Is the idea of sustainable development in corporations disappearing or is it gaining importance?
Although it seems surprising, both views are true. Companies no longer ignore ecology – in most large enterprises there is someone who concentrates on these matters, at least in part. Therefore, managers can honestly say to MIT that the issue is on their agenda. However, when ecology is the responsibility of only one person or one department within the organization, it is not surprising that at the same time we feel some slowdown. Ecology has ceased to be a fashionable, new trend, and has become yet another matter that needs to be watched: for many it is another thing to unhooking.
However, this is more like the “how” concept, as well as quality or innovation. It is a way of creating the highest value when it is firmly embedded in the whole organization.
Of course, companies have separate departments and specialists in quality, and research and development, but most of the companies involved implement this kind of thinking in every aspect of their business. Such an approach to sustainable development should be born throughout the organization. And as with quality, it’s not just about ethical or aspirational hopes.
Resource constraints and rising commodity prices, increasing expectations of buyers, employees and consumers, the risk of major interruptions to business continuity due to water supply problems, climate change or employee issues in the supply chain … The list of factors exerting pressure is increasing each day. And all these issues require “full coverage” through all aspects of the company’s operations.
In the world of sustainable development, it has become a mantra to say that ecology should be a task for everyone. Naturally, this is true, as risk detection and innovation will often fall on those who are closest to “land”. In most companies, however, there is no significant action.