In 2019, Warsaw is ranked third in the most provincial cities in the world. At every step we hear about veg-burger, vege-restaurant, vege-cosmetics and even veg-beer. Warsaw, Kraków, Poznań, Wrocław, virtually every new restaurant exudes an offer for vegetarians.

The number of people using products for vegetarians is growing, this is an undeniable fact.

In 2000, 1 percent of adult Poles admitted not eating meat, today – 3.2 percent.About half a million Poles (1.6%) use the Lacto-Vegetarian diet, meaning they do not eat meat and fish, and the basis of their food are dairy products, eggs, vegetables and fruits. Another 1.6 percent. people are vegan, that is, limits their diet to vegetable products only. More and more people aspire to the title of vegetarians: 3.7 percent. In this way, the respondents identified themselves by admitting that they sporadically eat fish and meat.

Still, as many as 41% of Polish consumers still think that vegetarianism is very unhealthy. Although so many of us are against the elimination of meat from the diet, we still eat less from year to year. Meat consumption in Poland is 67.5 kg per head (in 2010 it was 73.7 kg).

What makes us change the diet to vegan / vegetarian?

As always, an interesting group are millennials who show a great interest in healthy eating, various diets and a matter of well-being. The number of vegetarians, vegans and inflators is growing among this group of consumers. The concept of ‘health and wellness’ is not just a diet or fashion for them. For millenials it is more a lifestyle. Latest research indicates that almost half of Polish respondents aged 16-24 declare their readiness to change their lifestyle to a healthier one. In the group of 25-34 this percentage is 39%. Two in ten consumers aged 25-34 say they are eating more vegetarian products than they did a year ago. In addition, almost 10 % of respondents in this age group declare that they are on a vegetarian or vegan diet.