CATI

Stratega Market Research Poland offers market research in Poland using CATI methodology from our call centre in central Poland. CATI (Computer Assisted Telephone Interview) is still one of the most popular market research methods in Poland. To offer the highest efficiency of our projects, we offer a 20-station professional CATI studio. It is located in Belchatow in central Poland, in close proximity to Warsaw and Lodz and three major international airports. Our call centre is fully equipped to meet the highest requirements of our clients. There is a possibility to record all our CATI interviews.

Our interviewers undergo thorough trainings and comply with marketing research best practice standards. As a member of Esomar and EphMRA, we follow the highest quality standards. Therefore, we are fully transparent about the way we execute market research projects. We also ensure full compliance with data protection laws in Poland concerning market research agencies.

Stratega Poland offers CATI marketing research services in Poland to international market research agencies conducting studies that include Poland as well as other companies seeking a professional market research firm in Poland. We offer both fieldwork only as well as full-service market research services. Our services include recruitment – including recruitment to web and recruitment to the central location. We also offer data collection, programming, questionnaire writing and adaptation of international questionnaires. Our analysts offer their support in creating professional databases and reports.
We cover consumer, healthcare, B2B and agriculture sectors.

For all our healthcare market research projects in Poland we use professional healthcare interviewers fully trained in conducting market research projects for pharmaceutical and medical device industry. In particular, all our medical interviewers are trained in interviewing physicians in compliance with EphMRA code of conduct as well as adverse event reporting requirements.