Market research in Poland
Construction & Real Estate Market Research in Poland
Stratega helps developers, investors, building-product suppliers, architects and property teams answer specific questions about demand, concepts, specification, channels and market entry in Poland. We combine current desk research with qualitative and quantitative evidence from the people who influence or make the decision.
What we answer
Research that supports build, buy and launch decisions
From housing demand and building materials market research to distribution channels, each study is scoped around one decision, with methods and respondents matched to the question.
Demand & market sizing
Measure demand for housing, commercial space and building materials in Poland: market sizing, segmentation and trend inputs for investment and portfolio decisions.
Concept & product testing
Test building products, systems, fit-outs and service concepts with the architects, contractors and buyers who will specify, install or pay for them.
Specification & decision paths
Map who specifies, recommends and approves, from design office to site, and where your brand enters or drops out of the specification.
Channels & distribution
Understand builders' merchants, DIY retail and direct sales: availability, substitution, margins and what makes installers switch or stay loyal.
Pricing & positioning
Price sensitivity, value perception and competitive positioning for construction products and property offers on the Polish market.
Competition & market entry
Competitor analysis, benchmarking and market-entry research for suppliers and investors entering Poland or expanding across CEE.
Methods: CATI research CAWI and online research In-depth interviews (IDIs) Focus groups in Poland Expert interviews in Poland Ethnographic research in Poland Mystery shopping
Market perspective
Poland's construction and real estate market in perspective
The real estate market in Poland is still undergoing dynamic changes, and new developers and companies treat Poland as an attractive country for investment. The acquisition of the Resi4Rent portfolio by Vantage Development (part of the TAG Immobilien Group), valued at approximately PLN 2.44 billion (around EUR 577 million), was officially completed in 2026 following prior approval from the Polish Office of Competition and Consumer Protection (UOKiK). It was the biggest real estate transaction in this part of Europe.
There are other important trends and developments in the Polish real estate and construction market that are worth noting. For this purpose, construction sector research offered by Stratega, providing comprehensive consulting services as well as construction and real estate market research based on market analysis and competition analysis, is in high demand, and Stratega offers multiple research approaches based on the client's specific needs.
2026 Data Review
Poland's construction market
is moving at different speeds
Official indicators from Statistics Poland show why a construction brief should be segment-specific, current and explicit about what the evidence can and cannot answer.
Construction output, year on year
Construction-and-assembly production in June 2026 was 5.2% higher than a year earlier. Civil engineering grew by 18.7%, while building construction declined by 2.9%.
Statistics Poland, 20 July 2026Dwellings completed, January-June
In January-June 2026, 94.9 thousand dwellings were completed, 3.2% more than in the same period of 2025. Dwelling starts increased by 3.5%.
Statistics Poland, 20 July 2026Construction prices, year on year
Construction-and-assembly prices in June 2026 were 5.5% higher than a year earlier; prices rose by 6.5% for specialised construction activities.
Statistics Poland, 20 July 2026Source: Statistics Poland releases dated 20 July 2026. Preliminary data where indicated. The output release covers enterprises employing more than nine people whose main activity is in construction under PKD 2007. Last reviewed: 9 August 2026. These indicators frame research questions; they are not Stratega forecasts.
Residential developers expecting to build more flats in 2027
Directional estimate indicating continued caution around near-term residential pipelines.
Construction companies expecting meaningful growth in 12 months
Short-term sentiment is estimated to be materially weaker than the longer-term view.
Expecting a larger market in 2030 than in 2026
The proprietary estimate points to stronger long-term confidence than near-term optimism.
Seeing skilled labour as a greater constraint than demand
Electricians, engineers, machine operators, project managers and skilled trades remain key audiences to investigate.
Source: Stratega Market Research construction and real estate survey, completed in March 2026.
Audience design
Recruit the people who
shape the decision
A job title alone does not show who specifies, recommends, buys, installs, approves or uses an offer.
Buyers, tenants and occupiers
Explore search, location choice, viewing, financing, amenities, leasing criteria, service expectations and property experience.
Developers, investors and property teams
Distinguish investment authority, development decisions, leasing, operations, asset management and day-to-day experience.
Architects, engineers and specifiers
Verify asset class, project stage, recent specification experience, technical influence and the path from requirement to procurement.
Installers, contractors and channels
Understand availability, substitution, handling, training, service, distribution economics and repeat use across professional channels, with particular attention to the installers who accept or reject products on site.
Recruitment and quality
Verify direct involvement,
not title alone
Screening should establish the participant's recent projects, decision role, segment, geography and authority. Professional influence must remain separate from purchasing authority, and stated intention from completed behaviour.
The company Stratega, which analyzes real estate markets and carries out research in the construction area, allows for the assessment of competition on the market and allows companies operating in these areas to reduce the risk and take the initiative.
In-house recruitment team
Stratega recruits with its own in-house recruitment team and an extensive online panel, backed by 15 years of experience in recruiting all types of respondents within the construction market: installers, contractors, architects, developers, investors and property buyers.
Data collection and fieldwork
We offer data collection and fieldwork across CATI, online, face-to-face and on-site formats, with interviewing carried out by trained teams and specialist moderators experienced in the construction industry.
Report writing and full-service studies
From questionnaire and discussion guide to analysis and report writing, Stratega runs full-service studies end to end, or delivers fieldwork only to your specification.
Mystery shopping for developers
Mystery shopping projects for developers are carried out with real customers interested in buying a flat, testing sales offices, show flats and the full buyer journey.
Multi-country studies
Coordinating construction research across European markets
This page covers construction and real estate market research in Poland. When a project includes Poland and other European markets, Stratega can assess country-by-country feasibility and prepare a coordinated approach. Each market is scoped separately for audience availability, language, method and timing, while the project keeps one research design and reporting structure.
Coverage, languages, methods and quality controls are confirmed per country before fieldwork is proposed.
Discuss a multi-country studyCoverage
Market research
across Europe
Start with the country page for local city, language, audience and fieldwork context. Multi-country studies keep one research question while making local decisions visible.
Testimonials
What clients say
Research professionals, agency directors and brand teams Stratega has partnered with across CEE.
Excellent project management, great team
I had a fantastic experience working with Stratega's team, and I would not hesitate to work with them again. Their outstanding project management and attention to detail make them an ideal partner for any research project.
Great recruitment, great respondents
Stratega helped us recruit an online community across several markets, and we were impressed with the quality of respondents: real people, with strong opinions. The insights we gained were very deep, and our client was extremely happy.
Outstanding data collection and research
Stratega's expert team delivered on-time, high-quality data collection with exceptional client support. Their willingness to go above and beyond at every stage was invaluable with many stakeholders involved on our side.
Stratega New RFQ
Choose a live time for a 30-minute research scoping call
Use the Stratega New RFQ calendar to discuss construction or real-estate research in Poland, a multi-country brief, difficult respondent groups or the right boundary between full service and fieldwork support.
- 30 minutes with a member of the team
- Microsoft Teams
- No commitment required
Calendly is the right lane for a substantial, urgent or already awarded project. Direct email remains the normal RFQ route.
A direct route to the team
Talk to Hanna or Dariusz without filling in a form
Our research buyers are often working against a deadline. Copy a direct address and send the market, audience, timing and decision in your own email. Hanna and Dariusz will return a ready proposal within 24 hours on business days.
turnaround on
business days
Hanna Oleksyshyn
Helps international clients scope fieldwork, timelines, recruitment and the fastest credible route to a proposal.
hanna.oleksyshyn@stratega.pl
Dariusz Baran
Supports international research enquiries, project scoping and practical fieldwork planning across European markets.
dariusz.baran@stratega.plFAQ
Frequently asked questions
How quickly can we receive a proposal for construction market research in Poland?+
Proposals are returned within 24 hours on business days. Send the market, target audience, timing and the decision the research should support to info@strategaresearch.com, and a research lead will reply with a recommended approach, feasibility and cost.
Which methods do you use for construction and real estate studies?+
We combine current desk research with CATI telephone surveys, online surveys (CAWI), in-depth interviews (IDIs), focus groups, expert interviews and mystery shopping, matched to the audience and the decision, in Poland and across 20+ European markets.
Which construction and property audiences can you recruit?+
Developers, investors and property teams; architects, engineers and specifiers; installers, contractors and distribution channels; and buyers, tenants and occupiers. Screening verifies recent projects, decision role, segment, geography and authority, not job title alone.
Can you run multi-country studies across Europe?+
Yes. We run fieldwork and full-service research across Poland, Romania, the Czech Republic, Slovakia, Hungary, Bulgaria, Ukraine, Germany and other European markets, keeping one research question while making local decisions visible.
What should I include in the research brief?+
Include the country or countries, the audience, the business decision, timing, preferred method if already decided, sample requirements, deliverable and any procurement constraints.
Does market research replace due diligence?+
No. Market research does not replace legal review, engineering assessment, valuation, transaction data or official statistics. It explains perceptions, behaviour, intentions and decision criteria. This evidence complements due diligence.
Send your brief directly to our team
Email your brief and we’ll respond within one business day - scope, methodology, sample, timeline and itemised cost.