Online communities and research panels built for the client’s needs by the market research agency Stratega is an innovative solution that enables establishing a dialogue with the company’s clients and understanding their needs. It is an innovative method of market research, the main goal of which is to interact and constantly adapt the offer to the customer’s needs.
These communities can operate independently or in conjunction with loyalty programs. As part of the Stratega Loyalty service, Stratega offers assistance in the implementation of loyalty and incentive programs along with a comprehensive proprietary reward management system. Online communities are a perfect complement to such programs with an element of dialogue, in which members of the loyalty program may have questions about the quality of service, new products or services. Communities make it possible to establish a strong relationship with customers while offering data on their preferences, levels of satisfaction and openness to new products and services.