Market research is changing fast. AI can now support analysis, translation, reporting, and many routine tasks. Yet faster tools do not remove the need for local knowledge and human judgement.
These topics will shape many talks at ESOMAR Congress 2026. The event will take place in Valencia from 1 to 4 September. Stratega Market Research will attend, represented by our CEO, Lukasz.
What is ESOMAR?
ESOMAR connects people and companies working in research, data, and insights. Since 1947, it has supported ethical research and professional standards around the world.
The organisation also works with the International Chamber of Commerce on the ICC/ESOMAR Code. The Code explains how researchers should protect participants, handle data, and communicate with clients.
The annual Congress is ESOMAR’s main global event. It gives researchers, brands, agencies, and technology providers a place to share ideas and build new business relationships.
Why Metamorphosis?
ESOMAR chose Metamorphosis as the theme for its 2026 Congress. The theme focuses on change within the insights industry.
New tools can process large amounts of data in less time. They can also help research teams work across languages and markets. However, technology does not always understand local habits or social context.
The same survey question may have a different meaning in Poland and Romania. A recruitment method that works in the Czech Republic may fail in Hungary. Even a correct translation can sound strange to local respondents.
Research teams must decide when to use technology and when to rely on local experts. That balance is an important part of good international research.
What change means for research in CEE
International companies often treat Central and Eastern Europe as one region. This approach can make project planning easier, but CEE is not one market.
Each country has its own consumer habits, healthcare system, business culture, and use of technology. These differences affect recruitment, research materials, fieldwork, and analysis.
At Stratega, we check these details before fieldwork starts. We help clients choose realistic samples, adapt research materials, and spot local risks early.
For companies looking for market research CEE support, this local input can prevent delays and improve the final results.
Why meet Stratega in Valencia?
Łukasz will meet with agencies, consultants, corporate research teams, and technology companies during ESOMAR Congress 2026.
Stratega runs qualitative and quantitative projects across Central and Eastern Europe. We support consumer research, healthcare studies, B2B recruitment, usability testing, automotive research, and multi-country surveys.
A meeting may be useful if you:
- plan research in one or more CEE countries;
- need help recruiting a difficult target group;
- want to adapt a global study to local markets;
- need one partner to manage fieldwork across the region.
You can discuss an early idea, a finished brief, or a current research problem. Łukasz can help you review local options, timing, and likely project risks.
Meet us at ESOMAR Congress 2026
The Congress will take place from 1 to 4 September 2026 at the Palacio de Congresos de Valencia. You can find the programme and event details on the official ESOMAR website.
To arrange a meeting with Lukasz, email info@strategaresearch.com with the subject line “ESOMAR Valencia Meeting”.
Want Local Insight You Can Trust?
If you’re planning market research in CEE, don’t rely on assumptions. Rely on a team that knows the markets firsthand. At Stratega CEE, our approach is personal, precise, and proven.
Learn more about our Market Research Services CEE and let’s explore how we can support your growth in the region.
