Fast, easy and aesthetic
Consumer segmentation and new nutritional opportunities provide businesses with opportunities to grow. New products that allow consumers to snack anytime, anywhere are a response to the hectic lifestyles and needs of today’s consumers. People just don’t want to eat foods – sensory experiences play a key role in food choices. As recent B2B market research in Poland shows, today’s consumers are looking for food products that fit their busy lifestyles and provide a sensual experience. Prepackaged food producers are trying to adapt to new eating habits.
Two stages of life
The oldest and youngest consumers are the two groups that have become the focal point in the drive to “segment” product portfolios.
Food producers introduce innovations to meet the unique nutritional needs of the elderly in a new way. At the same time, infant formulas, in addition to infant formula, remain underdeveloped and have become a focal point for increasing their value.
It is estimated that 991 million people will be over 65 by 2030, an increase of 47% from 2018. No country had to adapt to an aging population faster than Japan. An example of a product introduced specifically for this group is Meito’s Saeed Cacao 73, which contains 160 mg of ginkgo leaf extracts to preserve health and memory.
On the other hand, by 2030, 1.72 billion people worldwide will be 0-12 years old. The problem of this group was, for example, the malnutrition of children in India. Launched in 2016, FirmRoots Pvt’s Timios offers baby snacks, whole grains, natural fruits and nuts.
These are examples of how producers respond to different demographic trends and nutritional needs in different markets.
