Competitor analysis

Competitor analysis is the one of the basic services we offer in Stratega Poland. This is a detailed analysis of all current and future competitors in a particular market sector in Poland, including their strengths and weaknesses, as well as strategic recommendations. Prepared by the team of Stratega Research Market agency, market analysis is a great basis for marketing strategy of a company. We also do our best to present our competitor analyses in a reader-friendly manner.

Market Research Competitor Analysis In Poland

Market reports with analysis of competition include detailed profiles of competitors. Thus, we prepare systematized reports taking into account all the basic information about competitors, such as:

  • Basic information: offices, number of employees, as well as legal status, and subsidiaries.
  • Finance: sources of funding, turnover, and profits
  • Products and services: products and services offered, prices, willingness to negotiate, new products, products in preparation, plans.
  • Marketing: a way of communication, way of selling, the channel of sales, price policy, discounts
  • Staff: key people, main sellers, salary, the amount of commission, the morale of employees.
  • Media and Internet: presence in the media, online presence, internet analysis, analysis of positioning.
  • Above all, we always aim at preparing professional market reports based on verified data. As a result, the management boards can undertake the best business decisions.