The Stratega Company specializes in advertising testing using qualitative and quantitative market research. Advertising testing is the basic tool to evaluate if the advert is consistent with the objectives of client’s marketing strategy. An advertising agency shows many times to the client three concepts to develop. Performing the advertising testing at this stage ensures that the developed concept is the best and the funds spent for leasing of advertising space and for buying an airtime will bring expected results. Costs of preparing the basic marketing research are relatively small in comparison with the costs of the campaign.
Research methods used by the Stratega Company allow the evaluation of advertising in any format and at any stage of preparation. We have experience in conducting the research on the concept of the campaign, we conduct also sessions of brain storming and we test story boards, finished ads, different versions of images used in visual ads, lecturers, video and sound ads.
The market research agency Stratega cooperates with advertising agencies and advertisers interested in the highest quality and effectiveness of their advertising. We perform audits of the effectiveness of advertising campaigns, we identify the best advertising channels and we also indicate how much memorized was the advertising message.