“Our decision to increase CATI and CAPI capabilities in Poland is based on the increased demand from our international market research clients. We run large CATI projects in Poland with low IR consumers, physicians, business people, and other hard to reach targets. Online surveys and car clinics require a large-scale telephone recruitment operation. This can only be run from a professional call center in Poland. Some of the car clinics or hall tests we see recently require 300 respondents to attend over just 2 or 3 days. In order to manage these large market research projects we needed to recruit respondents from our CATI studio and increase the number of CAPI tablets in our CAPI fleet.”
says Lukasz Wdowiak, Director, Business Development at Stratega Poland.
About Stratega
Stratega Poland is a market research agency in Poland offering qualitative and quantitative data collection. We also specialize in market research services to Polish and international clients. Stratega is headquartered in central Warsaw, Poland. Our headquarter is near the famous Złote Tarasy shopping center and Paląc Kultury. We run a CATI studio and operations office in Bełchatów near Warsaw.
“It may look like we try to buck the trend in Poland, but it is far from the truth. We are experts in online market research in Poland and we have one of the best Polish online panels. This is why we know that some targets such as rare consumers, patients, physicians, and B2B respondents still require offline telephone recruitment.
We use a phone to web method for all hard to reach targets. We recruit large samples of physicians and other demanding targets thanks to our CATI capabilities. In addition to that, we see an increase in demand for F2F interviews using CAPI on tablets. In many market research methodologies, CAPI on tablets is the most efficient data collection method. For instance, it’s perfect for store exit interviews, car clinics, central location, or hall tests.”
says Izabela Remba, Director, Market Research Operations at Stratega Poland.
