Christmas Market Research – The Seasonal Insight Advantage
As brands rush to finalize plans for the upcoming year, one major opportunity often goes unnoticed. Leadership [...]
Stratega Christmas Campaign
Stratega is launching a Christmas campaign to support Medor, a small local animal shelter in Poland. The [...]
E-Commerce Market in Poland
The e-commerce market in Poland has grown into one of the most active digital retail sectors in [...]
Ad Testing Market Research in Europe – how and why?
Advertising is everywhere - on our phones, in the metro, even tucked into the playlists we stream. [...]
All About Tobacco Market Research in Europe
The tobacco industry in Europe is now undergoing one of the most significant transformations in decades. Traditional [...]
Why B2B Research is Key in Central and Eastern Europe?
It’s easy to assume that all business clients make decisions the same way. Nothing could be further [...]
The Evolution of Mystery Shopping in Poland
Step into a café in the center of Warsaw on a weekday morning. You order a cappuccino, [...]
Market Research Trends in 2025
You’ve heard it before: “We already have data from Google.” But in practice, raw data can’t replace [...]
Why Local Insights Matter?
Every business is looking for reliable data nowadays. Without it, it’s impossible to succeed. But in a [...]
14 Years of Market Research Innovation with Stratega CEE
When Stratega CEE launched on 25 September 2011 in Poland, our idea was simple yet bold. We [...]
Stratega Market Research at ESOMAR Congress 2025 in Prague
We’re thrilled to announce our participation in the ESOMAR Congress 2025, taking place at the Prague Congress [...]
Meet us at Succeet 2024/2025
We're excited to announce our participation in Succeet 2024/2025! This event serves as a gathering point for industry [...]