Advantages of Market Research in Poland
Market research in Poland is now crucial as we are in a time when the new reality has [...]
Fun facts & challenges
Working in an international environment and collaborating in culturally-diverse teams might pose a real challenge. Different languages, customs, [...]
5 market research methodology trends to watch
Market research methodology trends have been constantly changing with the researchers' pursuit of following trends and modern consumer [...]
Will big data replace market research?
Big data vs market research We live in a modern world with limitless access to multiple sources of [...]
Hygiene and safety measures in viewing facility
COVID-19 crisis has taught us all a lesson. We all remember now how important our health is. We've [...]
Sensitive topics in focus groups
Conducting market research in Poland is all about talking to people. After all, it's our job's aim to understand [...]
How to choose viewing facility?
Perfect viewing facility Of course, the quality of insights is always the crucial determinant of every successful market [...]
Focus groups or in-depth interviews?
Cats or dogs? Tea or coffee? Focus groups or in-depth interviews? These are the questions that many of us [...]
Face-to-face research in Poland and COVID-19
Market research in Poland in the time of the pandemic Recently, we wrote about online market research in [...]
How to conduct focus groups online?
Focus groups online - accelerating trend Online research methods are getting more and more popular nowadays. It's not [...]
Online market research in Poland
Changing business reality Considering the current situation with COVID-19, many companies and even whole industries needed to change [...]
Meat substitute – vegetable or meatless
A vegetable and meatless alternative is chosen by more and more people. Our level of empathy increases, we [...]