Almost two-thirds of all people ordering food online are between the ages of 15 and 34. Millennials (people born after 1980) know the world without the Internet, but for the so-called Generation Z, modern technologies are the basic tool. It is difficult for them to imagine reality without a computer, the Internet, social media or smartphones. The Internet helps them in all areas of life – shopping, spending free time, contacting friends and ordering food. Among people who have abandoned the phone and only order online, almost a third (32%) are users aged 15-24. The next group (26%) was aged 25-34, the next (24%) – aged 35-44. People over 45 are the least using the Internet.
It can be said that the younger generation sets a trend showing how food ordering evolves over the course of a few years.
You can also clearly see the preferences of Polish consumers regarding payments for online purchases – they are divided into age groups. Representatives of the so-called Generation Z (15-24), 78% of users from the 25 to 34 age group. Almost 71% of users from the 35-49 group and 51% of users aged 50 and more. Payment in cash is chosen by 47% of Gen Z at a similar level for the three age groups (15-24, 25-34 and 35-49). The popularity of mobile payments, such as BLIK, is also growing. Interest in mobile transactions is not shown by the oldest age groups – only 3% of Polish consumers choose them.
