Consumer market research
Stratega Poland offers a full range of consumer market research in Poland. Thanks to our deep understanding of the local market as well as wide experience in various international projects, we can assist you at every stage of your marketing research. Starting from the study and tools design or cultural adaptation of the questionnaires and marketing content, up to professional databases and reports with our recommendations on the desired actions.
We specialize in market research including consumers, medical staff and patients, B2B respondents, as well as families, parents, children, and youth. In Stratega we offer both traditional market research methods and innovative techniques of marketing research.
We offer qualitative and quantitative methods, such as:
- Focus groups in Warsaw
- In-depth interviews
- CATI telephone interviews
- Online Surveys
- Product Testing
- Tests packaging
- Tests auditorium (Hall test)
Our team consists of experts in the field of marketing and market research in Poland. We are here to support you with our extensive local expertise, as well as wide experience in international projects. Moreover, all our studies follow international standards as well as strict procedures as regards personal data. We are members of ESOMAR and EphMRA, which guarantees the highest quality of our research.