A market research in Poland, conducted by Gumtree.pl shows that 84% of Poles buy gifts. 16% do not spend any money on gifts. Mainly because there is no such tradition in their homes.
Poles have already learned to plan. We buy well in advance. Almost 53% of the respondents buy gifts within two weeks before Christmas. On the other hand, 35% buy gifts even earlier.
Poles have also learned to save for gifts. We do not regret money on our loved ones. Every fifth Pole spends about PLN 500 on small items for others. About 13% of respondents can spend from PLN 1,000 to even PLN 2,000 on gifts.
It is interesting to note that men spend more money during the holiday season than women. Women spend about PLN 50-100 for a single gift. On the other hand, men PLN 100-200.
It also all depends on your income. Poles earning up to PLN 3,000 net spend about PLN 50-100 on gifts for one person. People earning from PLN 3001 to about PLN 5000 net, can spend about PLN 250 per one person.
When it comes to shopping places – we buy gifts mainly on the Internet and in a shopping mall. Outlets outside galleries are visited by only 18% of buyers. Price speaks for buying online. There are plenty of shops and opportunities for shopping in the gallery.
Half of Poles who buy gifts choose the Internet because of the crowds of people in galleries. I must admit that during the holiday season, weekend shopping trips are a real challenge. We buy online without queues and scuffles.
People under 45 try to buy gifts. Above this age, it is rather cash. This is not a bad thing. Money can be spent on things of your own choosing. You can buy them even after Christmas, during the sale.
A very small number of respondents use hand-made gifts. Most people prefer ready-made gifts. However, 3/4 of the respondents who decide to do things by themselves indicate that they are of greater value to the recipients.
The data comes from the Gumtree.pl report created in November 2019.
