New market trends by age groups
Consumer segmentation, "prudent" consumption and the boom in plant products currently shape the food industry. Fast, easy and [...]
Social media trends in Poland
Most businesses are present in social media Facebook, LinkedIn, Twitter, Instagram – who doesn’t know these? Statistics say [...]
Viewing facility i-view wins MRS Operation Award
I-view awarded with the MRS Operations Award! The Market Research Society is the UK professional body for [...]
The triumph of the secondary market
Every second consumers turn to used products instead of buying new ones. Already more than 40 percent of [...]
No changes in food prices
After August inflation data it is already visible that the price growth rate is 7.2%, and food is [...]
Who makes shopping decisions?
Who makes shopping decisions in families? Recent research results by Mindshare show that these are mostly women who [...]
Spendings on sport and recreation
..but their physical activity dropped! Last year, the Polish sports industry was worth close to PLN 10 billion. [...]
Second-hands – local market research insights
Every second Pole uses second-hand products Local market research in Poland conducted by ARC Rynek i Opinia shows [...]
Local market research results on Polish smokers
Approximately 26% of adult Polish consumers smoke cigarettes - as recent local market research in Poland results show [...]
Polish market insights: school starter kit
On average, a Polish family will spend PLN 1,700 on the school starter kit A recent study by [...]
Consumers are changing preferences
In the beer industry, new consumer preferences evolve clearly, evolving from traditional prices, taste and availability to those [...]
Beer industry in Poland
Long traditions Poland has a long history of brewing beer - our breweries have been producing beer for [...]