Welcome to Stratega Market Research in Warsaw, Poland.

Are you looking for a reliable market research company in Poland to support you on your next project?

Our Market Research helps you access Poland’s areas, our bi-lingual team understands your international research needs. We work with small and large businesses in a different industries. What do we do? We find the best solution and we help businesses to achieve their goals.

What can we do for you in Poland?

We provide data collection in Poland as well as market research across Polish market. We are offering a whole range of qualitative and quantitative market research services including online focus groups, traditional focus groups, , online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, car clinics.

We are experts in recruiting consumers, B2B, and healthcare professionals including doctors, nurses as well as patients and caregivers. Our robust panel and our in-house recruitment team gives us ability to execute nearly any project.

If you require assistance in other markets of Eastern Europe, please note that we also cover Czech Republic, Hungary, Romania, Slovakia.

Did you know that?

Warsaw, is the capital and largest city of Poland. The metropolis stands on the River Vistula (Wisła) in east-central Poland and its population is officially estimated at 1.8 million residents within a greater metropolitan area of 3.1 million residents, which makes Warsaw the 7th most-populous capital city in the European Union.

Economy of Poland

The economy of Poland is an industrialised, mixed economy with a developed market that serves as the sixth-largest in the European Union by nominal GDP and fifth-largest by GDP. It has free public healthcare, with no charges for GP visits or hospital treatments and stays, as well as free education including tertiary education meaning that its citizens pay no tuition fees.

Export & Import in Poland

In 2020 Poland was the number 21 economy in the world in terms of GDP. Poland was the number 23 in total export and the number 19 in total imports. The number 53 economy in terms of GDP per capita, also the number 24 most complex economy.

Poland in 2020 was the world’s biggest exporter of Rolled Tobacco $4.14B, next one was Coca Cola $1.39B, Razor Blades $862M, Metal Stoppers $739M, and Candles $620M.

In 2020, Poland was the world’s biggest importer of Inorganic Compounds, Oxometallic or Peroxometallic Acid Salts and Compounded Unvulcanised Rubber.

The top imports of Poland are cars, vehicle parts, crude petroleum, medicaments and broadcasting equipment. Poland is importing mostly from Germany, China, Italy, Netherlands and Czech Republic.

Main industries in Poland

Poland has three leading industries: agriculture, manufacturing and mining. Even though agriculture and manufacturing still play a significant role in the country’s future, they are slowly losing their positions to the newly emerging industries.

Automotive sector is one of the key branches of the Polish economy. Around 180,000 people work in the automotive manufacturing industry, making it the fourth largest industrial employer in the country.

Business Services sector, consisting of BPO, IT, SSC and R&D companies, is one of the fastest developing industries in Poland.

Additionally, the ICT industry influences growth of the outsourcing sector in Poland. The average year-on-year growth of this sector in Poland is estimated at around 20% and according to the Polish Investment and Trade Agency more than 40% of all outsourcing centres in CEE are located in Poland.

The Polish healthcare system

The healthcare system in Poland is based on common health insurance. The mandatory healthcare contribution which amounts to 9% of salary is made to the National Health Fund through the Department of Social Insurance. The NHF finances healthcare services which are provided to the insured and it reimburses medicines.

A portion of healthcare contributions is financed from taxes: the state budget or special purpose funds make healthcare contributions among others for: students, farmers and their family members as a part of the Agricultural Social Insurance Fund (KRUS), employment agencies – for the unemployed, social welfare centres – for non-working persons, not registered in employment offices, meeting the income criterion, the state budget – for the clergy.

Some healthcare procedures under the universal public health care system, including highly specialized services are funded directly by the state budget (e.g. Emergency Medical Services).

Apart from the NHF and the state budget expenditure of universal public healthcare is financed to a small extent by the employers (services referring to occupational medicine).

Market Research in Warsaw

It is predicted that Warsaw will continue to be the most important consumer market in Poland by the year 2025; however, regional hubs such as Gdansk and Wroclaw have outstanding growth prospects. The social development of Poland is being led by the country’s capital city, which is also working to solidify its position as an attractive hub for services in Eastern Europe. During this same time period, strong digital preparedness, new investment in the manufacturing sector, and shifting consumer preferences are going to turn regional centres into attractive consumer markets. This transformation is expected to take place between 2021 and 2025.

What We Do

Stratega Research is a market research company based in Warsaw, Poland. It is vital to mention here that we are specialized in conducting market research for different fields. For instance, if you are looking to conduct consumer market research in Poland, we can do it for you as per your given requirements. If you are a healthcare company and looking to target the healthcare sector of Poland, we can conduct specific market research in the healthcare sector. We are also specialized in handling market research for the automotive industry, as well as, having the expertise to deal with B2B market research in Poland. You just need to share your requirements and the target market to be covered, leave the rest to us, as Stratega Research has great capability to do market research with the help of experienced and skillful professionals. We have a dedicated research team, who know their job better than anyone else.

Our Team

It is a fact that any successful company is built by a team of professionals, who are qualified, experienced, and skillful. At Stratega Research, we knew that we need a professional research team including senior researchers, moderators and translators with 20+ years of experience, who knows their job well and make sure that clients’ needs are satisfied with great research results. So, we never compromise on the quality and efficacy of our team, and always hire research professionals with a detailed screening process, where their skills, knowledge, and capabilities are tested in every aspect. We have hired the best market research professionals from Poland who not only knows the art of research but also have great knowledge and understanding of the Polish market. Our market research team has relevant expertise and skills to handle small or large-scale market research by adopting the best market research methodology to come up with the most accurate results.

Industries that we work in


Stratega Poland specializes in market research for FMCG market in Poland. We find a solutions for FMCG companies trying to understand Polish consumers.

We organize products tests and taste tests in Poland. We use a hall test data collection method, we use CAPI data collection for all hall tests and store exit interviews.

We have fully-equipped kitchen that is prepared for our tests and we can test any type of product. Also, product testing can take place in a physical store (store environment).

2. Healthcare and Pharmaceutical

We specialise in medical and pharmaceutical market research in the healthcare industry in Poland and in the Europe.

We offer qualitative and quantitative pharmaceutical research in Poland. We include focus groups, in-depth interviews in Warsaw and in any other large cities in Poland. We also offer online research and telephone interviews.

We have a few thousands specialists including physicians, pharmacists and patients in our own healthcare panel. Our online panel allows us to collect data for medical and pharmaceutical market research projects.

Our CATI call center in Poland is ready to conduct interviews with our specialists (physicians).

We work with International healthcare market research agencies on projects, which involve Poland and any other European markets. We support pharmaceutical and medical companies with their research in Poland and Europe.

Our main specialties:

  • Respirology / Pulmonology
  • Rheumatology
  • Urology
  • Internal Medicine
  • Neurology
  • Obstetrics / Gynaecology
  • Oncology
  • Ophthalmology
  • Orthopedics
  • Pediatrics
  • Psychiatry
  • Allergy / Immunology
  • Anaesthesiology
  • Cardiology
  • Dermatology
  • Emergency Medicine
  • Endocrinology
  • Gastroenterology
  • General Surgery
  • Geriatrics
  • GPs/ PCPs
  • Hematology
  • Hepatology
  • Infectious Disease (incl. HIV/AIDS)

3. Automotive

We offer consulting services and automotive market research in Poland. We have in offer car clinics, focus groups and telephone interviews using our CATI call centre.

According to recent market report by Stratega Poland, Western Europe is the third largest automotive markets. Only North America and China achieved better results. Stratega Poland estimated based on market research that Poland is the third largest automotive market in Central and Eastern Europe.

4. Banking and insurance

Stratega Market Research offers broad consulting and market research services in the field of financial markets. Spending on the research specification, we offer different studies. For instance, focus groups or in-depth interviews. We provide comprehensive services, including recruitment, moderation, analysis, translations and others.

5. Power Sector

We offer consulting services and a power industry’s marketing research based on an analysis of the market and competitive intelligence.

Stratega has found that Polish energy sector is facing serious challenges. Poland has to rebuild their production capacities, replacing or revitalizing units which are already worn.
Market research of energy sector shows that there is a plenty of new possibilities in the delivery, monitoring, installation and technical evaluation of new equipment.

6. Telecommunications

The Stratega Poland offers marketing research for telecommunications market in Poland, basing their data on market analysis and competition analysis

7. Durable goods

The Stratega Company offers comprehensive consulting services and researches of electronics and household appliances industry based on market analysis and competitive analysis.

Market Research Services

We are offering qualitative and quantitative recruitment, viewing facility in Warsaw, moderation, and simultaneous translation. We conduct consumer, healthcare, and B2B market research in Poland. We offer traditional focus groups, telephone interviews, and online communities. We provide reports and presentations in English language. We run one of the largest online panels in Poland with an in-house CATI call center, a network of interviewers and a bilingual English speaking project management team.

Who do we support:

We support corporations, investors, international market research companies and online panel providers with online, telephone and F2F market research in Poland.

Market Research Services that we provide in Poland:


  • Focus Groups
  • In- Depth Interviews
  • Recruitment
  • Moderation
  • Online Communities


  • CATI Market Research
  • CAPI Market Research
  • Online Research
  • F2F Market Research
  • Hall Tests
  • Automotive Market Research
  • Mystery Shopping
  • Phone to web recruitment for Market Research

Get in Touch

If you are looking to conduct market research in Poland to get the desired market data or insights with relevant details and information, Stratega Research can do the job for you. We take every research project seriously to deliver results and data that you require which can help you to make your future decisions with minimum chances of making any mistake. So, if you need a market research company or fieldwork agency to help you in this regard, get in touch to get a quote for market research projects in Poland. We try to respond back in 24 hours, or even before if you are looking for an immediate response. You will get a quote with the feasibility assessment, timeline, and costs of a research project by our expert research team.

Request a quote! Get in touch!