Car clinics in Poland

Automotive market research in Poland is one of Stratega’s most important fields of expertise. We have wide experience in car clinics, as well as other types of marketing research in this field, such as focus groups, in-depth interviews with car owners, and test-drives.

Our car clinic venue in Poland is located close to Warsaw international airport.  Because of its over 1000 sq meters, it allows for a full clinic set up. The focus group room with an unrestricted view of up to 5 cars, pre-clinic room, comfortable Client rooms with CCTV connection to the main car clinic room. Thanks to these, we can offer full-service market research in the automotive field.  Also, the venue offers the highest degree of security (metal detectors, lack of access from the outside – all windows covered to restrict any view from the outside, car models can be brought in by a truck and unloaded inside).

Stratega can handle the most complex logistical set up for car clinics in Poland. Because of our vast experience in recruiting car owners, we can offer large sample sizes. We operate a 20-station CATI call center allowing efficient recruitment within a short timeline. Stratega’s project managers are all bilingual, fluent in English, with a vast experience in international automotive market research. We support our Clients at all stages of their marketing processes. We assist in study design and cultural adaptation, moderation and simultaneous translation. Understanding the local market combined with the experience in international research projects make us a good partner for automotive market research in Poland.