For most of the surveyed Polish consumers (around 68%), the introduction of the Sunday trading ban did not affect the amount of time spent with the family.
The vast majority of respondents perceive the disadvantages of introducing a trade ban on Sundays. Polish consumers are most annoyed by the fact of top-down interference in their choice (nearly 35% of respondents). The second thing is an increase in traffic in stores on days preceding Sunday (also 35%). Around 16% of Polish consumers claim that they have been taken away from the “form of relaxation” in the form of a weekend visit to the shopping gallery. What changed after the ban on trade?
Latest research showed that most of Polish consumers make a “grocery shopping” on Friday (increase by 7%). On Saturday – (increase by 10%). For other days (for food categories), one can see the increase of purchases on Tuesday (up to 3%). On Monday – around 5%.
The study also checked which store format gained most consumers after the ban on trading on Sundays. Referring to the days before the current market situation, 50 % of the respondents indicated that they usually buy groceries in supermarkets or hypermarkets. 33 % chose discounters. Nearly 20 % indicated shopping in shopping malls. Over a 20 % chose medium-size residential stores. 15 % choose small, local stores.
How have the purchases habits of Polish consumers changed due to the limitations in Sunday trading?
The vast majority of respondents (nearly 65 %) try to do more shopping on other days. 19 % of buyers are trying to shop more often. Interestingly, 15 % admit that they are trying to shop at these stores that are open on Sundays. The same number of people declares that they are shopping online.
People who declared that the introduction of trade restrictions significantly changed their way of functioning. In the first weeks of the ban declared more frequent online shopping. However, this percentage dropped in the last wave of the survey. The survey showed that still people from this group are less well prepared for non-commercial Sundays. Significantly more often than the majority of respondents are looking for stores open on Sundays or transfer shopping for the next week