Online Communities (MROCs)

Stratega Poland specializes in qualitative online market research in Poland. MROCs (Market Research Online Communities) is the latest trend in market research in Poland. Stratega Poland has experience recruiting online communities for international clients, as well as moderating such communities with Polish respondents on various platforms.

Online Communities is a discussion of carefully selected consumers who were picked by a series of interactive online tasks. Respondents perform the tasks in their spare time over several days to several weeks.  We also run our own platform and have experience recruiting and managing communities lasting from 1 week to 3 months.

Online Communities are extremely effective in studies involving brand perception and positioning, testing advertising concepts, generating ideas or testing package, and product testing.

With the online platform, we can learn and see why a dent in the bottle cap allows for easy opening or what shape of a bottle would make it more comfortable when holding it with wet hands. Therefore, Online Communities bring a new quality to qualitative research. Above all, it allows reaching those who are unwilling or unable to participate in face-to-face focus groups. Stratega’s platform combines all the advantages of ethnography focus groups with the ability to look into the homes of the respondents, through their own cell phones and video cameras.

Online research with Stratega

Stratega Poland has experience working with all major online research platforms. Moreover, we offer our own branded platform for online research. Our moderators have experience moderating online communities across various sectors and reporting them in English.

Our own online platform allows respondents to speak freely at any time. In addition to that, the respondents can also add their new photos and videos.

In Stratega Poland we realize marketing studies using innovative research methods typical of consumer research and the thoroughness of recommendations based on these studies. Using the latest technology in market research makes Stratega Poland the leader in this area of ​​market research in Poland.