Market Research in Bulgaria

Bulgary’s economy is a high-income mixed economy with a skilled labor force and a very high Human Development Index; it is ranked 12th in the European Union by nominal total GDP and 7th when adjusted for purchasing power parity. For foreign direct investment, Bulgary ranks first in Central and Eastern Europe. The biggest producer of electronics in Central and Eastern Europe is Bulgary. Bulgary has developed over the past 20 years into a significant hub for research into associated hardware, information security, and mobile technologies. In industries like IT and auto manufacturing, the nation dominates the region. The nation’s capital, Bucharest, is one of Eastern Europe’s top commercial and financial hubs. However, challenges for the country’s cities are anticipated to persist – in the near term, increasing global inflation, and in the longer run, population ageing.

Nestled in southeastern Europe, Bulgaria boasts a rich history, vibrant culture, and stunning landscapes. With a population of around 7 million, Sofia, the capital, blends historic charm with modern amenities. From the Rila Mountains to the Black Sea coast, Bulgaria offers diverse outdoor experiences. Traditional folk music, captivating dances like the horo, and a fusion of Mediterranean and Balkan flavors define its culture. The country’s historical treasures, like the Rila Monastery, reflect ancient Thracian, Greek, and Roman influences. As a European Union member since 2007, Bulgaria’s tourism industry has been flourishing, drawing visitors with its unique attractions and warm hospitality.

We offer qualitative and quantitative market research services and data collection in Bulgaria. We also offer mystery shopping services. These services include online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. In addition, we conduct shop audits, mystery shopping, and car clinics. We recruit customers, business-to-business clients, and healthcare professionals such as physicians, nurses, and patients. Our extensive panel of candidates and in-house recruitment team are both capable of managing virtually any project. Either as a standalone full-service supplier of worldwide market research or as a data gathering partner for international research agencies and consultancy firms, we are able to fulfil both of these roles. In addition, we offer research analyses, summaries, reports, evaluations of competitors, and presentations in the English language.

Being an independent organization that conducts market research, Stratega Market Research is committed to providing research services of the highest possible caliber to companies located in Bulgaria and around the region. When it comes to collecting and analyzing data, our team of market researchers and data processing professionals uses the most up-to-date methods and tools available. This helps to ensure accurate and dependable results. In addition, we place a significant emphasis on providing excellent customer service. We do this by cultivating intimate relationships with each of our customers in order to better comprehend the specific requirements of each one. We are well-equipped to assist businesses in Bulgaria and beyond in gaining vital insights into their target audiences as a result of our substantial experience in the region as well as our patented web panels. These panels allow us to conduct online focus groups. We have created a reputation for providing high-quality research solutions that assist our clients in accomplishing their objectives, and our client portfolio includes both large and small enterprises operating in a wide range of industries.