Lidl is starting a new business in Poland. The owner of the second largest discount chain in our country will launch an online store. You will be able to buy non-food items there, including clothing, home items and household appliances. For now, however, there will be no food on sale.
The creation of the online store management Lidla announced during a press conference. Poland will be the fourth country where the German network launches online sales. Previously, this took place in Germany, Spain and the Czech Republic.
On the Internet, products available earlier than stationary.
The lidl-sklep.pl platform will be divided into eight categories. Its offer will include products sold in stationary stores, but they will be there one week before they appear in physical outlets. On the internet, we also find articles available only on the web. The price of products on the internet as well as on-line stores will be the same.For shopping at Lidl-sklep.pl customers will be able to pay by online transfer, payment card and Blikiem. The ordered products will be delivered by InPost and Geis couriers to the address indicated in all of Poland. We will receive purchases above PLN 149 for free, below this amount you will have to pay PLN 9.90 for the package.
For now, the company has not provided for the possibility of picking up purchases in the store. The customer will have 30 days to return the purchases. Returns will be free and processed by Poczta Polska (in the future there will be the possibility of returns also in stores).
Lidl wants to be at the forefront of e-stores in Poland.
The company does not plan to sell food online yet, but it does not rule out this in the future. The problem is high costs of such activity. The company has previously launched a website with alcohol. The network has been developing e-commerce projects for two years. In 2017, the company implemented the Lidl Vineyard, a platform that allows customers to reserve alcohol on the Internet (their collection takes place in a stationary store) and the Lidl Travel website with tourist offers. Last year, the discounted network has already hired an e-commerce manager for Poland.