Technology changes the market relationship between the customer and the service provider. The passenger, formerly relying on a taxi driver, is now gaining control over the service – thanks to a pre-set price, the ability to compare costs, a well-known route and the option of assessing the quality of the service. However, some Poles still prefer to use the services of taxi drivers.
How are these proportions distributed?
Ordering a ride through an Uber or Bolt application is almost as popular in Poland as calling a taxi by phone. 50% practice this first method customers, the other 53 percent (there are people who use both).
A recent study shows that global trends that shape mobility are also fully present in Poland. I am talking about so-called convenience trend, i.e. the need for convenience, usability and simplicity in using services and products. It is focusing on the quality and availability of “here and now” transport quickly and easily.
People over the age of 50 usually choose conventional taxis (and over 64 – almost exclusively). And most often they call them in an equally classic way, i.e. by phone – 78 percent do so. persons driving this means of transport. As much as 81% of people who use only taxis do not have any application for ordering journeys installed. These clients most often motivate for security reasons – mainly the reluctance to provide personal data and payment card numbers in the application.
In the case of conventional taxis, the main advantage (50% of the total number of responses) of respondents considered the possibility of calling by phone. Respondents also appreciate the sense of security that gives them proven, licensed taxi drivers. High prices (48%), no cost information (36%), no driver rating (27%) and no route information (27%) were identified as the main disadvantages.
At the other extreme are passengers under 35 years old. Among them, the advantage of applications is very clear – 47% orders passenger transport in this way. respondents from this group, traditional taxis – only 34%.
The respondents consider low prices to be the biggest advantages of transport from applications – 44% of total indications (the fact that applications are cheaper has also been confirmed by auditing check-ups *). The advantage is also the possibility of ordering the course through the application (39% of indications), appreciated especially by young consumers.
37% of respondents indicate among the advantages of the application quick and cashless settlement of the course. It allows you to leave the vehicle as soon as you arrive, without the driver having to operate the terminal or look for the rest to be delivered. In taxis, the end of the course takes more time.