Consumer segmentation, “careful” consumption and the boom for plant products are currently shaping the food industry.
Fast, easy and aesthetically pleasing
Consumer segmentation and new nutritional opportunities provide companies with development opportunities. New products that allow consumers to snack anywhere, anytime are the answer to the busy lifestyle and needs of today’s consumers. People just don’t want to consume products – sensory experiences play a key role in their choice of food. As shown by a recent study, today’s consumers are looking for food products that match their busy lifestyle and provide sensual sensations. Pre-packaged food producers are trying to adapt to new eating habits.
Two stages of life
The oldest and youngest consumers are two groups that have become the focal point in the pursuit of “more segmented” product portfolios. Food producers are introducing innovations to meet the unique nutritional needs of older people in a new way. At the same time, baby-specific preparations, apart from infant formula, remain underdeveloped and have become the focal point of increasing their value.
Around 991 million people will be over 65 by 2030. This means an increase of 47% since 2018. No country had to adapt to an aging population faster than Japan. An example of a product introduced specifically for this group is Saeed Cacao 73 by Meito, which has 160 mg of Gingko biloba leaf extracts to maintain memory health.