We’re thrilled to announce our participation in the ESOMAR Congress 2025, taking place at the Prague Congress Centre from September 22 to 24. This annual gathering is one of the most important events in the global insights calendar, and this year, it comes to the heart of Central Europe.
Stratega Market Research is a full-service qualitative and quantitative research agency specializing in the Central and Eastern Europe (CEE) region. We help global brands, consulting firms, and research agencies understand diverse markets with speed, accuracy, and cultural fluency.
Our presence at ESOMAR reflects our dedication to high research standards, methodological innovation, and cross-border collaboration. We’ll be hosting 1-on-1 meetings, with a focus on solving insight challenges across industries like healthcare, B2B, IT, consumer goods, and financial services.
What is ESOMAR and why does it matter?
ESOMAR (originally the European Society for Opinion and Marketing Research) is a global organization founded in 1947 to promote the value of data, research, and insights in business decision-making process. Today, it represents over 5000 professionals and 500 companies in more than 130 markets.
ESOMAR is about trust and ensuring that research is conducted ethically, transparently, and according to the highest methodological standards. It advocates for the responsible use of data in market, opinion, and social research, and plays a key role in shaping regulation and best practices for international market research.
Key pillars of ESOMAR’s work include:
- Global code of conduct (developed with ICC): a benchmark for how responsible research should look like
- Training & knowledge sharing: from AI ethics to qualitative methods and legal compliance
- Networking & certification: creating a professional environment where quality is recognized and rewarded
Membership in ESOMAR signals professionalism. It means adhering to international best practices – and that’s exactly why Stratega Market Research is a part of it. For clients, ESOMAR is a trust mark: if your research partner is active in ESOMAR, you can be confident in the quality, transparency, and reliability of your data.
What is the ESOMAR Congress?
The ESOMAR Congress is the signature event of the organization, held annually in different global cities. The 2025 edition held in Prague will attract hundreds of insights professionals such as researchers, marketers, CX leaders, product managers and others from all around the world.
It’s not just a conference. It’s an ideas lab, a marketplace for innovation, and a rare chance to engage directly with poeople driving the future of research. Sessions cover a broad spectrum of topics, including:
- Consumer insights
- Data analytics
- Brand tracking & segmentation
- UX & behavioral research
- AI and automation
- Ethical data governance
The Congress is known for its multi-track format, combining talks, technical sessions, live case studies, panels, and informal meet-ups. There are also startup showcases and exhibitor zones where agencies like Stratega Market Research can demonstrate their capabilities and explore collaboration opportunities.
Being visible at ESOMAR Congress 2025 allows us to connect with like-minded professionals and show how CEE markets can be researched with the same rigor, quality, and strategic insight as Western Europe, North America, or APAC. It’s where partnerships begin, ideas evolve, and standards are elevated.
Why meet with the Stratega team?
Because we believe in ESOMAR and top quality market research. Our services are built for companies that demand accuracy, speed, and cultural precision. Here’s why you won’t regret meeting in Prague and getting in touch with us:
- Fast turnarounds: Most proposals delivered within 24 hours
- Multi-country reach: Full fieldwork and moderation in Poland, Czech Republic, Romania, Hungary, Bulgaria, Slovakia, the Baltics, and more
- Bilingual professionals: Moderators, translators, and project managers with experience in industry-specific studies
- Qual and quant expertise: IDIs, focus groups, usability testing, surveys, trackers, and car clinics
- Full-service delivery: From designing the study to recruitment, fieldwork, reporting and analysis
- Local insights, global mindset: We understand what’s unique in each CEE market and how it connects to wider trends
- Partners, not vendors: We regularly support global agencies and consulting firms as their CEE field team
Whether you’re looking to understand crypto adoption in Romania, test a new consumer product in the Czech Republic, or conduct healthcare research across five countries at once – we’ve got you covered.
Why Prague and the Czech Republic matter
This year’s ESOMAR Congress takes place in one of Stratega’s key markets: Czech Republic. With a strategically located office in Prague and over 100 completed projects in the country, we have deep local capabilities to support all research needs.
Our Czech team works fluently in both Czech and English and brings local expertise in running studies for industries ranging from:
- Medical devices and pharmaceuticals
- FMCG and retail
- Automotive and mobility
- IT and finance
- B2B and industrial sectors
Czech Republic is also an ideal entry point to test CEE market strategies. Its mix of consumer behavior, regulatory stability, and urban/rural diversity makes it a model market of broader regional trends.
Book your 1-on-1 session or insight workshop
We’re offering private 1-on-1 sessions during the Congress. These are great opportunities to:
- Review your CEE research strategy
- Explore sample feasibility in complex markets
- Get feedback on instruments, screeners, and recruitment plans
- Understand how we combine quant and qual for deeper insight
- Get to know our project leads, moderators, and proposal team
📍 Location: Prague Congress Centre
📅 Dates: September 22–24, 2025
📬 Booking: Email us at info@strategaresearch.com with the subject “ESOMAR Prague Meeting”
About Stratega Market Research
Stratega is a boutique, full-service market research agency focused on Central and Eastern Europe. With local operations, native-speaking field teams, and senior researchers, we help clients uncover insights that matter – fast.
We specialize in:
- Quantitative research: trackers, segmentation, U&A, pricing
- Qualitative research: in-depth interviews, ethnography, online focus groups
- Healthcare & pharma research: HCPs, patients, KOLs
- Consumer & shopper studies: in-store, product tests, packaging
- B2B & niche recruitment: from finance execs to logistics managers
We act as a fieldwork partner, insight collaborator, or full-service agency depending on your needs. From single countries to complex multi-market studies, our mission is to deliver accurate, culturally tuned data with clear, actionable reporting.
