy
Take a full study designed, executed and reported, or only the Polish fieldwork run to your own specification. Every project is built around one decision and one clearly defined respondent group.
Decision-maker mapping
We identify who specifies, who evaluates, who negotiates and who signs inside utilities, generators, grid operators and industrial energy buyers, and we verify that role before the interview rather than assuming it from a job title.
Competitive intelligence
Structured competitor assessment covering positioning, propositions, pricing approach, service model and perceived strengths, built from interviews with the buyers and specifiers who evaluate those competitors in practice.
Market structure and sizing
Market analysis for particular products and services, segment definition, addressable demand and the commercial logic of entering or expanding in the Polish and Central European energy market.
Technology and product evaluation
Evaluation of equipment, systems and technical propositions with the engineers, asset managers and technical specifiers who would install, operate or approve them.
Stakeholder and expert research
Expert interviews with regulators, associations, consultants and independent specialists, used where the decision depends on how the wider system is expected to move rather than on customer preference alone.
Industrial and business energy customers
Research among industrial and commercial energy buyers on procurement, contract structure, price exposure, on-site generation, PPAs and decarbonisation planning.
Methods: Expert interviews B2B market research CATI research Online surveys (CAWI) In-depth interviews (IDIs) Market analysis Competitor analysis Respondent recruitment
Market perspective
Energy Sector Market Research & Analysis In Poland
According to the market report prepared by the Stratega Company, Polish energy sector is currently facing serious challenges. In the next few years, Poland has to rebuild their production capacities, replacing or revitalizing units which are already worn. Energy sector market research shows that there is a plenty of new possibilities in the delivery, monitoring, installation and technical evaluation of new equipment.
The company offers widely understood consulting services on the energy market. We prepare an analysis of the market for particular products and services and identify important opinion leaders and decision makers. We conduct a detailed analysis of the competition as well.
What has changed is the scale and the direction of the rebuild. Coal supplied 52.2% of Polish electricity generation in 2025, against 72.5% in 2021, while renewables reached 31.4% and gas a record 14.1%. Poland's first offshore wind electricity reached the grid on 10 July 2026. The national energy and climate plan adopted in June 2026 puts investment at PLN 1.0 to 1.1 trillion for 2026 to 2030 alone, of which PLN 390 to 486 billion sits in the electricity sector. The nuclear programme at Lubiatowo-Kopalino has moved to site works, with earthworks starting in August 2026.
For a supplier, an investor or a technology provider, that shifts the research question. It is no longer whether the rebuild happens. It is which segments move first, who inside each organisation actually decides, how competitors are already positioned, and where grid, permitting and price exposure change the commercial case. Those are questions evidence can answer, and they are the questions this page is about.
2026 data review
A rebuild measured in
hundreds of billions
Official and independent statistics show why an energy research brief in 2026 has to be tied to a specific segment, a specific decision and a specific date.
Coal share of electricity generation, 2025
Coal supplied 52.2% of Polish electricity generation in 2025, down about three percentage points year on year, against 72.5% in 2021. Renewables reached 31.4% and gas a record 14.1%. In July 2026 coal fell to 46.3% while renewables reached 41.6%.
Forum Energii, Transformacja energetyczna w Polsce, 2 June 2026Energy investment planned, 2026 to 2030
The national energy and climate plan adopted by the Council of Ministers in June 2026 sets total energy investment at PLN 1,039 to 1,128 billion for 2026 to 2030, of which PLN 390 to 486 billion falls in the electricity sector. Longer-dated allocations to 2040 include PLN 274 billion for offshore wind and PLN 223 billion for nuclear.
Ministry of Energy, KPEiK adopted June 2026First Polish offshore wind power, July 2026
Baltic Power delivered Poland's first offshore wind electricity to the grid on 10 July 2026: 76 turbines, about 1.14 GW, with full commissioning expected in the second half of 2026. Baltica 2 and Baltyk 2 and 3 are in offshore construction, and a further 3.4 GW was awarded in the December 2025 auction.
Northland Power and ORLEN, 10 July 2026Sources: Forum Energii, 2 June 2026; Ministry of Energy, national energy and climate plan, June 2026; Northland Power and ORLEN, 10 July 2026.
Operational proof
How we identify decision makers
and map the competitive field
Energy is a small-population, high-authority market. The number of people in Poland who genuinely decide on a grid-scale purchase, a technology standard or a long-term supply contract is measured in hundreds, not thousands, and a general business panel will not reach them. Feasibility therefore has to be established before a study is designed, not discovered during fieldwork.
We start by mapping the decision unit for the specific product or service in question: who raises the requirement, who writes the technical specification, who runs the tender, who holds budget authority and who can veto. Each of those roles is screened separately, and screening asks about recent, concrete involvement rather than job title. A head of procurement who has not run a relevant tender in two years is not the right respondent.
Competitive intelligence is then built from the same respondents rather than from desk work alone. Buyers and specifiers are asked which suppliers they shortlisted, which they rejected and why, on what criteria the decision actually turned, and how each supplier is perceived on delivery, service and technical credibility. That produces a competitor picture grounded in purchase behaviour rather than in marketing claims.
Decision-unit mapping
We identify and separately recruit the specifier, the evaluator, the procurement lead and the budget holder, and we verify recent involvement in a relevant decision before the interview is scheduled.
Competitor assessment from buyers
Shortlists, rejections, decision criteria and perceived strengths and weaknesses, collected from the people who ran the evaluation, then structured into a comparable competitive picture.
Market entry and investment support
Segment definition, addressable demand, route to market, partner and channel assessment, and the practical barriers that decide whether an entry plan is realistic in Poland and Central Europe.
Expert and stakeholder interviews
Regulators, associations, consultants and independent technical specialists, used where the commercial question depends on how the system is expected to move rather than on any single customer's preference.
Sample design
We recruit the people who
actually hold the decision
In energy a job title rarely identifies who specified the equipment, who ran the tender or who can stop the purchase.
Utilities, generators and energy groups
Asset managers, technical directors, procurement and strategy teams inside generation, distribution and supply businesses, separated by whether they specify, evaluate, negotiate or approve.
Grid, transmission and network operators
Engineers and planners working on connection, reinforcement, metering and network technology, screened on the specific asset class and project stage relevant to the study.
Industrial and commercial energy buyers
Energy managers, plant managers, finance and sustainability leads in manufacturing and large commercial sites, screened on contract structure, consumption band and current procurement approach.
Installers, EPC contractors and technical channels
Contractors, integrators and service providers who install, commission and maintain equipment, and who frequently decide in practice which brand reaches the site.
Recruitment and quality
We verify real involvement,
not the declared job title
Screening in the energy sector has to establish the organisation type, the asset class, the project stage, the respondent's actual role in a recent decision and the boundary of their authority. Technical influence is kept separate from purchasing authority, and stated intention is kept separate from behaviour that has already happened.
Because the population is small, we confirm feasibility segment by segment before quoting, and we say plainly when a quota is not achievable rather than filling it with weaker respondents. Where a target group is genuinely scarce, we recommend a qualitative design with fewer, better-verified interviews instead of a quantitative sample that cannot be filled honestly.
Named recruitment for scarce B2B roles
Individual, named-recruiter sourcing for senior technical and commercial roles in energy, verified on organisation, asset class and recent decision involvement rather than on a panel profile.
Own recruitment team and panel
Stratega recruits with its own recruitment team and an established online panel, built over 15 years of screening every respondent type this sector needs rather than relying on a bought sample.
Data collection and fieldwork
CATI studio, online surveys, face-to-face and on-site interviewing, run by briefed teams and moderators with sector experience. Quota fill, response rates and interviewer performance are reported while fieldwork is open.
Reporting and full service research
From questionnaire and discussion guide through analysis to reporting. Stratega runs studies full service end to end, or executes the fieldwork alone to a client's own specification.
Multi-country research
Coordinating energy research across European markets
This page is about energy sector market research in Poland. Where a project covers Poland and other European markets, Stratega assesses feasibility country by country and builds a coordinated approach, reviewing each market separately for respondent availability, language, regulation, method and timing while the project keeps one research design and one reporting structure.
Coverage, languages, methods and quality control are confirmed per country before we quote for fieldwork.
Discuss an energy studyCoverage
Market research
across Europe
Start from a country page for local context on cities, language, respondent groups and fieldwork. Multi-country studies keep one research question while still showing local decisions.
Testimonials
What clients say
Research professionals, agency directors and marketing teams Stratega has worked with across Central and Eastern Europe.
Excellent project management, great team
Working with the Stratega team was a very good experience and I would not hesitate to do it again. Excellent project management and attention to detail make them an ideal partner for any research project.
Great recruitment, great respondents
Stratega helped us recruit an online community across several markets and we were impressed by the quality of the respondents: real people with strong opinions. The insight we got was very deep and our client was extremely happy.
Outstanding execution and research quality
The Stratega team of experts delivered the data collection on time and to a high standard, providing exceptional client support. Their willingness to go beyond what was agreed at every stage was invaluable with so many stakeholders on our side.
Stratega New RFQ
Book a 30 minute call to scope the study
Use the Stratega New RFQ calendar to discuss an energy study in Poland, feasibility on scarce technical or senior commercial respondents, a multi-country brief, or the right split between full service research and fieldwork only.
- 30 minutes with a team member
- Microsoft Teams
- No obligation
Calendly is the right route for a large, urgent or already awarded project. Direct email remains the normal way to send a request for proposal.
Direct route to the team
Email Hanna or Dariusz without filling in a form
People buying research are usually working to a deadline. Copy a direct address and send the market, the audience, the method, the timing, the sample and the deliverables in your own words. Hanna and Dariusz reply with a worked proposal within 24 hours on business days.
on business
days
Hanna Oleksyshyn
Helps international clients scope fieldwork, timing, recruitment and the fastest credible route to a proposal.
hanna.oleksyshyn@stratega.pl
Dariusz Baran
Supports international research enquiries, project scoping and practical fieldwork planning across European markets.
dariusz.baran@stratega.plFAQ
Frequently asked questions
How quickly will we get a proposal for energy research in Poland?
We send proposals within 24 hours on business days. Email info@strategaresearch.com with your target market, audience, method, timing, sample and deliverables, and a researcher replies with a recommended approach, a feasibility view and a cost.
Can you reach senior technical and procurement decision makers in energy?
Yes. Senior technical, procurement and commercial respondents in utilities, generators, grid operators and industrial energy buyers are recruited individually by named recruiters and verified on organisation, asset class and recent involvement in a relevant decision. Because these populations are small, feasibility is confirmed segment by segment before we quote, and we say plainly if a quota is not achievable.
What methods do you use for energy sector research?
We combine current desk analysis with expert interviews, in-depth interviews with decision makers, CATI telephone research, online surveys and, where relevant, on-site interviewing. Method is chosen to match the audience and the decision, in Poland and across 20+ European markets.
Can you run competitive intelligence rather than a customer survey?
Yes. Competitor assessment is built from interviews with the buyers and specifiers who evaluated those competitors: shortlists, rejections, decision criteria and perceived strengths and weaknesses. This is research into purchase behaviour and perception. It is not corporate intelligence gathering, and we do not approach competitors under false pretences.
Do you work with international clients entering the Polish energy market?
Yes. Market entry work typically combines desk analysis of market structure with expert interviews and decision-maker research, covering segment definition, addressable demand, route to market, partner assessment and the practical barriers that decide whether an entry plan is realistic.
Does market research replace technical or regulatory due diligence?
No. Market research does not replace legal review, engineering assessment, grid studies, permitting advice or official statistics. It explains perception, behaviour, intention and decision criteria. It complements due diligence rather than substituting for it.
Send your brief straight to our team
Email us at info@strategaresearch.com and include your target market, audience, method, timing, sample and deliverables. We reply within one business day with scope, feasibility and an itemised cost.